Coopers Animal Health

What Coopers Animal Health does

Coopers Animal Health is an Australian livestock animal health company founded circa 1870, currently operated by Intervet Australia Pty Ltd trading as MSD Animal Health (a subsidiary of Merck & Co., Inc.) following its 2017 acquisition. The company sells a comprehensive portfolio of veterinary pharmaceuticals and nutritional supplements across three primary livestock segments: Beef Cattle, Dairy Cattle, and Sheep & Goats. Its product range spans five core categories: vaccines (e.g., Bovilis MH+IBR for BRD, Piliguard for pinkeye, Ovilis Campyvax for campylobacter, Tasvax and Guardian clostridial lines), external parasiticides (Exzolt, Amitik, Flexolt, Maverick, Vanquish), internal parasiticides (Trifecta, Nilzan, Panacur), growth promotants (Revalor range of implants), and slow-release trace element supplements (Permatrace copper/cobalt/selenium products). Notable proprietary technologies include Flexolt (first and only oral fluralaner-based lice treatment effective in any wool length with zero wool harvesting interval), Permatrace (sustained-release trace elements lasting 12 months to 3 years), and Ovilis Campyvax (the only pre-joining Campylobacter vaccine for Australian sheep).

Coopers operates a hybrid go-to-market combining a national field sales organization — Regional Sales Managers, Sales Managers, Technical Advisors, and Key Account Managers covering all Australian states and territories — with distribution through rural resellers and stockists. The company supports its channel and end customers with the Allflex Coopers Club loyalty program, an online suite of risk and cost calculators (sheep lice, calf scours, campylobacter, calf health), the Coopers Couch customer video series, and downloadable reseller marketing resources. Its customer base consists of SMB Australian livestock producers (beef, dairy, sheep, goat) with no disclosed enterprise anchor accounts. Revenue is generated through one-time product sales via resellers with time-limited promotional bundles; pricing is set at the retailer level and is not publicly disclosed. As a private brand-level subsidiary of MSD Animal Health, Coopers does not publish standalone revenue figures, has no independent funding history, and operates with a small sales-focused headcount of approximately 17 listed representatives.

Name

Coopers Animal Health

Legal name

Intervet Australia Pty Ltd (trading as MSD Animal Health)

Website

https://coopersanimalhealth.com.au

Company type

Private

Founded year

1870

Operating status

Operating

Headcount range

11–50 employees

Short description

Coopers Animal Health is an Australian livestock health brand (founded 1870, owned by MSD Animal Health/Merck) selling vaccines, parasiticides, growth promotants, and trace element supplements to beef, dairy, and sheep/goat producers across Australia via rural resellers and a national field sales team.

Ownership category

akta.pro rank

Product category

Animal Health Pharmaceuticals

SIC

Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Livestock Vaccines (Cattle, Swine, Sheep & Goats) (HLAMAKAB)

akta.pro secondary industries

Veterinary Vaccines (Biologics) (HLAMAEAL), Livestock & Production Animal Therapeutics (Rx) (HLAMAEAB), Veterinary Pharmacy, Vaccine & Biologics Services (AFAEANAK)

Headquarters

HQ city

Macquarie Park

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D

Revenue model

1. Animal Health Products: Sale of pharmaceutical products for livestock including vaccines, parasiticides, growth promotants, and nutritional supplements to beef cattle, dairy cattle, and sheep/goat farmers across Australia
2. Promotional Bundles: Time-limited promotional offers combining complementary products (e.g., Flexolt + Trifecta) to drive volume purchases through rural resellers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Coopers Animal Health manufactures and distributes a portfolio of animal health pharmaceutical and nutritional products for livestock producers across Australia. The portfolio includes vaccines for respiratory, reproductive, and clostridial diseases, internal and external parasiticides, growth promotants for cattle, and slow-release trace element supplements for sheep, beef, and dairy cattle. Products are sold through rural resellers and a direct field sales organization serving beef cattle, dairy cattle, sheep, and goat producers nationwide.

