Trellis
Trellis is an Ottawa-based AI-powered eCommerce platform that unifies advertising automation, dynamic pricing, and product content optimization for Amazon, Walmart, Shopify, and TikTok Shop sellers, agencies, and aggregators.
- Company typePrivate
- Founded2019
- HeadquartersOttawa, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Trellis does
Trellis is an Ottawa-based SaaS platform founded in 2019 by Denis LeClair, Fahim Sheikh, and Krishna Vemulapali that provides AI-powered eCommerce profit optimization for sellers on Amazon, Walmart, Shopify, and Google Shopping. The platform unifies advertising automation (Sponsored Products, Brands, Display, and DSP), machine-learning-driven dynamic pricing with MAP and margin floor enforcement, generative-AI product content optimization (titles, bullets, descriptions, images), promotions planning, and Amazon Marketing Cloud-powered shopper insights into a single full-funnel workflow. It also offers TikTok Reach for AI-powered creator discovery and outreach tied to TikTok Shop GMV.
The company sells through three go-to-market tiers: a self-service software subscription (Dynamic Pricing plans starting at $299/month, ad packages priced as a flat fee plus percentage of ad spend), an agency software tier for multi-brand portfolio management, and a Strategic Management managed-services tier with a dedicated Customer Success Manager. Pricing is custom for most enterprise clients with month-to-month flexibility and long-term contract discounts. Distribution combines direct sales, product-led growth via free tools (Chrome Extension, Price Elasticity Calculator, PPC Budget Planner), SEO and content marketing, and a 20+ partner ecosystem spanning agencies, fulfillment, inventory, and affiliate platforms.
Trellis holds SOC 2 Type 1 certification and is an Amazon Ads Verified Partner, an authorized Amazon Marketing Cloud Services and Software Provider, and holds an Amazon Premium Badge. The company raised $1.5M in seed funding from Sentiero Ventures in January 2022, acquired Ottawa-based Apixibot in October 2021, and was itself acquired by Gen (NASDAQ: GEN) in March 2026 to integrate its AI capabilities into Gen's Engine embedded financial wellness marketplace; the company website remains operational under continued ownership.
Trellis firmographics
Firmographics- Name
- Trellis
- Legal name
- Trellis Corporation
- Website
- https://gotrellis.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trellis is an Ottawa-based AI-powered eCommerce platform that unifies advertising automation, dynamic pricing, and product content optimization for Amazon, Walmart, Shopify, and TikTok Shop sellers, agencies, and aggregators.
- Ownership category
- akta.pro rank
Trellis industry classification
Industry- Product category
- eCommerce Profit Optimization Software
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industries
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ), Pricing, Revenue Growth Management (RGM) & Promo Analytics Services (CRAOAOAE)
Keywords
Where Trellis is headquartered
LocationHeadquarters
- HQ city
- Ottawa
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Trellis business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - Dynamic Pricing: Dynamic Pricing plans start at $299 per month with pricing based on features and plan length selected.
- Subscription - Advertising Software: Ad packages priced as a percentage of ad spend managed through the platform, in addition to subscription fees. Flat platform fee that does not increase as ad spend grows.
- Strategic Management Services: In-house managed services with dedicated Customer Success Manager for additional flat monthly fee covering advertising, pricing, promotions management.
- Done-For-You Service: Expert team execution inside the platform for agencies and brands requiring hands-on support with advertising and pricing strategies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Dynamic Pricing starting at $299/month |
| Subscription | Annual | Custom enterprise pricing |
| Subscription | Monthly | Month-to-month flexible pricing |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
Trellis product offering
Product offeringCore offering
Trellis provides an AI-powered eCommerce profit optimization platform for sellers on Amazon, Walmart, Shopify, and TikTok Shop. Its core offering unifies advertising automation (Sponsored Products, Brands, Display, DSP campaigns), machine learning-based dynamic pricing, generative AI-driven product content optimization, promotion management, and marketplace intelligence in a single integrated SaaS platform. The company also offers self-service software, agency multi-brand management, and done-for-you strategic management services.
