BestDrive by Continental
Continental Reifen Deutschland GmbH is the German tire subsidiary of Continental AG, manufacturing tires for passenger cars, trucks, motorcycles, bicycles, and specialty vehicles. It serves automotive OEMs, commercial fleets, and private consumers through BestDrive partner stores and a global dealer network.
- Company typePrivate
- Founded1871
- HeadquartersHanover, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What BestDrive by Continental does
Continental Reifen Deutschland GmbH is the German tire sales and distribution subsidiary of Continental AG, one of the world's largest automotive suppliers, headquartered in Hannover and tracing its origins to the Continental Caoutchouc & Gutta-Percha Company founded in 1871. The company manufactures and distributes tires across eight vehicle segments — passenger cars and vans, motorcycles, bicycles, trucks and buses, earthmoving machinery, material handling, port operations, and agriculture — and develops proprietary technologies including ContiSeal (self-sealing sealant layer that seals approximately 80% of punctures up to 5 mm), SSR runflat tires (continued driving for up to 80 km at 80 km/h after pressure loss), ContiSilent (polyurethane foam damping reducing cabin noise by up to 9 dB(A)), TPMS, the ContiConnect digital tire-monitoring platform for fleets, ContiLifeCycle retreading and recycling, and Taraxagum dandelion-rubber research. The product portfolio is complemented by a Tire Technologies platform layer and a Business Customer Services platform serving B2B accounts.
BestDrive by Continental firmographics
Firmographics- Name
- BestDrive by Continental
- Legal name
- Continental Reifen Deutschland GmbH
- Website
- https://continental-reifen.de
- Company type
- Private
- Founded year
- 1871
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Continental Reifen Deutschland GmbH is the German tire subsidiary of Continental AG, manufacturing tires for passenger cars, trucks, motorcycles, bicycles, and specialty vehicles. It serves automotive OEMs, commercial fleets, and private consumers through BestDrive partner stores and a global dealer network.
- Ownership category
- akta.pro rank
BestDrive by Continental industry classification
Industry- Product category
- Tire Manufacturing
- NAICS
- Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Tire and Tube Merchant Wholesalers (42313), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)
- SIC
- Tires & Inner Tubes (3011), Wholesale-Motor Vehicle Supplies & New Parts (5013), Motorcycles, Bicycles & Parts (3751), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Tires Manufacturing (IMACAIAK)
- akta.pro secondary industries
- Commercial Truck & Bus Tires Manufacturing (IMANAKAC), Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)
Keywords
Where BestDrive by Continental is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
BestDrive by Continental business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tire Sales (Replacement/Aftermarket): Continental sells replacement tires to end consumers through its network of authorized dealers and BestDrive partner stores. The company also serves private customers through dealer locator tools and seasonal marketing campaigns.
- Tire Sales (Original Equipment / OEM): Continental develops and supplies original equipment tires to automotive manufacturers. The company states it develops the ideal tire for every third car manufactured in Europe, making it one of the largest suppliers of automotive tires for original equipment and the replacement market worldwide.
- Digital Tire Monitoring Services (ContiConnect): Digital tire monitoring platform for commercial fleets providing real-time tire health data, contributing to more efficient fleet management, reduced fuel consumption, and extended tire lifespan.
- Truck Tire Retreading (ContiLifeCycle): Continental offers retreading services for truck tires as part of its ContiLifeCycle program, extending tire life and reducing total cost of ownership for fleet operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer tires (car, motorcycle, bicycle) sold through dealer network |
| Other | Multi-year contract | Commercial fleet solutions (ContiConnect, ContiLifeCycle) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
BestDrive by Continental product offering
Product offeringCore offering
Continental Reifen Deutschland GmbH manufactures and distributes a comprehensive portfolio of tires for passenger cars, vans, motorcycles, bicycles, trucks, buses, earthmoving machines, material handling equipment, port operations, and agricultural vehicles. The company supplements its core tire products with proprietary technologies such as ContiSeal self-sealing, SSR runflat, and ContiSilent noise reduction, as well as digital fleet solutions (ContiConnect) and sustainable retreading services (ContiLifeCycle). Distribution is handled through BestDrive partner stores, authorized dealers, and direct OEM supply.
Product overview
Continental Reifen Deutschland GmbH offers a comprehensive portfolio of tire products across multiple vehicle segments, organized as a platform of core tire products plus specialized technology add-ons. The core offering spans eight main product categories: Auto & Van (passenger car and van tires), Motorcycle, Bicycle (including road, MTB, gravel/terra, and urban tires), Truck & Bus (with Generation 5 products), Earthmoving, Material Handling, Port Operations/OTR, and Agricultural tires. These are complemented by proprietary tire technologies including ContiSeal (self-sealing puncture protection), Runflat/SSR (self-supporting runflat tires for continued driving after puncture), and ContiSilent (noise reduction technology). Digital services include ContiConnect for fleet tire monitoring and ContiLifeCycle for sustainable tire recycling and retreading. The company serves both private customers and commercial fleet operators through a dealer network, with supporting services for technical inquiries, warranty claims, and tire maintenance knowledge.
