Contactivity Centre

What Contactivity Centre does

Contactivity Centre is a registered, non-profit charity based in Westmount, Quebec, that serves adults aged 60 and over across the Montreal area. Founded in 1976 and operating for over 50 years, the Centre functions as a community hub delivering fitness, arts, social, and recreational programming, supplemented by intergenerational initiatives with Selwyn House School and a specialized day program for seniors experiencing cognitive impairment (supported by the Grace Dart Foundation). It also partners with Metro Westmount to provide grocery support services addressing mobility and food-access barriers for its members.

The Centre's operational footprint combines a physical Westmount venue with Zoom-based online programming, enabling participation by seniors who cannot attend in person. Programs span fitness and arts classes, social activities, organized outings, and intergenerational events — a portfolio that doubles as both direct service and a donor-facing demonstration of mission impact.

The business model is a hybrid of earned revenue (annual memberships at $20-$45, individual program fees of $0-$180) and contributed revenue (donations plus grants from federal, provincial, and municipal government bodies and private foundations). With a six-employee operating team, the organization relies on a network of institutional partners, volunteers, and recurring funders to sustain programming. There is no evidence of AI/ML deployment; Zoom is the only named technology platform.

Name

Contactivity Centre

Legal name

Contactivity Centre

Website

https://contactivitycentre.org

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Contactivity Centre is a registered, non-profit charity in Westmount, Quebec that serves Montreal-area adults aged 60+ with fitness, arts, social, intergenerational, and cognitive-impairment day programs, supplemented by Zoom-based online offerings and grocery-support partnerships.

Ownership category

akta.pro rank

Product category

Senior community services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

akta.pro secondary industries

Recreational Outings, Community Participation & Mobility Support (Non-Clinical) (HSABAAAI), Caregiver Support & Education Programs (Center-Based) (HSABANAN)

Keywords

• Senior community programs
• Active aging services
• Intergenerational activities
• Cognitive support programs
• Caregiver respite services

Headquarters

HQ city

Westmount

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Fees: Annual membership fees of $20 for basic membership, or $45 for membership including printed quarterly newsletter/program guide delivered by mail.
2. Program and Course Fees: Various program fees ranging from free to $180 depending on the program type, duration, and member status. Programs include fitness classes, art courses, outings, games, and intergenerational activities.
3. Donations: The organization is a non-profit registered charity that accepts donations to ensure programs remain accessible at reasonable costs. Donations can be made in honor of life events, in memoriam, as corporate contributions, or through bequests.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Contactivity Centre is a non-profit community center that organizes and delivers membership-based fitness, creative-arts, discussion, gaming, social/entertainment, outing, intergenerational, and cognitive-support programs for adults aged 60+ in Montreal. Programs are delivered in person at the Westmount centre and partner venues, online via Zoom, and through home- and phone-based outreach services such as daily check-ins, grocery support, and medical accompaniment. Operations are funded through memberships, program fees, donations, and government and foundation grants.

