What Connexin Live, Hull does

Connexin Live is a 4,000-capacity entertainment and events venue located on Myton Street in Hull city centre, United Kingdom. Originally opened in 2018 as Bonus Arena, it was rebranded in August 2023 following a naming rights partnership with Connexin, a broadband and smart solutions specialist. The building is owned by Hull City Council and operated under management by Legends Global, the trading name of Legends Global Holdings Limited, within ASM Global's venue network. The venue serves individual consumers seeking live entertainment (concerts, comedy, family shows, sports), corporate and public-sector clients hiring flexible event spaces (conferences, exhibitions, graduations, award ceremonies), and community/educational organizations. Cumulative attendance exceeds 500,000 visitors since opening, with notable acts including Bob Dylan, Noel Gallagher, and Paloma Faith.

The core product is the 4,000-capacity Main Arena with a 1,320 square metre retractable floor, complemented by the Upper Auditorium, The Lookout, and Live Lounge for hire. Technology infrastructure includes Evolv Technology AI-powered security screening (eliminating bag searches), AXS as the official digital ticketing platform since March 2024 with Bot Prevention and Mobile ID, and Ticketmaster for premium hospitality ticketing. The venue operates cashless bars, multiple F&B outlets, and accessibility services on every level. Partnerships span Coca-Cola Europacific Partners (beverage activation), Funkin Cocktails (RTD cocktails), Nation Radio (regional broadcast), the University of Hull (graduations), and Hull KR (sports/business crossover events).

Revenue is generated through five streams: ticket sales (transaction fees on AXS/Ticketmaster sales), food and beverage (transaction-based, cashless), premium experiences (The Lookout fine dining, Live Lounge Luxe, VIP packages, annual memberships), venue hire and conference services, and event-day merchandise. Pricing is set by artists and promoters; the venue collects booking fees per ticket covering technology, payment processing, and distribution. Go-to-market is event-driven, leveraging programming announcements via social media, email newsletters, and ticketing partner platforms, with notable marketing recognition including TheTicketingBusiness Awards 2019 Campaign of the Year.

Name

Connexin Live, Hull

Legal name

Legends Global Holdings Limited

Website

https://connexinlivehull.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Connexin Live is a 4,000-capacity entertainment venue in Hull, UK, hosting concerts, comedy, family shows, sports, and corporate events under Legends Global (ASM Global) management and Hull City Council ownership. It serves individual consumers, corporate clients, and educational institutions across the Hull and East Yorkshire region.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events (7113)

akta.pro primary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

akta.pro secondary industry

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Live entertainment venue
• Concert and events arena
• Conference venue hire
• Premium hospitality experiences
• Event ticketing services

Headquarters

HQ city

Hull

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue from ticket sales for concerts, comedy shows, family entertainment, sports events, and other live performances. Tickets sold through AXS (official ticketing partner) and Ticketmaster for premium experiences. Subject to booking fees.
2. Food and Beverage: Revenue from multiple bars and outlets serving food, drinks, draught and bottled beers, spirits, soft drinks, hot meals including burgers and loaded fries, and snacks. Venue operates cashless bars.
3. Premium Experiences and Hospitality: Revenue from premium hospitality packages including The Lookout fine dining restaurant, Live Lounge Luxe, VIP experiences, and annual membership plans. Includes priority entry, exclusive seating, premium drinks, and small plate menus.
4. Venue Hire and Conference Services: Revenue from hiring venue spaces including Main Auditorium (1320 sqm), Upper Auditorium, The Lookout, and Live Lounge for conferences, exhibitions, dinners, corporate events, and private functions. Also hosts University of Hull graduation ceremonies.
5. Merchandise: Official merchandise sales available within the arena during events

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Connexin Live is a 4,000-capacity entertainment and events venue in Hull city centre hosting concerts, comedy, family shows, sports events, and corporate conferences. The venue generates revenue through ticket sales (via AXS and Ticketmaster), food and beverage, premium hospitality packages, venue hire for corporate and private functions, and merchandise. Managed by Legends Global (part of ASM Global) with the building owned by Hull City Council.

