Cool Farm Alliance
Cool Farm Alliance is a UK not-for-profit that operates the Cool Farm Tool and Platform — science-based calculators used by food and beverage companies, farmers, agritech platforms, and certification bodies to measure greenhouse gas, water, biodiversity, and food loss impacts across global agricultural supply chains.
- Company typePrivate
- Founded2008
- HeadquartersGrantham, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cool Farm Alliance does
Cool Farm Alliance is a UK-registered Community Interest Company founded in 2008 by Unilever and Prof. Pete Smith of the University of Aberdeen to give agricultural supply chains a shared, science-based way to measure environmental impact. It operates the Cool Farm Tool (CFT) and the next-generation Cool Farm Platform (CFP), online calculators that quantify greenhouse gas emissions, water use, biodiversity, and food loss and waste across multiple crop-specific pathways — Annual Crops, Perennial Crops (including tea, coffee, cocoa, nuts, and palm oil), Paddy Rice, Potato, and Dairy & Beef. Methodology is grounded in IPCC-aligned, peer-reviewed research and includes a process-based Soil Organic Carbon model for perennial systems that uses satellite weather data to simulate carbon sequestration outcomes. The platform has achieved Carbon Trust Assurance against ISO 14067, the GHG Protocol Product Life Cycle Accounting Standard, and PAS 2050:2011.
The Alliance serves food and beverage corporates (HEINEKEN, Danone, Bel Group, ADM, AB InBev, McCain, Straus Family Creamery), agritech integrators (Syngenta Cropwise, Epoch, Root Global), certification bodies (Rainforest Alliance, regenagri, Regenerative Organic Alliance, Better Cotton Initiative), NGOs, academics, and individual farmers. Distribution is multi-channel: free self-serve web app, API access for Commercial Licensees, and OEM/embedded integrations inside partner platforms.
Its business model combines a freemium web tool with Alliance membership subscriptions, tiered Commercial and Non-Commercial licensing, paid API access, and a paid Training and Certified Advisors programme. Governance is via a Supervisory Board representing corporate members and academic institutions, with the Secretariat led by CEO Richard Profit and a staff of approximately 23 people based in Grantham, England. The entity is a not-for-profit, holds no disclosed funding rounds or subsidiaries, and generates revenue exclusively through operating activities.
Cool Farm Alliance firmographics
Firmographics- Name
- Cool Farm Alliance
- Legal name
- Cool Farm Alliance Community Interest Company
- Website
- https://coolfarm.org
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cool Farm Alliance is a UK not-for-profit that operates the Cool Farm Tool and Platform — science-based calculators used by food and beverage companies, farmers, agritech platforms, and certification bodies to measure greenhouse gas, water, biodiversity, and food loss impacts across global agricultural supply chains.
- Ownership category
- akta.pro rank
Cool Farm Alliance industry classification
Industry- Product category
- Agricultural Sustainability Software
- NAICS
- Support Activities for Crop Production (11511), Farm Management Services (115116)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Carbon, Sustainability & MRV Services for Farms (Baseline, Monitoring, Reporting, Verification) (AFACACAK)
- akta.pro secondary industries
- Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics) (AFACACAC), Climate-Smart Farming & GHG Reduction (Emissions Accounting, Methane/N2O Reduction Practices) (AFAGAMAH), Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync) (AFACACAL)
Keywords
Where Cool Farm Alliance is headquartered
LocationHeadquarters
- HQ city
- Grantham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cool Farm Alliance business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Membership Fees: Pre-competitive alliance membership model with enhanced tool access, knowledge sharing, and collaborative development. Different membership tiers for commercial and non-commercial users.
- Commercial Licensing: Commercial Licensee arrangements requiring separate license agreements with membership fees. Non-Commercial Licensee (personal use, educational, non-profit, government) granted limited free access.
- API Access: API access provided to Commercial Licensees with potential additional charges or fees for API usage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Tier - Basic Tool Access |
| Subscription | Annual | Alliance Membership - Enhanced Access |
| Subscription | Annual | Non-Commercial Licensee |
| Subscription | Multi-year contract | Commercial Licensee |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels8 records
Cool Farm Alliance product offering
Product offeringCore offering
Cool Farm Alliance operates the Cool Farm Tool (CFT) and Cool Farm Platform (CFP), which are online calculators that quantify greenhouse gas emissions, biodiversity impact, water use, and food loss and waste across agricultural supply chains. The methodology is grounded in peer-reviewed research and IPCC methodologies, with crop-specific pathways for perennial crops, annual crops, paddy rice, potatoes, and dairy & beef. The organization operates as a pre-competitive alliance with membership-based access for commercial users and free basic access for farmers and non-commercial users.
