Contraflow Pty Ltd

What Contraflow Pty Ltd does

Contraflow Pty Ltd is a privately owned, Western Australia-based traffic management services provider founded in 2003. The company delivers an integrated offering across five core service lines: Traffic Control Services (qualified traffic controllers and senior team leaders for construction sites, roadworks, and events), Traffic Management Plans (custom-designed, AWTM-authored plans and risk assessments), Traffic Management Design Services (planning, site visits, and scheme design using industry-standard software), 24/7 Emergency Traffic Management Callout (rapid deployment across the Perth Metropolitan Area and Western Australia), and Advanced Control Systems (Truck Mounted Attenuators, Variable Message Boards, electronic arrow boards). Customers span civil construction, resources and energy, utilities (including Western Power and DFES emergency services), infrastructure and government (Main Roads WA contractors), events, and general road traffic control.

Underpinning operations is a custom-built, paperless cloud platform accessible via web and mobile, providing live job tracking, geo-stamped client sign-offs, digital storage of TMPs/Traffic Guidance Schemes, audit reports, and online invoicing. Distribution is direct enterprise field sales, with engagement via phone (1300 789 692), email, and a client portal, supplemented by tender processes for government and utility work and standing arrangements for emergency callouts. The company is headquartered at 28 Buckingham Drive, Wangara WA 6065, and expanded operations with a new depot at 22 Rafferty Road, Mandurah WA 6210 in July 2025 to serve Peel Region infrastructure projects. Certifications include ISO 9001 (quality), ISO 45001 (safety), ISO 14001 (environment), and Main Roads WA accreditation. Ownership remains with founders; no external funding rounds, parent company, or public listing is disclosed.

Name

Contraflow Pty Ltd

Legal name

Contraflow Pty Ltd

Website

https://contraflow.com.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Contraflow Pty Ltd is a privately held Western Australian traffic management services company founded in 2003, providing traffic control, traffic management plans, design services, 24/7 emergency callouts, and advanced control systems to civil construction, resources, utilities, government, and event clients.

Ownership category

akta.pro rank

Product category

Traffic Management Services

NAICS

Security Guards and Patrol Services (561612)

akta.pro primary industry

Flagging & On-Site Traffic Control Labor Services (Flaggers, Spotters, Lane Closures) (TLAJALAG)

akta.pro secondary industries

Work Zone Traffic Control Device Supply & Rental (Cones, Drums, Barricades, Delineators) (TLAJALAB), Lane Closure, Detour & Diversion Operations (Detour Setup, Route Management, Access Management) (TLAJALAK), Portable/Temporary Signage & Message Systems (Temporary Signs, PCMS/VMS, Arrow Boards) (TLAJALAC), Traffic Control & Work Zone Management (Flagging, Lane Closures) (BPABAKAE)

Keywords

• Traffic management services
• Traffic control solutions
• Construction traffic management
• Emergency traffic response
• Road safety services

Headquarters

HQ city

Wangara

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Traffic Control Services: Project-based professional services providing traffic controllers and crew leaders for roadworks, construction sites, and events. Revenue generated through service fees for qualified Traffic Controllers, Senior Team Leaders, and Advanced Worksite Traffic Management (AWTM) specialists.
2. Traffic Management Plans (TMPs): Custom-designed site-specific traffic management plans created by experienced AWTM professionals and Project Managers. One-time project fees for planning and design services.
3. 24/7 Emergency Callout Services: Round-the-clock emergency traffic management response services for urgent situations including road incidents, emergency services support, and unforeseen events. Available throughout Perth Metropolitan Area and Western Australia.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Contraflow supplies qualified Traffic Controllers, Senior Team Leaders, and Advanced Worksite Traffic Management (AWTM) specialists for roadworks, construction sites, infrastructure projects, and events across Western Australia. The company also designs site-specific Traffic Management Plans, operates a 24/7 emergency callout service, and deploys specialised equipment including Truck Mounted Attenuators and Variable Message Boards to manage traffic safety and compliance.

