Conny-Land
Conny-Land AG operates Switzerland's largest amusement park in Lipperswil near Lake Constance, serving families, school groups, and DACH tourists with ~55 attractions, exclusive sea lion interaction programs, tiered day/season ticketing, and partner park discounts across Germany and Austria.
- Company typePrivate
- Founded1970
- HeadquartersLipperswil, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Conny-Land does
Conny-Land AG is a privately held Swiss amusement park operator headquartered in Lipperswil, Canton Thurgau, near Lake Constance (Bodensee), Switzerland. Founded in 1970, the company operates what it describes as Switzerland's largest amusement park, featuring approximately 55 attractions including roller coasters (Antares, Cobra, Space Shot Tower), water rides (Voodoo Island, Wildwasserbahn), 4D and 5D cinema experiences, animal shows centered on sea lions, and family-oriented offerings. The park differentiates through exclusive sea lion interaction programs (swimming, breakfast, half-day trainer) that are unique in Switzerland, plus a first-mover vertical roller coaster (Antares, 2025). It has received IAAPA Top 10 European amusement park recognition in 2016-2018 and 8 consecutive TripAdvisor Certificates of Excellence through 2018.
The business model is direct-to-consumer with tiered day-ticket pricing (CHF 30-40 depending on age and advance vs. same-day booking), annual season passes (CHF 105-125), premium add-on experiences (CHF 48-195), group rates for coach tours and school trips, and on-site food and beverage revenue across three dining outlets. Distribution combines a multilingual website (DE/EN/FR/IT), an e-guma gift voucher platform, SBB RailAway transport-admission bundles, and a reciprocal discount network with six German and Austrian partner parks. Operating geographies are limited to Switzerland with no overseas footprint; energy cost is partly mitigated by an on-site photovoltaic system. The company is privately held with no disclosed investors, no subsidiaries, no funding rounds, and headcount listed at five core staff, with the broader seasonal workforce not enumerated in available data.
Conny-Land firmographics
Firmographics- Name
- Conny-Land
- Legal name
- Conny-Land AG
- Website
- https://connyland.ch
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Conny-Land AG operates Switzerland's largest amusement park in Lipperswil near Lake Constance, serving families, school groups, and DACH tourists with ~55 attractions, exclusive sea lion interaction programs, tiered day/season ticketing, and partner park discounts across Germany and Austria.
- Ownership category
- akta.pro rank
Conny-Land industry classification
Industry- Product category
- Amusement Park
- NAICS
- Amusement and Theme Parks (71311)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Marine Wildlife & Coastal Nature Tours (Whale/Dolphin Watching, Sea Kayaking) (THAAAEAD)
- akta.pro secondary industry
- Amusement Parks & Theme Parks (THAAAAAA)
Keywords
Where Conny-Land is headquartered
LocationHeadquarters
- HQ city
- Lipperswil
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Conny-Land business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Day and Season Ticket Sales: Primary revenue stream from admission tickets. Day tickets range from CHF 34-40 for adults and CHF 30-36 for children/seniors depending on booking timing. Season passes range from CHF 105-125.
- Food and Beverage: On-site dining includes self-service restaurant, pizzeria, and Space Café serving meals, snacks, and beverages. Park policy prohibits outside food consumption.
- Premium Experiences: Fee-based add-on experiences including swimming with sea lions (CHF 85), sea lion trainer program (CHF 120), and breakfast with sea lions (CHF 48-52).
- Birthday Parties: Package deals for birthday celebrations including park admission, decorated table, sea lion photo, and refreshments starting from CHF 47.