Product overview
Cool Farm Alliance offers a unified product ecosystem centered on the Cool Farm Tool (CFT) and its next-generation Cool Farm Platform (CFP). The core Cool Farm Tool is an online carbon footprint calculator providing standardized metrics for greenhouse gases, biodiversity, water use, and food loss and waste, used by tens of thousands of users in 150 countries. The newer Cool Farm Platform serves as the unified platform home for all assessment pathways, including Perennial Crops, Annual Crops, Paddy Rice, Potato, and Dairy and Beef. The platform features specialized modules including the process-based Soil Organic Carbon (SOC) model that uses satellite-based weather data for predictive modeling of carbon sequestration. Cool Farm Training and Certified Advisors provide professional support for tool utilization.
Differentiator
Problem solved
Functional benefit
Products and services
- Cool Farm Tool (CFT)
Quantifiable outcome
- 25% average carbon reduction and 40% increase in carbon sequestration in HEINEKEN 2021 crops
- +3 more outcomes
Companies that use Cool Farm Alliance
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Cool Farm Alliance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature5 records
Cool Farm Alliance partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and minor.
- Root GlobalcoreRoot Global, European market leader in emissions management, integrates Cool Farm methodology to provide audit-ready, FLAG-compliant emissions calculations. Supports Bel Group and other processors in scaling farm-level emission reduction with data validation, centralized analytics, and reduction scenario modeling.
- SolidaridadcoreSolidaridad testing new Soil Organic Carbon model within Perennial Pathway in Climate Heroes programme with smallholder coffee and cocoa farmers in East & Central Africa. Collaboration on training local teams and field testing SOC model with farmers.
- EpochcoreEpoch integrates Cool Farm Tool to provide comprehensive Scope 3 emissions for agriculture and forestry-linked supply chains. Combines Epoch's biomass emissions, biodiversity, water metrics and supply chain data-sharing with Cool Farm's scientific emissions calculations. Particularly serves Global South with localized data access.
- SAI PlatformcoreJoint Regen Reflections webinar series - member-only educational programme supporting transition to regenerative agriculture. Eight-session learning journey covering getting resourced, grounded, results, just transition, tipping point, and tying it all together.
- SyngentacoreIntegration of Cool Farm Tool (CFT) into Syngenta's Cropwise Sustainability application, enabling growers to measure estimated GHG emissions on farms paired with custom recommendations from Cropwise to reduce environmental footprint. CFT is now used by many leading food and beverage companies for supply chain environmental impact measurement.
- Conservation International - Sustainable Coffee ChallengecorePartnership to drive sustainable global coffee supply chain. Ground-breaking baseline study in Latin America leverages Cool Farm Tool for data quality and sector alignment on carbon footprint accounting. Joint Coffee Working Group for collaboration on coffee tool development and industry-wide guidance.
- GHG ProtocolcoreCool Farm Tool alignment assessment with GHG Protocol Land Sector and Removals Guidance (LSRG), identifying gaps and roadmap for compliance with new land use emissions accounting requirements.
- Science-Based Targets initiative (SBTi)coreAssessment of CFT alignment with SBTi Forest, Land and Agriculture (FLAG) Guidance and Net Zero guidance for setting emission reduction targets in land-based sectors.
- 3Keelminor3Keel supported Cool Farm team in assessing alignment of Cool Farm Tool with GHG Protocol Land Sector and Removals Guidance, SBTi Forest Land and Agriculture Guidance, and SBTi Net Zero guidance.
- Tilda RiceminorTilda Rice used detailed data collection supported by Cool Farm Tool to achieve carbon reductions while improving soil health, biodiversity, and pest control in India operations.
- First MilkminorFirst Milk measuring soil carbon at field and landscape level using Cool Farm Tool to support farmers in adopting regenerative practices and building supply-chain insight.
- SuedzuckerminorSuedzucker using data reporting and benchmarking through Cool Farm Tool to identify clear pathways to regeneration while reducing GHG footprint.
- Countryside and Community Research Institute (CCRI)coreCCRI leads the LUNZ Footprint Project research programme with Cool Farm as key partner, working with 100 farmers and three calculator providers to scale GHG footprinting and shape UK carbon policy.
- Cranfield UniversitycorePartner in LUNZ Footprint Project investigating how GHG accounting tools like Cool Farm Platform can be scaled sustainably and equitably.
- Rainforest AlliancecoreRainforest Alliance recommends Cool Farm Tool as preferred calculator for certified farmers, first standard to pilot CFT at scale for documenting and estimating crop emissions.
- regenagri (Control Union)coreregenagri standard hardwired into digital hub connecting certified farmers to Cool Farm Tool via API, enabling ISO 14064-5 verification of carbon data.
- Regenerative Organic AlliancecoreROC requires farmers to use Cool Farm Tool or similar computer-based modeling tools to determine annual GHG emissions and sequestration.
- Better Cotton InitiativecoreBCI found CFT users had significantly lower GHG emissions; partnering with Gold Standard testing CFT for scalable emissions monitoring.
- Gold StandardcoreLeading Cool Farm Alliance member partnering on project testing CFT as scientific, credible approach to monitor emissions change over time.
