Secrets de Famille
Secrets de Famille is a Brittany-based artisanal canning company founded in 2005 that produces additive-free jarred conserves — spreads, rillettes, pâtés, foie gras, and desserts — selling direct-to-consumer through its e-commerce site and wholesale to fine-food retailers across metropolitan France.
- Company typePrivate
- Founded2005
- HeadquartersChâteauneuf-du-Faou, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Secrets de Famille does
Secrets de Famille is a privately-held French artisanal canning company (SARL) founded in 2005 by two sisters from central Finistère, Brittany, and headquartered at ZI de Kroas Lesneven in Châteauneuf-du-Faou. The company produces a portfolio of premium jarred conserves — vegetable spreads/tartinables, appetizer rillettes, traditional pâtés (including the signature Pâté d'Cochonne line), duck foie gras, and rice-pudding desserts — all made without additives or preservatives and packaged for a three-year shelf life at room temperature. Product development is led by co-founder Sarah, who was named Best Apprentice of France in 1998 and previously worked at prestigious houses Lenôtre and Feyel Artzner; recipes are validated by four industry medals awarded between 2014 and 2019 (Concours Général Agricole Bronze 2014; Concours Epicures Gold 2017, Bronze 2018, Silver 2019).
The business operates a dual go-to-market model: direct-to-consumer e-commerce through www.secrets-de-famille.fr (now published in French, English, and Spanish) with weight-tiered shipping and free delivery above €80 TTC across metropolitan France, plus a wholesale network of fine grocery stores, wine cellars, regional product shops, and specialty boutiques serviced by co-founder Sandra. Pricing is per-unit and publicly listed, ranging from approximately €3.70 (Pâté d'Cochonne 156g) to €29.95 (whole duck foie gras 180g), with themed gift boxes, the Pâté d'Cochonne sub-brand, and branded merchandise (festival kits, tote bags, magnetic openers) extending the assortment beyond core jars.
The company is small (approximately 6 employees) and self-funded, with €60,000 of declared social capital, no external investors, no recorded M&A activity, and no subsidiaries. Operations are limited to metropolitan France, and there are no disclosed API, SDK, or AI/ML capabilities. Revenue is not publicly disclosed; based on headcount, capital structure, and distribution footprint, the business operates at micro-enterprise scale with a regional Brittany-centric brand identity and a growing, but still contained, national retail presence.
Secrets de Famille firmographics
Firmographics- Name
- Secrets de Famille
- Legal name
- SARL Secrets de Famille
- Website
- https://conserverie-artisanale-bretonne.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Secrets de Famille is a Brittany-based artisanal canning company founded in 2005 that produces additive-free jarred conserves — spreads, rillettes, pâtés, foie gras, and desserts — selling direct-to-consumer through its e-commerce site and wholesale to fine-food retailers across metropolitan France.
- Ownership category
- akta.pro rank
Secrets de Famille industry classification
Industry- Product category
- Artisanal French Conserves
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)
- akta.pro primary industry
- Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)
Keywords
Where Secrets de Famille is headquartered
LocationHeadquarters
- HQ city
- Châteauneuf-du-Faou
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Secrets de Famille business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct-to-Consumer E-commerce Sales: The company operates an online store (www.secrets-de-famille.fr) selling directly to end consumers across metropolitan France. Orders are shipped via La Poste with handling fees based on weight tiers. Free shipping is offered for orders over €80 TTC.
- Wholesale to Fine Food Retailers: Sandra, the commercial sales representative, distributes the products to wine cellars, regional product stores, fine grocery stores, and specialty boutiques throughout France.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual food products priced per unit/pack |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Secrets de Famille product offering
Product offeringCore offering
Secrets de Famille is an artisanal Breton cannery that produces premium French conserves (pâtés, rillettes, vegetable spreads, foie gras, desserts, and gift boxes) from locally sourced Breton ingredients without additives or preservatives. Products are packaged in jars with a three-year shelf life at room temperature and sold primarily through its own e-commerce site and through fine food retailers across metropolitan France.
