What Connor's Kindness Project does

Connor's Kindness Project is a Massachusetts-based 501(c)(3) nonprofit organization founded in 2021 by then-12-year-old Connor Wright, who began by delivering COVID Care Packages to isolated children before formalizing the entity in August 2021 and launching kit deliveries in September 2021. The organization's core product is the Kindness Kit, a curated box containing items such as Legos, socks, Etch A Sketch, Play-Doh, crayons, coloring books, stickers, a Foldscope, MadLibs, and Pop Its, delivered free of charge to children in hospitals and shelters. Supporting programs include the Be Kind Challenge for Schools (an elementary-school kindness curriculum launched in January 2023), the Team Building Experience (a corporate team-building program priced at $25 per kit), and One Cup of Kindness (a community lemonade-stand fundraiser).

The business model is donation-driven rather than commercial. Revenue streams consist of individual donations at tiered price points ($25/1 kit, $50/2 kits, $100/4 kits, $300 per month for 12 months, $500/20 kits), corporate sponsorships organized into Kindness Champion, Leader, and Builder tiers (Dunkin Joy Foundation, Bombas, Citrin Cooperman, LGA, Stoneham Bank, Howden Group, RTX Raytheon, and others), and fundraising events such as the annual Cornhole Fundraiser. The go-to-market is community-led, relying on teen volunteers, word-of-mouth, social media, earned national media coverage (CBS Mornings, NBC Nightly News, People Magazine), and direct organizational partnerships with hospitals and shelters.

The organization has delivered 20,575 kits as of May 15, 2026, operates 100+ partner locations across seven states (Massachusetts, New Hampshire, Maine, Connecticut, Rhode Island, Vermont, and Idaho), and reports cumulative impact of 650,000+ lives through combined programs. Its 14 named institutional partners include major pediatric hospitals (Boston Children's, Mass General, Dana-Farber, Shriners, Hasbro Children's, UMass Memorial, Baystate, Lowell General, Ronald McDonald House) and social-service organizations (Lazarus House, Christopher's Haven). The 8-employee team is led by Co-founder and Executive Director Sharon Marrama and founder Connor Wright, supported by a board chaired by Erica Wright with John Geraci as Treasurer and a development function headed by Director of Development Corina Hopkins.

Name

Connor's Kindness Project

Legal name

Connor's Kindness Project

Website

https://connorskindnessproject.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Connor's Kindness Project is a Massachusetts 501(c)(3) nonprofit that delivers curated Kindness Kits to children in hospitals and shelters, complemented by a school kindness curriculum, corporate team-building program, and community fundraisers across seven U.S. states.

Ownership category

akta.pro rank

Headquarters

HQ city

Woburn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Donations and Fundraising: The organization operates as a 501(c)(3) nonprofit funded primarily through individual donations, corporate sponsorships, and fundraising events. Donation tiers include $25 for one kit, $50 for two kits, $100 for four kits, $300 for monthly kit sponsorship, and $500 for twenty kits. Additional revenue comes from event sponsorships and team building experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Connor's Kindness Project is a 501(c)(3) nonprofit that assembles and delivers free Kindness Kits — boxes containing curated comfort, educational, and entertainment items such as mini Lego sets, socks, Etch A Sketch, Play-Doh, crayons, coloring books, stickers, Foldscope, MadLibs, and Pop Its — to children in hospitals and shelters. Supporting offerings include the Be Kind Challenge for Schools educational enrichment program, a corporate Team Building Experience, and the One Cup of Kindness community fundraiser.

Product overview

Connor's Kindness Project is a 501(c)(3) nonprofit organization that operates primarily as a single-purpose charitable entity rather than a technology platform. The core offering is The Kindness Kit—boxes of carefully selected items delivered to children in hospitals and shelters. Supporting programs include The Be Kind Challenge for Schools (an educational enrichment initiative for elementary students), the Team Building Experience (corporate engagement program), and the One Cup of Kindness (community fundraiser campaign). The organization does not offer a software product, technology platform, or API-based services.

