Consalo Family Farms

What Consalo Family Farms does

Consalo Family Farms is a fourth-generation, family-owned, vertically integrated farming, distribution, and import company that grows, packs, ships, and markets fresh produce to grocery retailers across North America. Founded in 1927 in Medford, New Jersey and now headquartered in Vineland, NJ, the company cultivates and supplies blueberries, citrus (under the registered Little Smoochies® sub-brand), bunched vegetables, herbs, lettuce, and squash in both conventional and certified organic varieties. Operations are supported by four New Jersey facilities (Vineland, Hammonton, Newfield, Egg Harbor City) with more than 10,000 pallets of cold storage capacity, electronic field traceability systems, advanced sorting technology (dynamic sensors, scales, and cameras), and real-time cold storage monitoring, enabling overnight delivery to East Coast retailers seven days a week. The Fresh Wave division operates as the company's sole marketing, sales, storage, transportation, and distribution arm, providing category management, merchandising support, and custom packaging (bagging, private label, top seal) to retail partners.

The company generates revenue primarily through B2B produce sales to enterprise grocery retailers, with named customers including Harris Teeter, ShopRite, and Publix. To deliver year-round, 52-week supply, Consalo supplements its domestic New Jersey farming operations with direct imports from partners in Peru, Chile, Mexico, and South Africa, covering counter-seasonal and out-of-region demand. Pricing is negotiated on a contract or quote basis and is not publicly disclosed. Beyond core produce, the company offers value-added services such as private-label and custom packaging, category management assistance, and merchandising support, which deepen retailer relationships and create incremental revenue streams on top of commodity produce sales. The business is privately held by the Consalo family, currently led by third-generation CEO Skip Consalo with fourth-generation family members in President, CFO, and Global Partnerships Officer roles, and maintains Primus GFS / GFSI-recognized food safety certification and an Environmental Stewardship Award from the New Jersey Department of Environmental Protection.

Name

Consalo Family Farms

Legal name

Consalo Family Farms

Website

https://consalofamilyfarms.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

Consalo Family Farms is a fourth-generation, vertically integrated family farming, distribution, and import company that grows, packs, and supplies fresh produce, including blueberries, citrus, vegetables, herbs, and lettuce, to North American grocery retailers through direct B2B relationships.

Ownership category

akta.pro rank

Product category

Fresh Produce

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (42448), Vegetable and Melon Farming (11121)

SIC

Agricultural Production-Crops (100), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Produce Wholesale Distribution (CRAOAAAC)

akta.pro secondary industries

Fresh Vegetable Wholesale (AFAIACAB), Fresh Herbs & Microgreens Wholesale (AFAIACAC), Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits) (AFAIACAD)

Keywords

• Fresh produce farming
• Wholesale produce distribution
• Organic fruit vegetables
• Citrus blueberry grower
• Private label packaging

Headquarters

HQ city

Egg Harbor City, New Jersey

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Fresh Produce Sales: Growing, packing, shipping and importing fresh produce including blueberries, citrus, wet vegetables, cooking greens, salad items, and squash. Year-round conventional and organic produce available through rotated spring, summer, and fall plantings.
2. The Fresh Wave Distribution: Marketing, sales, storage, transportation and distribution services. With headquarters in Vineland, NJ, provides overnight delivery to East Coast retailers 7 days a week. Handles 10,000+ pallet warehouse storage capacity.
3. Custom Packaging Services: Customized packaging solutions for retail shelves including bagging, private label options, and top seal capabilities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Consalo Family Farms is a vertically integrated fourth-generation family farming, distribution, and import company that grows, packs, ships, and markets fresh produce — including blueberries, citrus, bunched vegetables, herbs, lettuce, squash, and organic varieties — to grocery retailers across North America. The Fresh Wave division acts as the sole marketing arm, providing produce sales, cold storage (10,000+ pallet capacity), transportation, custom packaging, private label options, category management, and merchandising support. Year-round supply is achieved through rotated domestic plantings combined with direct imports from Peru, Chile, Mexico, and South Africa.

Product overview

Consalo Family Farms operates as a vertically integrated fourth-generation family farming, distribution, and import company specializing in fresh produce since 1927. The company offers a comprehensive portfolio anchored by its core product categories: blueberries, citrus (under the Little Smoochies® brand), bunched vegetables, herbs, lettuce, and squash, all available in both conventional and organic varieties. The Fresh Wave serves as the company's sole marketing and distribution division, managing produce sales, cold storage (10,000+ pallets), transportation, customized packaging, direct imports from global partners (Peru, Chile, Mexico, South Africa), and retail support services. The company maintains operations across New Jersey locations in Vineland, Hammonton, Newfield, and Egg Harbor City.

Differentiator

Problem solved

Functional benefit

Brands

• Little Smoochies ®: Citrus brand offering grapefruit, mandarins, oranges, limes, and lemons.