Product overview

Coopers Animal Health is an Australian livestock health company offering a comprehensive portfolio of animal health products across three animal segments: Beef Cattle, Dairy Cattle, and Sheep & Goats. The product portfolio comprises five core categories: Vaccines (including Bovilis MH+IBR, Bovilis MH SS RTU, Rotavec Corona, Piliguard, Tasvax 5-in-1, Tasvax 8-in-1, Guardian 6-in-1, Ovilis Campyvax, and Coopers Ovilis Footvax), External Parasiticides (Exzolt, Amitik EC, Amitik WP, Coopers Easy Dose, Stampede, Tixafly, Strike, Vanquish, and Coopers Blowfly and Lice Jetting Fluid), Internal Parasiticides (Nilzan LV, Panacur 100, Trifecta, Flexolt, and Maverick), Growth Promotants (Revalor XR, Revalor Flex, Revalor 400, Revalor H, and Revalor S), and Nutrition/Trace Elements (Permatrace Copper, Cobalt, and Selenium products for cattle and sheep). Additionally, the company offers digital tools including a Calf Health Assessment tool, Campylobacter Risk Calculator, Cost of Calf Scours Calculator, and Sheep Lice Cost Calculator, plus the Coopers Couch video interview series. The company is part of MSD Animal Health (Intervet Australia Pty Ltd) and distributes products across Australia with regional sales teams and technical advisors supporting livestock producers.

Differentiator

Problem solved

Functional benefit

Brands

• Allflex Coopers Club: A loyalty program platform for offering special promotions and communications to eligible producers.
• Coopers Permatrace

Products and services

• Bovilis MH + IBR

Quantifiable outcome

• Sheep lice cost Australian wool industry $107.6 million each year
• +7 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• MSD Animal HealthcoreStrategic or Co-development PartnerCoopers Animal Health is operated by Intervet Australia Pty Ltd trading as MSD Animal Health. The company is part of Merck & Co., Inc. global network. MSD Animal Health develops and manufactures animal health products distributed under the Coopers brand in Australia. Copyright notices on website reference Merck & Co., Inc., Rahway, NJ, USA and its affiliates.
• AllflexcoreStrategic or Co-development PartnerAllflex brand is co-marketed with Coopers through the Allflex Coopers Club loyalty program. Allflex provides electronic and visual livestock identification tags. Joint promotional offers available for members including product bundles and special communications.
• Dairy AustraliaminorOthersListed as industry affiliation on Coopers website. Dairy Australia supports the Australian dairy industry.
• LiceBossminorOthersListed as industry affiliation. LiceBoss is an industry resource for sheep lice management information and best practices.
• WormBossminorOthersListed as industry affiliation. WormBoss is an industry resource for worm management information for sheep and goat producers.
• FlybossminorOthersListed as industry affiliation. Flyboss provides blowfly strike management resources for sheep producers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vetoquinol: Independent animal health company with Australian operations focused on livestock and production animal pharmaceuticals. Comparable as a multi-species livestock health competitor with overlapping parasiticide and supportive therapy products.
• Phibro Animal Health: Animal health and nutrition company with livestock vaccines, parasiticides, and trace mineral products. Comparable as a producer of nutritional and animal health solutions for beef and dairy, overlapping Coopers' Permatrace and cattle nutrition segments.
• Zoetis: Global animal health leader with a deep Australian livestock vaccine, parasiticide, and growth promotant portfolio. Directly competes with Coopers across beef, dairy, and sheep and is the broadest comparable in the same product categories and distribution model.
• Hipra: Animal health company with a growing focus on livestock vaccines and reproductive health products. Comparable as a direct vaccine competitor with sheep and cattle reproductive health products targeting the same species as Coopers.
• Norbrook: Privately held animal health pharmaceutical manufacturer with an Australian affiliate providing livestock antibiotics, anti-inflammatories, and parasiticides. Comparable as a producer of farm-animal therapeutics and parasiticides distributed through rural resellers.
• Elanco Animal Health: Global animal health company with a livestock portfolio spanning parasiticides, vaccines, and growth promotants. Comparable as a broad-line competitor in the same Australian species segments, especially cattle.
• Ceva Animal Health: Animal health company with a strong vaccine and reproductive health portfolio, including sheep and cattle products sold in Australia. Comparable as a direct livestock vaccine and reproductive biologics competitor.
• Boehringer Ingelheim Animal Health: Top-three global animal health company with a meaningful Australian livestock and vaccines business. Comparable as a broad animal health player competing with Coopers in BRD, clostridial, and reproductive vaccines against cattle and sheep.
• Virbac: Animal health pure-play with a strong Australian presence across livestock vaccines, parasiticides, and nutrition. Comparable as a focused, multi-species livestock health competitor with overlapping vaccine and parasiticide product lines.

Others

• Allflex Livestock Intelligence (MSD): Sister brand within MSD Animal Health offering electronic and visual livestock identification tags. Co-marketed with Coopers through the Allflex Coopers Club loyalty program and presents an ecosystem/complementary offering rather than a direct product competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/coopers-animal-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles26 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coopers Animal Health