Senar AR/SC - Serviço Nacional de Aprendizagem Rural

What Senar AR/SC - Serviço Nacional de Aprendizagem Rural does

Senar AR/SC (Serviço Nacional de Aprendizagem Rural – Santa Catarina) is the state-level branch of Brazil's national SENAR system, operating as part of the Sistema FAESC/SENAR together with the state agricultural federation FAESC. Founded within the national SENAR framework established in 1944, it provides professional training, technical and managerial assistance (ATeG), and social promotion programs (PS) to rural producers and workers across all seven regions of Santa Catarina state. Headquartered in Florianópolis with a lean staff of 27 employees, the organization coordinates service delivery through a network of more than 150 Rural Unions (Sindicatos Rurais) that act as local distribution channels in 150+ municipalities. Services are offered free of charge to end users, funded instead through mandatory rural union contributions and institutional resources.

The core technology platform is the EAD Senar/SC distance-learning system (eadsc.senar.com.br), supplemented by the institutional web portal (sistemafaesc.com.br), the SIGES Net internal event management system, the SENAR Extranet for administrative operations, and an online certificate issuance module. Supporting tools include the Calculadora da Reforma Tributária (developed in partnership with CNA) and the Funrural Simulador for social security contribution calculation. Training delivery combines online courses, on-site training at rural properties, and regional seminars organized in partnership with local unions and institutional partners such as INSS, SAPE, and CIDASC.

The business model is structured as a non-profit institutional service: SENAR SC does not charge rural producers for training or technical assistance. Revenue is derived from mandatory rural union contributions channeled through the national CNA/SENAR system, supplemented by institutional partnerships. The go-to-market is community-led and event-driven, with the Rural Union network serving as the primary demand-generation and delivery channel. The organization publishes the monthly Revista Agricultura SC magazine and the Boletim do Agronegócio daily bulletin, and maintains a presence on Facebook, Instagram, and YouTube for awareness. The target customer segment is exclusively rural producers and agricultural workers within Santa Catarina, with no commercial sales motion or external pricing model.

Name

Senar AR/SC - Serviço Nacional de Aprendizagem Rural

Legal name

Senar AR/SC - Serviço Nacional de Aprendizagem Rural

Website

https://senar.com.br

Company type

Private

Founded year

1944

Operating status

Operating

Headcount range

11–50 employees

Short description

Senar AR/SC is the Santa Catarina state branch of Brazil's national SENAR system, providing free professional training, technical assistance, and social promotion programs to rural producers across 150+ municipalities through a network of Rural Unions.

Ownership category

akta.pro rank

Product category

Agricultural Vocational Training

NAICS

Support Activities for Animal Production (115210)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Regulatory Compliance, Permitting & Audit Readiness (Food Safety, Environmental, Labor) (AFACAJAE)

Keywords

• Rural vocational training
• Agricultural technical assistance
• Rural workforce development
• Professional certification programs
• Agricultural extension services

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Institutional Funding and Membership Contributions: SENAR SC operates as part of the CNA/SENAR system funded through mandatory rural union contributions and institutional resources. Services are provided free of charge to rural producers and workers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

SENAR AR/SC provides free professional qualification, technical and management assistance, and social promotion services to rural producers, workers, and families in Santa Catarina, Brazil. Its core offerings include the ATeG technical and management assistance program, FPR rural professional training, PS social promotion activities, and the Técnico e-Tec Brasil technical-level vocational education program, delivered through in-person classes, on-farm visits, and the EAD Senar/SC distance learning platform.

Product overview

Senar AR/SC (Serviço Nacional de Aprendizagem Rural) operates as the Sistema FAESC/SENAR, a unified platform for agricultural training and rural development in Santa Catarina. The core offering is the Sistema FAESC/SENAR institutional web platform, supplemented by the EAD Senar/SC distance learning system for online courses. Supporting tools include the Certificado Online for certificate issuance, Calculadora da Reforma Tributária for tax calculations, and Funrural Simulador for social security contributions. Training services are delivered through three main verticals: Assistência Técnica e Gerencial (ATeG) for ongoing technical support, Formação Profissional Rural (FPR) for professional training courses, and Promoção Social (PS) for community development programs. Internal management is facilitated through SENAR Extranet and SIGES Net systems. The organization also publishes the Revista Agricultura SC and Boletim do Agronegócio, and provides access to agricultural land price indicators. This is a training and development organization rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• ATeG - Assistência Técnica e Gerencial (Technical and Management Assistance) Structured on-farm technical and managerial assistance program that provides rural producers with regular visits from trained technicians to improve farm management, productivity, and economic results. Targeted at rural producers and farmers across Santa Catarina.
• FPR - Formação Profissional Rural (Rural Professional Training) Free professional qualification courses for rural workers and producers covering agricultural, livestock, forestry, and rural skills occupations, delivered in-person and through the EAD Senar/SC platform. Aimed at rural workers, farmers, and family members seeking formal professional certification.
• PS - Promoção Social (Social Promotion) Social promotion activities including education, health, food security, culture, and citizenship programs aimed at improving quality of life for rural families, workers, women, and youth in Santa Catarina.
• Formação Técnica - Técnico e-Tec Brasil Technical-level vocational education course offered through the e-Tec Brasil program, delivered via the EAD Senar/SC distance learning platform, leading to a formal técnico-level qualification for rural students.
• EAD Senar/SC (Distance Learning Platform) Distance learning platform of SENAR AR/SC that hosts online courses and the Técnico e-Tec Brasil program, allowing rural learners across Santa Catarina to access training remotely via the internet.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and flagship.