Product overview

Connexin Live is a state-of-the-art entertainment venue in Hull, England, offering a unified portfolio of live event experiences. The core offering is the Main Arena (capacity 4,000) for concerts and live events, complemented by Conference & Events Spaces (1320 sqm flexible floor space) for corporate functions, graduations, and exhibitions. Premium Experiences provide hospitality upgrades including The Lookout, Live Lounge Luxe, and dedicated dining options. Supporting services include Ticketing (via AXS/Ticketmaster), Food & Beverage, Accessibility Services, AI-powered Security Screening (Evolv Technology), and Christmas/Festive Packages. The venue hosts diverse programming spanning music, comedy, family entertainment, sports, and cinema experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Main Arena Live Events The primary concert and live events space with capacity of up to 4,000 people. Hosts major artists, comedy shows, family entertainment, sporting events (boxing, darts, wrestling), and tribute shows. Features an array of bars, lounges, premium seating, and hospitality suites including the Connexin Lounge. Targeted at general public event attendees.
• Conference & Events Spaces Versatile event spaces including Main Auditorium (1320 sqm), Upper Auditorium (800 delegates), The Lookout (conference/meeting room with city views), and Live Lounge (first floor modern lounge for meetings/breakouts/receptions). Hosts graduations, award ceremonies, exhibitions, and corporate events for businesses, universities, and community organizations.
• Premium Experiences & Hospitality Packages Hospitality upgrade packages including The Lookout (priority entry, fine dining, exclusive balcony seats, private bar), The Lookout Social (elevated views, early access, private bar), Live Lounge Luxe (laid-back exclusive experience with cloakroom, premium cocktails, fine spirits, small plate menu, luxury seating), and Live Lounge Luxe Balcony (side balcony seats with in-seat drink service). Targeted at event attendees seeking premium experiences.
• Christmas Parties & Festive Packages Private venue hire for Christmas parties with customizable winter wonderland setup, festive show tickets (comedians, tribute acts, magic shows), and catering packages including traditional roast turkey and vegetarian options. Targeted at businesses and group organizers hosting seasonal celebrations.

Quantifiable outcome

• Record-breaking ticket sales for Noel Gallagher's show, the most tickets ever sold at the venue
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered minor, core and flagship.

