Conway Sports And Fitness Center

What Conway Sports And Fitness Center does

Conway Sports and Fitness Center is a municipal recreation department operated by the City of Conway Parks and Recreation Department in Conway, South Carolina. The organization delivers community fitness, aquatics, athletics, and parks programming to local residents, with stated service to both Conway and the broader Horry County area. Its operating model is direct-to-consumer, with services delivered through on-site physical facilities and not through any online or app-based channel — no proprietary app exists, and new memberships must be activated in person at the front desk. Marketing is community-based, relying on a Facebook page, a monthly PDF newsletter, on-site printed materials, and community events rather than digital advertising.

The core facility is the Conway Sports & Fitness Center at 1515 Mill Pond Road, offering a heated swimming pool, double gym, fitness room, weight room, cardio room, and walking track, supplemented by 50+ weekly fitness classes (yoga, Pilates, HIIT, spinning, line dancing) and 15+ aquatic classes. The portfolio also includes The Oasis at Smith Jones Park outdoor pool, the Billy Gardner Sports Complex, a network of 13+ city parks, pickleball and disc golf programs, the Tigersharks competitive swim team, and a Sensory Friendly Programs line for individuals with sensory sensitivities. The technology stack is a Wix-hosted marketing website with no API, SDK, or AI features; the underlying platform is a traditional municipal recreation operation rather than a technology product.

Revenue is generated through annual and monthly membership subscriptions (individual, couple, family, senior, student tiers with in-city vs. out-of-city pricing), daily drop-in fees ($10 adult, $2 youth), class punch passes ($45 for 10), pool admissions ($2), team sponsorships ($300/team), and facility/field rentals including weddings-in-the-park. Insurance wellness reimbursements via Silver Sneakers, FitOnHealth, and Silver & Fit provide a third-party-reimbursed acquisition channel for the senior segment. As a government state entity, the department is publicly funded through the City of Conway budget in addition to fee revenue, and is not a venture-backed or privately held commercial business.

Name

Conway Sports And Fitness Center

Legal name

City of Conway Sports and Fitness Center

Website

https://conwayparksandrecreation.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Conway Sports and Fitness Center is a municipal recreation department of the City of Conway, South Carolina, providing fitness, aquatics, athletics, and parks programming to local residents through a main facility, a seasonal pool, sports complexes, and 13+ city parks.

Ownership category

akta.pro rank

Product category

Municipal Recreation and Community Fitness

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)

akta.pro secondary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

Keywords

• Municipal recreation services
• Fitness center memberships
• Youth athletics programs
• Aquatics and swimming
• Community parks and recreation

Headquarters

HQ city

Conway

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual and monthly membership fees for individuals, couples, families, seniors, and students. Membership provides access to fitness facilities, classes, and programs.
2. Daily Drop-In Fees: Daily admission fees for non-members including adults ($10), youth ($2), and class drop-in fees ($5 per class).
3. Pool Admission: Daily pool admission fees at The Oasis at Smith Jones Park ($2 per person).
4. Team Sponsorships: Corporate sponsorships for youth sports teams at $300 per team, providing uniform sponsorship and recognition opportunities.
5. Class Punch Passes: 10-class punch pass for $45, offering discounted access to fitness classes.
6. Facility/Field Rentals: Rental fees for sports fields, shelters, and facilities for private events including weddings in the park.
7. Insurance Wellness Programs: Partnership with Silver Sneakers, FitOnHealth, and Silver & Fit insurance programs that provide membership coverage for eligible seniors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Conway Sports and Fitness Center, operated by the City of Conway Parks and Recreation Department, is a municipal recreation facility offering fitness center memberships, group fitness classes, an indoor heated swimming pool, a walking track, weight and cardio rooms, and a double gym. The center supplements its core fitness operations with youth and adult athletics leagues, aquatics programs (including the Tigersharks swim team and The Oasis outdoor pool), pickleball, disc golf, summer sports camps, sensory-friendly inclusive programs, and a network of city parks.

