Coolstuff
Coolstuff is a Nordic-headquartered, multi-country e-commerce retailer operating localized online storefronts across Sweden, Denmark, Norway, Germany, and Finland, serving SMBs, individuals, and end consumers with a horizontal product assortment since 2004.
- Company typePrivate
- Founded-
- HeadquartersStockholm, Sweden
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Coolstuff firmographics
Firmographics- Name
- Coolstuff
- Website
- https://coolstuff.com
- Company type
- Private
- Headcount range
- 51–100 employees
- Short description
- Coolstuff is a Nordic-headquartered, multi-country e-commerce retailer operating localized online storefronts across Sweden, Denmark, Norway, Germany, and Finland, serving SMBs, individuals, and end consumers with a horizontal product assortment since 2004.
- Ownership category
- akta.pro rank
Coolstuff industry classification
Industry- Product category
- Online Gift & Novelty Retail
- NAICS
- All Other Miscellaneous Retailers (45999), Office Supplies, Stationery, and Gift Retailers (4594)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Personalized, Custom & Monogrammed Gifts Retail (CRALAJAC)
Keywords
Where Coolstuff is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices5 records
Markets served
Coolstuff business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Distribution channels1 record
Coolstuff product offering
Product offeringCore offering
Coolstuff operates a multi-country online retail business selling gifts, gadgets, and novelty items to consumers across Northern Europe and Germany. The company runs localized e-commerce storefronts in Sweden, Denmark, Norway, Finland, and Germany, accessed via a central gateway that directs visitors to country-specific domains.
Differentiator
Problem solved
Functional benefit
Companies that use Coolstuff
Customer profileIdeal customer profiles1 record
Coolstuff technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coolstuff partnerships and signals
Strategic signalScale indicators1 record
Coolstuff competitors and assessment
Company assessmentRegional players
- Not on the High Street: UK-headquartered curated online marketplace for personalized gifts and unique lifestyle products from independent makers. Comparable to Coolstuff on the gift retail category and discovery-driven customer experience, but UK-focused and operates a third-party marketplace model.
- Bagatelle: French specialty retailer of gifts, gadgets, and lifestyle products operating physical stores and online channels. Comparable to Coolstuff on the gift/novelty category and consumer target, but primarily serves the French market.
Direct peers
- CDON: Large Nordic e-commerce marketplace offering a wide assortment including consumer electronics, gadgets, and gifts across Sweden, Norway, Denmark, and Finland. Directly overlaps with Coolstuff on customer base, geography, and product categories, though CDON operates a marketplace model rather than direct retail.
- Coolshop: Danish-headquartered multi-category e-commerce retailer specializing in gadgets, games, toys, and gifts across multiple European markets. Directly comparable to Coolstuff on product category mix (gadgets/gifts), customer base (Nordic and European gift shoppers), and cross-border e-commerce model.
- NordicNest: Swedish-founded, pan-Nordic online retailer of Scandinavian design, home accessories, and gifts, operating localized storefronts in multiple Nordic countries. Comparable to Coolstuff in cross-border Nordic e-commerce model, gift/home category, and country-by-country localization strategy.
- Firebox: UK-based online retailer specializing in gadgets, gifts, novelty items, and unusual products for adult consumers. Closely comparable to Coolstuff in product positioning (quirky gadgets and gifts), target demographic, and pure-play e-commerce model, though it operates primarily in the UK market.
Broad incumbents
- Zalando: Europe's largest online fashion and lifestyle platform, operating across most major European markets including the Nordics and Germany. Comparable to Coolstuff as a pan-European localized e-commerce operator, though Zalando focuses on fashion/footwear rather than gadgets/gifts and operates at vastly larger scale.
- Smyths Toys Superstores: European toy and family entertainment retailer with stores and online presence across the UK, Ireland, Germany, Austria, and other European markets. Comparable to Coolstuff where their assortment overlaps in toys, games, and giftable items, though Smyths is a much larger toy-led specialist with significant physical retail.
- Coolblue: Dutch-founded multi-category e-commerce retailer with a broad assortment of electronics, gadgets, and accessories, now operating across the Netherlands, Belgium, and Germany. Comparable to Coolstuff in being a Northern European e-tailer that scaled from niche to multi-market, but with a much larger assortment and footprint.
- Amazon: Global e-commerce marketplace with extensive operations across all of Coolstuff's served markets (Sweden, Denmark, Norway, Germany, Finland). Represents the structural competitive backdrop against which Coolstuff competes in the gifts and gadgets category, with significantly broader assortment and logistics infrastructure.
Market position
Customer concentration
Coolstuff social profiles
Digital presenceCoolstuff financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coolstuff leadership team
Management profileNumber of profiles
Coolstuff funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coolstuff M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coolstuff
What does Coolstuff do?
Coolstuff operates a multi-country online retail business selling gifts, gadgets, and novelty items to consumers across Northern Europe and Germany. The company runs localized e-commerce storefronts in Sweden, Denmark, Norway, Finland, and Germany, accessed via a central gateway that directs visitors to country-specific domains.
When was Coolstuff founded?
Coolstuff was founded in -1. It employs 51 to 100 people.
Where is Coolstuff based?
Coolstuff is headquartered in Stockholm, Sweden, in the Europe region.
Who are Coolstuff's main competitors?
Regional players on record are Not on the High Street and Bagatelle. Direct peers are CDON, Coolshop, NordicNest and Firebox. Broad incumbents are Zalando, Smyths Toys Superstores, Coolblue and Amazon.
Does Coolstuff have an API?
No public API is recorded for Coolstuff.
What industry is Coolstuff in?
Coolstuff's product category is Online Gift & Novelty Retail. Its primary akta.pro industry code is CRALAJAC, Personalized, Custom & Monogrammed Gifts Retail. Its NAICS code is 45999 and its SIC code is 5940.