Agreena
Agreena operates Europe's largest Verra-verified soil carbon programme, helping farmers transition to regenerative agriculture and selling verified carbon credits plus Scope 3 data services to corporate buyers across 20 European countries.
- Company typePrivate
- Founded2021
- HeadquartersCopenhagen, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Agreena does
Agreena is a Copenhagen-based climate-fintech and AgTech company that operates Europe's largest soil carbon programme, enabling farmers to generate, verify and monetise carbon credits from the transition to regenerative agriculture. The company runs AgreenaCarbon, a Verra-registered and verified programme under the VCS VM0042 methodology covering approximately 4.5 million hectares and 2,500+ farmers across 20 European countries, with 2.3 million Verified Carbon Units (VCUs) issued in September 2025 representing 1.2 million tonnes of CO2 reductions and 1.1 million tonnes of CO2 removals. Its core technology is a proprietary digital Measurement, Reporting and Verification (dMRV) platform that combines satellite imagery, machine-learning and computer-vision models (field boundary, cover crop, tillage and crop rotation classification), ground-truth data, and IPCC-aligned methodology to quantify soil carbon at field level.
The platform is delivered through three interlocking product lines: a free farmer-facing app and platform (AgreenaGro, with an integrated AI assistant called Agatha), a corporate-facing Supply Chain Solutions / Business Solutions business for Scope 3, CSRD, SBTi and ESRS reporting, and a direct carbon-credit sales channel for corporate buyers in hospitality, aviation, real estate, food and beverage and other sectors. Revenue is generated primarily through Verra-verified credit sales (with a 15% broker fee and 15% verification deduction on farmer-mediated sales) and recurring B2B subscriptions for verified Impact Units and bespoke data services. The company monetises the farmer funnel for free, then captures value from the resulting credit supply and from data products sold to corporates and financial institutions via an IFC-supported bank channel. The business is privately held, headquartered in Copenhagen with an engineering and R&D office in London, has grown from 20 to over 200 employees, and has raised approximately €75 million in venture capital led by HV Capital's €46M Series B in March 2023.
Agreena firmographics
Firmographics- Name
- Agreena
- Legal name
- Agreena ApS
- Website
- https://agreena.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Agreena operates Europe's largest Verra-verified soil carbon programme, helping farmers transition to regenerative agriculture and selling verified carbon credits plus Scope 3 data services to corporate buyers across 20 European countries.
- Ownership category
- akta.pro rank
Agreena industry classification
Industry- Product category
- Carbon Credit Services
- NAICS
- Support Activities for Crop Production (11511)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Carbon, Sustainability & Traceability MRV (Field-Level Measurement/Reporting/Verification) (AFABAMAK)
- akta.pro secondary industries
- Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon) (EUABACAH), Soil Carbon & Regenerative Agriculture Removal (Soil Organic Carbon Credits) (EUABAFAG), Agriculture & Land-Use MRV (Soil carbon, livestock, forestry/REDD+) (EUAHADAI)
Keywords
Where Agreena is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Agreena business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Carbon Credit Sales: Agreena facilitates the sale of Verra-verified carbon credits (VCUs) generated by farmers. Farmers can sell credits directly to buyers, bundle them with crops, or have Agreena sell them (15% broker's fee). Credits represent verified GHG emission reductions and removals from regenerative farming practices.
- AgreenaCarbon Programme: Annual programme following crop years allowing farmers to earn carbon credits based on sustainable practices adopted. Credits are issued after third-party verification and can be sold on the voluntary carbon market.
- Supply Chain Solutions: Independently verified Impact Units for Scope 3 reductions and supply chain decarbonisation. Provides crop and field-level insights for corporate supply chain emissions accounting, regulatory compliance (CSRD, UK SRS), and sustainability reporting.
- Data and Insights Services: Bespoke data deliveries including carbon footprinting aligned with SBTi, ESRS E1 & E4, Organisational & Fund Level SFDR, CORSIA. Regenerative agriculture practice and co-benefits insights for biodiversity, soil health, water quality.
- AgreenaGro Platform: Free platform for farmers providing tools, insights, and earnings potential. Revenue indirect through farmer acquisition for carbon credit programme. Includes free farm management app (fieldmargin integration), soil insights, and profitability tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | AgreenaGro - Free tier for farmers |
| Outcome Based/ Performance | Annual | Carbon credit earnings by practice |
| Transaction based/ take rate | Pay-as-you-go | Broker fee for credit sales assistance |
Go-to-market motion5 records
Distribution channels6 records
Marketing channels7 records
Agreena product offering
Product offeringCore offering
Agreena operates Europe's largest soil carbon programme, generating, verifying, and selling Verra-registered carbon credits (VCUs) from regenerative agriculture. The company combines proprietary digital Measurement, Reporting and Verification (dMRV) technology—satellite imagery, AI/machine learning, and ground-truth data—with a free farmer platform (AgreenaGro) to enroll farmers, while supplying corporate buyers with verified credits, Scope 3 supply chain data, and decarbonization solutions.
