COPIMA

What COPIMA does

COPIMA is a Moroccan importer and distributor of automotive, agricultural, and industrial spare parts, founded in 1971 and headquartered in Bouskoura with an additional point of sale in Casablanca's Derb Omar district. The company maintains a catalog of 60,000+ product references spanning 11 categories (engine parts, chassis and suspension, filtration, braking, clutches, wheel bearings, wipers, cooling, electrical and batteries, and lubricants) sourced from 50+ international suppliers representing 80+ brands, including Bosch, SKF, Valeo, Mahle, NTN Europe, KYB, Dana, AISIN, and Contitech. COPIMA serves 1,500+ active clients across Morocco, primarily professional mechanics, garage operators, and mid-market automotive resellers, and operates a family-owned business model led by the El Housni family with 150+ collaborators.

COPIMA's technology stack centers on Copima Edge, a multi-platform digital solution launched in 2024 that enables customers to browse the catalog by product family or brand, place orders, track order status in real time, view invoices and payment status, and access promotional updates. The platform is supported by an internal digitized order processing system and a digitalized logistics platform that, combined with partnerships with trusted carriers, underwrites a 24-hour express delivery commitment. The company holds ISO 9001 quality management certification and the SALAMATOUNA quality label, both renewed annually, the latter certifying product provenance and compliance with Moroccan fiscal, customs, and quality standards.

COPIMA generates revenue through one-time B2B product sales, with no subscription or recurring component, and operates a hybrid sales-led go-to-market combining field sales teams and phone support with the digital Copima Edge ordering platform. Distribution is exclusively domestic across Morocco, channeled through direct field sales to resellers, the e-commerce-style Copima Edge platform, and a logistics partner network. Pricing is not publicly disclosed and is understood to be quote-based through the sales team. Strategic positioning combines first-class quality parts, broad SKU coverage, regulatory certification, and digital logistics to defend against counterfeit alternatives and slower local competitors.

Name

COPIMA

Legal name

COPIMA S.A.

Website

https://copima.ma

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

51–100 employees

Short description

COPIMA is a Moroccan importer and distributor of automotive, agricultural, and industrial spare parts, serving 1,500+ active clients across Morocco with 60,000+ product references from 80+ brands, complemented by its Copima Edge digital ordering platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Bouskoura

HQ country

Morocco

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Automotive Spare Parts Distribution: Import and distribution of automotive, agricultural, and industrial spare parts to a network of 1,500+ active clients including resellers, mechanics, and garage operators across Morocco. Revenue generated through one-time product sales with no subscription component.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

COPIMA imports and distributes first-mount-quality automotive, agricultural, and industrial spare parts to a B2B client base of 1,500+ resellers, mechanics, and garage operators across Morocco, supported by a catalog of 60,000+ references sourced from 50+ suppliers and 80+ brands. Distribution is enabled through a digitized logistics platform and the Copima Edge digital solution, which allows customers to browse the catalog, place orders, track order status in real time, view invoices and payment status, and access product news and promotions.

Product overview

COPIMA operates as an importer and distributor of automotive spare parts in Morocco, offering two interconnected components: (1) a physical products business encompassing over 60,000 automotive, agricultural, and industrial spare part references across 11 product categories including engine parts, chassis/suspension, filtration, braking, clutches, wheel bearings, wipers, cooling systems, electrical parts/batteries, and lubricants; and (2) Copima Edge, a multi-platform digital solution that enables customers to manage the full spectrum of the commercial relationship including catalog consultation, order placement and tracking, financial status monitoring, and access to promotional information. The digital platform and physical product inventory work together to deliver COPIMA's core value proposition of broad selection and rapid delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Copima Edge: A multi-platform digital solution that helps customers manage various aspects of the partnership, including catalog browsing, order placement, and real-time financial status tracking.

Products and services

• Copima Edge Multi-platform digital solution that enables B2B customers to browse COPIMA's product catalog, place orders, track order status in real-time, view invoices and payment status, and access product news and promotions, embodying COPIMA's commitment to operational excellence through customer experience digitalization.
• Pièces Moteurs (Engine Parts) Engine components including cylinder sleeves, pistons, bearings, valve assemblies, valve guides, lifters, camshafts, gaskets and gasket kits, oil pumps, cast iron tubes, and turbochargers, distributed to mechanics, garages, and resellers in Morocco.
• Chassis & Suspension
• Filtration
• Système de Freinage (Braking System)
• Embrayages (Clutches)
• Roulements de Roue et Moyeux (Wheel Bearings and Hubs)
• Essuyage (Wipers)
• Refroidissement (Cooling)
• Pièces Électriques et Batteries (Electrical Parts and Batteries)
• Lubrifiants (Lubricants)
• COPIMA Product Catalogue

Quantifiable outcome

• 60,000+ product references available
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

26 partnerships are on record, tiered core.

