CONSEJ - Consultoria Jurídica Júnior

What CONSEJ - Consultoria Jurídica Júnior does

CONSEJ - Consultoria Jurídica Júnior is a student-led junior enterprise (empresa júnior) affiliated with the Law program at the Universidade Federal do Rio Grande do Norte (UFRN) in Natal, Brazil, founded in 2010 and operating for approximately 15 years. It delivers preventive legal advisory and consulting services across Digital, Labor, Data, Civil/Contract, Intellectual Property, and Business law, packaged as two SKUs: Assessoria Jurídica (ongoing retainer-style advisory) and Consultoria Jurídica (project-based engagements). It targets five horizontal customer segments — junior enterprises, startups, micro and small businesses, third-sector organizations, and individuals — addressing pain points such as legal insecurity, inadequate statutes, LGPD non-compliance, and trademark vulnerability. Engagement models are per-project quotes dispatched through WhatsApp, email, and a website contact form, with services delivered by rotating student consultant cohorts under faculty supervision and supported by a content marketing surface (blog, Instagram, Facebook, Spotify podcast). The organization is structured as a non-profit civil association under Brazilian junior-enterprise legislation (Lei nº 13.267/2016); it is the first and only legal junior enterprise formally affiliated (Conveniada) with the OAB/RN section, holds recognition as the largest junior enterprise in Rio Grande do Norte, and has completed over 300 projects with a stated NPS of 9.5/10. No proprietary technology platform, AI/ML capabilities, paid media spend, pricing tiers, or external capital are disclosed.

Name

CONSEJ - Consultoria Jurídica Júnior

Legal name

CONSEJ - Consultoria Jurídica Júnior

Website

https://consej.com.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

CONSEJ is a UFRN-affiliated junior enterprise in Natal, Brazil, delivering preventive legal advisory and consulting services to junior enterprises, startups, micro and small businesses, third-sector organizations, and individuals across Digital, Labor, IP, and Business law.

Ownership category

akta.pro rank

Product category

Legal Consulting Services

NAICS

Legal Services (5411), Offices of Lawyers (541110), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Legal Services (8111), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYEDAHAIAH

Law School Continuing Legal Education (CLE) & Executive Programs

Education/Higher Education (Colleges & Universities)/Law Schools

SECONDARYBPAHALAG

Litigation Support & Expert Witness Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

Keywords

• Legal consulting services
• Preventive law advisory
• Corporate legal counsel
• Contract review services
• Student legal practice

Headquarters

HQ city

Natal

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Legal Advisory and Consulting Services: Revenue generated from providing legal advisory and consulting services to clients including startups, micro and small businesses, other junior enterprises, and individuals. Services include preventive legal counsel, trademark registration support, privacy policy and terms of use drafting, and corporate legal consulting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CONSEJ is a junior legal consulting firm (empresa júnior) linked to the Law program at the Universidade Federal do Rio Grande do Norte (UFRN) that provides preventive legal advisory and consulting services. Its offerings cover Assessoria Jurídica and Consultoria Jurídica, targeting micro and small businesses, startups, other junior enterprises, and third-sector organizations that need accessible legal orientation, contract review, and preventive-law strategy.

Product overview

CONSEJ - Consultoria Jurídica Júnior offers legal advisory and consulting services focused on preventive legal strategy. The company provides two core service offerings: Assessoria Jurídica (permanent legal advisory) for ongoing strategic support, and Consultoria Jurídica (project-based consulting) for specific situations. Services span multiple legal areas including Digital Law, Labor Law, Data Security, Civil and Contract Law, Intellectual Property, and Business Law. The company targets junior enterprises, startups, micro and small businesses, and individuals, operating as part of the Movimento Empresa Júnior (MEJ) linked to UFRN.

Differentiator

Problem solved

Functional benefit

Products and services

• Assessoria Jurídica

Quantifiable outcome

• 40% of small businesses lose business opportunities due to legal insecurity
• +2 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OAB/RN (Ordem dos Advogados do Brasil - Rio Grande do Norte)coreStrategic or Co-development PartnerCONSEJ is the first and only legal junior enterprise affiliated with OAB/RN. This partnership provides regulatory legitimacy, credibility in the legal market, and ensures services meet professional ethical standards. The affiliation reinforces the seriousness and security of CONSEJ's services.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Advbox: Brazilian legal tech startup offering document automation, legal chatbot, and practice management tools for small law firms and solo practitioners. Comparable as a tech-enabled alternative to junior legal services for SMB/startup clients, particularly on routine deliverables that overlap with CONSEJ's preventive consulting menu.
• Lemontech: Brazilian legal tech company providing SaaS tools for law firms and legal departments (matter management, billing, document automation). Comparable because it digitizes legal workflows — including SMB-facing automation that competes with manually-delivered junior consulting on commoditized tasks like contract drafting and policy generation.
• Legalbot: Brazilian legal tech startup offering automated legal document generation and chatbot-based legal guidance for individuals and SMBs. Directly comparable as a low-cost digital alternative for the commoditized preventive-law tasks CONSEJ performs (privacy policies, terms of use, basic contracts).

Broad incumbents

• Demarest Advogados: Major Brazilian full-service law firm with significant corporate, M&A, and startup advisory practices. Comparable as a competing provider of preventive legal advisory to startups and SMBs, though positioned at the premium end of the market that CONSEJ's value-priced junior model deliberately undercuts.
• Stocche Forbes Advogados: Major Brazilian full-service law firm with strong startup, venture capital, and M&A practices. Comparable as an alternative provider of preventive corporate legal advisory to startups and growth-stage businesses — the same primary customer segment CONSEJ serves — but with senior attorneys and a broader service menu.
• Mattos Filho Advogados: One of Brazil's largest and most prestigious law firms, with deep corporate, regulatory, and IP practices including trademark prosecution. Comparable as a provider of preventive corporate legal services to sophisticated clients in Brazil, including the IP/trademark work that is one of CONSEJ's core offerings, though at enterprise scale and price point.
• JusBrasil: Brazil's largest legal information and document platform, offering free jurisprudence, legislation lookup, and paid legal services for individuals and SMBs. Comparable because it serves the same SME/startup legal-information-seeking audience that CONSEJ targets with preventive consulting, though at vastly greater scale and via a digital model.
• TozziniFreire Advogados: Brazilian full-service law firm with strong technology, IP, and corporate practices serving domestic and international clients. Comparable as a corporate/IP advisory provider competing for the same preventive legal work (trademarks, contracts, governance) that CONSEJ offers to startups and SMEs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCEK_lrYxQ-NnvfgP3hFqwyg/videos
• Facebookfacebook.com/ConsejUfrn
• Instagraminstagram.com/consejufrn
• LinkedInlinkedin.com/company/consej

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CONSEJ - Consultoria Jurídica Júnior