Product overview
Agreena operates a platform-plus-modules architecture offering regenerative agriculture solutions through multiple integrated products. The core offering is AgreenaCarbon, Europe's largest soil carbon programme verified under Verra's VCS, which enables farmers to generate verified carbon credits (VCUs) through regenerative practices. AgreenaGro serves as the farmer-facing platform providing tools, insights, and earnings potential with a free mobile app. Agreena Supply Chain Solutions and Agreena Business Solutions serve enterprise customers with verified Impact Units for Scope 3 reductions and comprehensive decarbonization tools. The proprietary Digital MRV (dMRV) Technology powers all offerings with AI and satellite-based monitoring. The acquired fieldmargin farm management software extends capabilities, while Agatha AI provides conversational decision support. Products work together: dMRV monitors fields, AgreenaCarbon generates credits, AgreenaGro connects farmers to the ecosystem, and Business Solutions serve corporate buyers.
Differentiator
Problem solved
Functional benefit
Brands
- AgreenaCarbon: Europe's leading soil carbon programme that enables farmers to earn carbon credits by transitioning to regenerative agriculture practices.
- AgreenaGro
- Agreena Supply Chain Solutions
Products and services
- AgreenaCarbon
- AgreenaGro Free digital platform for farmers providing regenerative insights, community, AI assistant (Agatha), field mapping, soil insights, profitability tools, and a CO2 earnings calculator. Mobile apps available on iOS and Android. Integrated with fieldmargin farm management software.
- Agreena Supply Chain Solutions Provides independently verified Impact Units for food and drink companies to decarbonize supply chains and reduce Scope 3 emissions. Delivers crop and field-level insights for corporate supply chain emissions accounting, regulatory compliance (CSRD, UK SRS), and sustainability reporting.
- Agreena Business Solutions Enterprise solutions for companies to achieve net zero goals using verified agricultural data. Includes carbon footprinting aligned with CSRD, UK SRS, SBTi, ESRS E1 & E4; regenerative agriculture practice and co-benefits insights; farmer engagement programs; and Scope 3 reduction strategies.
Quantifiable outcome
- 2.3 million Verified Carbon Units (VCUs) issued in September 2025
- +4 more outcomes
Companies that use Agreena
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Agreena technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature9 records
Agreena partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major and core.
- SustainCERTmajorSustainCERT validation achieved enabling credible Scope 3 reporting for agricultural supply chains through Agreena's verified data.
- VerracoreVerra is the global leader in developing and managing standards for voluntary carbon markets. AgreenaCarbon Project achieved first large-scale agricultural cropland project registration and verification under Verra's VCS VM0042 methodology.
- EarthoodcoreIndependent third-party auditor approved by Verra to perform validation and verification services for the AgreenaCarbon Project under Verra's VCS standards.
- AXA ClimatemajorPartnership with AXA Climate to support regenerative carbon activities. AXA Climate is part of insurance giant AXA and provides climate solutions to businesses.
- International Finance Corporation (IFC)corePartnership with IFC (World Bank Group) to expand access to sustainable finance for farmers transitioning to regenerative agriculture in Eastern Europe. Collaboration aims to equip financial institutions with tools to support farmers and develop innovative financial solutions for low-carbon agricultural transition.
- fieldmargincoreUK-based farm management software company acquired by Agreena. Fieldmargin provides best-in-class farm management software used by farmers in 100+ countries, bringing mapping, issue tracking, field work, and reporting into one app.
- MarsmajorPartnership with Mars, Incorporated to support shift to regenerative agriculture in Hungary. Mars is a global leader in pet care, confectionery, snacking, and food products. Over 300 farmers involved across nearly 70,000 hectares in Europe.
- Hummingbird TechnologiescoreUK-based MRV technology company acquired by Agreena in 2022. Hummingbird provides advanced remote sensing analytics using AI and deep learning for regenerative agriculture monitoring, reporting, and verification.
