Cool Energy

What Cool Energy does

Cool Energy, operating as Cool Energy Shop under Cool Energy Holding Ltd, is a UK-based retailer and distributor specializing in air source heat pumps and complementary renewable energy products. The company sells through a Shopify-powered e-commerce platform (coolenergyshop.com) combined with phone/email sales and a trade account program offering 30-day payment terms and discounts for installers and merchants. Its product range spans over 100 SKUs across heat pumps (R290 Pro Inverter, inverTech MCS-accredited ASHPs, Ground Tec ground source, EcoStore/EcoSyn exhaust air, inverPool and Pool Range swimming pool units), solar PV kits from Canadian Solar, solar thermal collectors, solar power diverters (myenergi Eddi, diverTech), battery storage (5kW residential to 100kW commercial), EV chargers (SmartEV 7-22kW), hot water cylinders, buffer tanks, controls, ducting, glycol fluids, and BPEC-accredited installer training. Capacities range from 1.85kW residential units to 240kW commercial systems, with pricing from £245 (EV chargers) to £45,000 (commercial battery storage).

The company's core technology positioning rests on MCS-accredited, R290-refrigerant air source heat pumps delivering 75°C flow temperatures, inverter-driven efficiency, and WiFi/BMS-enabled controls, alongside a single-supplier ecosystem model that bundles heat pumps with ancillary components in complete system packages. Revenue is generated primarily through one-time hardware sales to two principal segments: individual homeowners replacing boilers with heat pumps (leveraging UK Boiler Upgrade Scheme grants of up to £7,500-£9,000), and installers/merchants operating trade accounts. Geographic reach is UK-dominant with multi-currency export capability across 50+ European countries, anchored by a physical office and showroom at 163 Cleethorpe Road, Grimsby. The business operates with approximately 5 employees and no disclosed external funding, indicating an independently owned, micro-cap distribution-led model.

Name

Cool Energy

Legal name

Cool Energy Holding Ltd

Website

https://coolenergyshop.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cool Energy Shop is a UK-based e-commerce retailer and distributor of air source, ground source, and exhaust air heat pumps plus solar PV, battery storage, and EV chargers, serving homeowners and trade installers through its online store and trade account program.

Ownership category

akta.pro rank

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Steam & Air-Conditioning Supply (4961), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Smart Energy Management (Meters, EV Chargers, Solar/Battery Monitors) Retail (CRACAGAI)

akta.pro secondary industries

Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Interoperability, Protocols & Standards (OCPP, ISO 15118, OCPI, OpenADR) (EUAFAMAH)

Keywords

• Heat pump systems
• Renewable energy equipment
• Solar PV kits
• Battery storage solutions
• EV charging stations

Headquarters

HQ city

Grimsby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: One-time hardware sales of heat pumps, solar systems, accessories, and related products through e-commerce platform. Products sold as unit purchases with trade discounts available for professional installers and merchants.
2. Trade Account Program: Trade accounts with up to 30-day payment terms for returning customers, installers, and merchants. Provides advanced notice of price reductions on selected product lines.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Cool Energy is a UK-based manufacturer, distributor, and retailer of heat pumps and renewable energy products operating the Cool Energy Shop e-commerce platform. It sells air source, ground source, exhaust air, and swimming pool heat pumps, solar PV and solar thermal systems, battery storage, EV chargers, and a full ecosystem of cylinders, buffers, controls, and installation accessories under its own inverTech, EcoStore, EcoSyn, Ground Tec, inverPool, diverTech, and SmartEV brands. The company serves homeowners, trade installers, and commercial buyers through direct-to-consumer e-commerce, a trade account program, and an approved installer network.

Product overview

Cool Energy is a UK-based manufacturer and supplier of air source heat pumps and renewable energy products. The company operates primarily as a product retailer through its Cool Energy Shop platform, offering a comprehensive portfolio of heat pump solutions including air source (R290 and R32 refrigerant variants ranging 1.85kW-240kW), ground source (Ground Tec 6-24kW), and exhaust air heat pumps (EcoStore and EcoSyn ranges). The product ecosystem spans: (1) Heat Pumps core category covering residential/commercial ASHPs (Pro Inverter R290 with inverTech MCS-accredited options, 3-Phase commercial units), GSHPs, and exhaust air systems; (2) Swimming Pool Heat Pumps (inverPool stainless steel and Pool Range R32 variants); (3) Complete System Packages combining heat pumps with installation components; (4) Solar Renewable products including PV kits from Canadian Solar, CPC solar thermal collectors, solar power diverters (myenergi eddi, diverTech), and battery storage systems (5kW residential to 100kW commercial); (5) DHW and Buffer Solutions including hot water cylinders (150-300L), buffer tanks, and thermal stores; (6) Supporting Accessories covering controls, ducting, glycol fluids, pool fittings, and installation hardware; (7) EV Charging (SmartEV 7-22kW); and (8) Training Services. The company also offers trade account programs with payment terms and discount structures for installers and merchants.