Product overview
Trellis is a full-funnel eCommerce profitability platform that unifies advertising automation, dynamic pricing, and content optimization for Amazon, Walmart, Shopify, and Google Shopping sellers. The core platform consists of Ad Automation (PPC management across Sponsored Products, Brands, Display, and DSP), Dynamic Pricing (ML-driven repricing with MAP enforcement), Product Content Optimization (AI-generated listing copy and images), Product Promotion planning, Market Intelligence dashboards, Amazon Marketing Cloud-powered Shopper Insights, and a Demand-Side Platform (DSP). The TikTok Reach module adds AI-powered creator discovery and outreach for TikTok Shop brands. Trellis offers three go-to-market tiers: Self-Service Software for DIY sellers, Strategic Management (full-service managed accounts with a dedicated CSM), and Agency Software for multi-brand portfolio management. Free tools include an Amazon Price Elasticity Calculator, a Chrome Extension for competitor analysis, and an Amazon PPC Budget Planner.
Differentiator
Problem solved
Functional benefit
Products and services
- Ad Automation (Amazon & Walmart PPC)
- Dynamic Pricing
- Product Content Optimization
- Product Promotion (Coupons & Promotions)
- Market Intelligence
- Amazon Marketing Cloud (AMC) Shopper Insights
- Demand-Side Platform (DSP)
- TikTok Reach
- Strategic Management
- Agency Software
- Self-Service Software
Quantifiable outcome
- 33% average reduction in ACoS for sellers who scale through automation
- +7 more outcomes
Companies that use Trellis
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
Trellis technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability9 records
Feature8 records
Trellis partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered flagship, core and minor.
- Gen (NASDAQ: GEN)flagshipGen (NASDAQ: GEN) acquired Trellis to integrate its AI-powered insurance capabilities into Engine by Gen, Gen's embedded financial wellness marketplace. Trellis's Savvy platform uses machine learning, real-time marketplace bidding, and conversational AI for insurance matching.
- Apixibot Inc.coreTrellis planned to acquire Ottawa-based Apixibot specializing in ad optimization to enhance automated marketing technology for Amazon and Shopify merchants. Integration of Apixibot's pixel technology would combine consumer data from online stores with other retail channels.
- Finale InventoryminorFinale Inventory is an inventory management system partner integrated with Trellis for workflow support and omnichannel expansion, preventing overselling and providing reorder point calculations.
- eComEngineminoreComEngine provides operational analytics, competitive insights, and alerts through SellerPulse, RestockPro, and FeedbackFive, partnered with Trellis for Amazon seller success.
- LevantaminorLevanta is the leading affiliate marketing platform for Amazon sellers, partnered with Trellis to connect brands with thousands of vetted creators for sales growth and brand visibility.
- ShipBobminorShipBob is a global fulfillment technology platform partnered with Trellis, providing 50+ fulfillment centers for SMB and Mid-Market eCommerce brands.
- LogicbrokerminorLogicbroker is a multivendor commerce solution partnered with Trellis for marketplace orchestration, connecting sellers to channels like TikTok and Walmart.
- buffaBRAND MarketingminorbuffaBRAND Marketing is a full-service Amazon and Walmart agency, verified partner providing advertising management and omnichannel support through Trellis integration.
- TraceFuseminorTraceFuse provides white-hat review removal services for Amazon sellers, partnered with Trellis for brand protection and listing optimization.
- Blue Amber DigitalminorBlue Amber Digital is a full-service Amazon agency and verified partner providing PPC advertising, listing optimization, and marketplace expansion through Trellis.
- MarketNexminorMarketNex is an Amazon marketing agency using Trellis AI tools to optimize PPC, SEO, and conversion across Amazon and beyond.
- AMZ PrepminorAMZ Prep is North America's largest Amazon fulfillment partner with 12+ warehouses across US, Canada, UK, EU, and Australia, partnered with Trellis for supply chain solutions.
- OmniBrandsminorOmniBrands specializes in scaling brands on Amazon with advanced optimization and data-driven PPC, using Trellis for strategic growth.
- Discover MGminorDiscover MG is a full-service eCommerce team specializing in Amazon and Shopify growth through on and off-channel marketing, partnered with Trellis.
- Page.OneminorPage.One is a full-service Amazon marketing agency driving growth for brands since 2014, partnered with Trellis.
- Thoughtful ProfitminorThoughtful Profit is an Amazon growth partner offering full-funnel marketing services, using Trellis for ads, SEO, and product launches.
