FitOn Health

What FitOn Health does

FitOn Health, legally Peerfit, Inc. d/b/a FitOn Health, is a corporate wellbeing platform headquartered in Orlando, Florida that sells employee fitness and wellness benefits to employers, health plans, and benefits brokers. The platform combines a digital fitness and wellness content library (on-demand classes, meditation, guided courses for chronic condition management including diabetes, heart health, MSK, fall prevention, and sleep) with the largest national network of in-person fitness experiences, providing access to 13,000+ gyms and studios including chains such as EOS Fitness, Anytime Fitness, and Planet Fitness. The service is delivered via web, iOS and Android mobile apps, Apple Watch, and TV streaming platforms (Apple TV, Chromecast, FireTV, Roku), with integrations to Apple Healthkit, Google Fit, Samsung Health, and Fitbit for health data aggregation, plus a Mindbody API connection for automated partner facility scheduling. A Flex Benefit digital card extends coverage to out-of-network facilities, and the platform also offers FitOn Care (1:1 dietitian coaching) and a Rewards engagement program as adjacent product modules.

FitOn Health operates primarily as a B2B2C subscription business. Employers and health plans sponsor monthly credit allocations that members redeem for in-person classes, gym memberships, and digital content; credits reset monthly and do not roll over. Revenue streams include enterprise contracts with employers and health plans (the core revenue driver), individual direct-to-consumer subscriptions, credit top-up purchases when members exhaust sponsored allocations, and transaction fees on reservations. Distribution combines a sales-led enterprise field motion targeting HR and benefits decision-makers, a broker and advisor channel for benefits consultants, a dedicated Network Partnerships team to onboard fitness facilities, and self-serve member onboarding through web and mobile. The underlying consumer FitOn app brand reportedly serves 15M+ members globally, which the enterprise sales motion leverages as social proof. The company is privately held, with no disclosed funding history, headcount, or revenue.

Name

FitOn Health

Legal name

Peerfit, Inc. d/b/a FitOn Health

Website

https://fitonhealth.com

Company type

Private

Operating status

Operating

Short description

FitOn Health is a B2B2C corporate wellness platform that combines digital fitness content with a national network of 13,000+ in-person gyms and studios, sold primarily as an employer- and health-plan-sponsored benefit to drive employee engagement, preventive care, and chronic condition management.

Ownership category

akta.pro rank

Product category

Corporate Wellness Platform

NAICS

Diet and Weight Reducing Centers (812191), Vocational Rehabilitation Services (6243)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO), Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD), Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM), Health, Wellness & Patient Communities (MPACAJAL)

Keywords

• Corporate wellness platform
• Employee fitness benefits
• Digital fitness content
• Health plan wellness programs
• Preventive care benefits

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure, Others

Revenue model

1. Enterprise/B2B Subscriptions (Employer-sponsored): FitOn Health is primarily a B2B2C platform where employers and health plans pay to provide the FitOn Health benefit to their employees and members. Employers and health plans sponsor monthly credit allocations and program access for their populations. This is the core revenue driver, operating on annual or multi-year enterprise contracts.
2. Health Plan Partnerships: Health plans (including both under-65 and over-65 populations) offer FitOn Health as a benefit to their members, with FitOn Health providing scalable wellness solutions. Revenue is generated through contractual arrangements with health plan carriers.
3. Individual Subscriptions: Individuals can enroll in a FitOn Health subscription directly without an employer or health plan sponsor (Individual Subscription). These subscribers pay a periodic subscription fee and can purchase additional credits. Auto-renews at the end of each subscription period.
4. Credit Top-Up Purchases: Members who exhaust their employer- or health plan-sponsored credits can purchase additional credits using a debit or credit card to reserve classes or memberships beyond their allotted amount.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

FitOn Health provides a corporate wellbeing platform that combines a digital fitness content library (on-demand and live-streamed classes, guided condition-management courses, meditation, nutrition support) with access to a national network of 13,000+ in-person gym and studio locations, delivered as an employer- or health-plan-sponsored benefit funded through monthly credit allocations. Members access the platform via web, mobile apps, Apple Watch, and TV streaming apps, with device and Mindbody booking-software integrations.

Product overview

FitOn Health is a corporate wellbeing platform that serves as a unified employee fitness and wellness benefit, combining digital and in-person fitness experiences. The core FitOn Health platform is the enterprise-facing corporate wellbeing solution, while the FitOn consumer app provides the underlying digital fitness content with 15+ million members. The platform architecture includes: (1) the main FitOn Health corporate wellbeing platform offering digital fitness content and in-person gym network access; (2) FitOn consumer app for on-demand workouts and meditation; (3) FitOn Care for dietary coaching with registered dietitians; (4) Guided Courses for chronic condition management (diabetes, heart health, MSK); (5) Flex Benefit for out-of-network gym membership payments via prepaid card; (6) Rewards program for engagement incentives; and (7) the Fitness Partner Portal for managing partner gym/studio relationships and reimbursement. Employers and health plans offer FitOn Health as a sponsored benefit, with credits allocated monthly for fitness experiences.