Product overview
Secrets de Famille is an artisanal canning company founded by two sisters in 2005 in Finistère, Brittany. The company produces a comprehensive portfolio of artisanal preserves including vegetable spreads/tartinables, appetizer rillettes, traditional pâtés, the signature Pâté d'Cochonne branded line, duck foie gras products, and desserts. Products are made without additives or preservatives, using locally-sourced ingredients where possible. The company also offers themed merchandise and gift box collections featuring various product combinations. Products are distributed through online sales, wine cellars, regional product shops, and fine food boutiques, with a 3-year shelf life.
Differentiator
Problem solved
Functional benefit
Brands
- Gamme Bretonne: A Breton-themed product line featuring regional specialties
Products and services
- Les tartinables de légumes Line of additive-free vegetable spreads and dips including artichoke with fresh cheese, eggplant ricotta with mint, carrot with essential oils, zucchini with goat cheese and basil, curry vegetables, tapenades, and butternut honey lemon almond dip. Sold via the e-commerce site and to fine food retailers for consumers seeking appetizer or charcuterie-board accompaniments.
- Les rillettes apéritives Appetizer rillettes in multiple flavors such as Camembert and pear, chicken with candied lemon and bacon, beef Hungarian style, duck with figs and raisins, pork with confit lemon and ginger, and tomato confit with Sauternes. Packaged in jars without additives or preservatives.
- Les pâtés Traditional pâtés including campaign pâté with Guérande fleur de sel (bronze medal winner Concours Général Agricole 2014), andouillette with pommeau, smoked bacon and parsley, mushroom and hazelnut, Espelette pepper, Sichuan pepper, fig and walnut, raisin calvados, and foie gras with pistachios.
- Pâté d'Cochonne Signature branded pork pâté line featuring 68% French pork (meat, ham 16%, filet 1.8%), 23% pork fat. Low in fat, gluten-free, no allergens, no preservatives. Includes flavored variants (including garlic) and themed merchandise such as the Festivalier Kit and tote bag.
- Les foies gras Whole duck foie gras with Fine de Bretagne (120g and 180g formats), plus crème de foie gras spreads with fig and balsamic, morels, and confit onions. Designed for festive and gourmet occasions.
- Les desserts Desserts prepared in Brittany including rice pudding with salted butter caramel, coconut mango passion rice pudding, vanilla rice pudding, and caramel cream. Packaged in jars without additives or preservatives.
- Les coffrets cadeaux (Gift boxes) Curated gift box collections including La Totale (6 boxes), Le Surprenant, Mon Grand Plumier, Terroir & Tradition, La Cagette de Légumes, La Cagette de 3 Rillettes Apéritives, Petit Apero Veggie's, Les Best Sellers Apéro Réussi, and #FanDeLaCochonne. Includes a special Coffret Cadeau 3 Verrines et 12 Messages (3 award-winning vegetable spreads with a rotating 12-message card for gifting). Designed for gourmet gifting and festive occasions.
- Autour du foie gras (Foie gras accompaniments) Condiments and accessories to accompany foie gras, including toasted bread and chutneys (dried fruits with white balsamic; onion confit with red Porto).
Quantifiable outcome
- Products maintain a shelf life of 3 years at room temperature without preservatives or additives
Companies that use Secrets de Famille
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Secrets de Famille technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Secrets de Famille partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Secrets de Famille competitors and assessment
Company assessmentBroad incumbents
- Fauchon: Iconic French gourmet brand offering pâtés, foie gras, confections, and gift boxes through own stores and international distribution. Comparable as a premium French food brand with strong gift/cadeau orientation, though at much larger scale and broader product portfolio than Secrets de Famille.
- Hédiard: Historic French gourmet brand and retailer (founded 1854) offering luxury preserved foods, foie gras, and confections. Overlaps with Secrets de Famille in the premium French épicerie fine segment, but operates at significantly larger scale with broader product range and global retail footprint.