• INSS (Instituto Nacional do Seguro Social)coreStrategic or Co-development PartnerPartnership for training Rural Union professionals on rural social security legislation and benefits. The joint program conducted in July 2026 trained 53 professionals across four regional groups in Santa Catarina.
• SAPE (Secretaria de Agricultura, Pecuária e Desenvolvimento Rural de SC)coreStrategic or Co-development PartnerCollaboration on restructuring the 'Programa Novilho Precoce' (Early Calf Program), aligning agricultural policy with technical training initiatives.
• CIDASC (Companhia Integrada de Desenvolvimento Agricola de Santa Catarina)coreStrategic or Co-development PartnerPartner in restructuring the Programa Novilho Precoce, combining agricultural development with technical assistance programs.
• CNA (Confederaçao da Agricultura e Pecuária do Brasil)flagshipChannel Partner/ Reseller/ DistributorParent national organization of the SENAR system. SENAR SC operates as the state-level implementation arm of the national CNA/SENAR system, receiving methodological guidance, national training standards, and institutional framework.
• Rural Unions of Santa CatarinaflagshipChannel Partner/ Reseller/ DistributorNetwork of over 150 Rural Unions (Sindicatos Rurais) across all Santa Catarina regions. These unions serve as the primary service delivery channels for SENAR training and technical assistance programs at the local level.
• Faesc (Federação da Agricultura e Pecuária do Estado de SC)flagshipChannel Partner/ Reseller/ DistributorState agricultural federation operating in conjunction with SENAR SC as the 'Sistema FAESC/SENAR'. The federation provides institutional representation while SENAR delivers training services, sharing administrative infrastructure and strategic direction.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SEBRAE: Serviço Brasileiro de Apoio às Micro e Pequenas Empresas operates the closest analog to SENAR's institutional model in Brazil: publicly-funded, free advisory and training services delivered through a regional network. SEBRAE serves rural entrepreneurs and small agricultural businesses with similar technical assistance and training methodology.
• SENAR São Paulo: State-level SENAR branch in São Paulo (Sistema FAESP/SENAR) running the same rural vocational training mandate and contribution-funded model across the state's rural municipalities.
• SENAR Paraná: State-level SENAR branch operating in Paraná under the FAEP system, with an identical mandate, funding model (mandatory contributions), service lines (ATeG/FPR/PS), and Rural Union distribution network. The most directly comparable peer organization.
• SENAR Rio Grande do Sul: State-level SENAR branch operating in Rio Grande do Sul under the FARSUL system, with identical mandate, contribution-funded model, and program verticals (ATeG, FPR, PS). Operates the same EAD platform architecture and Rural Union delivery model as SENAR SC.
• SENAR Minas Gerais: State-level SENAR branch in Minas Gerais (Sistema FAEMG/SENAR) operating the same vocational training mandate under mandatory contribution funding, with similar ATeG/FPR/PS verticals and rural union distribution.

Others

• OCB: Organização das Cooperativas Brasileiras coordinates Brazil's agricultural cooperative sector. Cooperatives are an alternative channel for producer training and technical assistance, partially overlapping with SENAR SC's mandate on cooperative-member farms.
• FAESC: Federação da Agricultura e Pecuária do Estado de Santa Catarina is the parent state federation that jointly operates with SENAR SC under the Sistema FAESC/SENAR umbrella, sharing administrative infrastructure and the same president.
• Embrapa: Empresa Brasileira de Pesquisa Agropecuária is Brazil's federal agricultural research corporation. It complements SENAR's training function by generating the technical knowledge that SENAR SC disseminates to producers, and overlaps in agricultural extension and capacity-building activities.
• SENAR Central: National-level parent body of the SENAR system that defines methodologies, training standards, and national programs executed by state branches including SENAR SC. Governance and methodology source rather than a competing operator.

Regional players

• Instituto Federal Catarinense: Federal network of technical education institutes operating in Santa Catarina, offering formal agricultural technical qualifications (Rede e-Tec Brasil) that overlap with SENAR SC's Formação Técnica program. Operates in the same state and serves overlapping rural student populations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FaescSantaCatarina
• Instagraminstagram.com/sistemafaescsenar
• LinkedInlinkedin.com/company/senar-ar-sc---servi%C3%A7o-nacional-de-aprendizagem-rural

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Senar AR/SC - Serviço Nacional de Aprendizagem Rural