- DNVcoreDNV (Det Norske Veritas) has been Agreena's assurance partner since 2021, conducting annual audits of the soil carbon programme. DNV validates that Agreena's GHG accounting meets ISO 14064-2:2019 standard and that emission reductions/removals are authentic and traceable.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Agreena competitors and assessment
Company assessmentDirect peers
- Indigo Ag: US-based agriculture carbon credit developer with comparable offerings: soil-carbon credit generation, digital MRV on farmland, and Scope 3 supply-chain programmes for F&B corporates. Strongest direct competitor to Agreena's dMRV-plus-credit model, operating at larger scale but in the Americas.
- CIBO Technologies: Minnesota-based agricultural carbon andScope 3 platform built on satellite-based MRV for arable land. Closely comparable to Agreena's dMRV-plus-carbon-credit model, focused on US acreage and serving food/ag corporates.
- Nori: Seattle-based marketplace issuing verified soil-carbon removal credits from regenerative agriculture using a digital MRV stack. Directly comparable peer in soil-carbon credit issuance and registry infrastructure.
- Pachama: Marketplace and MRV platform issuing verified nature-based carbon credits, including soil/sequestration projects, for corporate buyers. Adjacent competitor with overlapping enterprise buyer base, though broader across forestry and agriculture.
- Regrow Ag: US/Australia-based MRV platform for soil carbon, nitrogen and Scope 3 reporting, issuing and verifying agricultural carbon outcomes for growers and corporates. Closely comparable dMRV technology stack and corporate buyer relationships.
Regional players
- Soil Heroes: European (Belgium-based) developer of soil-carbon credits from regenerative agriculture on European farmland. Closest European-headquartered peer competing in the same geography and customer segments.
Emerging players
- Boomitra: California-based carbon-credit developer issuing Verra-registered credits from smallholder regenerative agriculture and soil sequestration globally, with satellite-based MRV. Emerging competitor addressing Scope 3 for agribusiness; partial overlap with Agreena.
- Carbonfuture: Germany-based carbon removal marketplace and MRV infrastructure focused on durable removal credits including biochar and soil-based removals. Partial overlap with Agreena's VCU issuance model, primarily in EU markets.
Broad incumbents
- South Pole Group: Large Switzerland-based carbon project developer and consultancy selling nature-based credits including soil carbon to corporate buyers. Broader portfolio across forestry, renewables, and agriculture; overlaps with Agreena on credit sales to corporates.
- Bayer (Climate FieldView): Bayer's ag digital platform offering carbon programme services for US and Latin American growers including Verra-issued soil credits. Wider ag-tech incumbent with overlapping carbon programme offering, but not Europe-focused.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Agreena social profiles
Digital presenceAgreena compliance and trust
Trust signalCompliance6 records
Agreena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agreena leadership team
Management profileNumber of profiles
Profiles10 records
Agreena subsidiaries and ownership
Company hierarchySubsidiaries2 records
Agreena funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agreena M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agreena
What does Agreena do?
Agreena operates Europe's largest soil carbon programme, generating, verifying, and selling Verra-registered carbon credits (VCUs) from regenerative agriculture. The company combines proprietary digital Measurement, Reporting and Verification (dMRV) technology—satellite imagery, AI/machine learning, and ground-truth data—with a free farmer platform (AgreenaGro) to enroll farmers, while supplying corporate buyers with verified credits, Scope 3 supply chain data, and decarbonization solutions.
Is Agreena a public or private company?
Agreena is a private company. It is classified as venture growth investor backed and is currently operating.
When was Agreena founded?
Agreena was founded in 2021. It employs 101 to 250 people.
Where is Agreena based?
Agreena is headquartered in Copenhagen, Denmark, in the Europe region.
How does Agreena make money?
Five revenue lines are on record. Carbon Credit Sales are the primary driver. The others are agreenaCarbon Programme, supply Chain Solutions, data and Insights Services and agreenaGro Platform.
Who are Agreena's main competitors?
Direct peers on record are Indigo Ag, CIBO Technologies, Nori, Pachama and Regrow Ag. Soil Heroes is listed as a regional player. Emerging players are Boomitra and Carbonfuture. Broad incumbents are South Pole Group and Bayer (Climate FieldView).
Does Agreena have an API?
No public API is recorded for Agreena.
What industry is Agreena in?
Agreena's product category is Carbon Credit Services. Its primary akta.pro industry code is AFABAMAK, Carbon, Sustainability & Traceability MRV (Field-Level Measurement/Reporting/Verification), with a secondary code of EUABACAH, Soil & Biomass Carbon Measurement (Soil Sampling, Forest Inventory, Blue Carbon). Its NAICS code is 11511 and its SIC code is 700.