What Contara does

Contara is a Shopify-specialist e-commerce agency that provides development, conversion rate optimization (CRO), and retention marketing services to high-growth consumer packaged goods (CPG) brands. The company sells three subscription-based service tiers — Site Optimization at $9,500 per month, Retention Marketing at $9,500 per month, and a combined Convert + Retain package at $16,000–$19,000 per month — all delivered through dedicated pods staffed by a Client Success Manager, strategists, developers, designers, and copywriters, with direct access to the founder. Rather than optimizing for vanity metrics such as conversion rate or email open rates, Contara positions itself around Revenue Per Visitor (RPV) and Lifetime Value (LTV) as the primary performance measures, running weekly A/B tests to statistical significance via Intelligems and managing email/SMS retention through Klaviyo.

The company serves a defined vertical of mid-market CPG brands on Shopify — including Slate Milk, Move, Magna, Reggie, and In Good Taste — with use cases spanning custom theme builds, subscription flow optimization, and migration between subscription platforms. Its go-to-market is sales-led and direct: prospective clients book discovery calls through a Cal.com widget on the company website, with no self-serve or channel partner motion. Pricing is transparent, contracts are month-to-month by default (with discounts for quarterly or bi-annual commitments), and there are no stated development-hour caps within the retainer.

Contara's business model is a services-revenue subscription agency. Recurring monthly retainers generate predictable per-account revenue, but no financial scale indicators (headcount, revenue, funding, investor backing) are disclosed in available sources, and the company appears to operate as a privately held, founder-led boutique without public ownership or M&A history. Geographic focus is implicitly US-based, with no explicit international positioning or restrictions stated.

Name

Contara

Website

https://contara.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Contara is a Shopify-focused e-commerce agency that provides development, conversion rate optimization, and retention marketing services on monthly retainers to high-growth mid-market CPG brands, differentiating on Revenue Per Visitor and Lifetime Value metrics.

Ownership category

akta.pro rank

Product category

Shopify E-commerce Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

Keywords

• Shopify development services
• Conversion rate optimization
• Retention marketing agency
• CPG ecommerce growth
• Subscription ecommerce management

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Retainer Services: Subscription-based monthly retainer model with flat fees covering Shopify development, CRO, and retention marketing services. Three service tiers: Site Optimization ($9,500/mo), Retention Marketing (custom pricing), and Convert + Retain combined ($16,000-$19,000/mo). No development limits or surprise billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Contara is a Shopify-focused e-commerce services agency that provides monthly retainer-based development, conversion rate optimization, and retention marketing for high-growth CPG brands. Core deliverables include custom Shopify theme design and development, weekly A/B testing, lifecycle email/SMS programs, subscription flow optimization, and dedicated pod staffing. Services are sold in three packages: Site Optimization ($9,500/mo), Retention Marketing (~$9,500/mo), and Convert + Retain ($16,000-$19,000/mo).

Product overview

Contara is an e-commerce service agency that provides a portfolio of Shopify-focused services for high-growth CPG brands. The company offers three distinct service tiers: Site Optimization (Theme Development) for conversion rate optimization and RPV growth, Retention Marketing for LTV growth through email/SMS campaigns, and Convert + Retain as a combined package integrating both services. All services are delivered through dedicated teams including strategists, developers, designers, and account managers, with pricing structured as flat monthly fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Site Optimization (Theme Development) A CRO-focused monthly retainer service for Shopify stores that optimizes for Revenue Per Visitor (RPV). Includes weekly A/B testing using Intelligems (minimum one new test launched weekly, run to statistical significance), ongoing development sprints to implement test winners plus on-demand feature development, complete Shopify theme design and builds (typically completed within 2-3 months), a dedicated team (Client Success Manager, RPV strategist, developer, designer, and direct access to the founder), bi-weekly reporting on testing performance and total uplift, and no development limits. Priced at $9,500/month. Built for six-figure Shopify CPG brands targeting seven-figure growth.
• Retention Marketing A monthly retainer service focused on Customer Lifetime Value (LTV) growth through email and SMS marketing for Shopify CPG brands. Includes weekly image-based email campaigns, two text-based campaigns per month, SMS campaigns, complete subscription flow build and optimization (reminders, winbacks, cross/upsells), strategic segmentation with continuous analysis, dedicated team (Client Success Manager, Klaviyo strategist, subscription strategist, designer, copywriter, founder access), all-inclusive design and copywriting with no additional fees, and regular LTV-focused performance reporting. Priced in the same range as Site Optimization with custom/quote-based pricing for specific engagements.
• Convert + Retain An integrated monthly retainer package that combines Site Optimization (RPV) and Retention Marketing (LTV) services into a single unified growth system. Designed for ambitious six-figure-per-month brands seeking consistent seven-figure months. Includes all RPV and LTV services combined, an aligned A/B testing and retention marketing calendar focused on the optimal area of the customer journey, a single Client Success Manager coordinating both teams, direct access to both teams through one channel, and integrated planning for consistent customer experience across touchpoints. Priced at $16,000/month for the base combination or $19,000/month for the full package.

Quantifiable outcome

• Reduce churn by improving purchase flow through strategic upsells and retention tools

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Conversion.com: CRO-focused agency emphasizing experimentation and conversion optimization for e-commerce brands. Comparable to Contara's RPV-optimized Site Optimization service in methodology and customer profile.
• Blue Stout: Shopify Plus development and CRO agency serving DTC and CPG brands. Comparable to Contara in platform focus (Shopify Plus), service mix (development + CRO), and mid-market DTC customer profile.
• Ladder: Digital growth agency offering CRO, paid media, and lifecycle marketing services. Comparable to Contara in methodology (data-driven experimentation, A/B testing) and in serving growth-stage DTC brands on Shopify and other platforms.
• Eastside Co: Shopify Plus agency providing development, CRO, and growth services to DTC brands. Overlaps directly with Contara on Shopify theme builds, conversion optimization, and the subscription CPG customer profile.
• Common Thread Collective: Shopify-focused growth agency specializing in CPG and subscription brands. Closest direct competitor to Contara in vertical, methodology (CRO + retention), and customer segment (mid-market DTC CPG scaling from 6-figure to 8-figure monthly revenue).
• Branded: Shopify Plus agency specializing in CPG brands across development, design, and growth marketing. Directly competes with Contara for mid-market subscription CPG clients on Shopify.
• Sculpt: Shopify growth agency providing store builds, CRO, and retention marketing for DTC brands. Comparable to Contara in integrated service offering and Shopify-centric delivery model.
• The Good: Shopify growth agency working with CPG and DTC brands on store development, CRO, and lifecycle marketing. Comparable to Contara across the full integrated CRO + retention bundle for subscription CPG.
• Trellis: Shopify CRO and development agency with a focus on conversion rate optimization and A/B testing. Comparable to Contara's Site Optimization tier in methodology (A/B testing-driven CRO) and customer base (mid-market Shopify merchants).
• Energize Lab: CRO and growth marketing agency focused on Shopify-based e-commerce brands. Comparable to Contara in CRO methodology (A/B testing, conversion optimization) and Shopify merchant customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/contarausa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contara