What Connective Intelligence Inc. does

Connective Intelligence Inc. is a Canadian organizational development consultancy headquartered in Newmarket, Ontario, founded and led by Dr. Brett Richards, Ph.D. The firm specializes in proprietary organizational diagnostic assessments and training programs designed to quantify and improve organizational mindset, culture, and leadership capability. Its flagship tool, the Organizational Growth Indicator (OGI), is a validated online diagnostic instrument that measures twelve key factors influencing an organization's ability to grow and transform, grounded in doctoral research conducted by Richards at Fielding Graduate University.

The product portfolio includes five core assessment instruments — OGI, the Growth Leadership Indicator (GLI), the Thinking-Intentions Profile (TIP), the Corporate Engagement Indicator (CEI), and EQ-i 2.0/EQ-360 emotional intelligence assessments — delivered through the AlignSight cloud platform, which houses diagnostic dashboards, development journals, and benchmark analysis. Seven complementary training programs cover change management, executive coaching, team collaboration, emotional intelligence, growth leadership, sales effectiveness, and innovation. The underlying technology is a cloud-based survey and reporting platform rather than an AI-native system; most differentiation stems from validated proprietary frameworks (e.g., the 4 Principal Mindsets), practitioner interpretation, and correlation of diagnostic scores to revenue-growth benchmarks. Dr. Richards also authored the book 'Grow Through Disruption' to reinforce thought leadership.

The business model combines recurring subscription revenue from organizational assessments administered via AlignSight with project-based professional services revenue from customized training and consulting engagements, supplemented by paid speaking events and book sales. Pricing is opaque and quote-based. The firm sells consultatively to enterprise C-suite executives and CHROs across North America, the UK, and Asia, leveraging thought-leadership content (blog, book, earned media) and event marketing for lead generation.

Name

Connective Intelligence Inc.

Legal name

Connective Intelligence Inc.

Website

https://connectiveintelligence.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Connective Intelligence Inc. is a Newmarket, Ontario-based organizational development consultancy that sells proprietary diagnostic assessments (OGI, GLI, CEI, TIP, EQ-i) and training programs to enterprise clients, primarily C-suite executives and CHROs, via its AlignSight cloud platform.

Ownership category

akta.pro rank

Product category

Organizational Development Consulting

NAICS

Professional and Management Development Training (61143), Other Scientific and Technical Consulting Services (541690)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industry

Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)

Keywords

• Organizational assessments
• Leadership development
• Growth consulting
• Executive coaching
• Talent diagnostics

Headquarters

HQ city

Newmarket, Ontario

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Organizational Assessments: Validated online diagnostic tools (OGI, GLI, CEI, TIP, EQ-i) delivered via proprietary AlignSight platform. Organizations pay for assessment administration, reporting, and benchmark analysis.
2. Training Programs: Customized training and organizational development programs including Change Management, Effective Coaching, Team Collaboration, Emotional Intelligence, Growth Leadership, Effective Selling, and Innovation Programs.
3. Speaking & Events: Revenue from paid events such as breakfast presentations (e.g., $60 + HST for Inconvenient Truths breakfast).
4. Book Sales: Sale of Dr. Brett Richards' book 'Grow Through Disruption: Breakthrough Mindsets to Innovate, Change and Win with the O.G.I.' published by Clink Street Publishing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Connective Intelligence Inc. sells proprietary online organizational diagnostic assessments (OGI, GLI, CEI, TIP, EQ-i) along with structured leadership development programs in change management, growth leadership, emotional intelligence, coaching, team collaboration, sales, and innovation. Services are delivered by senior practitioners to enterprise clients, supported by the AlignSight cloud platform that hosts diagnostic dashboards and development tracking.

Product overview

Connective Intelligence Inc. offers a suite of organizational assessment tools and complementary training programs. The core portfolio includes The OGI® (Organizational Growth Indicator) - their flagship diagnostic measuring organizational growth capability, The GLI™ (Growth Leadership Indicator) for individual leadership assessment, The TIP™ for thinking styles evaluation, The CEI™ for employee engagement measurement, and EQ-i assessments for emotional intelligence. These assessments are complemented by seven training programs covering Change Management, Effective Coaching, Team Collaboration, Emotional Intelligence (Emotional Power®), Growth Leadership™, Effective Selling™, and Innovation. The AlignSight web-based platform hosts diagnostic dashboards and development tracking. The company also published the book 'Grow Through Disruption' by Dr. Brett Richards. All offerings are designed to help leaders unlock organizational potential for innovation and measurable growth.

Differentiator

Problem solved

Functional benefit

Brands

• OGI (Organizational Growth Indicator): A breakthrough organizational diagnostic tool providing leaders with tangible metrics to pinpoint factors constraining their organization's ability to grow and change adaptively.
• GLI (Growth Leadership Indicator)
• CEI (Corporate Engagement Indicator)
• Emotional Power
• AlignSight