- Group Bookings: Group rates for 20+ visitors at CHF 28 per person, including coach groups with free driver entry and meals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Online tickets 3+ days in advance |
| One time/ perpetual license | Pay-as-you-go | Online tickets day before visit |
| One time/ perpetual license | Pay-as-you-go | Online tickets same day |
| One time/ perpetual license | Pay-as-you-go | On-site tickets |
| Subscription | Annual | Season pass |
| One time/ perpetual license | Pay-as-you-go | School groups (advance booking required) |
| One time/ perpetual license | Pay-as-you-go | Group rates (20+ people, coach travel required) |
| One time/ perpetual license | Pay-as-you-go | Wheelchair users |
| One time/ perpetual license | Pay-as-you-go | People with disabilities (IV) |
| One time/ perpetual license | Pay-as-you-go | Afternoon tariff (from 16:30) |
| One time/ perpetual license | Pay-as-you-go | Breakfast with sea lions |
| One time/ perpetual license | Pay-as-you-go | Swimming with sea lions |
| One time/ perpetual license | Pay-as-you-go | Sea lion trainer (half-day) |
| One time/ perpetual license | Pay-as-you-go | Sea lion trainer + swimming combo |
| One time/ perpetual license | Pay-as-you-go | Birthday party package |
| Unit Pricing | Pay-as-you-go | Pizza |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels7 records
Conny-Land product offering
Product offeringCore offering
Conny-Land operates Switzerland's largest amusement park in Lipperswil near Lake Constance, offering approximately 55 rides and attractions including roller coasters, water rides, 4D/5D cinema, and sea lion shows. The park sells day tickets and season passes for general admission, plus premium fee-based experiences such as swimming with sea lions, sea lion trainer programs, breakfast with sea lions, and birthday/celebration packages, alongside on-site food and beverage service.
Product overview
Conny-Land is Switzerland's largest theme park (Freizeitpark) located in Lipperswil near Lake Constance (Bodensee). The offering consists of approximately 55 core attractions including roller coasters (Antares, Cobra), water rides (Voodoo Island, Wildwasserbahn), 4D/5D cinema experiences (Château 4D Cinema, 5D Flight Simulator), and sea lion shows. The park offers tiered pricing for day tickets and season passes. Premium add-on experiences include animal interactions (Breakfast with Sea Lions, Bathing with Sea Lions, Sea Lion Trainer programs) and celebration packages (Birthday Parties, School Trips, Group Offers). Dining is provided through three venues: Self-Service Restaurant, Pizzeria, and Space Café. The park also operates a Partner Parks Program offering reciprocal discounts with six European theme parks.
Differentiator
Problem solved
Functional benefit
Products and services
- Day Admission Tickets
- Season Pass
- Antares
- Cobra
- Space Shot Tower
- Voodoo Island
- Wildwasserbahn
- Mammoth Tree
- Crazy Professor
- Château 4D Cinema
- 5D Flight Simulator
- Dino Attack
- Jungle Adventure
- Water Playground
- LASER-DOME
- Sea Lion Shows
- Breakfast with Sea Lions
- Swimming with Sea Lions
- Sea Lion Trainer
- Birthday Party Package
- School Trip Package
- Group Offers
- Self-Service Restaurant
- Pizzeria
- Space Café
- Gift Vouchers
- Partner Parks Program
Companies that use Conny-Land
Customer profileSegments4 records
Ideal customer profiles4 records
Conny-Land technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Conny-Land partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- TripsdrillcoreErlebnispark Tripsdrill near Stuttgart, Germany. Offers 1 free admission per calendar year for Conny-Land season pass holders. Includes over 100 attractions and the Wildparadies Tripsdrill wildlife park with 60+ animal species.
- Freizeitpark GeiselwindcoreBavaria's largest family amusement park with 120 attractions, 24+ animal species, 7 daily shows, and 18 seasonal events. Offers 50% discount for Conny-Land season pass holders.
- Schloss ThurnminorAdventure park in Heroldsbach between Nuremberg and Bamberg with 7 daily shows and diverse rides in a baroque castle setting. Offers 50% discount for Conny-Land season pass holders.
- Schwaben ParkminorFamily-focused park in Swabian Forest with over 70 attractions and shows including roller coasters and water rides. Offers 50% discount for Conny-Land season pass holders.
- Bayern ParkminorFamily park in Reisbach, Lower Bavaria with 50+ attractions including catapult coaster 'Freischütz' and 109m free-fall tower 'Voltrum'. Offers 50% discount for Conny-Land season pass holders.
- Plopsa Land (Plopsaland Deutschland)minorTheme park in Rhineland-Palatinate featuring Studio 100 characters (Biene Maja, Wickie, Heidi, Tabaluga). Located in Rhine-Neckar metropolitan region. Offers 40% discount for Conny-Land season pass holders.
- Swiss Federal Railways (SBB)coreOfficial transport partner offering RailAway combined packages with discounted train/bus travel and park admission. Available at all staffed ticket counters and online via sbb.ch.
- Wellness Hotel Golf PanoramaminorHotel at Golfpanorama 6, 8564 Lipperswil offering accommodation for park visitors. Part of hotel recommendations network.