Differentiator

Problem solved

Functional benefit

Brands

• The Kindness Kit: A box of carefully thought-out items (selected by Connor himself) including a mini Lego set, socks, Etch A Sketch, Play-Doh, slime, crayons, coloring book, stickers, Foldscope, MadLibs, and a Pop It. Delivered to children in hospitals and shelters.
• The Be Kind Challenge for Schools
• One Cup of Kindness
• Team Building Experience

Products and services

• The Kindness Kit A box of carefully curated items including Legos, socks, Etch A Sketch, Play-Doh, crayons, coloring books, stickers, Foldscope, MadLibs, and Pop Its, delivered free of charge to children in hospitals and shelters to provide entertainment, comfort, and joy.
• The Be Kind Challenge for Schools An educational enrichment program for elementary-age children that introduces them to community service through completing 20 kindness activities, with participants receiving a Kindness Certificate and Kindness is My Superpower sticker upon completion.
• Team Building Experience A corporate team building program where employees assemble Kindness Kits for children facing challenging situations. Kits are priced at $25 each, available in-person or remote, with custom branding options for participating organizations.
• One Cup of Kindness A lemonade stand campaign that enables community members to host their own fundraiser benefiting Connor's Kindness Project, with resources and guides provided for participants.

Quantifiable outcome

• 650,000+ lives impacted through combined programs as of 2026
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Ronald McDonald HousecoreStrategic or Co-development Partner · 1 September 2021Major partner receiving Kindness Kits for families of children undergoing medical treatment. One of the flagship hospital/shelter partners since 2021.
• Mass General HospitalcoreStrategic or Co-development PartnerMajor Boston hospital partner receiving Kindness Kits for pediatric patients
• Boston Children's HospitalcoreStrategic or Co-development PartnerMajor pediatric hospital partner receiving Kindness Kits
• Dana-Farber Cancer InstitutecoreStrategic or Co-development PartnerCancer treatment center partner receiving Kindness Kits for young patients
• Lazarus HousecoreStrategic or Co-development PartnerShelter partner providing Kindness Kits to homeless families

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cradles to Crayons: Nonprofit providing essential items to children in need across the U.S. Highly comparable as a children's-item-giving charity with hospital/shelter-style distribution and corporate volunteer engagement models.
• Alex's Lemonade Stand Foundation: Pediatric cancer charity founded by a young founder with a youth-led, community-driven fundraising model. Highly comparable as a youth-founded children's charity combining grassroots fundraising with hospital partnerships.
• Starlight Children's Foundation: Charity focused on delivering comfort, entertainment, and programs to seriously ill children and their families in hospitals. Closely comparable target beneficiary (hospitalized children) and mission of bringing joy during medical treatment.
• Baby2Baby: Nonprofit distributing essential items (clothing, diapers, toys) to children living in poverty. Directly comparable on the model of curated 'kits' of donated goods delivered to children through partner organizations.
• Comfort Cases: Nonprofit providing backpacks filled with comfort and personal care items to children entering the foster care system. Comparable on the curated-kit model delivered to children in vulnerable circumstances.
• Pajama Program: Nonprofit providing pajamas, books, and comfort items to children in need including those in hospitals, shelters, and group homes. Comparable on a curated-item delivery model targeting the same vulnerable child segments.
• Good+Foundation: Nonprofit distributing essential baby and toddler gear to families in need across the U.S. Comparable on the model of curating donated goods into kits for underserved families and children.
• Project Linus: Volunteer-driven nonprofit providing handmade blankets and comfort items to children in hospitals, shelters, and crisis situations. Comparable on providing physical comfort items to children in distress via volunteer networks.

Broad incumbents

• Make-A-Wish Foundation: Large, established nonprofit granting wishes to children with critical illnesses. Comparable on serving hospitalized/seriously ill children but operates at vastly greater scale as a national incumbent in the same beneficiary category.
• Ronald McDonald House Charities: Large, established charity supporting families of seriously ill children with lodging and services near hospitals. Comparable as a flagship CKP hospital partner and as a much larger incumbent in the same child-hospital support space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ConnorsKindness
• YouTubeyoutube.com/channel/UCb8tWsoHj9o1Cix3Q-KRP0Q/videos
• Facebookfacebook.com/Connors-Kindness-Project-104464244937712
• LinkedInlinkedin.com/company/connors-kindness-project
• Instagraminstagram.com/connorskindnessproject
• TikToktiktok.com/@connorskindnessproject

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Connor's Kindness Project