What Shifter does

Shifter is a Berlin-based sustainability marketing consultancy operating as a unit under Picsters UG (haftungsbeschränkt) — the legal entity managed by David Kettner and Claudius Buchzik and affiliated with Picsters.tv. Founded in 2024 with 1-10 employees, the firm targets enterprise brands, advertising agencies, and production companies seeking to integrate credible, measurable sustainability into marketing communications amid tightening EU regulation (CSRD, Empowering Consumers Directive).

The company delivers through three integrated units: the Change Agency provides campaign strategy, content production, and cultural impact consulting; the Academy delivers corporate trainings, conference talks, and co-creation labs (e.g., the Green Shift workshop series with Produktionsallianz Werbung and the Green Turn program for Omnicom Holding); and the Solutions Unit orchestrates co-delivered offerings with specialist partners (UnitMode, Good Planet Innovation, Novatopia Collective, Creatives for Climate). The underlying technology stack is methodology-driven rather than software-native: a proprietary 'Footprint to Handprint' framework, a Future Impact Audit service, and a free self-service Green Campaign Check tool that delivers a CO2 and authenticity score in minutes based on eight questions. Enterprise references include Mercedes-Benz, Volkswagen, Merck, Bumble, Magnus Carlsen, and BVG.

Revenue is generated entirely through professional services — project-based and retainer consulting engagements, training workshops, and audit/LCA services — with public pricing spanning free (Green Campaign Check), from €490 (Future Impact Audit), and from €3,900 (Footprint to Handprint). Go-to-market combines direct enterprise sales, partner-led co-delivery, event-driven thought leadership (OMR, Cannes Lions, Giraffe), and a freemium digital funnel via the self-service assessment tool. No external funding, institutional investors, or revenue figures are disclosed.

Name

Shifter

Legal name

Picsters UG (haftungsbeschränkt)

Website

https://shifter-consulting.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Shifter is a Berlin-based sustainability marketing consultancy serving enterprise brands, advertising agencies, and production companies through strategy consulting, training, and ESG/CO2 audit services across three units: Change Agency, Academy, and Solutions Unit.

Ownership category

akta.pro rank

Product category

Marketing & Sustainability Consulting

NAICS

Graphic Design Services (541430)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Sustainability & ESG Consulting (BPAHACAK)

akta.pro secondary industries

ESG, Sustainability Reporting & Compliance (BPAEAPAM), ESG Governance, Sustainability Reporting & Assurance Advisory (BPAHAFAJ), Benchmarking, Ratings & Stakeholder Reporting Portals (Scorecards, Dashboards) (EUABAEAJ)

Keywords

• Sustainability consulting
• Marketing advisory
• ESG communications
• Green production
• Impact storytelling

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Sustainability Consulting Services: Shifter generates revenue through advisory and consulting engagements covering campaign strategy, cultural impact consulting, and ESG integration. These are typically project-based or retainer engagements with enterprise brands and agencies.
2. Academy & Training Programs: Revenue from corporate training workshops, learning journeys, conference talks, and co-creation labs delivered to companies, brands, and agencies. Clients include Omnicom Holding, JvM Academy, and GWA.
3. Green Production & Certification Services: Fees for Green Circle Training, green production certification, and green storytelling services, including CO2 accounting and reporting for advertising film productions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Shifter is a sustainability and marketing consulting firm that helps enterprise brands, advertising agencies, and production companies integrate credible, measurable sustainability into their marketing communications. Its core offering combines ESG/CO2 footprint analysis, greenwashing risk assessment, and creative brand storytelling through three service units: Change Agency (strategy and content production), Academy (trainings and labs), and Solutions Unit (partner-led solutions), supported by a self-service Green Campaign Check tool and tiered audit/LCA products.

Product overview

Shifter is a consulting and creative partner for brands undergoing transformation, operating across three integrated units: Change Agency (strategy, content production, and cultural impact consulting), Academy (trainings, talks, and co-creation labs), and Solutions Unit (partner collaborations and technology solutions). The core product offering centers on Green Campaign Check (free CO₂ and authenticity scoring), Future Impact Audit (€490+, comprehensive ESG audit), and Footprint to Handprint (€3,900+, full campaign LCA with strategic handprint development). The portfolio ranges from assessment tools to strategic consulting services, unified by the mission of making brands future-ready through measurable, credible sustainability communication.

Differentiator

Problem solved

Functional benefit

Brands

• Change Agency: Future Ready Marketing services including Campaign Strategy, Content & Multi-Asset Production, and Cultural Impact Consulting.
• Academy
• Solutions Unit
• Green Campaign Check
• Future Impact Audit
• Footprint to Handprint

