Conscious Hospitality Group

What Conscious Hospitality Group does

Conscious Hospitality Group is a Bellevue, Washington-based restaurant holding company founded in 2017 that operates as an incubator and operator of 12+ food and beverage brands. Its flagship and most scaled concept is Just Poke, a poke-bowl fast-casual brand that has reached 32+ locations across multiple U.S. states, with a stated expansion pipeline into Arizona, Florida, Texas, California, and British Columbia, Canada. The company is also actively incubating adjacent concepts such as Matcha Magic, with a new Redmond location opened in August 2025.

The business model is asset-light and franchise-led: the corporate organization is lean (7 employees listed), while physical distribution is delivered primarily through franchisees operating Just Poke and other portfolio-brand locations. Conscious Hospitality Group generates revenue from franchise fees, brand royalties, and any corporate-owned locations, supplemented by centralized procurement (Charlie's Produce supply partnership) and demand-generation partnerships (ClassPass, announced November 2025). The go-to-market is multi-concept brand incubation supported by shared back-office infrastructure, enabling new concepts to leverage the existing supplier and franchise-development apparatus rather than building stand-alone operations.

Customer end markets are consumer-facing: individual diners at poke and adjacent fast-casual locations form a long-tail, distributed revenue base, with no disclosed enterprise or SMB customer concentration. The strategic posture is geographic and brand-portfolio expansion, scaling both Just Poke's unit count and the number of operational concepts under the holding company umbrella.

Name

Conscious Hospitality Group

Legal name

Conscious Hospitality Group

Website

https://conscioushospitalitygroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Conscious Hospitality Group is a Bellevue, WA-based restaurant holding company (founded 2017) that incubates and operates 12+ food and beverage brands, anchored by a 32+-location poke franchise (Just Poke), serving consumer diners through an asset-light, franchise-led model.

Ownership category

akta.pro rank

Product category

Restaurant Operations & Hospitality

NAICS

Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513), Caterers (722320), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)

Keywords

• Restaurant incubation
• Franchise operations
• Health-focused dining
• Poke bowls
• Matcha cafes

Headquarters

HQ city

Mercer Island, Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Operations: Revenue generated from owned restaurant operations across their portfolio of food and beverage brands including poke restaurants, matcha cafes, handroll bars, and other health-focused concepts. Income comes from dine-in, pickup, and delivery orders.
2. Franchise Licensing: Revenue from franchising their established restaurant brands like Just Poke, which has 32 locations throughout the Puget Sound region and expanding to other markets including Arizona, Florida, Texas, and Canada.
3. Catering Services: Corporate events and large-scale catering services with a minimum order quantity of 15 guests, providing elevated cuisine for special occasions and gatherings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Conscious Hospitality Group is a restaurant incubator and holding company that operates and scales purpose-driven food and beverage concepts. It owns and operates a portfolio of health-focused restaurant brands (including Just Poke, Matcha Magic, Sugo Handroll Bar, Sano, KODE, and others) across the Pacific Northwest, while also offering franchise opportunities and catering services. The company provides strategic capital, connections, and infrastructure support to incubate emerging restaurant concepts under its umbrella.

Product overview

Conscious Hospitality Group is a restaurant incubator and holding company that operates a portfolio of 12+ purpose-driven restaurant brands in the Pacific Northwest and expanding nationally. The company specializes in incubating and scaling health-focused, sustainable food concepts through strategic capital, industry connections, and infrastructure support. The portfolio includes poké concepts (Just Poke, Catch by Just Poke, Island Fin Poke), health-focused cafes (Matcha Magic, Sano), specialty concepts (Sugo Handroll Bar, KODE Korean Pizza, Club Seltzer, Mt Joy), and general fare (HAPS Burgers, Wow Wow Lemonade, EatDirt). Additionally, the company operates an incubation program for emerging concepts (MELI, Zero) and offers catering services and a loyalty program (Conscious Club) across its brand network.