Products and services

• The Fresh Wave Distribution Services Company-operated produce sales, marketing, cold storage (10,000+ pallet capacity), transportation, distribution, custom packaging, and category management services. Headquartered in Vineland, NJ, it provides overnight delivery to East Coast retailers 7 days a week. Serves as the sole marketer for all Consalo Family Farms products.
• Little Smoochies® Citrus Line Premium citrus sub-brand offering grapefruits, mandarins, oranges, limes, and lemons, marketed for retail sale. Sourced through domestic and import programs and sold through major grocery retailers including Harris Teeter and ShopRite.
• Fresh Fruit (Blueberries, Grapes) Fresh blueberries (flagship) and grapes supplied year-round through domestic farming and import programs, sold wholesale to grocery retailers across North America.
• Bunched Vegetables Diverse range of fresh bunched vegetables including spinach, green onions, kohlrabi, kale, Swiss chard (green, red, rainbow), leeks, collards, beets, radishes, and turnips, supplied wholesale to retail grocery chains.
• Fresh Herbs Fresh herb offerings including arugula, cilantro, dill, mint, dandelion, plain parsley, and curly parsley, supplied wholesale to grocery retailers.
• Fresh Lettuce Lettuce varieties including romaine, red leaf, Boston, green leaf, escarole, and endive, supplied wholesale to grocery retailers.
• Fresh Squash Squash varieties including acorn, butternut, spaghetti, zucchini, and yellow squash, supplied wholesale to grocery retailers.
• Certified Organic Produce Certified organic produce line including blueberries, beets, kale, green onions, plain parsley, cilantro, dandelion, Swiss chard, collards, red leaf, curly parsley, dill, green leaf, lemons, and limes, supplied wholesale to grocery retailers.
• Custom Packaging and Private Label Services Customized packaging solutions for retail shelves including bagging capabilities, private label options, top seal, and numerous custom pack styles, offered to grocery retail partners.

Quantifiable outcome

• Year-round produce supply capability through domestic farming and global import partnerships
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• America's Grow-a-RowcoreStrategic or Co-development PartnerConsalo Family Farms partners with America's Grow-a-Row for Kids Farm Days, providing fresh produce for food bank donations and educational programs teaching children about farming and healthy eating.
• US Highbush Blueberry Council (USHBC)coreStrategic or Co-development PartnerConsalo Family Farms works with USHBC to build blueberry sales through industry initiatives, promotion, and market development programs.
• Primus GFScoreTechnology or IntegrationThird-party food safety audit provider recognized by GFSI (Global Food Safety Initiative). Conducts audits in fields, cooling facilities, and distribution facilities monitoring water, pest control, record keeping, sanitation, hygiene policies, harvest practices, and food defense.
• Global Import Partners (Peru, Chile, Mexico, South Africa)coreStrategic or Co-development PartnerDirect imports from Peru, Chile, Mexico, South Africa and other regions enable year-round produce supply capabilities and consistent quality fruit and vegetables.
• Vineland Soup KitchenminorStrategic or Co-development PartnerSkip Consalo honored by Vineland Soup Kitchen and serves as co-chair for Night For the Needy event. Chelsea Consalo named VP of Spirit & Truth Ministries/Vineland Soup Kitchen.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fresh Del Monte Produce: Vertically integrated global producer and distributor of fresh fruits and vegetables with direct relationships with North American grocery chains. Comparable on category breadth, import sourcing, and retail-channel distribution model.
• Dole plc: Global fresh produce grower-distributor with broad fruit and vegetable portfolio serving major grocery retailers. Comparable on vertically integrated farming, multi-region sourcing, and direct B2B retail supply, though at far larger scale.

Regional players

• Hapco/Haddon House Food Products: Mid-Atlantic specialty food and produce distributor serving East Coast retailers with similar customer profiles to Consalo's NJ-based operations.

Direct peers

• Grimmway Farms: Family-owned vertically integrated produce grower-distributor with year-round organic and conventional supply, including leafy greens, herbs, and vegetables. Comparable to Consalo on family ownership, organic portfolio, and direct grocery retail relationships.
• Mastronardi Produce (Sunset): Fourth-generation family-owned greenhouse grower-marketer specializing in tomatoes, peppers, cucumbers, and berries under the Sunset brand. Closely comparable to Consalo on family-owned vertical integration, branded produce, and retail private-label packaging.
• Wonderful Citrus (The Wonderful Company): Vertically integrated citrus grower-marketer including mandarins, oranges, lemons, and limes with national retail distribution. Comparable to Consalo's Little Smoochies citrus line on branded premium citrus, import sourcing, and grocery channel depth.
• Taylor Farms: Largest producer of value-added fresh salads, vegetables, and fresh-cut produce serving retail and foodservice. Comparable to Consalo on fresh-cut/value-added positioning, custom packaging, retail private label, and cold-chain investment.
• Procacci Brothers Sales: Family-owned Philadelphia-based fresh produce distributor serving East Coast grocery retailers with vertically integrated import and domestic programs. Comparable to Consalo on East Coast geography, family ownership, and B2B retail distribution.
• Driscoll's: Largest U.S. berry grower-marketer with vertically integrated farming, import programs, and direct retail relationships. Comparable to Consalo on berry production (blueberries), year-round global sourcing, and branded produce positioning.
• Earthbound Farm (WhiteWave/Organic Farms): Organic fresh produce grower-distributor with year-round supply across leafy greens, berries, and vegetables. Comparable to Consalo on certified organic portfolio, retailer-direct distribution, and import-supported 52-week supply.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/consalofamilyfarms
• LinkedInlinkedin.com/company/consalo-family-farms

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consalo Family Farms