Products and services

• The OGI (Organizational Growth Indicator) A flagship online organizational diagnostic that measures 12 key factors influencing an organization's ability to grow and transform adaptively, taking less than 20 minutes to complete and producing scores across 8 capabilities, 4 principal mindsets, and 8 leadership styles. Designed for C-suite executives, CHROs, and enterprise leaders.
• The GLI (Growth Leadership Indicator) A next-generation online diagnostic that measures a leader's ability to drive real growth in their organization through adaptability and innovation, using 4 Principle Mindsets, 6 Focus Areas, and 10 Skillsets.
• The TIP (Thinking-Intentions Profile) A thinking styles assessment that reveals the inner drives shaping thought, identifying 21 essential activities of mind and introducing a common language for thinking across individuals, teams, and organizations.
• The CEI (Corporate Engagement Indicator) A quick 30-question pulse-check assessment providing a quantitative measure of organizational employee motivation and engagement, completing in 5 minutes and measuring 6 key factors across 8 Engagement Performance Tiers.
• EQ-i 2.0 and EQ-360 Research-based emotional intelligence assessments measuring five aspects of emotional functioning—Self-Perception, Self-Expression, Interpersonal, Decision Making, and Stress Management—with the EQ-360 adding multi-rater feedback.
• AlignSight Platform A web-based platform that hosts the CEI, OGI, and GLI diagnostic dashboards and results, providing insights, specific actions for improvement, and a development journal for tracking growth leadership progress.
• Change Management Program A program that empowers organizations to navigate change with confidence and agility by developing cognitive and emotional skills through the Thinking Through Change content module.
• Effective Coaching Program High-impact coaching services for managers, leaders, and professionals focused on increasing connective intelligence potential by assessing and developing cognitive and emotional intelligence capabilities.
• Team Collaboration & Performance Program A program providing process skills and structure for teams to collaborate effectively using the Effective Intelligence model as a common problem-solving framework.
• Emotional Intelligence Program (Emotional Power) A leadership development program that helps leaders become more aware and skillful at utilizing emotional abilities, linking key capabilities of emotional intelligence with the skills and behaviours that support sustained leadership success.
• Growth Leadership Program A program designed to improve a leader's effectiveness at advancing organizational growth and change initiatives, exploring the DNA of Growth Leadership including Mindsets, Focus Areas, and Skillsets.
• Effective Selling Program A sales training program that integrates 'effective thinking' into three main components of the overall selling process, helping sales professionals sell more and sell smart.
• Innovation Programs Programs that help organizations Re-Think, Re-Imagine, and Re-New, covering new product/service innovation with cross-functional teams, collaborative innovation with external partners, and enterprise-wide culture of innovation.
• Grow Through Disruption (Book) A book by Dr. Brett Richards published November 28, 2017 by Clink Street Publishing that outlines the OGI framework and reveals hidden growth drivers empowering leaders to thrive through constant disruption.

Quantifiable outcome

• Organizations with performance-enhancing cultures achieved 622% average revenue growth over 11 years vs 166% for others (referencing Heskett and Kotter research)
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered minor.

• BridgePoint EffectminorStrategic or Co-development PartnerJanice Francisco, Strategic Associate at Connective Intelligence, is also associated with BridgePoint Effect. Co-presented at 'Inconvenient Truths' breakfast event. Janice brings expertise in innovation and practical learning approaches for organizations.
• Velocity PartnershipminorStrategic or Co-development PartnerMarysia Czarski, Strategic Associate at Connective Intelligence, is also associated with Velocity Partnership. Co-presented at 'Inconvenient Truths' breakfast event. Marysia brings expertise in organizational agility and creative process embedding.
• Carpedia InternationalminorStrategic or Co-development PartnerMark Follows, Partner at Connective Intelligence, is also President of Carpedia International. Brings 25+ years of operational consulting experience in operations, supply chain, and sales to partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Gallup: Gallup's CliftonStrengths and Q12 employee engagement assessments are the dominant enterprise alternatives to Connective Intelligence's CEI and OGI, paired with broad management research and consulting.
• Heidrick & Struggles: Heidrick & Struggles is a global executive search and leadership advisory firm whose Heidrick Leadership Insights and culture-assessment practice overlaps directly with Connective Intelligence's CEO and Board assessments.
• Korn Ferry: Korn Ferry is a global organizational consulting and talent firm whose Korn Ferry Leadership Architect suite competes directly with OGI/GLI/TIP as the enterprise standard for leadership diagnostics and development.
• Development Dimensions International (DDI): DDI provides leadership assessment centers, simulations, and development programs targeting exactly the same CHRO and CEO buyer personas that Connective Intelligence serves through OGI, GLI, and its training programs.
• Wiley Workplace Learning (PXT Select, Everything DiSC): Wiley distributes PXT Select workplace assessments and the Everything DiSC suite, widely used alternatives to Connective Intelligence's CEI and TIP for talent selection and team development at enterprise scale.

Direct peers

• Talent Plus: Talent Plus sells proprietary talent assessments and delivers leadership selection and development services to enterprise clients, mirroring Connective Intelligence's diagnostics-plus-coaching engagement model.
• Center for Creative Leadership (CCL): CCL combines proprietary leadership assessments, feedback instruments, and open-enrollment development programs targeting the same senior executive audience as Connective Intelligence's CEO and CHRO offerings.
• Hogan Assessments: Hogan Assessments sells proprietary personality and leadership assessments (HPI, HDS, MVPI) widely used in enterprise executive selection and development, the same product category as Connective Intelligence's OGI and GLI diagnostics.
• PDI (Personality Development International): PDI builds competency-based behavioral assessments (e.g., PDP, DiSC-adjacent products) used in enterprise leadership development, the same product and use-case category as Connective Intelligence's OGI, GLI, and TIP.
• Multi-Health Systems (MHS): MHS is the publisher of the EQ-i 2.0 and EQ-360 emotional intelligence assessments that Connective Intelligence distributes and reskills clients on, making them both supplier-partner and closest peer in psychometrics IP.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/connective-intelligence

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connective Intelligence Inc.