Acerta Consultoria

What Acerta Consultoria does

Acerta Consultoria is a privately held Brazilian HR and people-management consultancy headquartered in Rio de Janeiro, founded in 2014 by co-owners Marcella and Luana. The firm delivers a full lifecycle of HR services — recruitment and selection, onboarding and store-opening integration packages, leadership and commercial mentorship, technical and behavioral training, motivational lectures, performance and internal-promotion evaluations, and exit interviews — primarily to companies in the Brazilian retail and gastronomy sectors, with additional engagements in healthcare, cosmetics, footwear, and architecture.

Its core differentiator is a proprietary candidate-database "intelligence system" that the firm uses to match candidates to role profiles across the retail and gastronomy markets in which it has built domain knowledge over more than a decade. The company is bootstrapped with no disclosed external funding and is positioned as a high-touch, customized-services boutique rather than a technology platform; engagements are quote-based, delivered as multi-year advisory arrangements, and augmented by media visibility, social channels (Instagram, LinkedIn, Facebook, YouTube, Pinterest), a podcast ("A Mente Empreendedora" launched in 2024), and a 2024 spin-off sub-brand, Acerta Brindes, offering curated corporate gift kits.

Name

Acerta Consultoria

Legal name

Acerta Consultoria

Website

https://consultoriaacerta.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Acerta Consultoria is a Brazilian HR and people-management consultancy founded in 2014 that provides recruitment, mentorship, training, and store-opening services to retail, gastronomy, and selected enterprise clients across Brazil.

Ownership category

akta.pro rank

Product category

Human Resources Consulting Services

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Corporate/Professional Image Consulting (HSACAJAE)

Keywords

• HR consulting services
• Recruitment and selection
• People management consulting
• Leadership training programs
• Performance evaluation services

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Professional Services: Revenue generated from HR consulting services including recruitment and selection, management mentorship, training programs, coaching, and performance evaluations. Services are customized and priced per engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Acerta Consultoria is a people management consulting firm that delivers customized HR services across the entire employee lifecycle for Brazilian businesses, with deep specialization in the retail and gastronomy sectors. Core services include recruitment and selection powered by a proprietary candidate database, management mentorship for people and commercial teams, technical and behavioral training programs, customized motivational lectures, and end-to-end store opening packages that cover team recruitment, onboarding, and brand immersion. The company also operates a sub-brand called Acerta Brindes offering personalized corporate gift curation kits (onboarding, birthday, women's day, coffee, and power kits).

Product overview

Acerta Consultoria is a people management consulting firm offering personalized HR services. The core portfolio includes Recruitment and Selection (using an intelligence database system), Management Mentorship (for people and commercial teams), Training programs (technical and behavioral, online or in-person), Lectures/Talks (customized motivational sessions), and Store Opening Packages (complete team integration services). Additional services include Performance Evaluation, Internal Promotion Evaluation, and Exit Interviews. The company also operates Acerta Brindes, a sub-brand offering personalized gift curation. Services are customized for each client using a co-creation approach, with agile response times and active listening methodologies.

Differentiator

Problem solved

Functional benefit

Brands

• Acerta Brindes: Personalized gifts and branded merchandise division created from the company's experience in people management, designed to strengthen bonds, recognize achievements, and create positive memories.

Products and services

• Recruitment and Selection (Recrutamento e Seleção) Recruitment and selection service using a proprietary intelligence system to manage a candidate database. Provides agile and assertive service for filling vacancies by analyzing market, sector, and organizational needs to offer precise solutions aligned with job requirements. Targeted at Brazilian businesses needing vetted candidates in retail and gastronomy.
• Management Mentorship for People and Commercial Teams (Mentoria de Gestão) Management mentorship service providing strategic orientation and professional accompaniment. Develops personalized and effective action plans with continuous guidance for client managers and commercial leaders. Offered to businesses in Brazil seeking leadership development.
• Training Programs (Treinamentos) Technical and behavioral training for new leader development, available online or in-person. Aligned with organizational strategies to optimize and increase productivity. Includes specialized store opening training for retail clients.
• Lectures/Talks (Palestras) Motivational and informational lectures with customized themes based on team needs. Features dynamics, games, and unique experiences. Topics include motivation, overcoming challenges, information delivery, and emotional support. Sponsorship delivered to corporate audiences including Unimed-sponsored talks.
• Store Opening Package (Pacote de Inauguração de Loja) Complete services for team integration and development during new store openings. Includes team recruitment, onboarding training with a 'Welcome to the Brand' program, technical interview questionnaires, team building dynamics, and presentations about brand history and concept. Targeted at retail chains expanding or opening new locations.
• Performance Evaluation (Avaliação de Desempenho) Performance evaluation service to assess employee performance and development needs within client organizations.
• Internal Promotion Evaluation (Avaliação de Promoção Interna) Internal promotion evaluation service to assess candidates for internal advancement opportunities within client organizations.
• Exit Interview (Entrevista de Desligamento) Exit interview service conducted during employee departure process to capture insights for client organizations.
• Acerta Brindes (Personalized Corporate Gifting) Personalized gift curation service launched by Acerta Brindes (a sub-brand of Acerta Consultoria) after 12 years of experience in people management. Offers customized gift kits including Onboarding Kit, Coffee Kit, Birthday Kit, Women's Day Kit, and Power Kit, designed to strengthen workplace bonds, recognize achievements, and create positive memories.

