Consórcio Nacional Yamaha

Name

Consórcio Nacional Yamaha

Legal name

Consórcio Nacional Yamaha

Website

https://consorcionacionalyamaha.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Consórcio Nacional Yamaha is a Brazilian consortium administrator and subsidiary of Yamaha Motor do Brasil, regulated by the Banco Central, offering group-savings autofinancing for Yamaha motorcycles, multi-brand vehicles, and real estate to over 120,000 individual consumers across Brazil since 1982.

Ownership category

akta.pro rank

Headquarters

HQ city

Guarulhos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Consortium Administration Fees: Revenue generated through consortium administration fees charged to participants in the consórcio groups. Consorciados pay monthly installments that include both the savings contribution and administrative fees. The company earns income from managing group funds, processing contemplations (lottery selections), and administering the overall consortium operation for motorcycles, vehicles, and real estate.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Consórcio Nacional Yamaha is the official consortium administrator of Yamaha Motor do Brasil, operating a Brazilian consórcio (group savings autofinancing) system regulated by Banco Central do Brasil under Lei nº 11.795/2008. The company administers three core consortium product lines — motorcycle, vehicle, and real estate — through which individual consumers make monthly installment contributions to a shared group pool and receive credit allocations either via periodic lottery (sorteio) or via competitive bids (lance).

Product overview

Consórcio Nacional Yamaha is a consortium administration company affiliated with Yamaha Motor do Brasil, operating under the consortium system regulated by the Banco Central do Brasil (Brazilian Central Bank). The company offers three core product lines: Consórcio de Moto (motorcycle consortium), Consórcio de Veículo (vehicle consortium), and Consórcio de Imóvel (real estate consortium). The motorcycle division offers 21 Yamaha motorcycle models ranging from entry-level (FACTOR 150 at R$21,139) to premium (TÉNÉRÉ 700 at R$72,572). The vehicle division offers 24 vehicle models from Chevrolet, Fiat, Hyundai, Nissan, Toyota, and Volkswagen, ranging from used cars (CELTA SEMI NOVO at R$34,000) to premium SUVs (HILUX SW4 at R$390,000). The real estate division offers 14 credit tiers from R$100,000 to R$1,000,000 with installment terms of up to 240 months. The consortium model operates through monthly contributions to a group savings pool, with participants periodically selected for allocation through lottery or bidding during assemblies.

Differentiator

Problem solved

Functional benefit

Brands

• Consórcio Yamaha: The consortium administration brand operated by Consórcio Nacional Yamaha under Yamaha Motor do Brasil, offering group savings plans for motorcycles, vehicles, and real estate.

Products and services

• Consórcio de Moto

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Yamaha Motor do BrasilcoreStrategic or Co-development PartnerConsórcio Nacional Yamaha is the official consortium (consórcio) administrator of Yamaha Motor do Brasil, a multinational Japanese company with over 60 years in the world market and more than 49 years operating in Brazil. Yamaha Consórcio has operated for over 40 years facilitating motorcycle ownership through the consortium system. The partnership provides exclusive access to Yamaha motorcycle products in the consórcio portfolio and leverages the Yamaha brand trust and dealer network in Brazil.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Embracon: One of the largest independent consortium administrators in Brazil, offering motorcycle, vehicle, real estate, and service consortiums. Direct competitor in the same consórcio model with a broader multi-brand catalog and substantially larger scale.
• Rodobens Consórcios: Independent consortium administrator with a strong presence in vehicle and real estate consortiums. Competes for the same Brazilian individual buyer use cases with similar product breadth.
• Honda Consórcio: Consortium administrator affiliated with Honda Motor do Brasil — the closest motorcycle-specific parallel to Consórcio Nacional Yamaha. Operates the same consórcio model with a competing Japanese motorcycle OEM brand.

Broad incumbents

• Caixa Econômica Federal Consórcios: Consortium business of Caixa, the federal public bank dominant in Brazilian housing finance. Especially strong overlap in the real estate consortium segment that CNY also serves.
• Porto Seguro Consórcios: Consortium arm of Porto Seguro, offering auto and property consortiums to its large insurance customer base. Overlaps on vehicle consortiums and benefits from cross-sell into the Porto Seguro ecosystem.
• Banco do Brasil Consórcios: Consortium offering from Banco do Brasil, leveraging the federal bank's nationwide branch network and customer base. Directly competes in the same regulated consórcio categories.
• Itaú Consórcios: Consortium business of Itaú Unibanco. Competes directly in motorcycle, auto, and real estate consortiums, with cross-sell advantages from being a top-tier Brazilian bank and unmatched brand recognition.
• Bradesco Consórcios: Consortium arm of Bradesco, one of Brazil's largest banks. Offers motorcycle, vehicle, and real estate consortiums as part of a much broader financial services portfolio, leveraging massive distribution and existing banking customers.

Emerging players

• Mapfre Consórcios: Consortium offering from the global insurer Mapfre in Brazil. Competes in vehicle and real estate consórcios but on a smaller scale than the major bank-affiliated administrators.

Regional players

• Zema Consórcios: Brazilian consortium administrator with regional strength, offering vehicle and real estate plans. Competes for similar customer segments to CNY but with a more concentrated geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cons%C3%B3rcio-nacional-yamaha

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consórcio Nacional Yamaha