Product overview

Contraflow is a traffic management services company offering integrated solutions across Western Australia. The portfolio consists of five core service offerings: Traffic Control Services (personnel for traffic management duties), Traffic Management Plans (TMPs - custom-designed safety plans), Traffic Management Design Services (planning and design by AWTM professionals), Emergency Traffic Management Callout (24/7 rapid response), and Advanced Control Systems (technology and equipment including TMAs, VMBs, arrow boards). The company also provides specialised Event Traffic Management and Mobile Traffic Management services. These services work together to deliver comprehensive traffic management from planning through implementation, serving sectors including Resources, Construction, Infrastructure, Utilities, Local Government, and Events.

Differentiator

Problem solved

Functional benefit

Products and services

• Traffic Control Services Provides highly skilled and qualified Traffic Controllers and Senior Team Leaders for traffic management duties across various sectors including Resources, Construction, Infrastructure, Utilities, Local Government, and Events. Handles single lane closures, full road closures, and complex multi-stage freeway works.
• Traffic Management Plans Design, development, and implementation of comprehensive Traffic Management Plans (TMPs) that safeguard workers, pedestrians, and road users. Plans are custom-designed to address specific site needs, traffic volumes, and project timelines.
• Traffic Management Design Services Comprehensive suite of design services for traffic management plans provided by experienced Advanced Worksite Traffic Management (AWTM) professionals and Project Managers. Includes site visits, risk assessments, and innovative designs using industry-leading software.
• 24/7 Emergency Traffic Management Callout Round-the-clock emergency traffic management services providing rapid deployment of traffic controllers and Advanced Worksite Traffic Management specialists to handle road incidents, urgent construction, or unforeseen events in the Perth Metropolitan Area and throughout Western Australia.
• Advanced Control Systems Advanced technology solutions ensuring projects are conducted with precision and safety. Includes Variable Message Boards (VMBs), electronic arrow boards, message boards, Truck Mounted Attenuators (TMAs), and other traffic control devices for effective traffic management.
• Event Traffic Management Specialised traffic management services for events including traffic management planning, on-site traffic control, parking coordination, road closures, barrier placements, and signage installation.
• Mobile Traffic Management Mobile traffic management solutions for projects requiring mobility, such as maintenance or inspection work. Fleet includes vehicles equipped with Variable Message Boards (VMB) and other traffic control devices.

Quantifiable outcome

• 24/7 emergency response availability
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dynamic Traffic Management: Australian traffic management services firm providing controllers, TMPs, and equipment across major east-coast states. Comparable offering and customer base to Contraflow.
• Altus Traffic: One of Australia's largest traffic management companies, offering traffic control, planning and design services nationally. Directly competes with Contraflow in WA on civil, infrastructure, and government projects.
• Top Knot Traffic Management: Mid-sized Australian traffic management services provider. Comparable scope on traffic controllers, TMPs, and equipment supply to construction clients.
• LGC Group: National traffic management and labour-hire services provider in Australia. Directly comparable to Contraflow on TMP design, traffic controllers, and emergency callouts.
• A1 Traffic Control: Specialist traffic management company serving civil construction, utilities, and events across Australia. Closely comparable service portfolio to Contraflow.
• Road & Rail Traffic Services: Australian traffic management firm focused on roadworks and rail corridor projects. Comparable on personnel, TMP design, and emergency response.
• Statewide Traffic Management: Australian traffic management provider with TMP design, controllers, and event services. Direct overlap with Contraflow's core service lines.

Broad incumbents

• Downer EDI: ASX-listed infrastructure services and construction group providing traffic management as part of broader transport services. Comparable in roadworks traffic control but as part of a national, multi-disciplinary portfolio.
• Ventia Infrastructure Services: Large ASX-listed infrastructure services provider offering traffic management, utilities maintenance, and asset management. Overlaps with Contraflow on utility and government traffic management contracts but at much larger scale.

Regional players

• Traffic Management Solutions (TMS): Traffic management services provider operating in specific Australian states with controllers, planning, and equipment hire. Comparable offering though geography may differ from Contraflow's WA focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Contraflow
• LinkedInlinkedin.com/company/contraflow-pty-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contraflow Pty Ltd