Quantifiable outcome

• Interviews scheduled within 3 business days
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• L'Occitane au BrésilcoreStrategic or Co-development Partner · 1 January 2024Collaboration with L'Occitane au Brésil and Grupo Quinta on a case study about people management practices in retail. Acerta implemented mentorship, training, and motivation programs resulting in reduced turnover and improved quality indicators. The case study was produced at the invitation of L'Occitane headquarters and highlights the impact of effective HR practices.
• Grupo QuintacoreStrategic or Co-development Partner · 1 January 2024Grupo Quinta operates L'Occitane au Brésil stores under executive Luiz Quinta. Partnership focused on reducing turnover and improving service quality and sales indicators through Acerta's HR programs.
• UnimedminorGTM or Marketing Partner · 1 January 2024Unimed sponsored online talks (palestras) about purpose and self-motivation through the Mude application. Acerta delivered content on purpose and self-motivation themes with Unimed sponsorship.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Robert Half: Global staffing and HR consulting firm with established operations in Brazil. Offers overlapping recruiting and people-management services but at broader scale and across multiple industries rather than Acerta's retail/gastronomy specialization.
• ManpowerGroup: Global workforce solutions and HR consulting firm operating in Brazil. Overlaps with Acerta in talent acquisition and workforce development, but serves enterprise clients across all sectors at much larger scale.
• Michael Page: Global recruitment and HR services firm with a strong Brazilian presence. Comparable in recruitment and selection offerings but serves a wider industry base and operates at significantly larger scale than Acerta.
• Adecco: Global staffing and HR services company with operations across Brazil. Comparable in talent placement and workforce solutions, though focuses more on temporary staffing and volume hiring versus Acerta's boutique consulting approach.
• Hays: Global recruitment and workforce solutions firm with offices in Brazil. Overlaps with Acerta in recruitment and selection but spans multiple sectors and uses a more standardized, technology-enabled delivery model.

Direct peers

• Cia de Talentos: Brazilian HR and talent management consulting firm offering recruitment, assessment, training, and organizational development services. Directly comparable to Acerta in service mix and target market, though operating at a larger national scale.
• Dasein Executive Search: Brazilian executive search and HR consulting firm with services spanning recruitment, leadership development, and coaching. Comparable to Acerta as a boutique HR consultancy serving Brazilian corporate clients.

Regional players

• Catho: Major Brazilian online recruitment platform (part of SEEK). Adjacent to Acerta as a recruitment-focused player serving the same SMB and enterprise hiring market in Brazil, though delivered via a self-serve SaaS/portal model rather than consulting services.

Emerging players

• Solides: Brazilian HR-tech platform providing behavioral assessment, recruitment, and people-analytics tools to SMB and mid-market employers. Comparable to Acerta's retail/gastronomy SMB customer base but disrupts the recruitment workflow through technology rather than consulting.
• Pontotel: Brazilian HR tech and people-management platform targeting SMBs with HR software, training content, and compliance tools. Overlaps with Acerta in serving Brazilian SMB HR buyers but competes via software rather than bespoke consulting engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKoEYphBqvfQsOZ7jbp66cg
• Facebookfacebook.com/ConsultoriaAcerta
• LinkedInlinkedin.com/company/acerta-consultoria
• Instagraminstagram.com/consultoria.acerta
• Pinterestbr.pinterest.com/casaacerta

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acerta Consultoria