Coolum Holidays

What Coolum Holidays does

Coolum Holidays operates the Belle Property Escapes office covering Coolum, Noosa and Marcoola on Queensland's northern Sunshine Coast. It is a regional holiday rental property management franchisee that manages short-term rental properties on behalf of owners and markets accommodation inventory to travelers visiting the area. The business functions as a local node within the broader Belle Property Escapes franchise network, which spans multiple Australian states.

The operating stack is built on third-party channel management infrastructure rather than proprietary technology. The office integrates with the Astra booking platform alongside Good to Book, enabling distribution of managed inventory across online travel agents and direct channels. There is no evidence of a proprietary booking engine, dynamic pricing system, or in-house software development; the value proposition rests on local market expertise, owner relationships, and guest concierge service (a dedicated Escapes Concierge role is staffed).

The revenue model is commission- and fee-based on managed holiday rental properties. The business serves two customer segments: property owners (who contract management services) and holidaymakers (who book stays). The team is small, with a Principal (Ben Radcliff), an Escapes Manager, two Escapes Liaisons and an Escapes Concierge. Marketing language on the site emphasizes personal service and local knowledge, but no financial scale, headcount growth, or capital activity is disclosed.

Name

Coolum Holidays

Legal name

Belle Property Escapes

Website

https://coolumholidays.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Belle Property Escapes Coolum | Noosa | Marcoola is a small regional holiday rental property management office on Queensland's Sunshine Coast, managing short-term rentals for property owners and booking stays for travelers across three adjacent destinations under a national franchise brand.

Ownership category

akta.pro rank

Product category

Vacation Rental Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Vacation & Short-Term Rental Management (BPAJAFAI)

akta.pro secondary industries

Resort & Branded Residence Vacation Rental Management (BPAJAIAE), Marketing, Photography & Listing Optimization Services (THAMAKAM), Beachfront & Lakefront Homes (THAMAAAF)

Keywords

• Holiday rental management
• Vacation property management
• Short-term rental services
• Holiday home booking
• Accommodation marketing

Headquarters

HQ city

Coolum Beach

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Holiday Rental Management Services: The company manages short-term rental properties on behalf of property owners, providing property management, marketing, guest services, and maintenance. Revenue is generated through commissions or fees from property owners for managing their holiday rental properties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Belle Property Escapes Coolum | Noosa | Marcoola provides full-service short-term holiday rental property management for property owners and a curated booking platform for holidaymakers. The company manages a portfolio of family homes, beachside apartments, beach bungalows, and hinterland hideaways across the northern Sunshine Coast, handling listing, marketing, booking management, guest screening, and maintenance on behalf of owners.

Product overview

Belle Property Escapes Coolum | Noosa | Marcoola is a holiday rental property management service business operating in Queensland's Sunshine Coast region. The company provides short-term rental management for holiday homes, including property listing, marketing, booking management, and concierge services. They manage a portfolio of vacation properties across Coolum Beach, Mount Coolum, Marcoola, Peregian Beach, Yaroomba, Buderim, and the broader Sunshine Coast area. The company offers services for both property owners (listing their homes for holiday rentals) and guests (booking holiday accommodations).

Differentiator

Problem solved

Functional benefit

Brands

• Belle Property Escapes: Holiday home rental management service specializing in short-term rentals across Queensland's Sunshine Coast region

Products and services

• Holiday Rental Property Management Full-service short-term holiday rental management for property owners in the Coolum, Noosa and Marcoola region, including property listing, marketing, booking management, guest screening, maintenance coordination and rental yield optimisation.
• Holiday Accommodation Booking
• Holiday Home Concierge Services
• Destination Concierge Guides

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Direct peers

• Noosa Holidays: Noosa-based vacation rental property manager operating in the same Sunshine Coast corridor; offers overlapping owner-management and guest-booking services in the very same destination set as Coolum Holidays, making it the closest head-to-head competitor.
• Caloundra Holiday Centre: Long-established Sunshine Coast holiday letting agency offering property management and guest bookings; comparable service model and target customer (owners and holidaymakers) to Coolum Holidays.
• Accom Caloundra: Caloundra-based short-term holiday rental management agency on the southern Sunshine Coast; same full-service managed-vacation-rentals model, same Queensland coastal market, and overlapping customer segments.
• Coastline Holiday Rentals: Sunshine Coast-based holiday rental management firm offering full-service property management, marketing and bookings for vacation homes across the same coastal Queensland region Coolum Holidays serves.

Others

• Airbnb: Global OTA platform enabling owners to self-list and self-manage short-term rentals; not a direct management peer but the principal disintermediation risk to any full-service vacation rental manager including Coolum Holidays.
• Stayz: Australia-focused vacation rental marketplace owned by Vrbo/Expedia; complements rather than competes head-on with management agencies, but enables owner self-listing in the same Sunshine Coast geography.
• Astra (Booking & Property Management Software): Australian booking and property management software vendor already integrated into Coolum Holidays' stack; ecosystem enabler rather than competitor, but signals the broader technology supply side the company depends on.

Broad incumbents

• LJ Hooker (Holiday Rentals): National Australian real estate franchise offering short-term holiday letting services across multiple regions; comparable to Belle Property's network structure and a likely source of competitive overlap for managed holiday homes.
• Ray White (Holiday Rentals): One of Australia's largest real estate groups with a holiday letting arm; provides overlapping property management services as part of a much wider real estate franchise network rather than dedicated short-term rental focus.
• First National Real Estate (Holiday Rentals): National Australian real estate network with holiday rental divisions; competes with Coolum Holidays for the same property-owner mandates via a broader real-estate portfolio rather than a single-region focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100090907445003
• Instagraminstagram.com/belleescapescoolum
• LinkedInlinkedin.com/company/coolum-holidays

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coolum Holidays