Differentiator
Problem solved
Functional benefit
Brands
- ContiSeal: Innovative tire technology that seals 80% of tire damages from punctures up to 5 millimeters in diameter, allowing drivers to continue their journey without stopping for a flat tire.
- SSR (Self-Supporting Runflat)
- ContiSilent
- ContiConnect
- ContiLifeCycle
- ContiGreenConcept
- Taraxagum
Products and services
- Auto & Van Tires (Passenger Car & Van) Passenger car, SUV, and van replacement tires including summer, winter, and all-season variants for private customers, featuring optional ContiSeal, SSR Runflat, and ContiSilent technologies for enhanced safety, puncture protection, and cabin noise reduction.
- Motorcycle Tires Motorcycle tires including adventure motorcycle tires and tire lines designed for different riding conditions and styles, with a dedicated ContiReifenfreigaben (tire release) program for motorcycle OEMs.
- Bicycle Tires Bicycle tires including road tires, mountain bike tires, gravel tires (Terra Range), and urban, tour, and cargo tires for cycling enthusiasts, with the ContiGarant bicycle tire warranty program.
- Truck & Bus Tires Commercial vehicle tires for trucks and buses, including Generation 5 products, with complementary digital monitoring (ContiConnect) and lifecycle management services (ContiLifeCycle) for fleet operators.
- Earthmoving Tires Off-the-road tires for earthmoving equipment used in construction and mining applications.
- Material Handling Tires Tires for industrial material handling vehicles and equipment such as forklifts.
- Port Operations OTR Tires Off-the-road pneumatic tires for port operations, including solutions transitioning from rail to road.
- Agricultural Tires Tires specifically designed for agricultural machinery including tractors, with dedicated D-A-CH specialty tires support.
- ContiConnect Digital Tire Monitoring Platform Digital tire monitoring platform for commercial fleets that tracks tire pressure, temperature, and tread depth in real time, helping fleet operators improve efficiency, sustainability, and maintenance scheduling.
- ContiLifeCycle Truck Tire Retreading Retreading and recycling service for Continental truck tires that combines rubber recycling with retreading to extend tire lifespan and reduce total cost of ownership for fleet operators.
- Business Customer Services (Geschäftskunden) B2B services including business know-how, services and solutions, customer success stories, specialty tires D-A-CH support, and a dealer area for commercial customers.
Quantifiable outcome
- 80 km range at 80 km/h with run-flat tires after puncture
- +4 more outcomes
Companies that use BestDrive by Continental
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
BestDrive by Continental technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
BestDrive by Continental partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Tour de FrancecoreContinental is an official sponsor of the Tour de France, one of the world's most prestigious cycling events. Continental supplies high-performance tires that elite cyclists rely on across all race stages. The sponsorship provides significant global brand visibility and positions Continental as a performance leader in both automotive and cycling segments. The 2026 Tour de France route branding prominently features Continental branding.
- adidascoreContinental and adidas have maintained a partnership spanning over 10 years, focusing on outdoor sports and cycling. The collaboration involves joint branding, co-marketing campaigns, and product-related synergies between Continental bicycle tires and adidas Terrex outdoor footwear. The partnership is highlighted as a flagship long-term brand collaboration in Continental's sponsorship and cooperation section.
- AC SchnitzerminorAC Schnitzer, a renowned German tuning specialist for BMW vehicles, partners with Continental for the ContiTuningTag events. The partnership involves joint event participation at tuning events like the 50th ContiTuningTag held at Papenburg, showcasing Continental's high-performance tires in modified BMW vehicles.
- Daimler-BenzcoreIn the early 1950s, Continental partnered closely with Daimler-Benz and Porsche on racing programs, repeating pre-war successes on the racetrack with high-speed Continental tires. This original equipment partnership for motorsport has evolved into ongoing OEM supply relationships with major German automotive manufacturers.
- PorschecoreContinental developed high-speed racing tires in close collaboration with Porsche during the 1950s-1951 motorsport programs. This historical partnership established Continental's reputation for high-performance tire engineering and continues in modern form as an OEM tire supplier for Porsche vehicles.
- Uniroyal (European tire business acquisition)coreIn 1979, Continental acquired the European tire business of Uniroyal to create a broader base in Europe. This acquisition strengthened Continental's market position and product portfolio. Six years later, in 1985, Continental also acquired the tire business of the Austrian company Semperit.
- Continental Aktiengesellschaft (Parent Company)coreContinental Reifen Deutschland GmbH is a subsidiary of Continental Aktiengesellschaft, headquartered at Continental-Plaza 1, 30175 Hannover. The parent company controls the subsidiary and other affiliated companies globally.
