Connect Midt-Norge
Connect Midt-Norge is a non-profit membership organization in Trondheim, Norway, that supports entrepreneurs, students, investors, and businesses in the Trøndelag region through mentorship programs, business development consulting, board courses, and signature networking events.
- Company typePrivate
- Founded2002
- HeadquartersTrondheim, Trøndelag, Norway
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Connect Midt-Norge does
Connect Midt-Norge is a non-profit membership organization (ideell forening) founded in 2002 and headquartered in Trondheim, Norway, serving the Trøndelag region's innovation ecosystem. The organization connects entrepreneurs, students, investors, and established businesses through a portfolio of services including Connect Springbrett (an intensive multi-week business development program), Mentortjenesten (mentor matching), Styre og Ledelse (board and leadership courses), and Forretningsutvikling (consulting engagements). It also operates signature annual events — most prominently Gründerdagen Trondheim (held at Lager11) and Gründerdagen Innherred (held in Steinkjer) — alongside the (P)sykt Flinke Gründere event series addressing founder mental resilience.
The organization runs on a hybrid funding model combining public-sector grants (notably from Innovasjon Norge, Trøndelag Fylkeskommune, and Trondheim Kommune), sponsorship from regional financial institutions (DNB, Sparebank 1 SMN, Trøndelag Sparebank), and tiered membership fees. Individual membership is free for the first year and 1,000 NOK/year thereafter; corporate membership is 5,000 NOK/year. Student and early-stage entrepreneur memberships are free. The organization operates as part of the broader national Connect network and collaborates closely with Connect Vest in Bergen.
Connect Midt-Norge is led by CEO Anne Morkemo (since 2021), a former entrepreneur who founded PramPack (sold to Stokke) and co-founded Sonans Privatgymnas. The team of approximately 12-15 includes full-time staff, part-time contractors, and a substantial contingent of NTNU students and interns functioning as business developers, communications staff, and event coordinators. The organization is governed by a board chaired by Ståle Gjersvold, with Ingeborg Sofie Bogen serving as Deputy Chair.
Connect Midt-Norge firmographics
Firmographics- Name
- Connect Midt-Norge
- Legal name
- Connect Midt-Norge
- Website
- https://connectmidt.no
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Connect Midt-Norge is a non-profit membership organization in Trondheim, Norway, that supports entrepreneurs, students, investors, and businesses in the Trøndelag region through mentorship programs, business development consulting, board courses, and signature networking events.
- Ownership category
- akta.pro rank
Connect Midt-Norge industry classification
Industry- Product category
- Entrepreneurship Support Services
- NAICS
- Professional and Management Development Training (611430), Educational Support Services (61171), Convention and Trade Show Organizers (561920)
- SIC
- Services-Membership Organizations (8600), Services-Management Consulting Services (8742)
- akta.pro primary industry
- SME & Entrepreneurship Development (Trade-Linked) (BPADAMAE)
- akta.pro secondary industry
- Technical Cooperation, Capacity Building & Policy Advisory Programs (BPADABAO)
Keywords
Where Connect Midt-Norge is headquartered
LocationHeadquarters
- HQ city
- Trondheim, Trøndelag
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Connect Midt-Norge business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Membership Fees: Annual membership fees for individual members (entrepreneurs, students, professionals) at 1000 kr/year after free first year. Provides access to events, networking, 1 hour free consulting, and mentorship opportunities.
- Corporate/Business Membership Fees: Annual corporate membership at 5000 kr/year for businesses seeking to contribute to regional development while gaining visibility, 2 hours free consulting, networking access, and priority for speaking engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Membership |
| Subscription | Annual | Corporate/Business Membership |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Connect Midt-Norge product offering
Product offeringCore offering
Connect Midt-Norge operates a regional innovation ecosystem platform offering business development services for entrepreneurs and startups in the Trøndelag region. Core deliverables include an intensive multi-week business development program (Springbrett), mentor matching with experienced business leaders, board governance training, on-demand consulting, and signature networking events such as Gründerdagen Trondheim, Gründerdagen Innherred, and (P)sykt Flinke Gründere. The organization sells annual individual and corporate memberships and complements these with publicly funded free services for students and early-stage entrepreneurs.
