Confirmeza
Confirmeza is a Colombian vehicle financing company, part of Corporación Empresarial Eljuri, offering auto loans, insurance policy financing, and workshop services credit to individual consumers, transport operators, and SMEs via dealer partnerships and a self-service portal.
- Company typePrivate
- Founded2011
- HeadquartersBogotá, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Confirmeza does
Confirmeza S.A.S is a Colombian financial services company specializing in vehicle-related credit products, operating as part of the financial cluster of Corporación Empresarial Eljuri, a diversified Latin American conglomerate. Headquartered in Bogotá with approximately 21 employees, the company offers three primary financing lines: vehicle financing for new and used cars (up to 90% of vehicle value with terms up to 84 months), insurance policy financing (pólizas) covering up to 100% of the policy value across roughly 10–11 monthly installments, and 100% workshop services financing for vehicle repair and maintenance. Revenue is generated primarily through interest income on these credit products, with multiple payment plan structures including traditional monthly amortizations, 50/50 split plans, and deferred first-payment options ranging from 60–120 days up to 12 months.
Distribution is sales-led and omnichannel. Direct sales advisors are stationed at automotive dealer locations for brands including KIA, JAC, KARRY, JETOUR, and FAW, supplemented by presence at industry events such as the Salón del Automóvil 2025. Customer-facing channels include a call center, a WhatsApp Chat Center, and a proprietary transactional portal (portal.confirmeza.com.co) that supports self-service credit management, payment processing, and certificate downloads, with payment integrations into DaviPlata and PSE. The customer base is predominantly individual Colombian consumers acquiring vehicles, with secondary demand from transport operators and SMEs requiring commercial vehicle financing.
The business operates within the regulated Colombian credit framework and holds ISO 9001 quality certification and BIC (Sociedades de Beneficio e Interés Colectivo) status. Insurance distribution is cobranded with Mapfre, and the company's affiliation with the Eljuri corporate group provides shared services and reputational backing. There is no public disclosure of AI/ML capabilities, external funding rounds, or audited revenue figures, and the company's technology stack is positioned as a transactional self-service layer rather than an automated credit-decisioning platform.
Confirmeza firmographics
Firmographics- Name
- Confirmeza
- Legal name
- Confirmeza S.A.S
- Website
- https://confirmeza.com.co
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Confirmeza is a Colombian vehicle financing company, part of Corporación Empresarial Eljuri, offering auto loans, insurance policy financing, and workshop services credit to individual consumers, transport operators, and SMEs via dealer partnerships and a self-service portal.
- Ownership category
- akta.pro rank
Confirmeza industry classification
Industry- Product category
- Auto Lending
- NAICS
- Sales Financing (52222), Sales Financing (522220)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industries
- Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL), Automotive Aftermarket & Service POS Financing (Repairs, Tires, Service) (FSAKAFAM)
Keywords
Where Confirmeza is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Confirmeza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Vehicle Financing Interest: Confirmeza earns revenue through interest charged on vehicle financing loans. They offer various financing plans including Traditional, 50/50, and delayed first payment options with interest rates based on maximum legal rates. Revenue is generated from the spread between lending rates and cost of capital.
- Insurance Policy Financing: Financing of auto insurance policies (pólizas) where Confirmeza provides funding up to 90-100% of the policy value, collecting payments over 10-11 monthly installments. Revenue comes from interest charges on the financed policy amounts.
- Workshop Services Financing: Financing of vehicle maintenance and repair services (servicios de taller) at 100% of the service cost, generating revenue through monthly interest payments on the financed amount.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Vehicle Financing - New/Used Particulares |
| Other | Monthly | Traditional Plan |
| Other | Monthly | Confirmeza 50/50 Plan |
| Other | Pay-as-you-go | Delayed First Payment Plans |
| Transaction based/ take rate | Monthly | Insurance Policy Financing |
| Transaction based/ take rate | Monthly | Workshop Services Financing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Confirmeza product offering
Product offeringCore offering
Confirmeza provides consumer vehicle financing in Colombia for new and used vehicles through multiple payment plan structures (Traditional, 50/50, deferred first payment options). The company also finances auto insurance policies (pólizas) up to 90-100% of value over 10-11 monthly installments, and offers 100% financing of vehicle maintenance and workshop services. Complementary offerings include vehicle insurance coverage, debtor life insurance, a transactional self-service portal, and financial education content.