- Ortiz: Spanish premium canned seafood and preserved food brand with established international distribution. While focused on Spanish tinned fish rather than French charcuterie, Ortiz is highly comparable as a premium European conserverie leveraging heritage and traditional methods in the gourmet specialty channel.
- Maille: Premium French brand specializing in mustards, cornichons, and pickled/preserved condiments. Operates in an adjacent preserved-foods category and shares the upscale French épicerie positioning, though its product mix (mustards, vinegars) is narrower than Secrets de Famille's portfolio.
Direct peers
- La Belle Chaurienne: French artisanal canning specialist from southwest France offering pâtés, rillettes, cassoulets, and terrines through retail and specialty food channels. Directly comparable product portfolio and distribution model to Secrets de Famille, with overlapping customer base in French fine grocery.
- La Quiberonnaise: French artisanal canning company based in Brittany producing premium canned seafood and specialty preserves. Closely comparable to Secrets de Famille as a regional French conserverie with traditional recipes, multi-channel distribution, and similar product formats (rillettes, pâtés, spreads).
- Marius Bernard: Artisanal French producer of charcuterie specialties and preserved meats including pâtés, terrines, andrillettes. Highly comparable on product format, premium positioning, and traditional French craftsmanship narrative that parallels Secrets de Famille's two-sister founder story.
- Conserverie de la Forêt: French artisanal canning operation producing small-batch pâtés, rillettes, and regional specialties for épicerie fine and DTC. Closely comparable to Secrets de Famille on artisanal scale, premium positioning, and product format in the traditional French conserverie category.
Emerging players
- Conserverie du Léman: Swiss artisanal canning producer offering premium fish rillettes, spreads, and preserved specialties. Comparable to Secrets de Famille on artisanal positioning and product format, though smaller and focused on Swiss lake fish rather than Breton meat-based conserves.
Regional players
- Sabarot: French family-owned specialty food company producing artisanal pulses, grains, mushrooms, and preserved specialty foods. Comparable to Secrets de Famille in scale and traditional French craftsmanship positioning, with similar distribution through fine grocery and DTC channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Secrets de Famille social profiles
Digital presenceSecrets de Famille compliance and trust
Trust signalCompliance4 records
Secrets de Famille financial estimates
Financial estimateRevenue estimate
Valuation estimate
Secrets de Famille leadership team
Management profileNumber of profiles
Profiles2 records
Secrets de Famille funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Secrets de Famille M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Secrets de Famille
What does Secrets de Famille do?
Secrets de Famille is an artisanal Breton cannery that produces premium French conserves (pâtés, rillettes, vegetable spreads, foie gras, desserts, and gift boxes) from locally sourced Breton ingredients without additives or preservatives. Products are packaged in jars with a three-year shelf life at room temperature and sold primarily through its own e-commerce site and through fine food retailers across metropolitan France.
Is Secrets de Famille a public or private company?
Secrets de Famille is a private company. It is classified as family owned and is currently operating.
When was Secrets de Famille founded?
Secrets de Famille was founded in 2005. It employs 1 to 10 people.
Where is Secrets de Famille based?
Secrets de Famille is headquartered in Châteauneuf-du-Faou, France, in the Europe region.
How does Secrets de Famille make money?
Two revenue lines are on record. Direct-to-Consumer E-commerce Sales are the primary driver. The others are wholesale to Fine Food Retailers.
Who are Secrets de Famille's main competitors?
Broad incumbents on record are Fauchon, Hédiard, Ortiz and Maille. Direct peers are La Belle Chaurienne, La Quiberonnaise, Marius Bernard and Conserverie de la Forêt. Conserverie du Léman is listed as an emerging player. Sabarot is listed as a regional player.
Does Secrets de Famille have an API?
No public API is recorded for Secrets de Famille.
What industry is Secrets de Famille in?
Secrets de Famille's product category is Artisanal French Conserves. Its primary akta.pro industry code is CRADAAAA, Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods). Its SIC code is 2030.