Product overview
Connect Midt-Norge is a non-profit membership organization that provides a portfolio of services to support startups and businesses in the Trøndelag region. The core offerings include Connect Springbrett (an intensive business development program), Mentortjenesten (mentor matching), Styre og Ledelse (board courses), and Forretningsutvikling (consulting services). The organization also runs signature events including Gründerdagen Trondheim, Gründerdagen Innherred, and (P)sykt Flinke Gründere. Membership tiers include Standard Medlemskap (individual) and Bedriftsmedlemskap (corporate). All services are designed to connect people, ideas, and expertise to create solutions for growth.
Differentiator
Problem solved
Functional benefit
Brands
- Connect Springbrett: An intensive program that helps entrepreneurs over several weeks to gain overview of challenges, refine business models, connect to relevant networks, and develop a strategic plan.
- Gründerdagen Trondheim
- Gründerdagen Innherred
- (P)sykt flinke gründere
Products and services
- Connect Springbrett An intensive multi-week program for entrepreneurs that helps them gain an overview of challenges, sharpen their business model, connect to relevant networks, and develop a strategic plan for growth.
- Mentortjenesten (Mentor Service) A mentor matching service for businesses in startup or growth phase that assigns each business an experienced mentor from industry, with the team ensuring a good match.
- Styre og Ledelse (Board and Leadership Course) A course on practical board work that provides insight into board responsibilities, roles, and value, covering what to look for when recruiting to a board or seeking a board position.
- Forretningsutvikling (Business Development Consulting) Business development consulting where experienced developers help solve small and large challenges during startup or growth phases, ranging from a few hours to extended engagements.
- Gründerdagen Trondheim Annual entrepreneurship event in Trondheim bringing together the innovation ecosystem for inspiration, learning, and networking, featuring talks, a pitch competition, a panel debate, and mingling.
- Gründerdagen Innherred Regional entrepreneurship event held in the Steinkjer (Innherred) area, bringing together entrepreneurs, investors, businesses, students, and innovation enthusiasts for inspiration and networking.
- (P)sykt Flinke Gründere Event series focusing on mental resilience, stress management, and sustainability in entrepreneurship, addressing the pressures founders face and how to build mental strength over time.
- Standard Medlemskap (Individual Membership) Individual membership for entrepreneurs, students, and businesses; first year free, then 1,000 NOK per year. Includes invitations to events, one hour of free consulting, mentoring opportunities, and network access.
- Bedriftsmedlemskap (Corporate Membership) Corporate membership for businesses wanting to actively contribute to regional business development, priced at 5,000 NOK per year. Includes visibility as partner, two hours of free consulting, network meetings, contribution of mentors or board candidates, and priority participation.
Companies that use Connect Midt-Norge
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Connect Midt-Norge technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Connect Midt-Norge partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- Innovasjon NorgecoreKey public sector partner providing funding support for Connect Midt-Norge's programs including Springbrett, mentor matching, and individual business development services. Innovasjon Norge offers financing, consulting, competence, networking, and profiling services.
- Trondheim KommunecoreMunicipal government partner supporting regional innovation and entrepreneurship development in Trondheim.
- Trøndelag FylkeskommunecoreCounty municipality providing funding support for Connect Midt-Norge programs and regional development initiatives.
- Trondheim Tech PortcoreRegional tech ecosystem partner collaborating on startup support and innovation initiatives in Trondheim.
- ProneocoreOne of Norway's largest innovation companies with strong regional business connections, serving as exhibition partner at events.
- ShiftermajorNorwegian startup media outlet as partner providing visibility and media coverage for the innovation ecosystem.
- T:labcoreIncubator and investor in founders, leading agritech environment in Norway. Serves as exhibitor at Gründerdagen events.
- Connect VestcoreRegional Connect organization in Bergen with close collaboration. Together part of national Connect movement connecting entrepreneurs with capital, competence, and contacts.
- Næringsforeningen i TrondheimsregionenmajorRegional business association network partner in the Trondheim region.
- Tindved KulturhageminorCultural business incubator/exhibition partner at events.
- KuberminorPartner/exhibitor at events.
- JRCminorPartner/exhibitor at events.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Connect Midt-Norge competitors and assessment
Company assessmentDirect peers
- The Factory: Norwegian accelerator and venture builder. Directly comparable on the startup acceleration mandate, though oriented toward cohort-based equity-linked programs versus Connect Midt-Norge's non-profit mentorship model.