Product overview

Contactivity Centre is a community center for adults 60+ in Montreal, offering a comprehensive suite of programs organized into six core categories: Get Fit (fitness and wellness), Get Creative (arts and music), Get Smart (discussion groups), Get Your Game On (card/board games), Get Together (entertainment), and Outings (off-site excursions). Additional services include intergenerational programs, a specialized day program for cognitive support, volunteer coordination, lunch gatherings, resource navigation, and tech support. The organization operates on a membership model with tiered pricing for members versus non-members. Programs are delivered in-person, online via Zoom, or in hybrid format.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Annual subscription membership providing reduced fees for courses, exclusive access to members-only programs, free quarterly newsletter, and Thursday lunch and celebration attendance. Available in basic ($20/yr) and premium ($45/yr) tiers, the latter including a printed newsletter delivered by mail.
• Get Fit Programs Group fitness and fall-prevention programs for adults 60+ including Tai Chi, Chair Yoga, Kinstretch, Pickleball, Ping Pong, Bocce Ball, Lawn Bowling, Stretch and Movement, Breath and Movement, Summer Olympics, Walkie Talkies, A Walk in the Park, Frisbee Golf, and Movers and Zoomers. Sessions have session-length-dependent pricing and discounted member rates.
• Get Creative Programs Arts and music workshops for adults 60+ including Busy Bees Arts & Crafts Group (free for members), Watercolour Series, Drawing, Mixed Media Sketchbooking, Card Making, Calligraphy, Community Music Group, and Flower Arrangement Workshop.
• Get Smart Programs Discussion groups and educational presentations, including the Caregiver Compassion Circle caregiver support group (free for members / $15 non-members).
• Get Your Game On Programs Card and board game programs for adults 60+ including Bridge (drop-in $20 for members and instructional formats) and Mah-Jong (drop-in and lessons).
• Get Together Programs Social entertainment and special-presentation programs including Snack and Chat (free, open to all), Picnic in the Park (free for members), Outdoor Music Concert (free, open to all), and special presentations.
• Outings Program Off-site excursions and day trips for adults 60+ including Wine Tasting ($85 member / $95 non-member with transportation and lunch), High Tea, Theatre Trips (with transportation, tickets, and lunch), Le Bateau Mouche boat cruise, Strawberry Picking, museum tours, walking tours, and seasonal outings.
• Intergenerational Programs (Get To School) Programs connecting seniors 60+ with younger generations in partnership with Selwyn House School, including Digital Literacy courses, Friendly Visits, Pop Up Art, Intergenerational Choir, and guest speaker opportunities.
• Day Program Structured weekday program for seniors living with mild cognitive impairment or memory loss, offering stimulating music, art, movement, and social activities to promote well-being, healthy routine, and fun, and providing respite for family caregivers. Funded by the Grace Dart Foundation.
• Volunteer Services and Outreach Programs Volunteer-run outreach services for older adults including Telecheck daily telephone check-ins, Friendly Caller/Visits, Grocery Support (with Metro Westmount), Tech Support for smartphones/laptops/iPads, Special Events Assistants, Lunch Helpers, and Medical Accompaniment.
• Telecheck Service Daily telephone check-in service run by volunteers for seniors living alone (or temporarily alone). Subscribed separately at $5/year for members and $10/year for non-members.
• Weekly Lunches Program Weekly community lunches at $15 per lunch, featuring entertainment including guest speakers, musical performances, and themed presentations at the Westmount Recreation Centre.
• Resources and Support Services Information and referral services covering advocacy, housing, transportation, home care, grocery shopping support (in partnership with Metro Westmount), medical accompaniment, daily phone check-ins, and caregiver support.

Quantifiable outcome

• Provides respite for family caregivers through the Day Program for seniors with mild cognitive impairment

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Metro WestmountcoreStrategic or Co-development PartnerPartnership to provide grocery shopping support. Contactivity collects grocery lists from members, submits them to Metro Westmount, and Metro delivers groceries directly to members' doors. This partnership enables seniors with mobility challenges to access essential groceries.
• Selwyn House SchoolcoreStrategic or Co-development PartnerIndependent school partner for intergenerational programs including Friendly Visits, Pop Up Art, Intergenerational Choir, and Digital Literacy courses. Students and seniors engage in joint activities promoting cross-generational connection.
• Victoria HallminorStrategic or Co-development PartnerWestmount venue partner used for Breath and Movement classes and other programs.
• Westmount Recreation CentreminorStrategic or Co-development PartnerMunicipal recreation facility used for Tai Chi, Pickleball, and other fitness programs.
• Westmount Lawn Bowling ClubminorStrategic or Co-development PartnerClub venue used for Lawn Bowling and Croquet programs.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• FADOQ: Quebec-wide federation representing people 50+ and offering fitness, social activities, discounts and community programming across the province. Much larger, province-wide incumbent operating in the same senior community-services space.
• Revera Inc. Large Canadian owner/operator of retirement residences and senior living services. While primarily residential, its lifestyle and wellness programming for residents overlaps with Contactivity's community-based activity model.
• Chartwell Retirement Residences: Major Canadian provider of retirement and long-term care residences with lifestyle programming for seniors. Broad incumbent with adjacent activity, wellness and day-program offerings.
• YMCA Greater Montreal: Greater Montreal YMCA offering fitness classes, social programming and community engagement across age groups. Broader incumbent with overlapping fitness, social and community activities for older adults.

Direct peers

• Cummings Centre: Montreal-based non-profit providing programs, services and community engagement for adults 50+ in the English-speaking community. Direct peer sharing the same geography, target demographic, and community-centre model.
• MADA Community Center: West Island Montreal non-profit offering programs and services to the English-speaking community, including seniors. Comparable community-led model serving the same anglophone Montreal population.
• Les Petits Frères des Pauvres: Quebec non-profit providing companionship and social support to isolated elders, including friendly visits and outings. Comparable community-led, non-clinical model serving socially isolated seniors in Quebec.

Others

• Baycrest:
• CARP (Canadian Association of Retired Persons): National advocacy and member-services organization for Canadians 45+. Adjacent peer serving the same demographic with community engagement, advocacy, and member benefits rather than direct community-centre programming.

Emerging players

• Alzheimer Society of Montreal: Montreal non-profit delivering programs, support groups, and day services for people with cognitive impairment and their caregivers. Comparable to Contactivity's Grace Dart-funded Day Program in target population and caregiver-respite focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/contactivity-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contactivity Centre