CORAUTOS Andino

What CORAUTOS Andino does

CORAUTOS Andino is a Colombian multi-brand automotive dealership operating as the dedicated automotive business unit of Colombiana de Comercio (Corbeta SA), a diversified conglomerate with more than 70 years of presence in the Colombian market. Founded in 2007, the company runs authorized dealerships for Foton commercial vehicles, Dongfeng commercial vehicles (including a dedicated electric commercial vehicle line), and LOVOL heavy machinery, alongside a used/semi-new vehicle platform (Usados Corautos Andino) and a vehicle renting service (Renting Corautos). Its technology stack is not disclosed beyond a corporate website, a dedicated used-car e-commerce storefront, social media accounts per sub-brand, and SMS marketing — no proprietary digital platform or AI capability is evidenced. Revenue is generated through one-time new and used vehicle sales and recurring renting subscriptions, distributed via physical showrooms and service/PQR locations across Bogotá, Medellín, Cali, Barranquilla, Pasto, and Villavicencio, supported by a national toll-free contact center and per-brand phone channels.

The customer base is segmented horizontally into two primary groups: businesses (large and small) purchasing commercial vehicles, fleet solutions, and renting services, and individual consumers buying or selling used vehicles. Distribution relies on a traditional dealer model — in-person showroom visits, phone inquiries, online contact forms — with no evidence of direct-to-consumer digital sales or subscription-based vehicle ownership. The company operates within the regulatory oversight of the Superintendencia de Industria y Comercio for data privacy and PQR handling, and benefits from cross-promotion within the parent group's broader retail ecosystem (Alkosto, AKT, K-Tronix, Kalley, Royal Enfield, Viajes Alkosto), although direct evidence of formalized cross-selling is limited.

Name

CORAUTOS Andino

Legal name

Colombiana de Comercio SA

Website

https://corautosandino.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Multi-brand Colombian automotive dealership — automotive unit of Colombiana de Comercio (Corbeta SA) — selling Foton and Dongfeng vehicles (including EVs), used cars, LOVOL machinery, and renting services to B2B and B2C customers across major Colombian cities.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Foton and Dongfeng commercial and passenger vehicles
2. Used Vehicle Sales: Purchase and resale of used and semi-new vehicles (cars with maximum 100,000 km)
3. Renting Services: Vehicle rental services for businesses and individuals

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

CORAUTOS Andino is a multi-brand automotive dealership selling new commercial vehicles (Foton trucks, Dongfeng commercial and electric vehicles, LOVOL machinery), pre-owned and semi-new vehicles, and vehicle renting services across Colombia. Operations are conducted through physical showrooms, contact centers, and a dedicated used-car website, serving both business fleet buyers and individual consumers.

Product overview

CORAUTOS Andino is a multi-brand automotive dealership operating as the automotive business unit of Colombiana de Comercio (Corbeta SA), with over 70 years of market presence and 17 years in the automotive sector. The company operates a portfolio of distinct brands and services: (1) Foton Vehicles - commercial cargo trucks and vehicles as official Foton dealer in Colombia; (2) Dongfeng Vehicles - commercial vehicles including electric options; (3) Dongfeng Electric Vehicles - dedicated electric commercial vehicle offerings; (4) Used Cars (Usados y Seminuevos) - pre-owned and semi-new vehicle sales through dedicated showrooms; (5) Renting Services - flexible vehicle rental solutions; (6) LOVOL Machinery - yellow machinery and construction equipment; and (7) PQR Service - customer service for petitions, complaints, and claims. The company serves customers across major Colombian cities with physical dealership locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Foton Vehicles Commercial cargo trucks and vehicles manufactured by Foton, sold, serviced, and supported by CORAUTOS Andino as the official Foton dealer in Colombia. Targeted at businesses and fleet operators needing commercial vehicles.
• Dongfeng Vehicles Commercial vehicles including cargo trucks distributed by Dongfeng, a major Chinese automotive manufacturer, through dedicated Dongfeng showrooms and service centers operated by CORAUTOS Andino. Targeted at commercial fleet buyers.
• Dongfeng Electric Vehicles Electric commercial vehicles from Dongfeng offered through dedicated electric-vehicle showrooms, including sales and after-sales support for electric cargo vehicles. Targeted at businesses transitioning commercial fleets to electric power.
• Used Cars (Usados y Seminuevos) Pre-owned and semi-new vehicles (cars with maximum 100,000 km) available for purchase through dedicated used-car dealerships in Bogotá, Medellín, and other Colombian cities, plus an online inventory platform. Targeted at individual consumers seeking reliable second-hand vehicles.
• Renting Services Vehicle renting services offering flexible rental options for businesses and individuals, operated through dedicated Renting showrooms in Colombia. Targeted at businesses needing short-term fleet access and individuals needing temporary personal vehicles.
• LOVOL Machinery Yellow machinery and construction equipment from the LOVOL brand, available through CORAUTOS Andino dealerships in Medellín. Targeted at construction and heavy-industry operators.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, minor and flagship.