- Lilienberg FoundationminorHotel at Blauortstrasse 10, CH-8272 Ermatingen offering promo codes for Conny-Land visitors upon request.
- Hotel SalviminorHotel at Löwenstrasse 19, CH-8280 Kreuzlingen offering discounts to Conny-Land guests upon request.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Conny-Land competitors and assessment
Company assessmentDirect peers
- Erlebnispark Tripsdrill: Family-owned German theme park near Stuttgart with 100+ attractions and an integrated wildlife park. Direct reciprocal partner of Conny-Land with overlapping family audience, pricing tier, and German-speaking catchment.
- Bayern Park: Family park in Reisbach with 50+ attractions including headline coasters (Freischütz, Voltrum). Active partner of Conny-Land and operates in a very similar mid-size family park tier.
- Ravensburger Spieleland: Meckenbeuren-based family park themed around Ravensburger games and toys with a strong under-10 focus. Directly comparable in family-segment targeting, ride count, and southern Germany catchment.
- Plopsaland Deutschland: Licensed-character theme park in Rhineland-Palainate featuring Studio 100 IP (Maya the Bee, Vicky, Heidi). Closest IP-driven family park in the partner network and directly comparable in ride count and audience.
- Schloss Thurn: Castle-themed family adventure park between Nuremberg and Bamberg offering daily shows and family rides. Same scale, family-segment focus, and partner-network tier as Conny-Land.
- Schwaben Park: Family park in the Swabian Forest with 70+ attractions. Comparable ride mix, family positioning, and partner-network role to Conny-Land.
- Freizeitpark Geiselwind: Bavarian family park with 120 attractions, animal species, and shows; offers a 50% reciprocal discount to Conny-Land season-pass holders. Closely matched in scale, family-segment focus, and bundling mechanics.
Broad incumbents
- Europa-Park: Europe's largest seasonal theme park and Germany's dominant destination resort with hotels and Rulantica water park. Sets the regional competitive ceiling for pricing, marketing scale, and ride reinvestment.
- Phantasialand: High-investment themed park near Cologne known for dense, IP-quality theming. Represents the benchmark for ride capex and per-attraction spend that mid-tier parks like Conny-Land must defend against.
- LEGOLAND Deutschland: Major IP-driven family resort in Günzburg. Sets pricing and family-experience benchmarks across the DACH region and competes for the same school-trip and family-overnight wallet.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
Conny-Land social profiles
Digital presenceConny-Land financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conny-Land leadership team
Management profileNumber of profiles
Conny-Land funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conny-Land M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conny-Land
What does Conny-Land do?
Conny-Land operates Switzerland's largest amusement park in Lipperswil near Lake Constance, offering approximately 55 rides and attractions including roller coasters, water rides, 4D/5D cinema, and sea lion shows. The park sells day tickets and season passes for general admission, plus premium fee-based experiences such as swimming with sea lions, sea lion trainer programs, breakfast with sea lions, and birthday/celebration packages, alongside on-site food and beverage service.
Is Conny-Land a public or private company?
Conny-Land is a private company. It is classified as private equity controlled and is currently operating.
When was Conny-Land founded?
Conny-Land was founded in 1970. It employs 1 to 10 people.
Where is Conny-Land based?
Conny-Land is headquartered in Lipperswil, Switzerland, in the Europe region.
How does Conny-Land make money?
Five revenue lines are on record. Day and Season Ticket Sales are the primary driver. The others are food and Beverage, premium Experiences, birthday Parties and group Bookings.
Who are Conny-Land's main competitors?
Direct peers on record are Erlebnispark Tripsdrill, Bayern Park, Ravensburger Spieleland, Plopsaland Deutschland, Schloss Thurn, Schwaben Park and Freizeitpark Geiselwind. Broad incumbents are Europa-Park, Phantasialand and LEGOLAND Deutschland.
Does Conny-Land have an API?
No public API is recorded for Conny-Land.
What industry is Conny-Land in?
Conny-Land's product category is Amusement Park. Its primary akta.pro industry code is THAAAEAD, Marine Wildlife & Coastal Nature Tours (Whale/Dolphin Watching, Sea Kayaking), with a secondary code of THAAAAAA, Amusement Parks & Theme Parks. Its NAICS code is 71311 and its SIC code is 7900.