커넥트웨이브
- Company typePublic
- Founded2000
- HeadquartersSeoul, South Korea
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
커넥트웨이브 firmographics
Firmographics- Name
- 커넥트웨이브
- Legal name
- CONNECTWAVE CO.,LTD.
- Website
- https://connectwave.co.kr
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
커넥트웨이브 industry classification
Industry- Product category
- E-commerce Software Platforms
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Cross-Border & International Commerce Platforms (BPAMAGAI)
- akta.pro secondary industries
- Cross-border Marketplaces (Multi-seller) (CRAFAJAA), Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)
Keywords
Where 커넥트웨이브 is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices18 records
Markets served
커넥트웨이브 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Consumer Commerce - Advertising & Commissions: Danawa and Enuri price comparison platforms generate revenue through advertising from merchants and affiliate commissions from product sales through their comparison services.
- Seller Commerce - Platform & SaaS Fees: MakeShop (e-commerce platform), PlayAuto (integrated management), and LinkPrice (affiliate marketing) generate subscription and service fees from online sellers and merchants.
- Cross-Border Commerce - Fulfillment & Transaction Fees: Malltail generates revenue through international shipping agency fees, purchasing agency commissions, and B2B fulfillment service charges across 13 global fulfillment centers.
- Product Sales & Commerce: 2023 revenue of KRW 460.3 billion from e-commerce operations including product GMV of KRW 12.6 trillion through consumer and seller platforms.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
커넥트웨이브 product offering
Product offeringCore offering
ConnectWave operates an integrated e-commerce enablement platform across three pillars: (1) Consumer Commerce through the Danawa and Enuri price-comparison platforms; (2) Seller Commerce providing SaaS tools — MakeShop (shopping mall builder), PlayAuto (integrated operations), LinkPrice (affiliate marketing), and SweetTracker (delivery tracking); and (3) Cross-Border Commerce via Malltail (US fulfillment center) and Shipget (cross-border purchase proxy).
Product overview
ConnectWave is a total e-commerce platform operating three interconnected business areas: Consumer Commerce (price comparison), Seller Commerce (e-commerce solutions), and Cross-Border Commerce (international fulfillment). The platform comprises core brands Danawa and Enuri for consumer price comparison, MakeShop for shopping mall creation, PLAYAUTO for integrated management, LinkPrice for advertising/marketing, SweetTracker for delivery tracking, and Malltail/Shipget for cross-border services. All units are being unified under generative AI platform PLAi to create synergies as One Team.
Differentiator
Problem solved
Functional benefit
Brands
- 다나와 (Danawa): Leading Korean price comparison platform offering real-time price comparison for electronics, computers, automobiles, laptops, mobile phones, and golf equipment, with VS Search and 1.4 billion product data points.
- 에누리 (Enuri)
- 메이크샵 (MakeShop / Make#)
- 플레이오토 (PlayAuto)
- 링크프라이스 (LinkPrice)
- 스윗트래커 (SweetTracker)
- 몰테일 (Malltail)
- 쉽겟 (Shipget)
- PLAi (Generative AI)
Products and services
- Danawa (다나와)
- Enuri (에누리)
- MakeShop (메이크샵)
- PlayAuto (플레이오토)
- LinkPrice (링크프라이스)
- SweetTracker (스윗트래커)
- Malltail (몰테일)
- Shipget (쉽겟)
- TailList (테일리스트)
- Vitatra (비타트라)
Quantifiable outcome
- 12.6 trillion KRW annual GMV processed across platforms in 2023
- +3 more outcomes
Companies that use 커넥트웨이브
Customer profileSegments3 records
Ideal customer profiles3 records
커넥트웨이브 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
커넥트웨이브 partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- 다나와 (Danawa)coreKorea's first and leading price comparison platform with real-time price comparison services based on 1.4 billion product data points. Focus areas: home appliances, computers, automobiles, laptops, mobile phones, and golf equipment. Danawa and Enuri form the Consumer Commerce business unit of ConnectWave.
- 에누리 (Enuri)coreKorea's first price comparison website providing real-time price comparison for home appliances, beauty items, health supplements, and pet supplies. Features shopping-optimized Smart Finder for quick product search and comparison. Part of ConnectWave's Consumer Commerce division.
- 링크프라이스 (LinkPrice)coreKeyword advertising and affiliate marketing platform securing advertisers (merchants) and affiliate sites across various industries. In 2024, LinkPrice consolidated MakeShop's advertising department to strengthen marketing services.
- 쉽겟 (Shipget)supportingMobile-exclusive app by Malltail enabling purchases from Chinese marketplaces (Taobao, JD.com, VVIC) without Chinese language proficiency. Features Korean language search and automatic translation as standard functions.
- 메이크샵 (MakeShop)coreKorea's first e-commerce platform launched in 1999, supporting businesses through online retail journey including D2C store development, customized e-commerce stores, and global online store development. Part of Seller Commerce division.
- 플레이오토 (PlayAuto)coreIntegrated solution providing comprehensive support for order management, product management, customer relations, fulfillment, and inventory control for online sellers. Absorbed into ConnectWave via merger in 2023.