• FotoncoreChannel Partner/ Reseller/ DistributorOfficial Foton dealership in Colombia, selling Foton commercial vehicles including trucks and machinery. Corautos Andino operates as the authorized Foton dealer network.
• DongfengcoreChannel Partner/ Reseller/ DistributorOfficial Dongfeng dealership in Colombia, including Dongfeng Electric vehicles. Corautos Andino operates as the authorized Dongfeng dealer network.
• LovolminorChannel Partner/ Reseller/ DistributorHeavy machinery brand (yellow machinery) offered through the Foton/Colombia network at Medellín location.
• Colombiana de Comercio SA (Corbeta SA)flagshipStrategic or Co-development PartnerParent company - Colombian commercial and retail group with more than 70 years in the market. Corautos Andino is part of the group's automotive business unit, alongside other brands including Alkomprar, AKT, Alkosto, Kalley, Kline, K-Tronix, Nihlo, Royal Enfield, Textiles Corbeta, and Viajes Alkosto.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Maresa: Major Ecuadorian automotive distributor with strong Chinese-brand focus (Chery, JAC, Great Wall). Comparable business model in that it distributes Asian/Chinese OEMs in Latin America, but operates in a different geography.
• Derco Group: Multi-brand automotive distributor operating across Chile, Peru and other LatAm markets, representing both Chinese and other Asian OEMs. Comparable multi-brand LatAm dealer model with similar OEM portfolio dynamics, though operating in different countries.

Direct peers

• CarOne: Colombian used-car and multi-brand dealer with physical showrooms across major cities. Comparable as a domestic competitor in the used/semi-new vehicle segment with similar horizontal segmentation and customer overlap.
• Los Coches: Colombian multi-brand automotive dealer with showrooms across major cities, selling both new and used vehicles. Direct comparable given similar geographic footprint, multi-brand strategy, and dual new/used offering in the same Colombian market.
• Auto Union Colombia: Colombian automotive dealer group with multiple brand franchises and showroom presence. Comparable as a competing multi-brand dealer operating in the same Colombian cities and customer segments.
• Grupo Vardí: Large Colombian multi-brand automotive dealer group selling new and used vehicles across multiple cities. Highly comparable as a domestic Colombian dealership network competing for similar OEM franchises and customer segments.

Broad incumbents

• Inchcape: Global multi-brand automotive distributor with presence across Latin America and other emerging markets. Comparable as a much larger incumbent operating multi-brand distribution networks in similar markets, providing a benchmark for scale and international dealer operations.
• Sofasa (Renault Colombia): Dominant Colombian assembler and distributor of Renault vehicles with an extensive dealer network. Comparable as a benchmark incumbent Colombian automotive franchise operation, though backed by a global OEM rather than multiple Chinese brands.

Emerging players

• TuCarro: Major Colombian online used-vehicle marketplace operated under Mercado Libre. Comparable as a competitor addressing the same used-car buyer, but through a marketplace model rather than an owned-inventory dealership.
• Kavak: Latin America's largest used-car platform operating across Mexico, Brazil, Argentina and other markets. Comparable as a competitor targeting the same used-car customer segment, but using a digital-native model rather than a traditional showroom network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FotonColombiaCorautosandino
• Instagraminstagram.com/fotoncolombiacorautosandino
• LinkedInlinkedin.com/company/corautos-andino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CORAUTOS Andino