ADVBOX
ADVBOX is a Brazilian cloud-based SaaS platform providing integrated legal practice management software — including AI assistants, court system integrations, and productivity scoring — to 5,000+ SMB and solo law firms across Brazil.
- Company typePrivate
- Founded2017
- HeadquartersFlorianópolis, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ADVBOX does
ADVBOX (legal name: ADVBOX CONSULTORIA E TECNOLOGIA LTDA) is a Brazilian cloud-based SaaS company founded in 2017 and headquartered in Florianópolis, Santa Catarina, that provides legal practice management software exclusively to Brazilian law firms. Its core platform unifies process management, deadline tracking, financial management, team productivity scoring, CRM, and client portal access into a single ecosystem. The product is differentiated by deep integrations with Brazilian court systems (PJe, EPROC, PROJUDI, SEEU) and Official Diaries, a proprietary Taskscore® productivity methodology (registered trademark), a library of over 15,000 legal petition templates across 12 practice areas, and a portfolio of AI features including the Donna virtual assistant for real-time court notification interpretation, the Justine AI controller for deadline monitoring and next-action suggestions, and a generative AI Petition Agent.
The company sells primarily through a self-serve, product-led go-to-market motion: customers register online, activate a 7-day free trial without a credit card, and subscribe to one of four monthly tiers (CRM/Essential, Banca Jurídica, Banca Max, Elite) with support levels scaling by tier. Revenue is generated through monthly recurring subscriptions, one-time activation fees, and usage-based add-ons including electronic document storage (GED), process monitoring per monitored term (R$7-40/month), and additional data hosting. Customer acquisition is supported by content marketing, an annual conference (INCOL), and an active social media presence. The company reports 5,000+ law firm customers, 80,000+ active users, and 5M+ monitored legal processes.
ADVBOX remains privately held under founder and CEO Eduardo Koetz (an attorney who also runs Koetz Advocacia), with no disclosed external funding, parent company, or subsidiary structure. The company operates as a vertical SaaS player in the Brazilian legal market, positioning itself as a full-stack operating system for law firm operations rather than a point solution, and increasingly layering AI capabilities onto its workflow foundation.
ADVBOX firmographics
Firmographics- Name
- ADVBOX
- Legal name
- ADVBOX CONSULTORIA E TECNOLOGIA LTDA
- Website
- https://advbox.com.br
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ADVBOX is a Brazilian cloud-based SaaS platform providing integrated legal practice management software — including AI assistants, court system integrations, and productivity scoring — to 5,000+ SMB and solo law firms across Brazil.
- Ownership category
- akta.pro rank
ADVBOX industry classification
Industry- Product category
- Legal Practice Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Document Workflow, Routing & Approvals (Content-Centric Workflow) (HDAEAGAG)
Keywords
Where ADVBOX is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
ADVBOX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Monthly subscription fees for software licensing across multiple plan tiers (CRM/Essential, Banca Jurídica, Banca Max, Elite). Plans include automatic annual price adjustment using IGP-M index. No minimum commitment - cancellation allowed anytime.
- Add-on Modules: Additional revenue from optional modules including GED document storage (per document block), Termos Monitorados process monitoring (R$ 7-40/month per monitored term), and custom implementations.
- Activation Fee: One-time activation fee covering account setup, onboarding support, and initial training for new subscribers.
- Account Data Hosting: 5GB base data storage included; additional memory up to 30GB available for additional monthly charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | CRM/Essential Plan |
| Subscription | Monthly | Banca Jurídica Plan |
| Subscription | Monthly | Banca Max Plan |
| Subscription | Monthly | Elite Plan |
| Usage-based | Monthly | Process Monitoring (Termos Monitorados) |
| Unit Pricing | Monthly | GED Document Storage |
| Freemium | Pay-as-you-go | 7-Day Free Trial |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
ADVBOX product offering
Product offeringCore offering
ADVBOX provides a cloud-based legal practice management SaaS platform for Brazilian law firms that consolidates processes, deadlines, finances, team management, and client relations into a single ecosystem. The platform includes proprietary AI-powered assistants (Donna and Justine) for court notification interpretation and legal controlling, the exclusive Taskscore® productivity methodology, and integration with Brazilian court systems (PJe, EPROC, PROJUDI, SEEU) and Official Diaries. It is offered through tiered monthly subscriptions (CRM/Essential, Banca Jurídica, Banca Max, Elite) with a 7-day free trial.
Product overview
ADVBOX is a complete legal management ecosystem consisting of a core software platform with multiple integrated AI modules and add-on features. The core ADVBOX Software Jurídico connects all areas of a law firm (processes, deadlines, finances, team, clients) with built-in AI assistants Donna and Justine. The Taskscore® proprietary system provides task-based performance scoring. Additional modules include CAPTURE for court monitoring, GED for document management, Virtual Attendance, Publications, and AI-powered task suggestions. A library of over 15,000 petition templates across 12 legal areas supports petition drafting. Multiple pricing tiers (CRM/Essential through Elite) serve firms of different sizes.
Differentiator
Problem solved
Functional benefit
Brands
- Donna: AI virtual assistant that receives, interprets and classifies court summons in real time, supporting office management with natural language responses.
- Justine
- Taskscore
- INCOL - Inteligência Coletiva
Products and services
- ADVBOX - Software Jurídico Complete cloud-based legal practice management software for law firms that connects all areas of the office (processes, deadlines, finances, team, and clients) in a single ecosystem, with built-in CRM, workflow automation, document management, financial control, and business intelligence reporting.