• AISINcoreChannel Partner/ Reseller/ DistributorGlobal automotive parts manufacturer providing first-class quality spare parts through Copima's distribution network in Morocco.
• ArdecacoreChannel Partner/ Reseller/ DistributorEuropean automotive parts supplier represented by Copima in the Moroccan market.
• BoschcoreChannel Partner/ Reseller/ DistributorGlobal automotive technology and parts supplier providing quality spare parts to Copima's distribution network.
• ContitechcoreChannel Partner/ Reseller/ DistributorContinental subsidiary providing automotive parts including belts and hoses through Copima.
• DanacoreChannel Partner/ Reseller/ DistributorGlobal drivetrain and motion system supplier providing parts through Copima in Morocco.
• DolzcoreChannel Partner/ Reseller/ DistributorClutch and brake parts manufacturer represented in Morocco through Copima.
• Driv'coreChannel Partner/ Reseller/ DistributorAutomotive parts supplier partnership for Moroccan market distribution.
• KYBcoreChannel Partner/ Reseller/ DistributorShock absorbers and suspension parts manufacturer distributed by Copima in Morocco.
• MahlecoreChannel Partner/ Reseller/ DistributorEngine components and filtration specialist providing quality parts through Copima.
• MetalcauchocoreChannel Partner/ Reseller/ DistributorAftermarket body parts supplier distributed in Morocco via Copima.
• MetellicoreChannel Partner/ Reseller/ DistributorItalian automotive parts manufacturer represented by Copima in Morocco.
• MisfatcoreChannel Partner/ Reseller/ DistributorOman-based automotive parts manufacturer distributed through Copima network.
• NissenscoreChannel Partner/ Reseller/ DistributorCooling and climate control parts supplier for Moroccan market via Copima.
• NTN EuropecoreChannel Partner/ Reseller/ DistributorBearing and precision machinery parts manufacturer distributed in Morocco through Copima.
• OsvatcoreChannel Partner/ Reseller/ DistributorEngine and steering parts supplier for Moroccan aftermarket.
• SKFcoreChannel Partner/ Reseller/ DistributorBearing and seal manufacturer providing quality parts through Copima distribution network.
• ValeocoreChannel Partner/ Reseller/ DistributorGlobal automotive parts supplier providing lighting, wiper, and other systems through Copima.
• AHEcoreChannel Partner/ Reseller/ DistributorAutomotive parts manufacturer represented by Copima in Morocco.
• Gipam (Groupement des Fabricants, Importateurs et Distributeurs)coreStrategic or Co-development PartnerIndustry association for automotive spare parts manufacturers, importers, and distributors in Morocco. Copima is an active member contributing to industry standards and development.
• Narsa Maroc (National Road Safety Agency)coreStrategic or Co-development PartnerGovernment agency for road safety in Morocco. Partnership ensures compliance with safety standards in spare parts distribution.
• NEXUS Automotive InternationalcoreStrategic or Co-development PartnerInternational automotive aftermarket group connecting suppliers and distributors globally. Copima participates in this professional network.
• Imanor (Institut Marocain de la Normalisation)coreStrategic or Co-development PartnerMoroccan standardization institute ensuring products meet national quality and safety standards.
• Douane Maroc (Customs Administration)coreStrategic or Co-development PartnerMoroccan customs authority ensuring proper import procedures and compliance.
• Ministère du Commerce et de l'IndustriecoreStrategic or Co-development PartnerMoroccan Ministry of Commerce and Industry regulating trade and industrial activities.
• CETIEV (Centre Technique des Industries des Equipements pour Véhicules)coreStrategic or Co-development PartnerTechnical center for automotive equipment industries providing technical expertise and standards.
• CGEM (Confédération Générale des Entreprises du Maroc)coreStrategic or Co-development PartnerGeneral Confederation of Moroccan Enterprises representing businesses and promoting economic development.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Groupauto International: International network of automotive parts distributors with shared multi-brand catalog and services for independent workshops. Mirrors COPIMA's multi-brand portfolio and workshop-focused B2B channel.
• Parts Holding Europe (MOBLER group): European multi-brand spare parts distributor operating under Partner's, Synchro, and other banners. Direct analog to COPIMA in scaling multi-brand parts distribution to independent aftermarket channels.
• Alliance Automotive Group: Pan-European B2B distributor of automotive aftermarket parts serving independent workshops and resellers with a multi-brand, multi-category portfolio. Closely comparable to COPIMA on customer base (mechanics and garages), B2B channel model, and breadth of supplier relationships.

Broad incumbents

• AutoZone: Largest US auto parts retailer and distributor serving both DIY and professional installers. Same product universe (engine, brakes, electrical, etc.) though more retail-tilted, useful as a scaled comparable for COPIMA's digital + physical distribution model.
• Genuine Parts Company: US-listed distributor of automotive and industrial replacement parts (NAPA, Motion Industries). Same B2B distribution model at substantially larger scale; useful for comparable valuation/operating benchmarks.
• Uni-Select: Canadian automotive aftermarket parts distributor acquired by LKQ, serving independent installers with multi-brand programs. Comparable on workshop-focused B2B distribution in a North-American context.
• LKQ Corporation: North American leader in automotive aftermarket parts distribution with a strong specialty and recycled-parts franchise. Same downstream customer base (mechanics, body shops, resellers) and multi-brand portfolio.
• D'Ieteren Group: Belgian-listed group with a meaningful aftermarket parts distribution arm (D'Ieteren Auto, Parts) plus broader mobility services. Comparable on multi-brand aftermarket distribution in EMEA with larger portfolio breadth.
• Febi (Ferdinand Bilstein): European aftermarket parts manufacturer and wholesaler covering engine, steering, suspension, and filtration categories overlapping with COPIMA's catalog. Comparable on multi-category aftermarket distribution though more manufacturing-led.

Others

• NEXUS Automotive International: Global network connecting aftermarket parts suppliers and distributors, of which COPIMA is an active member. Not a competitor but a strategic peer/partner enabling COPIMA's access to international brands and benchmarking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/copima

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COPIMA