- Start NTNU: NTNU's student entrepreneurship hub — a primary upstream feeder for Connect Midt-Norge's student pipeline. Several Connect team members (e.g., Jonas Tjelle as deputy chair) sit across both organizations, making it the closest peer for student-driven entrepreneurship support.
- Connect Vest: The Bergen-based sister organization within the same national Connect network, providing near-identical services (mentor matching, business development, events) for founders in the Vestland region. Most directly comparable peer by mandate, structure, and product mix.
- T:lab: An incubator and investor in founders, focused on agritech in Norway. Listed as both a corporate member and exhibitor at Connect Midt-Norge events — closest peer for sector-specific incubation overlap.
Broad incumbents
- Innovasjon Norge: Norway's national innovation agency — also a core funding partner of Connect Midt-Norge. It offers broader financing, advisory, and networking services across all of Norway and overlaps on the entrepreneur-support mandate at greater scale.
Regional players
- Næringsforeningen i Trondheimsregionen: Regional business association for the Trondheim area — a Major-tier partner of Connect Midt-Norge. Comparable in regional convening role but skewed toward established corporates rather than early-stage entrepreneurs.
- Trondheim Tech Port: Regional tech ecosystem cluster partner in Trondheim. Collaborates with Connect Midt-Norge on startup support and innovation initiatives but focuses on industrial tech and cluster development rather than the entrepreneur/mentor niche.
Others
- Shifter: Norwegian startup media outlet that serves as Connect Midt-Norge's media partner. Adjacent ecosystem participant that amplifies Connect's reach rather than directly competing for member services.
Emerging players
- Startup Norway: National startup community organization. Overlaps with Connect Midt-Norge's mission to connect founders nationally, though Startup Norway is more of a community/advocacy platform while Connect Midt-Norge delivers programs and consulting.
- Antler Norway: Global early-stage VC and accelerator with an active Norway presence. Comparable on founder discovery and cohort building, but competes primarily for high-potential ventures rather than broad-based regional entrepreneur support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Connect Midt-Norge social profiles
Digital presenceConnect Midt-Norge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Connect Midt-Norge leadership team
Management profileNumber of profiles
Profiles15 records
Connect Midt-Norge funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Connect Midt-Norge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Connect Midt-Norge
What does Connect Midt-Norge do?
Connect Midt-Norge operates a regional innovation ecosystem platform offering business development services for entrepreneurs and startups in the Trøndelag region. Core deliverables include an intensive multi-week business development program (Springbrett), mentor matching with experienced business leaders, board governance training, on-demand consulting, and signature networking events such as Gründerdagen Trondheim, Gründerdagen Innherred, and (P)sykt Flinke Gründere. The organization sells annual individual and corporate memberships and complements these with publicly funded free services for students and early-stage entrepreneurs.
Is Connect Midt-Norge a public or private company?
Connect Midt-Norge is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Connect Midt-Norge founded?
Connect Midt-Norge was founded in 2002. It employs 11 to 50 people.
Where is Connect Midt-Norge based?
Connect Midt-Norge is headquartered in Trondheim, Trøndelag, Norway, in the Europe region.
How does Connect Midt-Norge make money?
Two revenue lines are on record. Individual Membership Fees are the primary driver. The others are corporate/Business Membership Fees.
Who are Connect Midt-Norge's main competitors?
Direct peers on record are The Factory, Start NTNU, Connect Vest and T:lab. Innovasjon Norge is listed as a broad incumbent. Regional players are Næringsforeningen i Trondheimsregionen and Trondheim Tech Port. Shifter is listed as an others. Emerging players are Startup Norway and Antler Norway.
Does Connect Midt-Norge have an API?
No public API is recorded for Connect Midt-Norge.
What industry is Connect Midt-Norge in?
Connect Midt-Norge's product category is Entrepreneurship Support Services. Its primary akta.pro industry code is BPADAMAE, SME & Entrepreneurship Development (Trade-Linked), with a secondary code of BPADABAO, Technical Cooperation, Capacity Building & Policy Advisory Programs. Its NAICS code is 611430 and its SIC code is 8600.