Differentiator

Problem solved

Functional benefit

Brands

• MELI: Incubated matcha-focused concept
• Zero

Products and services

• Just Poke Healthy poke bowl restaurant chain in the Pacific Northwest offering signature poke bowls, build-your-own options, catering, and dine-in, pickup, and delivery service for health-conscious consumers.
• SUGO Handroll Bar Seattle-based restaurant specializing in hand-rolled sushi (temaki) and offering omakase dining experiences for sushi enthusiasts.
• Matcha Magic Woman- and minority-owned plant-forward matcha cafe in Old Bellevue and Redmond, offering specialty matcha drinks to health-focused consumers.
• Sano Seattle-based restaurant dedicated to healthy, organic, and locally sourced dishes that nourish communities and promote positive eating habits.
• HAPS Burgers Burgers and shakes restaurant on Mercer Island offering grass-fed beef burgers, online ordering, and dine-in service.
• Catch by Just Poke Fresh poke concept with a Pacific Northwest local twist, featuring bright flavors, operating at venues including T-Mobile Park and Climate Pledge Arena.
• Wow Wow Lemonade Craft lemonade stand experience serving fresh pressed lemonades, craft acai bowls, poke bowls, and healthy bites for casual dining customers.
• Mt Joy Chicken sandwich shop in the Seattle area with a mission to end hunger, serving chicken sandwiches and related fare.
• Club Seltzer The region's first adaptogen-infused seltzer bar in downtown Bellevue offering functional, feel-good beverages to consumers seeking wellness drinks.
• KODE Bold Korean Detroit-style pizza restaurant in downtown Bellevue serving crispy, cheesy, flavor-packed pies.
• EatDirt Brick-and-mortar location of the EatDirt fresh produce delivery service, sourcing fresh local produce in partnership with Charlie's Produce and local farmers.
• Island Fin Poke Hawaiian-style poke bowls restaurant offering island flavors to consumers seeking fast casual Hawaiian cuisine.
• MELI Incubated matcha-focused restaurant concept under Conscious Hospitality Group's brand incubation program.
• Zero Incubated emerging restaurant concept under Conscious Hospitality Group's brand incubation program.
• Conscious Hospitality Group Catering Services Catering services for corporate events, special occasions, and large-scale gatherings of 15 or more guests across the group's restaurant brand portfolio.
• Just Poke Franchise Program Franchise offering for entrepreneurs to open their own Just Poke locations, providing brand licensing, operational playbook, and supply support across multiple U.S. states and Canada.

Named customers1 record

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ClassPasscoreGTM or Marketing Partner · 26 November 2025ClassPass partnered with Conscious Hospitality Group to connect wellness and dining experiences. This partnership allows ClassPass users to access dining experiences at Conscious Hospitality Group's restaurant brands, merging the wellness and hospitality industries.
• Charlie's ProducecoreStrategic or Co-development PartnerEatDirt, the first brick-and-mortar location of the EatDirt fresh produce delivery service, operates in partnership with Charlie's Produce and local farmers to source fresh, local produce for the restaurant.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Inspire Brands: Multi-brand restaurant holding company (Arby's, Buffalo Wild Wings, Sonic, Jimmy John's, Dunkin', Baskin-Robbins). Relevant as a scaled, multi-brand restaurant holding company comparable to CHG's incubator-and-portfolio structure, but at vastly larger scale and across broader categories.
• FAT Brands: Public multi-brand restaurant franchisor acquiring and operating numerous restaurant concepts (Fatburger, Johnny Rockets, Twin Peaks, Round Table Pizza, and others). Comparable as a multi-concept restaurant holding/franchisor model, though tilted toward legacy brands.
• GoTo Foods: Multi-brand restaurant franchisor (Cinnabon, Auntie Anne's, Jamba, Carvel, Great American Cookies, Round Table Pizza). Comparable as a multi-concept restaurant franchisor with franchise-driven unit growth, although more diversified into legacy categories than CHG.

Direct peers

• CAVA: Mediterranean-inspired fast-casual bowl chain emphasizing fresh, healthy ingredients with strong unit economics and national expansion. Comparable to CHG's fast-casual poke/bowl brands (Just Poke, Sano) and growth-stage positioning.
• Sweetgreen: National health-focused fast-casual salad/bowl chain that pioneered the purpose-driven, wellness-positioned restaurant model in the U.S. Closely comparable to Conscious Hospitality Group's health-and-purpose brand thesis and Pacific Northwest wellness consumer base.
• Tropical Smoothie Cafe: Health-focused smoothie and food franchise with a large franchised footprint. Comparable to CHG's franchise-led growth motion and to concepts like Wow Wow Lemonade and Matcha Magic in the wellness-beverage category.
• Vitality Bowls: Specialty franchise focused on acai bowls, poke bowls, and healthy offerings. Directly comparable category competitor to CHG's poke and açaí concepts (Just Poke, Catch by Just Poke, Wow Wow Lemonade) and a franchise-led scale benchmark.
• Nekter Juice Bar: Franchised health-focused juice, smoothie, and acai bowl chain. Comparable to CHG's health-forward positioning, franchise expansion model, and overlap with Wow Wow Lemonade, Matcha Magic, and Catch by Just Poke.
• Clean Juice: Organic juice and food franchise with a certified-organic, health-and-wellness positioning. Closely comparable to CHG's purpose-driven brand narrative and to Matcha Magic/Sano/Club Seltzer in the organic/wellness cafe-and-beverage category.
• Pokeworks: National poke-focused fast-casual franchise with multiple U.S. locations. The most direct product-level competitor to Just Poke and Catch by Just Poke, and a useful benchmark for poke-specific unit economics and franchising playbook.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/p/Conscious-Hospitality-Group-61571103212640
• Instagraminstagram.com/theconsciousgroup
• LinkedInlinkedin.com/company/conscious-hospitality-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conscious Hospitality Group