Scale indicators13 records
Recent moves6 records
Expansion highlights7 records
Cool Farm Alliance competitors and assessment
Company assessmentDirect peers
- Soil Capital: Soil Capital operates a regenerative agriculture certification and carbon program for European farmers, Vice-Chair-represented on Cool Farm's board. Comparable because it generates verified soil-carbon outcomes for crop producers using similar farm-level MRV approaches.
- Regrow: Regrow provides agriculture-focused MRV and Scope 3 emissions modeling, combining remote sensing and process-based crop models to quantify and monitor regenerative practice outcomes. Directly overlaps Cool Farm's perennials, annuals and supply-chain monitoring value proposition.
- CIBO Technologies: CIBO Technologies builds crop and soil simulation models used by food and ag buyers to measure and incentivize regenerative practices across supply chains. Closely comparable to Cool Farm on methodology-driven Scope 3 accounting for large ag buyers.
- Agreena: Agreena operates a carbon farming platform that quantifies and verifies Scope 3 reductions for European arable farmers, issuing certified soil carbon certificates. It is the most directly comparable commercial equivalent to Cool Farm Tool for the EU row-crop segment.
- Root Global: Root Global is a European platform integrating emissions data across dairy, meat and crop processors with audit-ready, FLAG-compliant calculations. It is simultaneously a Cool Farm integration partner and a competing commercially-licensed product serving overlapping dairy and crop buyer segments.
Emerging players
- Syngenta Group (Cropwise Sustainability): Syngenta's Cropwise Sustainability app embeds the Cool Farm Tool, but Syngenta's broader digital agronomy stack and sustainability recommendations makes it a partial competitor as well as a channel partner for grower-facing GHG measurement.
Others
- Verra: Verra runs the VCS carbon credit program and is exploring agricultural methodology integration. Comparable as another standards-level reference point that shapes how farm-level GHG calculations are accepted in voluntary carbon markets, alongside Cool Farm's preferred-calculator positioning.
- SAI Platform: SAI Platform is a pre-competitive food and beverage industry membership organization running Farm Sustainability Assessment and the joint Regen Reflections webinar series with Cool Farm. Adjacent rather than directly competitive; more of a programmatic partner and member of Cool Farm's ecosystem.
- Gold Standard: Gold Standard is a leading voluntary carbon credit standard that has partnered with Cool Farm and Better Cotton Initiative to test CFT for monitoring emission changes over time. Comparable as an adjacent MRV/standardization player in the carbon ecosystem rather than a direct calculator competitor.
Broad incumbents
- Indigo Ag: Indigo Ag is a larger, venture-backed agriculture sustainability platform combining biologicals, grain marketing and carbon programs (Indigo Ag Carbon). Comparable to Cool Farm at the buyer-facing Scope 3 level but much broader in product scope and geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Cool Farm Alliance social profiles
Digital presenceCool Farm Alliance compliance and trust
Trust signalCompliance5 records
Cool Farm Alliance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cool Farm Alliance leadership team
Management profileNumber of profiles
Profiles12 records
Cool Farm Alliance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cool Farm Alliance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cool Farm Alliance
What does Cool Farm Alliance do?
Cool Farm Alliance operates the Cool Farm Tool (CFT) and Cool Farm Platform (CFP), which are online calculators that quantify greenhouse gas emissions, biodiversity impact, water use, and food loss and waste across agricultural supply chains. The methodology is grounded in peer-reviewed research and IPCC methodologies, with crop-specific pathways for perennial crops, annual crops, paddy rice, potatoes, and dairy & beef. The organization operates as a pre-competitive alliance with membership-based access for commercial users and free basic access for farmers and non-commercial users.
Is Cool Farm Alliance a public or private company?
Cool Farm Alliance is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Cool Farm Alliance founded?
Cool Farm Alliance was founded in 2008. It employs 11 to 50 people.
Where is Cool Farm Alliance based?
Cool Farm Alliance is headquartered in Grantham, United Kingdom, in the Europe region.
How does Cool Farm Alliance make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are commercial Licensing and API Access.
Who are Cool Farm Alliance's main competitors?
Direct peers on record are Soil Capital, Regrow, CIBO Technologies, Agreena and Root Global. Syngenta Group (Cropwise Sustainability) is listed as an emerging player. Others are Verra, SAI Platform and Gold Standard. Indigo Ag is listed as a broad incumbent.
Does Cool Farm Alliance have an API?
Yes. The Cool Farm Platform offers API access exclusively to Commercial Licensees. Non-Commercial Licensees do not receive API access. Commercial licensees must use only API access credentials supplied by Cool Farm Alliance and use the API in accordance with provided documentation. Licensees must not exceed agreed API call limitations and cannot use the API to create another application programming interface made available to third parties.
What industry is Cool Farm Alliance in?
Cool Farm Alliance's product category is Agricultural Sustainability Software. Its primary akta.pro industry code is AFACACAK, Carbon, Sustainability & MRV Services for Farms (Baseline, Monitoring, Reporting, Verification), with a secondary code of AFACACAC, Farm Data Management & Decision Support Services (FMIS Setup, Data Integration, Analytics). Its NAICS code is 11511 and its SIC code is 700.