- Donna - Assistente Virtual Completa AI-powered virtual legal assistant that receives, interprets, and classifies court notifications (intimações) in real time, supporting law office management with natural language responses and task distribution.
- Justine - IA Especialista em Controladoria AI specialist for legal controllership that monitors deadlines, automatically interprets court notifications, and suggests next actions based on process history, designed for legal management decision support.
Quantifiable outcome
- 80,000+ active users managing 5,000+ law offices
- +3 more outcomes
Companies that use ADVBOX
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles2 records
ADVBOX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature10 records
ADVBOX partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- LiderHubminorEvent sponsor for the INCOL 2025 conference, supporting the digital transformation of Brazilian legal practice.
- Atende DireitominorEvent sponsor for the INCOL 2025 conference focused on collective intelligence and AI in law.
- IDVZAPminorEvent sponsor for the INCOL 2025 conference supporting the legal tech ecosystem.
- Briefing JurídicominorEvent sponsor for the INCOL 2025 conference supporting legal industry content.
- Super SDRminorEvent sponsor for the INCOL 2025 conference supporting legal tech innovation.
- Brazilian Courts (PJe, EPROC, PROJUDI, SEEU)coreElectronic court system integrations for automated case monitoring, deadline tracking, and publication retrieval across Brazilian judicial system.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ADVBOX competitors and assessment
Company assessmentDirect peers
- Projuris: Projuris is one of Brazil's leading legal practice management SaaS platforms, offering workflow, financial, and deadline management for law firms — directly competing with ADVBOX in the same SMB Brazilian legal vertical.
- Astrea: Astrea provides legal practice management software for Brazilian law firms with deadline control, financial management, and process monitoring — directly comparable to ADVBOX's core offering and target customer.
- CPJ (Cálculo Jurídico): CPJ is a Brazilian legal software provider specializing in legal calculations and practice management tools for law firms, overlapping with ADVBOX in workflow and financial management functionality for Brazilian legal practices.
- Legalbot: Legalbot is a Brazilian legal tech platform offering process automation and practice management features for law firms, competing in the same vertical SaaS category as ADVBOX with workflow and AI-assisted legal management capabilities.
Broad incumbents
- SAJ ADV (Softplan): SAJ ADV is part of Softplan, a major Brazilian software conglomerate, offering legal practice management as part of a broader portfolio including judicial process automation for courts and prosecutors — overlapping with ADVBOX in law firm management but extending well beyond it.
- Clio: Clio is the leading global legal practice management SaaS platform serving law firms across multiple countries with case management, billing, and document automation — a broad incumbent whose international expansion ambitions make it a strategic reference point for ADVBOX.
- MyCase: MyCase is an established US-based legal practice management SaaS serving small and mid-sized law firms with case management, billing, and client communication features — comparable in SMB legal vertical SaaS positioning to ADVBOX.
- PracticePanther: PracticePanther is a global legal practice management platform offering workflow automation, billing, and document management for law firms — comparable to ADVBOX in vertical SaaS model and SMB law firm target market.
Emerging players
- LawyerLux: LawyerLux is a Brazilian legal tech startup focused on law firm management and process automation — an emerging player with partial overlap to ADVBOX's workflow and process monitoring capabilities within the same Brazilian market.
Others
- Softplan: Softplan is a major Brazilian technology group whose SAJ division serves the legal vertical with both court-side and law-firm software — a broader ecosystem participant whose legal practice management suite is comparable to ADVBOX and whose scale makes it an indirect market shaper.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ADVBOX social profiles
Digital presenceADVBOX compliance and trust
Trust signalCompliance2 records
ADVBOX financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADVBOX leadership team
Management profileNumber of profiles
Profiles1 record
ADVBOX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADVBOX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADVBOX
What does ADVBOX do?
ADVBOX provides a cloud-based legal practice management SaaS platform for Brazilian law firms that consolidates processes, deadlines, finances, team management, and client relations into a single ecosystem. The platform includes proprietary AI-powered assistants (Donna and Justine) for court notification interpretation and legal controlling, the exclusive Taskscore® productivity methodology, and integration with Brazilian court systems (PJe, EPROC, PROJUDI, SEEU) and Official Diaries. It is offered through tiered monthly subscriptions (CRM/Essential, Banca Jurídica, Banca Max, Elite) with a 7-day free trial.
Is ADVBOX a public or private company?
ADVBOX is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ADVBOX founded?
ADVBOX was founded in 2017. It employs 11 to 50 people.
Where is ADVBOX based?
ADVBOX is headquartered in Florianópolis, Brazil, in the Latin America region.
How does ADVBOX make money?
Four revenue lines are on record. SaaS Subscription is the primary driver. The others are add-on Modules, activation Fee and account Data Hosting.
Who are ADVBOX's main competitors?
Direct peers on record are Projuris, Astrea, CPJ (Cálculo Jurídico) and Legalbot. Broad incumbents are SAJ ADV (Softplan), Clio, MyCase and PracticePanther. LawyerLux is listed as an emerging player. Softplan is listed as an others.
Does ADVBOX have an API?
Yes. The ADVBOX API allows developers to integrate and automate with the legal management software. The documentation is available at api.softwareadvbox.com.br/docs and uses token-based authentication. Developer documentation is at api.softwareadvbox.com.br/docs.
What industry is ADVBOX in?
ADVBOX's product category is Legal Practice Management Software. Its primary akta.pro industry code is HDAEAGAG, Document Workflow, Routing & Approvals (Content-Centric Workflow). Its NAICS code is 5132 and its SIC code is 7372.