What Supermercado Cooprata does

Supermercado Cooprata is the retail supermarket unit of Cooprata - Cooperativa dos Produtores Rurais do Prata Ltda, a privately held Brazilian agricultural cooperative headquartered at R. Padre Ângelo Feo, nº 8, Centro, Prata, MG. The cooperative was founded on February 21, 1965, by 22 rural producers and now comprises more than 1,800 member producers across Minas Gerais and Goiás, employing 480+ staff across eight operational units. Its Supermercado Cooprata is a full-service supermarket integrating bakery, butcher, hortifruti, and snack bar, selling groceries, beverages, household items, appliances, country fashion, and agricultural inputs to the local community in Prata-MG; a complementary compact format, Cooprata Super Fácil, addresses convenience shopping occasions.

The broader cooperative's business model spans upstream dairy processing (Cooprata Laticínio, a 44,000 m² plant inaugurated in 2018 with 600,000 liters/day processing capacity, a 7,500-liter-per-hour cream separation line, and Ministry of Agriculture-certified quality programs), animal nutrition (a feed and mineral supplement unit inaugurated in 2011 producing 40 tons/hour of feed and 15 tons/hour of mineral supplements, with 150,000-bag storage capacity), agricultural retail (Loja Agropecuária, in operation since 1981, with veterinary assistance and irrigation services), brand-led dairy manufacturing under the Rádio name (acquired in 1972, producing butter, dulce de leche, cheeses, and condensed milk for national distribution through food-service and retail channels), and a recently added fuel and automotive-services station operating under the Petronas brand (inaugurated January 30, 2026).

Go-to-market is community-led and member-anchored: the cooperative's 11 rural communities serve as the primary acquisition and retention channel, supported by social media presence, an institutional blog, periodic promotional sweepstakes (e.g., 'Encha Seu Carrinho e Saia de Motão'), and the annual Cooprata Triângulo Leite fair, which attracted 30,000+ visitors in May 2025. Revenue mechanics are primarily one-time retail sales across the supermarket and agricultural store, plus ongoing daily milk offtake from member producers (which feeds the dairy plant), bulk and bagged feed sales to members and external customers, and an emerging fuel/automotive revenue stream. A new Bônus Cooprata program, effective February 2026, pays milk suppliers a per-liter bonus, formalizing profit-sharing and tightening economic alignment between the cooperative and its members.

Name

Supermercado Cooprata

Legal name

Cooperativa dos Produtores Rurais do Prata Ltda.

Website

https://cooprata.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Supermercado Cooprata is the retail supermarket unit of Cooprata, a Brazilian agricultural cooperative founded in 1965 and headquartered in Prata, Minas Gerais. It serves over 1,800 rural producer members and local consumers through an integrated ecosystem spanning dairy processing, animal nutrition, agricultural supplies, retail, and fuel station operations.

Ownership category

akta.pro rank

Product category

Agricultural Cooperative Retail

NAICS

Grocery and Convenience Retailers (4451), General Line Grocery Merchant Wholesalers (42441)

SIC

Retail-Grocery Stores (5411), Dairy Products (2020), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

Keywords

• Grocery retail
• Dairy processing
• Animal nutrition feed
• Agricultural supplies
• Fuel distribution

Headquarters

HQ city

Prata

HQ country

Brazil

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Supermarket Retail Sales: The Supermercado Cooprata generates revenue through retail sales of food products, beverages, household items, appliances, country fashion, and agricultural inputs to consumers and cooperative members in the Prata-MG region.
2. Dairy Product Manufacturing and Sales: The Cooprata Laticínio processes up to 600,000 liters of milk per day, producing dairy products including cream, cheeses, and other derivatives. The Fábrica Rádio produces butter, dulce de leche, and cheeses under the Rádio brand, sold through multiple channels including the supermarket.
3. Animal Nutrition and Feed Sales: The Nutrição Animal e Grãos unit produces balanced feeds and mineral supplements for cattle, poultry, swine, and equines, generating revenue through sales of bagged and bulk products to cooperative members and external customers.
4. Agricultural Store Sales: The Loja Agropecuária generates revenue from sales of agricultural inputs, veterinary medications, and specialized services including veterinary assistance and irrigation projects to rural producers.
5. Fuel Station and Convenience Store: Newly inaugurated fuel station with Petronas branding includes automated car wash, specialized oil change, and a convenience store open from 6am to 10pm.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Supermercado Cooprata is the retail grocery division of Cooprata, a Brazilian agricultural cooperative based in Prata, Minas Gerais. The company sells groceries, dairy products under the Rádio brand, animal nutrition feed, agricultural inputs, and operates a fuel station. It serves both consumer retail customers and member farmers through multiple integrated business units including dairy processing (600,000 liters/day), feed manufacturing (40 tons/hour), and agricultural supply retail.