Product overview
Confirmeza is a financial services company specializing in vehicle and insurance financing in Colombia. The core offering consists of three main products: vehicle financing (new, used, and public vehicles), insurance policy financing, and workshop service financing. These are complemented by a transactional portal for self-service management, financial education resources, and insurance products (vehicle and debtor life insurance). The product portfolio is unified under the Confirmeza brand, with multiple financing plans and self-service digital tools designed for individual customers, employees, independents, and businesses seeking vehicle acquisition and related financial services.
Differentiator
Problem solved
Functional benefit
Brands
- Confirmeza 50/50: A financing plan where customers pay half the vehicle price upfront and the remaining balance over 12 or 18 months.
- Primera cuota 60 días
- Primera cuota 90 días
- Primera cuota 120 días
- Primera cuota mes 13
- Cuota Residual
- Plan 14/12
- Portal Transaccional
Products and services
- Financiación de Vehículos (Vehicle Financing)
Companies that use Confirmeza
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Confirmeza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Confirmeza partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- KIA ColombiacoreConfirmeza has advisors present at KIA dealer stands during the Salon del Automóvil 2025 event to process vehicle financing applications. This partnership allows KIA customers to access Confirmeza financing directly at point of sale.
- JAC Motors ColombiacoreConfirmeza maintains presence at JAC dealer stands at automotive events to offer financing solutions to JAC vehicle buyers, enabling seamless credit processing at point of sale.
- KARRY ColombiacoreKARRY brand partnership for vehicle financing at dealer locations and automotive events, with Confirmeza advisors providing in-person credit support to customers.
- JETOUR ColombiacoreJETOUR dealer partnership for financing vehicle purchases, with Confirmeza advisors available at dealer stands to guide customers through credit application process.
- FAW ColombiacoreFAW brand partnership providing vehicle financing options through Confirmeza at dealer locations and major automotive events.
- Mapfre InsurancecoreMapfre provides assistance services included in the collective insurance policy offered to Confirmeza financed vehicles. Coverage includes legal assistance, patrimonial protection, and Mapfre assistance services.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Confirmeza competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Confirmeza social profiles
Digital presenceConfirmeza compliance and trust
Trust signalCompliance2 records
Confirmeza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Confirmeza leadership team
Management profileNumber of profiles
Confirmeza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Confirmeza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Confirmeza
What does Confirmeza do?
Confirmeza provides consumer vehicle financing in Colombia for new and used vehicles through multiple payment plan structures (Traditional, 50/50, deferred first payment options). The company also finances auto insurance policies (pólizas) up to 90-100% of value over 10-11 monthly installments, and offers 100% financing of vehicle maintenance and workshop services. Complementary offerings include vehicle insurance coverage, debtor life insurance, a transactional self-service portal, and financial education content.
Is Confirmeza a public or private company?
Confirmeza is a private company. It is classified as corporate owned and is currently operating.
When was Confirmeza founded?
Confirmeza was founded in 2011. It employs 11 to 50 people.
Where is Confirmeza based?
Confirmeza is headquartered in Bogotá, Colombia, in the Latin America region.
How does Confirmeza make money?
Three revenue lines are on record. Vehicle Financing Interest is the primary driver. The others are insurance Policy Financing and workshop Services Financing.
Does Confirmeza have an API?
No public API is recorded for Confirmeza.
What industry is Confirmeza in?
Confirmeza's product category is Auto Lending. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAKADAL, Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans). Its NAICS code is 52222 and its SIC code is 6199.