- Louis Blériot (Historical Partnership)minorIn 1909, aviation pioneer Louis Blériot's historic first flight across the English Channel featured an aircraft with wings and fuselage covered with Continental Aeroplan materials, marking one of Continental's earliest aerospace-related partnerships.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
BestDrive by Continental competitors and assessment
Company assessmentDirect peers
- Michelin: Michelin is the world's largest tire manufacturer by revenue, producing passenger, truck, motorcycle, bicycle, earthmoving, and specialty tires. Directly competes with Continental across virtually every tire category and OEM customer.
- Bridgestone Corporation: Bridgestone is a global tire leader serving passenger, commercial, OTR, and specialty segments with a comparable proprietary-technology stack and global manufacturing footprint. Head-to-head competitor across OEM and replacement channels.
- Toyo Tire Corporation: Toyo Tire produces passenger, light truck, and commercial tires with North American and Asian manufacturing. Competes with Continental in mid-market replacement and select OE programs.
- Pirelli & C. S.p.A. Pirelli is a premium tire manufacturer focused on passenger cars, motorcycles, and high-end cycling, with strong OEM relationships with European automakers. Closely comparable to Continental in OE premium positioning and proprietary technology branding.
- Kumho Tire: Kumho Tire is a Korean manufacturer serving passenger, SUV, truck, and racing segments with growing European OEM presence. Direct competitor in mid-tier and OE-volume categories where Continental competes on price/value.
- Sumitomo Rubber Industries (Dunlop): Sumitomo Rubber operates the Dunlop and Falken brands across passenger, truck, and motorcycle tires globally. Direct competitor in Asian and European markets with comparable OE and replacement-channel activity.
- Goodyear Tire & Rubber Company: Goodyear is a major global tire manufacturer with strong North American and European presence across passenger, commercial, and OTR tires. Direct competitor for OEM fitments and replacement-channel volume.
- Hankook Tire & Technology: Hankook is a leading Asian tire manufacturer gaining share in European OEM and replacement markets with competitively priced passenger, truck, and racing tires. Direct competitor for volume segments.
- Nokian Tyres plc: Nokian Tyres is a Nordic tire specialist with strength in winter and passenger tires for European markets. Direct competitor in DACH and Nordic passenger-car and winter-tire categories.
- Yokohama Rubber Company: Yokohama Rubber manufactures passenger, commercial, OTR, and racing tires with strong Japanese OEM ties and growing European presence. Comparable across product portfolio breadth and OE/replacement split.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BestDrive by Continental social profiles
Digital presenceBestDrive by Continental financial estimates
Financial estimateRevenue estimate
Valuation estimate
BestDrive by Continental leadership team
Management profileNumber of profiles
Profiles5 records
BestDrive by Continental funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BestDrive by Continental M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BestDrive by Continental
What does BestDrive by Continental do?
Continental Reifen Deutschland GmbH manufactures and distributes a comprehensive portfolio of tires for passenger cars, vans, motorcycles, bicycles, trucks, buses, earthmoving machines, material handling equipment, port operations, and agricultural vehicles. The company supplements its core tire products with proprietary technologies such as ContiSeal self-sealing, SSR runflat, and ContiSilent noise reduction, as well as digital fleet solutions (ContiConnect) and sustainable retreading services (ContiLifeCycle). Distribution is handled through BestDrive partner stores, authorized dealers, and direct OEM supply.
Is BestDrive by Continental a public or private company?
BestDrive by Continental is a private company. It is classified as corporate owned and is currently operating.
When was BestDrive by Continental founded?
BestDrive by Continental was founded in 1871. It employs 11 to 50 people.
Where is BestDrive by Continental based?
BestDrive by Continental is headquartered in Hanover, Germany, in the Europe region.
How does BestDrive by Continental make money?
Four revenue lines are on record. Tire Sales (Replacement/Aftermarket) is the primary driver. The others are tire Sales (Original Equipment / OEM), digital Tire Monitoring Services (ContiConnect) and truck Tire Retreading (ContiLifeCycle).
Who are BestDrive by Continental's main competitors?
Direct peers on record are Michelin, Bridgestone Corporation, Toyo Tire Corporation, Pirelli & C. S.p.A., Kumho Tire, Sumitomo Rubber Industries (Dunlop), Goodyear Tire & Rubber Company, Hankook Tire & Technology, Nokian Tyres plc and Yokohama Rubber Company.
Does BestDrive by Continental have an API?
No public API is recorded for BestDrive by Continental.
What industry is BestDrive by Continental in?
BestDrive by Continental's product category is Tire Manufacturing. Its primary akta.pro industry code is IMACAIAK, Tires Manufacturing, with a secondary code of IMANAKAC, Commercial Truck & Bus Tires Manufacturing. Its NAICS code is 32621 and its SIC code is 3011.