Cookie Man Australia Pty. Ltd.

What Cookie Man Australia Pty. Ltd. does

Cookie Man Australia Pty. Ltd. is a privately held Australian cookie bakery founded in 1958 in Melbourne (now headquartered in Mount Kuring-gai, NSW) that manufactures and distributes premium cookies across four primary revenue streams: direct-to-consumer e-commerce via a Shopify storefront (cookieman.com.au) with Australia-wide delivery, wholesale supply to Woolworths supermarkets in NSW and Coles Reddy Express convenience stores, corporate gifting sales with branded packaging and CSV multi-recipient order handling, and B2B contract manufacturing serving aged care, defence, hospitals, QSR, hospitality, and other verticals. The product portfolio spans New York Style Cookies (150g indulgent filled), Loaded Cookies (gooey-stuffed), Traditional heritage biscuits (ANZAC, Brandy Snap, Choc Chip, Macadamia Shortbread), Bite Size Cookies (4-8g retail/café format), Protein Cookies (21g protein, reduced sugar), and Bakehouse Cookies (85g soft-centre bakery-style), plus a Build Your Own Cookie Box mix-and-match customization tool.

The company operates an SQF and HACCP certified single-site bakery in Mount Kuring-gai using traditional oven-baking methods with production capabilities spanning 4g to 100g per piece across round, star, square, and flower shapes, plus state-of-the-art loaded cookie stuffing machinery and frozen cookie dough batch capacity from 100kg to 1,000kg. Supply chain is anchored by over 95% Australian ingredient sourcing, and the facility supports bulk, tray, bag, and individually wrapped packaging formats with freshness-sealing on the production line. Shipping is executed via Australia Post and Direct Freight Express with 1-3 business day delivery to Eastern Seaboard metro areas.

The business model is asset-light in distribution (third-party carriers, retailer shelf placement) but capital-intensive in production (certified facility, specialized machinery). Pricing is unit-based for retail (cookies $5-$6, bite-size 150g boxes from $7.99, 2.2kg buckets at $55), transaction-based for wholesale with exclusive discounts and free shipping over $75, and quote-based for corporate gifting and custom contract manufacturing. The company serves 50,000+ customers with verified 5-star reviews totalling over 5,000 on top product pages, maintains community charity partnerships (Hornsby Connect, The Dish, Don's Place), and operates an inbound R&D and recipe development function backed by 150+ years of combined staff expertise.

Name

Cookie Man Australia Pty. Ltd.

Legal name

Cookie Man Australia Pty Ltd

Website

https://cookieman.com.au

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Cookie Man Australia is a privately held Australian cookie bakery founded in 1958, headquartered in Mount Kuring-gai, NSW, that manufactures premium cookies across D2C e-commerce, wholesale to Woolworths and Coles, corporate gifting, and B2B contract manufacturing, serving consumers, retailers, and food-service clients nationally.

Ownership category

akta.pro rank

Product category

Artisan Cookie Manufacturing

NAICS

Cookie and Cracker Manufacturing (311821)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

akta.pro secondary industries

Cookies, Biscuits & Crackers (CRADABAD), Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM), Bakery & Desserts Distribution (CRAOABAE)

Keywords

• Premium cookies
• Wholesale bakery
• Contract manufacturing
• Corporate gifting
• Artisan biscuits

Headquarters

HQ city

Mount Kuring-gai

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through shopify storefront for individual consumers purchasing cookies, gift boxes, and mixed packs with Australia-wide delivery
2. Wholesale to Retailers: Supply of cookies to Woolworths supermarkets, Coles Reddy Express, and independent cafes/gyms through wholesale program with exclusive discounts and competitive pricing
3. Corporate Gifting: Custom cookie orders, branded packaging, and personalized gift boxes for corporate clients, events, and weddings
4. Contract Manufacturing: Custom cookie manufacturing services for businesses including loaded cookies, bite size biscuits, cafe cookies, frozen cookie dough, and baked biscuits. Serves aged care, bakeries, correctional facilities, corporate, defence, education, hotels, hospitals, QSR, restaurants, and cafes

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Cookie Man Australia manufactures and sells premium cookies and biscuits from its SQF and HACCP certified bakery in Mount Kuring-gai, NSW. The company operates direct-to-consumer e-commerce via a Shopify storefront (cookieman.com.au), a separate wholesale program (cookiemanwholesale.com.au) supplying supermarkets, cafes, and venues, a corporate gifting service with branded packaging, and a B2B contract manufacturing arm that produces loaded cookies, frozen dough, and baked biscuits in batches from 100kg to 1000kg.