Product overview

Conway Sports and Fitness Center is a community recreation facility operated by the City of Conway Parks and Recreation Department. The organization offers a comprehensive portfolio of fitness and recreational services centered around its main Conway Sports & Fitness Center facility, which provides state-of-the-art gym equipment, fitness classes (50+ weekly), a heated swimming pool, walking track, and double gym. The portfolio includes complementary programs such as Athletics Programs (youth and adult sports), Aquatics Programs with The Oasis at Smith Jones Park outdoor pool, and the Tigersharks competitive swim team. Additional offerings include Pickleball Programs with courts at the facility and Collins Park, Disc Golf at Sherwood Park, and membership programs providing tiered access to all facilities. The organization also manages multiple city parks and offers Sensory Friendly Programs for inclusive accessibility. This is a public recreation department, not a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Conway Sports & Fitness Center Memberships Recurring memberships providing access to the fitness center facilities (cardio room, fitness room, weight room, walking track, double gym, heated swimming pool) and 50+ weekly fitness classes, sold to Conway residents and non-residents at differentiated price tiers.
• Fitness Classes Group fitness class programming offered 50+ times per week covering yoga, Pilates, HIIT, spinning, line dancing, and cardio formats, available to members and as $5 drop-in classes for non-members.
• Aquatics Programs Aquatic programs at the indoor heated pool including lap swim, aquatic classes, pool party reservations, and special events such as the Shamrock Shuffle Triathlon, available to members and the public.
• The Oasis at Smith Jones Park Seasonal outdoor swimming pool facility located at 1710 Smith Jones St, offering daily pool access ($2 per person), swimming lessons, and pool party reservations for the Conway community.
• Tigersharks Swim Team Competitive swim team program open to athletes of all skill levels, focused on developing swimming abilities and building teamwork skills, organized through the Conway Parks and Recreation Department.
• Youth and Adult Athletics Programs Seasonal youth and adult athletics leagues and programs covering soccer, baseball, softball, volleyball, tennis, football, cheerleading, and disc golf, serving approximately 4,000 children annually.
• Billy Gardner Sports Complex Rentals Multi-purpose sports complex available for reservation year-round, hosting tournaments, leagues, and special events for community and visiting athletic groups.
• Pickleball Programs Pickleball programming including open play sessions, beginner lessons, and tournaments held at indoor courts at the Conway Sports & Fitness Center and outdoor courts at Collins Park.
• Disc Golf Public disc golf program featuring a 9-hole course at Sherwood Park and a temporary 9-hole course at the Conway Sports and Fitness Center, free for community use.
• City Parks System Network of 13+ city parks including Collins Park, Lady Bug Park, Sherwood Forest Park, Smith Jones Park, Conway Dog Park, Crabtree Greenway, Conway Riverwalk, Kingston Park, Riverfront Park, Waccamaw River Park, and Robert Mills Garden, offering outdoor recreation, shelter rentals, and venues for weddings in the park.
• Sensory Friendly Programs Inclusive recreational programs and sensory-friendly spaces designed for individuals with autism, sensory processing disorders, PTSD, or anxiety to safely access recreation.
• Summer Sports Camp 2026 Summer Sports Camp offering youth sports activities during summer break, organized through the Conway Parks and Recreation Department.
• Youth Sports Team Sponsorships Corporate sponsorship of youth sports teams at $300 per team, with sponsor business names and logos displayed on team uniforms and recognition across the league.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• Silver SneakersminorOthersInsurance wellness program partnership allowing eligible senior members to use their Silver Sneakers benefit for fitness center membership coverage.
• FitOnHealthminorOthersInsurance wellness program partnership providing fitness membership coverage for eligible senior members through their health insurance benefit.
• Silver & FitminorOthersInsurance wellness program partnership enabling eligible senior members to access fitness center membership through their Silver & Fit insurance benefit.
• Horry County LibraryminorStrategic or Co-development PartnerPartnership with Horry County Library for the Story Walk in the Park program, featuring rotating story displays along walking trails at Collins Park and other locations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gold's Gym: Established fitness chain offering gym memberships, group classes, and personal training. Competes for the same fitness-member wallet share, particularly around classes and training services.
• Anytime Fitness: 24/7 franchise fitness chain providing low-cost membership access to cardio and strength equipment. Targets the same individual and family segment as the Conway facility's general memberships.
• Planet Fitness: National low-cost fitness chain offering subscription-based gym access. Competes directly for price-sensitive individual and family memberships in Conway, with a very similar value proposition of affordable, accessible fitness.
• Life Time Fitness: Premium multi-service fitness operator with pools, classes, youth programs, and family-oriented amenities. Operates a broader portfolio but is highly comparable in the breadth of services (fitness + aquatics + youth sports) Conway offers.
• Crunch Fitness: National fitness chain offering memberships, group fitness classes, and personal training at value price points. Overlaps with Conway's fitness-class programming and member base.

Direct peers

• YMCA of Coastal Carolina: Community-based nonprofit offering memberships, fitness facilities, swim lessons, youth sports, and aquatic programs in the same Myrtle Beach/Conway region. Operates on a similar membership-plus-program model and serves overlapping families and seniors.

Regional players

• Myrtle Beach Parks & Recreation Department: Nearby municipal parks and recreation provider operating fitness facilities, sports leagues, and aquatic programs within driving distance of Conway. Comparable in service mix and target customer profile.
• Horry County Parks & Recreation: County-level parks and recreation department that serves the same Conway/Horry County region. Provides overlapping parks, fields, and recreational programming to the same population with a similar municipal operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ConwayPRT
• LinkedInlinkedin.com/company/conway-sports-and-fitness-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conway Sports And Fitness Center