Products and services

• Change Agency Strategic consulting and creative services unit providing campaign strategy, content and multi-asset production, and cultural impact consulting for brands undergoing transformation. Helps organizations anchor sustainability and change in their brand messaging. Includes case engagements with Mercedes-Benz and Volkswagen ID. Buzz.
• Academy Educational services unit offering corporate trainings, conference talks, and co-creation labs focused on sustainable marketing, green production, and future-ready marketing practices. Programs include the Green Shift workshop series with Produktionsallianz Werbung, content for Jung von Matt Academy, the Green Turn program for Omnicom Holding, and the Green Digital initiative with GWA.
• Solutions Unit Partner-led solutions unit combining tools, research insights, and collaborative partnerships (UnitMode, Good Planet Innovation, Novatopia Collective, Creatives for Climate, PLAN) to deliver measurable sustainability impact for brands across climate claims, media transformation, and conscious collaboration.
• Green Campaign Check Free self-service CO2 and credibility analysis tool that evaluates marketing campaigns through 8 questions, delivering an instant CO2 and authenticity score within 5 minutes plus personalized recommendations. Designed for marketing teams seeking initial greenwashing risk and environmental footprint benchmarking before engaging paid services.
• Future Impact Audit Paid audit report service starting at €490, including an ESG check, greenwashing risk minimization analysis, and actionable recommendations for improving campaign storytelling and CO2 footprint. Positioned as the entry-tier paid offering following the free Green Campaign Check.
• Footprint to Handprint Premium end-to-end service starting at €3,900, including campaign life cycle assessment (LCA), GP Report, brand handprint strategy, Green Storytelling Canvas, impact measurement, and ESG reporting. Converts environmental footprint into positive brand impact through the proprietary Footprint to Handprint methodology.

Quantifiable outcome

• Campaign CO2 footprint reduction of up to 30%

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• UnitModecoreTechnology or IntegrationShifter partners with UnitMode to help brands formulate credible climate claims. UnitMode provides the technical climate messaging infrastructure that Shifter integrates into its sustainability consulting offerings for client campaigns.
• Good Planet InnovationcoreStrategic or Co-development PartnerTogether with Good Planet Innovation, Shifter is changing the way media creates sustainable change. The partnership focuses on helping media companies and brands integrate environmental purpose into content creation and communications.
• Produktionsallianz Werbung (Green Shift)flagshipStrategic or Co-development PartnerShifter co-developed and co-delivers the 'Green Shift' workshop series with Produktionsallianz Werbung, addressing the challenges and opportunities of sustainable advertising film production. This is a flagship co-creation program targeting the German advertising production industry. An upcoming session titled 'The New Story of Ads' is scheduled for February 24, 2026 via Zoom.
• Novatopia CollectivecoreStrategic or Co-development PartnerShifter partners with Novatopia Collective to create conscious collaboration between people, brands, and media, fostering sustainable and purposeful media ecosystems.
• PLANminorStrategic or Co-development PartnerShifter collaborates with PLAN (Wirsindderplan.de) on a podcast and thought leadership content exploring how brands and media can align with sustainable purpose.
• Creatives for ClimatecoreStrategic or Co-development PartnerTogether with Creatives for Climate, Shifter uses creativity as a systemic lever for climate action, integrating climate purpose into the creative work itself rather than treating it as a separate agenda.
• Jung von Matt AcademycoreGTM or Marketing PartnerShifter delivers training and learning content through the Jung von Matt Academy, providing sustainability and green marketing education to one of Germany's largest agency networks.
• OMR (Online Marketing Rockstars)coreGTM or Marketing PartnerShifter partners with OMR for event-based education and thought leadership, appearing at OMR events and collaborating on content that reaches the broader digital marketing and advertising community.
• Omnicom Holding (Green Turn)flagshipStrategic or Co-development PartnerShifter delivers the 'Green Turn' training program for Omnicom Holding, one of the world's largest advertising holding companies, helping their teams develop sustainable production practices and green marketing capabilities.
• GWA (Gesellschaft für Werbeträger Analyse)minorGTM or Marketing PartnerShifter partners with GWA for the 'Green Digital' initiative, contributing expertise on sustainable digital marketing practices and benchmarking to the German advertising industry's professional standards body.

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Salterbaxter (MSL): Salterbaxter, now part of MSL, is a specialist sustainability and ESG communications consultancy serving enterprise brands — directly comparable to Shifter's ESG advisory and greenwashing-risk work.
• Radley Yeldar (RY): RY is a brand-led consultancy combining creative storytelling with sustainability and ESG reporting for major corporates, closely mirroring Shifter's 'Logic and Magic' positioning.
• Purpose (Socos): Purpose (now part of Socos) designs campaigns and movements for brands around sustainability and social impact — a direct comparator for Shifter's cultural impact and brand-purpose work.
• Futerra: Futerra is a sustainability-focused creative communications agency working with global brands on purpose-driven campaigns and ESG storytelling — directly comparable to Shifter's Change Agency offering.

Emerging players

• Creatives for Climate: Creatives for Climate is a global community and education platform helping creative agencies integrate climate action — overlapping with Shifter's Academy training programs and explicitly partnered with Shifter.
• Good Planet Innovation: Good Planet Innovation helps media companies and brands embed environmental purpose into communications — directly comparable to Shifter's Solutions Unit offering and a stated partner.

Broad incumbents

• Edelman (Sustainability & Purpose practice): Edelman runs a global sustainability and purpose communications practice for enterprise brands — a broad incumbent peer in green storytelling and ESG narrative work.
• Deloitte ESG / Sustainability Consulting: Deloitte's sustainability practice offers CSRD-aligned ESG reporting and assurance for global brands, representing the compliance-grade incumbent competitor to Shifter's advisory work.
• Accenture Sustainability Services: Accenture's global sustainability and ESG advisory practice serves enterprise clients with carbon accounting and reporting at massive scale — the broad incumbent against which Shifter must differentiate on creative integration.

Others

• UnitMode: UnitMode provides a technical infrastructure for credible climate claims in brand communications — an adjacent technology partner and stated collaborator with Shifter's Solutions Unit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shifter-consulting-by-picsterstv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shifter