Product overview

Cookie Man Australia is a premium cookie bakery business offering a diverse portfolio of cookie products across multiple ranges. The core offerings include New York Style Cookies (thick 150g indulgent cookies with premium fillings), Loaded Cookies (gooey center stuffed cookies), Traditional Cookies (classic Australian biscuits like ANZAC and Shortbread), Bite Size Cookies (small format for gifting and retail), Protein Cookies (high-protein 21g with reduced sugar), and Bakehouse Cookies (bakery-style 85g cookies). Customers can also Build Their Own Cookie Box by mixing flavors across ranges. For B2B, the company offers Custom Cookie Manufacturing services (contract manufacturing with capabilities including loaded cookies, frozen dough, and custom shapes) and Corporate Gifting solutions. The company operates an SQF and HACCP certified bakery in Mount Kuring-Gai, NSW, and distributes via retail, wholesale, and direct-to-consumer channels. All products use over 95% Australian ingredients and are baked fresh with individual wrapping and sealing.

Differentiator

Problem solved

Functional benefit

Products and services

• New York Style Cookies

Quantifiable outcome

• 50,000+ customers served
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Five partnerships are on record, tiered community and core.

• Hornsby ConnectcommunityOthersCharity partnership supporting individuals facing financial hardship in the Hornsby Shire community. Cookie Man provides cookies for food distribution and weekly hampers benefiting over 100 families weekly.
• The DishcommunityOthersLocal charity organization preparing free hot meals and community pantry for disadvantaged community members. Cookie Man donates cookies to support their food distribution efforts.
• Don's PlacecommunityOthersOne-stop-shop support service for men, women, and families at risk or experiencing homelessness and domestic violence. Provides meals, shower and laundry facilities, and social worker access. Cookie Man supplies cookies to support their services.
• WoolworthscoreChannel Partner/ Reseller/ DistributorMajor Australian supermarket chain stocking Cookie Man products including loaded cookies, traditional packs, bite size assortments, and protein cookies across NSW locations.
• Coles Reddy ExpresscoreChannel Partner/ Reseller/ DistributorColes express convenience format stocking Cookie Man's New York Style cookies (150g thick cookies) as exclusive products including Brooklyn Brownie, Sassy Soho, and Lady Liberty flavours.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Famous Amos: Globally distributed premium cookie brand (Ferrero-owned) sold in grocery and convenience. Comparable to Cookie Man's bite-size and traditional ranges at retail, and a benchmark for premium chocolate-chip cookie positioning at scale.
• Arnott's Group: Australia's largest biscuit and cracker manufacturer (Shapes, Tim Tam, Scotch Finger). Broad incumbent that competes with Cookie Man across mass-market retail and contract manufacturing, but Cookie Man differentiates on premium, fresh-baked, individually-wrapped positioning that Arnott's shelf-stable portfolio does not address.
• Pepperidge Farm: Campbell-owned US biscuits and cookies brand (Milano, Chessmen, Goldfish). Broad incumbent in premium packaged cookies and contract manufacturing, illustrating how a heritage cookie brand can scale into grocery, gifting, and foodservice.

Regional players

• Bakers Delight: Australia's largest bakery franchise chain, producing breads and sweet baked goods through ~700 stores. Regional peer in the Australian bakery space that overlaps on bakehouse-style cookies and café supply but competes in fresh bread as its primary category.
• Michel\'s Patisserie: Australian café-style bakery franchise network selling cookies, cakes, and pastries. Comparable on café-channel cookie supply and Australian brand heritage, though its core category is cakes and pastries rather than standalone cookies.

Direct peers

• Insomnia Cookies: Late-night premium cookie delivery and retail chain in the US, comparable on D2C logistics, gifting, and contract/institutional supply to universities and hospitality. Useful read-across for Cookie Man's D2C + corporate gifting model.
• Mrs. Fields: Iconic US cookie and baked-goods brand with national gifting, retail, and café channels. Comparable to Cookie Man on branded gifting, multiple product formats, and franchise/wholesale distribution.
• Levain Bakery: US premium cookie brand famous for thick, gooey stuffed cookies sold at retail and shipped nationwide. Direct product-format analogue to Cookie Man's Loaded and NY Style ranges and a benchmark for premium cookie gifting economics.
• Crumbl Cookies: US-headquartered premium cookie franchise known for thick, stuffed, rotating-flavour cookies. Direct overseas comparable on product format (Loaded/NY Style) and gifting model; signals where premium cookie category economics could evolve if Crumbl enters Australia.
• Byron Bay Cookie Company: Australian premium cookie brand selling chunky gourmet cookies, gift boxes, and corporate hampers nationally through D2C and retail. Most direct comparison to Cookie Man's Loaded, NY Style, and Bakehouse ranges, and a clear competitor in the gifting and café channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cookiemanaustralia
• Instagraminstagram.com/cookieman_australia
• TikToktiktok.com/@cookieman_australia
• LinkedInlinkedin.com/company/cookie-man-australia-pty.-ltd.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cookie Man Australia Pty. Ltd.