Product overview

Supermercado Cooprata is a retail supermarket operated by Cooprata - Cooperativa dos Produtores Rurais do Prata, a cooperative founded in 1965 with over 1,800 rural producers. The company operates as a multi-unit retail platform offering a diversified portfolio of products and services. The core offerings include the Supermercado Cooprata (full-service supermarket with bakery, butcher, hortifruti, and snack bar), Cooprata Super Fácil (compact convenience format), Cooprata Laticínio (dairy processing up to 600,000 liters/day), Fábrica Rádio (dairy products brand including cheeses, butter, dulce de leche), animal nutrition products (balanced feeds for cattle, poultry, swine, horses and mineral supplements), agricultural supply store, technical department services, and fuel station. The product portfolio spans food retail, dairy processing, animal nutrition, agricultural inputs, and fuel services.

Differentiator

Problem solved

Functional benefit

Brands

• Rádio: Dairy brand acquired by Cooprata in 1972, producing butter, cheeses, dulce de leche, and condensed milk. Founded as a brand in 1935. Known for traditional artisanal butter recognized as an Intangible Cultural Heritage of Prata municipality.

Products and services

• Supermercado Cooprata (Grocery Retail)

Quantifiable outcome

• Milk processing capacity of 600,000 liters per day at the dairy facility
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PetronascoreOthers · 30 January 2026The newly inaugurated fuel station operates under the Petronas brand, offering automated car wash, specialized oil change services, and a convenience store open from 6am to 10pm. The partnership provides fuel and automotive services to cooperative members and the local community.
• BonafrutacoreStrategic or Co-development Partner · 1 January 2026Exclusive partnership between Rádio and Bonafruta for the production and launch of 'Gelato de Doce de Leite,' a new product expanding the Rádio dairy product family. This collaboration combines dairy manufacturing expertise with ice cream production capabilities.
• SENAR (Serviço Nacional de Aprendizagem Rural)minorStrategic or Co-development Partner · 1 January 2026Partnership with SENAR and the Rural Union to provide milk derivative processing training courses for cooperative members, enabling them to add value to local production through skill development.
• Sindicato RuralminorStrategic or Co-development Partner · 1 January 2026Rural Union partnership for educational and training initiatives alongside SENAR, supporting cooperative member capacity building in agricultural and processing techniques.

Scale indicators11 records

Recent moves12 records

Expansion highlights7 records

Direct peers

• Aurora Coop: Brazilian food cooperative specializing in dairy and meat processing, with strong national brands. Directly comparable to Cooprata's Rádio brand dairy business and cooperative ownership model.
• Cocamar Cooperativa Agroindustrial: Brazilian agricultural cooperative with diversified operations including coffee, grains, and agricultural inputs. Shares cooperative governance structure and integrated input/output services for member producers.
• Coamo Agroindustrial Cooperativa: One of Brazil's largest agricultural cooperatives, with diversified operations spanning grain processing, agricultural inputs, and member services. Shares Cooprata's farmer-owned cooperative structure and integrated farm-to-market value chain.
• C.Vale Cooperativa Agroindustrial: Large Brazilian agricultural cooperative with diversified operations including supermarket retail, dairy processing, animal feed, and agricultural inputs. Operates a similar member-driven cooperative model serving rural producers in Paraná and surrounding states.
• Piracanjuba: Leading Brazilian dairy company producing milk, cheeses, dulce de leche, and butter for national retail. Direct competitor to Rádio brand in butter, dulce de leche, and cheese categories.
• Itambé (Lactalis Brasil): Major Brazilian dairy products company owned by Lactalis, producing milk, cheeses, and dairy derivatives for national distribution. Directly comparable to Fábrica Rádio and Cooprata Laticínio operations.
• Lar Cooperativa Agroindustrial: Brazilian agricultural cooperative with diversified operations including supermarkets, agricultural inputs, and grocery retail across southern Brazil. Comparable integrated cooperative model with retail and member services.

Broad incumbents

• Assaí Atacadista (GPA): Major Brazilian cash-and-carry wholesale club operated by GPA (Grupo Pão de Açúcar). Competes with Supermercado Cooprata for share of grocery and household spending in regional markets, though at larger scale and different format.
• Tenda Atacado: Brazilian wholesale/club retailer operating across multiple states. Overlaps with Supermercado Coopreta in grocery, household, and consumables categories at wholesale-club format.

Regional players

• Mart Minas: Regional supermarket chain headquartered in Minas Gerais with multi-store presence across the state. Comparable to Supermercado Coopreta as a regional grocery retailer, but operates in different geographies within MG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cooprata
• Facebookfacebook.com/cooprataradio
• LinkedInlinkedin.com/company/supermercado-cooprata
• Instagraminstagram.com/cooprata

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Supermercado Cooprata