- VideoFreshminorVideoFresh creates custom video content for Amazon sellers and eCommerce brands, partnered with Trellis for comprehensive marketing solutions.
- MarknologyminorMarknology is an official Amazon Partner managing $5B+ in marketplace sales since 2014, using Trellis for complete marketplace infrastructure.
- Ottawa Logistics FulfillmentminorOttawa Logistics Fulfillment is an eCommerce fulfillment provider with facilities in Ottawa, Toronto, and Vancouver, partnered with Trellis for Canadian brands.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Trellis competitors and assessment
Company assessmentDirect peers
- SellerApp: SellerApp provides Amazon seller analytics, PPC automation, and product intelligence — competing with Trellis across ad automation, market intelligence, and content optimization.
- Helium 10: Helium 10 is an all-in-one Amazon seller tool suite covering keyword research, listing optimization, and PPC automation — overlapping with Trellis's content optimization and ad automation products.
- ChannelEngine: ChannelEngine is a multi-marketplace commerce platform enabling brands to sell and optimize across Amazon, Walmart, and dozens of other channels — comparable to Trellis's multi-marketplace reach and partner ecosystem integrations.
- Teikametrics: Teikametrics combines AI-powered advertising automation, inventory management, and marketplace intelligence for Amazon and Walmart sellers — directly comparable to Trellis's full-funnel platform.
- Quartile: Quartile is an Amazon Ads partner offering AI-driven PPC automation, DSP, and retail media optimization — overlapping closely with Trellis's ad automation, DSP, and pricing capabilities.
- Pacvue: Pacvue is a leading commerce acceleration platform providing Amazon and Walmart advertising automation, DSP, and shelf intelligence — directly competing with Trellis across ad automation, DSP, and AMC-powered insights.
- Perpetua: Perpetua provides AI-powered advertising optimization and bid management for Amazon, Walmart, and other marketplaces — a direct competitor to Trellis's ad automation and PPC product lines.
- BidX (formerly Sellics): BidX offers AI-driven Amazon advertising automation, dynamic pricing, and sales analytics — closely comparable to Trellis's ad automation and dynamic pricing products.
Broad incumbents
- Jungle Scout: Jungle Scout is an established Amazon seller research and analytics platform with broader product discovery and supplier tools — overlapping with Trellis on market intelligence but with a different primary use case.
Emerging players
- Stackline: Stackline provides eCommerce analytics, market intelligence, and advertising optimization for brands selling on Amazon and other marketplaces — partially overlapping with Trellis's market intelligence and shopper insights products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trellis social profiles
Digital presenceTrellis compliance and trust
Trust signalCompliance1 record
Trellis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trellis leadership team
Management profileNumber of profiles
Profiles9 records
Trellis subsidiaries and ownership
Company hierarchySubsidiaries1 record
Trellis funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trellis M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trellis
What does Trellis do?
Trellis provides an AI-powered eCommerce profit optimization platform for sellers on Amazon, Walmart, Shopify, and TikTok Shop. Its core offering unifies advertising automation (Sponsored Products, Brands, Display, DSP campaigns), machine learning-based dynamic pricing, generative AI-driven product content optimization, promotion management, and marketplace intelligence in a single integrated SaaS platform. The company also offers self-service software, agency multi-brand management, and done-for-you strategic management services.
Is Trellis a public or private company?
Trellis is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trellis founded?
Trellis was founded in 2019. It employs 11 to 50 people.
Where is Trellis based?
Trellis is headquartered in Ottawa, Canada, in the North America region.
How does Trellis make money?
Four revenue lines are on record. Subscription - Dynamic Pricing is the primary driver. The others are subscription - Advertising Software, strategic Management Services and done-For-You Service.
Who are Trellis's main competitors?
Direct peers on record are SellerApp, Helium 10, ChannelEngine, Teikametrics, Quartile, Pacvue, Perpetua and BidX (formerly Sellics). Jungle Scout is listed as a broad incumbent. Stackline is listed as an emerging player.
Does Trellis have an API?
Yes. Trellis integrates directly with Amazon Ads Console and Walmart Connect via API, enabling real-time synchronization of campaign updates. As an Amazon Ads Verified Partner, updates made through the Trellis platform sync directly with Amazon's system in real time.
What industry is Trellis in?
Trellis's product category is eCommerce Profit Optimization Software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 541810 and its SIC code is 7311.