• Hull KR (Rugby League Club)minorGTM or Marketing Partner · 28 May 2026Partnership for Biz Week event hosting featuring Dr Paul Sewell OBE (Chair of Hull KR) and Paul Lakin (CEO). Venue hosts networking lunch and KR Business Academy launch with premium F&B offerings.
• Hull Music BoardcoreStrategic or Co-development Partner · 11 July 2025Hull Music Board was unveiled at Connexin Live to drive the Hull Music Plan 2025-2030. General Manager Sam Ryder serves on the board. The initiative aims to elevate Hull's music sector with focus on inclusion, raising profile, supporting infrastructure, and strengthening collaborations.
• AXScoreTechnology or Integration · 13 March 2024AXS became the official ticketing partner for Connexin Live Hull in March 2024. The partnership streamlines the ticket-buying process with user-friendly digital platform, advanced security measures including Bot Prevention, Waiting Rooms, and AXS Mobile ID to prevent touts and protect customers from inflated prices.
• ConnexinflagshipGTM or Marketing PartnerConnexin is the broadband, smart solution, and digital training specialist that secured naming rights for the venue (rebranded from Bonus Arena to Connexin Live). The partnership aims to connect the digital world to the real world and improve the way people live through smart technologies.
• Coca-Cola Europacific PartnerscoreGTM or Marketing PartnerCCEP is the largest independent bottler of Coca-Cola globally. They showcase popular brands across the venue with activations on concourse including giveaways, interactive touchpoints, and product sampling. Products include Coca-Cola Original, Coca-Cola Zero Sugar, Diet Coke, Fanta, Sprite, Monster, Oasis, Smartwater, and alcoholic mixers.
• Nation RadiominorGTM or Marketing PartnerNation Radio Yorkshire broadcasts on 99.8 FM in Hull and East Yorkshire. The station supports community initiatives and regional promotions through on-air campaigns, partnerships, and outside broadcasts, closely connecting with local audience.
• Funkin CocktailsminorGTM or Marketing PartnerFunkin Cocktails supplies ready-to-drink nitrogen-infused cocktail cans for the venue. Products include Passion Fruit Martini, Strawberry Daiquiri, and Pina Colada in 5% ABV and 0% alcohol options, providing bar-quality cocktail experience.
• Legends GlobalflagshipStrategic or Co-development PartnerLegends Global (trading name of Legends Global Holdings Limited) manages the venue on behalf of Hull City Council. As part of ASM Global network, Legends provides venue management expertise and access to national booking systems and talent.
• ASM GlobalflagshipStrategic or Co-development PartnerASM Global is the world's leading producer of entertainment experiences and venue management company. They operate Connexin Live Hull and provide ticketing terms, venue policies, and operational standards including Evolv Technology security screening.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• AEG: AEG operates The O2 in London and a global network of arenas and stadiums. Comparable to Connexin Live as a major venue management competitor with overlapping capabilities in arena programming, artist routing, and large-scale live event operations.
• Live Nation: Live Nation is the world's largest live entertainment company operating festivals, venues, and ticketing platforms including Ticketmaster. Comparable as a major venue operator and concert promoter that competes with Connexin Live for the same touring acts and audience spend.
• ASM Global: ASM Global is the parent operating company and the world's leading venue operator running Connexin Live plus hundreds of venues globally. Comparable as the broader industry operator controlling venue programming, ticketing standards, and operational frameworks for similar regional venues.

Direct peers

• York Barbican: York Barbican is a ~1,500-capacity regional entertainment venue in York operated by Legends Global under ASM Global - exactly the same operator as Connexin Live. Highly comparable as a UK regional live events venue sharing booking infrastructure, management standards, and mid-tier programming focus.
• Bournemouth International Centre: BIC is a multi-purpose events complex in Bournemouth with halls up to ~5,000 capacity, hosting concerts, comedy, exhibitions, and conferences. Comparable to Connexin Live in programming mix, target audience, and position as a UK regional multi-purpose venue.
• Brighton Centre: Brighton Centre is a 5,000-capacity events venue on England's south coast hosting concerts, conferences, and exhibitions. Comparable to Connexin Live in size, offering mix, and tier as a UK regional events venue serving a similar live entertainment and corporate meeting market.
• Sheffield City Hall: Sheffield City Hall is a ~2,200-capacity concert and events venue operated by ASM Global, comparable to Connexin Live as another UK regional venue within the same operator's network with overlapping programming in live music and conferences.
• Manchester O2 Apollo: O2 Apollo Manchester is a 3,500-capacity historic concert venue operated by Academy Music Group, comparable to Connexin Live in capacity and as a similar UK live music venue booking mid-tier touring artists on multi-city UK tours.
• Plymouth Pavilions: Plymouth Pavilions is a 3,750-capacity arena in Plymouth, England, hosting concerts, family shows, comedy, and conferences. Closely comparable to Connexin Live in capacity, programming mix, and position as a UK regional live events and conferences venue.
• Edinburgh Usher Hall: Usher Hall is a ~2,200-capacity historic concert venue in Edinburgh offering concerts, comedy, and corporate events. Comparable to Connexin Live as a similar-tier UK regional venue with overlapping programming in live music, comedy, and cultural events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/connexinlive
• LinkedInlinkedin.com/company/connexinlive

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connexin Live, Hull