- 스윗트래커 (SweetTracker)supportingSmart Parcel service offering consolidated view of order details from multiple online stores with automated delivery tracking alerts. Provides e-commerce analytics platform monitoring 24-hour sales data from domestic and global markets.
- 몰테일 (Malltail)coreCross-border e-commerce service provider with 13 fulfillment centers across 9 countries. Services include international shipping agency, proxy purchasing from global malls (Amazon, Taobao, JD.com), B2B fulfillment, and specialized verticals (alcohol, vitamins). Malltail reached 1 million membership in 2015.
Scale indicators22 records
Recent moves7 records
Expansion highlights5 records
커넥트웨이브 competitors and assessment
Company assessmentDirect peers
- Wemakeprice: Wemakeprice is a Korean social-commerce and deals platform overlapping with ConnectWave's Seller Commerce and consumer marketplace offerings, particularly for SMB merchants and Korean consumer acquisition.
- Naver Shopping: Naver Shopping is Korea's largest price-comparison and marketplace platform and the most direct competitor to ConnectWave's Danawa/Enuri Consumer Commerce division, operating with similar search-driven commerce economics and overlapping seller base.
- AliExpress (Alibaba): AliExpress operates a global cross-border marketplace with significant Chinese-seller flows, directly comparable to Malltail's Shipget-enabled Chinese marketplace purchasing service and broader cross-border e-commerce position.
- Kakao Commerce: Kakao Commerce operates a Korean merchant platform and shopping experience integrated with the KakaoTalk super-app, directly comparable to ConnectWave's Seller Commerce stack (MakeShop, PlayAuto, LinkPrice) for SMB onboarding and consumer traffic.
- Gmarket: Gmarket is another eBay Korea-operated Korean marketplace with overlapping seller tools and cross-border listings, competing with both MakeShop and Malltail for merchant mindshare.
- Cafe24: Cafe24 provides Korean D2C and SMB e-commerce platform services directly competing with MakeShop's shopping mall creation and global store offerings, serving a similar enterprise and SMB merchant base.
- 11st (eBay Korea): 11st is a major Korean online marketplace owned by eBay Korea and directly comparable to MakeShop's marketplace and seller-commerce offering in target customers and merchant services.
Broad incumbents
- Shopify: Shopify is the global incumbent in merchant commerce platforms, comparable to MakeShop/PlayAuto in core SaaS commerce-platform functionality, but operating at much larger global scale and with broader app ecosystem.
- Amazon Global: Amazon Global is the dominant cross-border e-commerce and logistics platform; Malltail's 9-country fulfillment network and proxy purchasing services overlap with portions of Amazon's cross-border and FBA-by-equivalent capabilities.
- Coupang: Coupang is Korea's largest e-commerce and fulfillment operator, overlapping with ConnectWave's marketplace, seller tools, and cross-border logistics (Rocket delivery equivalents). It is a broader incumbent with substantially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
커넥트웨이브 social profiles
Digital presence커넥트웨이브 financial estimates
Financial estimateRevenue estimate
Valuation estimate
커넥트웨이브 leadership team
Management profileNumber of profiles
Profiles1 record
커넥트웨이브 subsidiaries and ownership
Company hierarchySubsidiaries7 records
커넥트웨이브 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
커넥트웨이브 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 커넥트웨이브
What does 커넥트웨이브 do?
ConnectWave operates an integrated e-commerce enablement platform across three pillars: (1) Consumer Commerce through the Danawa and Enuri price-comparison platforms; (2) Seller Commerce providing SaaS tools — MakeShop (shopping mall builder), PlayAuto (integrated operations), LinkPrice (affiliate marketing), and SweetTracker (delivery tracking); and (3) Cross-Border Commerce via Malltail (US fulfillment center) and Shipget (cross-border purchase proxy).
Is 커넥트웨이브 a public or private company?
커넥트웨이브 is a public company. It is classified as public and is currently operating.
When was 커넥트웨이브 founded?
커넥트웨이브 was founded in 2000. It employs 101 to 250 people.
Where is 커넥트웨이브 based?
커넥트웨이브 is headquartered in Seoul, South Korea, in the Asia region.
How does 커넥트웨이브 make money?
Four revenue lines are on record. Consumer Commerce - Advertising & Commissions are the primary driver. The others are seller Commerce - Platform & SaaS Fees, cross-Border Commerce - Fulfillment & Transaction Fees and product Sales & Commerce.
Who are 커넥트웨이브's main competitors?
Direct peers on record are Wemakeprice, Naver Shopping, AliExpress (Alibaba), Kakao Commerce, Gmarket, Cafe24 and 11st (eBay Korea). Broad incumbents are Shopify, Amazon Global and Coupang.
Does 커넥트웨이브 have an API?
No public API is recorded for 커넥트웨이브.
What industry is 커넥트웨이브 in?
커넥트웨이브's product category is E-commerce Software Platforms. Its primary akta.pro industry code is BPAMAGAI, Cross-Border & International Commerce Platforms, with a secondary code of CRAFAJAA, Cross-border Marketplaces (Multi-seller). Its NAICS code is 488510 and its SIC code is 4731.