Differentiator

Problem solved

Functional benefit

Brands

• FitOn: The #1 health and fitness app with 15+ Million members worldwide, helping people achieve their fitness goals.
• FitOn Care

Products and services

• FitOn Health Corporate Wellbeing Platform Enterprise-facing corporate wellbeing and employee fitness benefit platform combining digital fitness content with a national in-person gym and studio network, delivered to employees of sponsoring employers and health plan members via web, mobile, and TV apps.
• FitOn Consumer App Consumer-facing health and fitness mobile/web app with 15+ million members worldwide, providing on-demand fitness classes, meditation, and workout programs across devices.
• FitOn Care Dietary coaching service providing 1:1 sessions with registered dietitians to help members achieve dietary and nutrition goals.
• FitOn Health Flex Benefit Digital prepaid Mastercard benefit allowing employees to use their monthly allowance at approved Flex Network fitness facilities for out-of-network gym memberships.
• Fitness Partner Portal Web portal for gym and studio partners to manage reservations, memberships, check-ins, submit utilization data for reimbursement, and access member status reports; includes Mindbody integration.

Quantifiable outcome

• 58% engagement rate, 6X higher retention compared to typical benchmarks
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• EOS FitnesscoreChannel Partner/ Reseller/ DistributorEOS Fitness is a major gym chain featured in FitOn Health's partner logo section. Members can use their FitOn Health credits to access EOS Fitness locations for classes and gym memberships.
• Anytime FitnesscoreChannel Partner/ Reseller/ DistributorAnytime Fitness is a national gym franchise featured in the partner logo section. FitOn Health members can reserve classes or purchase gym memberships at Anytime Fitness locations using their credit benefit.
• Planet FitnesscoreChannel Partner/ Reseller/ DistributorPlanet Fitness is a large fitness chain featured in the partner logo section. Members can access Planet Fitness locations as part of the in-person experience network.
• MindbodycoreTechnology or IntegrationMindbody is a fitness studio management and booking software platform. FitOn Health integrates with Mindbody via API, automatically pulling class schedules and enabling seamless reservation syncing for studio partners. Facilities using Mindbody can add 'Peerfit' pricing options to accept FitOn Health members.
• Gyms & Studios NetworkcoreChannel Partner/ Reseller/ DistributorFitOn Health operates a national network of 13,000+ in-person fitness locations including local studios and big-box gyms. Fitness facilities join the network to receive new customers through employer and health plan benefits, access a dedicated Fitness Partner Portal, and receive monthly reimbursement for member visits.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Limeade: Limeade is an employee experience platform focused on wellbeing, inclusion, and engagement for mid-market and enterprise employers. It competes in the same HR-tech budget category with a comparable outcomes-driven value proposition.
• Wellable: Wellable provides a corporate wellness platform with fitness network access, challenges, and content libraries for employers. It overlaps directly with FitOn Health's combination of digital content and in-person fitness experiences for employer-sponsored programs.
• Wellhub: Wellhub (formerly Gympass) is the most direct competitor, operating a corporate fitness benefits platform that gives employees access to a network of gyms, studios, and wellness apps. It targets the same employer and broker buyer with a comparable B2B2C credit-based access model.
• Personify Health (formerly Virgin Pulse): Personify Health is a leading corporate wellness and employee engagement platform serving large employers and health plans. It overlaps directly with FitOn Health's employer wellbeing positioning and competes for the same HR benefits budget allocation.

Broad incumbents

• WebMD Health Services: WebMD Health Services provides wellness, condition management, and decision-support solutions to employers and health plans. It competes with FitOn Health's condition management and health engagement offerings as part of a broader digital health portfolio.
• Peloton: Peloton operates connected fitness hardware and a content subscription, and offers Peloton for Business to corporate wellness buyers. It overlaps as a fitness content provider within corporate benefits but lacks FitOn Health's in-person gym network breadth.

Emerging players

• Headspace Health: Headspace (combined with Ginger) provides mental health, meditation, and behavioral health support to consumers and enterprises. It competes with FitOn Health's mental wellbeing content within corporate benefits packages.
• ClassPass: ClassPass offers a fitness class subscription model with access to a global network of studios. It overlaps on the in-person fitness network and credit-based reservation model but is primarily consumer-facing rather than enterprise-led.
• Calm: Calm is a leading mental health and meditation app that has expanded into enterprise sales via Calm Business and Calm Health. It overlaps with FitOn Health's mental health and mindfulness offerings, particularly within employer wellbeing bundles.
• Castlight Health: Castlight Health provides a health navigation and benefits engagement platform for employers and health plans. It overlaps with FitOn Health on digital engagement, benefits utilization, and condition management within employer populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fitonhealth

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FitOn Health