Differentiator

Problem solved

Functional benefit

Brands

• inverTech: Air source heat pump brand featuring WiFi-enabled smart controls and MCS accreditation
• EcoStore
• EcoSyn
• Ground Tec
• Pool Range
• inverPool
• diverTech
• SmartEV

Quantifiable outcome

• Government grants available up to £9,000 for qualifying heat pump installations

Named customers3 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and regional.

• MCS (Microgeneration Certification Scheme)coreOthersIndustry certification body for microgeneration products. Products include MCS accredited air source heat pumps.
• Heat Pump AssociationcoreOthersIndustry trade association for heat pump manufacturers and suppliers in the UK.
• Humber Marine & RenewablesregionalOthersRegional marine and renewables industry cluster organization based in the Humber region.
• TrustmarkcoreOthersGovernment-endorsed quality scheme for domestic retrofit and home improvements.
• Renewable Energy Consumer Code (RECC)coreOthersConsumer protection code for renewable energy product suppliers, ensuring consumer rights and quality standards.
• Green Deal ApprovedcoreOthersApproved installer status under the UK government's Green Deal initiative for energy efficiency improvements.
• KiwacoreOthersTesting, inspection, and certification organization for product quality assurance.
• BenchmarkcoreOthersIndustry installation and commissioning standards for heating products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Daikin UK: Global HVAC leader with a comprehensive UK heat pump portfolio (Daikin Altherma) and growing direct-to-consumer and installer programmes. A scaled incumbent with significantly larger R&D, marketing, and distribution resources than Cool Energy.
• Mitsubishi Electric UK: Major heat pump and air conditioning manufacturer with the Ecodan ASHP range and established UK installer network. Competes across the same MCS-accredited residential and commercial ASHP segments as Cool Energy with substantially greater brand equity.
• Baxi: UK-established heating systems manufacturer and supplier with ASHP and heating product ranges plus installer loyalty programmes. A broad incumbent competing for the same boiler-replacement and ASHP-retrofit customer that Cool Energy targets.
• NIBE: Swedish heat pump manufacturer with a substantial UK presence and broad ASHP/GSHP product range sold through installer networks. A larger, established incumbent competing across the same residential and commercial heat pump categories as Cool Energy.
• Vaillant UK: Major UK heat pump and boiler manufacturer with aroTHERM ASHP and ground source ranges sold via installer networks. Represents an established incumbent with deeper brand recognition and direct installer programs competing for the same MCS-accredited residential demand.
• Octopus Energy: Major UK energy retailer with an in-house heat pump installation arm (Cosyhomes and Octopus Heat Pumps) and bundled renewable offerings. Represents a scaled, well-capitalized new entrant combining retail energy supply with heat pump sales, competing for the same decarbonising residential customer.

Direct peers

• Kensa Heat Pumps: UK ground source heat pump specialist manufacturer and supplier serving the residential installer market. Competes directly with Cool Energy's Ground Tec GSHP product line and shares the MCS-accredited, trade-channel-driven UK go-to-market.
• myenergi: UK manufacturer of solar diverters (Eddi), EV chargers (zappi), and battery systems sold direct and via UK installer networks. Both a Cool Energy supplier (Eddi branded products) and a direct peer competing in solar, EV charging, and home energy management categories.
• Grant UK: UK manufacturer and supplier of heat pumps and heating solutions, MCS accredited, with overlapping ASHP and GSHP ranges and a UK installer-focused distribution model that competes for the same trade customer base as Cool Energy.
• Midsummer Energy: UK-based online retailer specializing in solar PV, battery storage, EV charging, and heat pumps, with a similar multi-product e-commerce and trade account model directly comparable to Cool Energy Shop's product breadth and customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/coolenergyshop
• YouTubeyoutube.com/channel/UCzsiyje0D8duQPUlVQjIM5A
• Facebookfacebook.com/coolenergyuk
• Instagraminstagram.com/cool_energy_uk
• LinkedInlinkedin.com/company/coolenergyuk

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cool Energy