CORE PHYSIO AND FITNESS LIMITED

What CORE PHYSIO AND FITNESS LIMITED does

Core Physio and Fitness Limited is a private, director-owned physiotherapy and fitness clinic headquartered at 3 Shirley Drive, Worthing, West Sussex (BN14 9AX). Founded in 2016 by Cathy Atkinson and Amy Matthews, the company operates from a single physical site and serves predominantly retail patients across the Worthing and surrounding Sussex catchment, with additional reach via a domiciliary (home-visit) service channel. The practice is accredited with major UK private medical insurers — WPA, BUPA, AXA PPP, AVIVA, and Vitality — enabling reimbursement-based revenue alongside self-pay.

The clinic delivers a multidisciplinary clinical offering spanning general musculoskeletal physiotherapy, sports massage, personal training, and cardiac rehabilitation, with a multidisciplinary team of approximately 15 staff. Specialist credentials cover oncology, neurology, pelvic health, and paediatrics, differentiating the practice from single-discipline competitors. Pricing is transaction-based: physiotherapy assessments £48-£100 and treatments £48-£76, personal training from £30 per session, and sports massage at £50 per hour. The firm made one inorganic move, taking over Goring Physio in October 2022, and has incrementally expanded clinical headcount through 2023-2024.

The business model is straightforward services revenue with no disclosed external funding, no proprietary technology platform, and no digital product layer. All delivery is clinician-mediated, in-person at the Shirley Drive premises or via home visits. The revenue base is diversified across many individual patients and five insurance counterparties, with no material enterprise or corporate concentration. Growth levers visible in the data are service-line extension, specialty hiring, and selective acquisition of neighbouring single-practitioner clinics.

Name

CORE PHYSIO AND FITNESS LIMITED

Legal name

Core Physio & Fitness Limited

Website

https://corephysiofitness.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Core Physio and Fitness Limited is a director-owned private physiotherapy and fitness clinic in Worthing, UK, founded in 2016. It serves Sussex-area retail and insured patients with multidisciplinary physiotherapy, sports massage, personal training, cardiac rehabilitation, and home-visit services from a team of ~15.

Ownership category

akta.pro rank

Product category

Physiotherapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Home Health Care Services (62161), Fitness and Recreational Sports Centers (713940)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Home Health Care Services (8082)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO), Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK), Sports Massage (HSALAEAC)

Keywords

• Physiotherapy services
• Personal training
• Sports massage therapy
• Injury rehabilitation
• Manual therapy

Headquarters

HQ city

Worthing

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Physiotherapy Services: One-time treatment sessions for various conditions including MSK, pelvic health, neurological, and oncology physiotherapy. Charges vary by assessment type and specialization.
2. Personal Training Sessions: One-on-one fitness training sessions ranging from 30-60 minutes, with discounts available for block bookings.
3. Sports & Deep Tissue Massage: Massage therapy sessions offered at various durations with hour-long sessions representing best value.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Core Physio and Fitness delivers in-clinic and home-visit physiotherapy, personal training, and sports massage services from its Worthing clinic, covering the full rehabilitation pathway from acute injury through to long-term fitness maintenance. The multidisciplinary team provides specialist physiotherapy across musculoskeletal, pelvic health, neurological, oncology, and paediatric conditions, alongside one-to-one personal training (including BACPR cardiac rehabilitation) and sports/deep tissue massage. Sessions are sold on a pay-as-you-go basis and also billed through major UK private medical insurers.

Product overview

Core Physio & Fitness operates as a multi-service physiotherapy and fitness clinic offering a unified care model that covers the full spectrum of rehabilitation from acute injury through to ongoing maintenance. The core portfolio comprises three main services: Physiotherapy (covering MSK, Pelvic Health, Neuro Health, Oncology, and Paediatric specialties), Personal Training & Rehabilitation (including Cardiac Rehabilitation as a specialist module), and Sports & Deep Tissue Massage. The clinic also provides Home-Based Physiotherapy as a domiciliary service. This 'one stop shop' approach enables clients to receive coordinated care across all phases of injury recovery and fitness maintenance without needing to transition between providers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Patient testimonials report resolution of chronic back pain after 15 years of suffering
• +1 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Goring Physio and Sports Injury ClinicminorOthers · 1 October 2022Following the retirement of Caroline Fritche and Sandy Lewis after 27 years of running Goring Physio, Core Physio took over the care of their patients and staff. The phone from Goring Physio was redirected to Core. This partnership expanded Core's patient base and geographical reach in the local area.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Others

• Physio First: UK membership organisation for independent physiotherapy practices — not a competitor but a structural peer/ecosystem participant representing the same independent-clinic segment Core belongs to, useful for benchmarking and supplier terms.

Direct peers

• Connect Health: Largest UK independent provider of integrated community MSK and physiotherapy services, working with NHS and corporate payers — comparable on clinical scope and growing reliance on community/domiciliary delivery like Core.
• Sano Physiotherapy: UK private physiotherapy chain offering MSK, sports injury, and rehab services with both clinic and home-visit delivery — directly comparable to Core's multidisciplinary, multi-modality outpatient model.
• Ascenti: One of the UK's largest specialist physiotherapy chains operating a multidisciplinary outpatient model across MSK, neuro, paediatric, and pelvic health — closely mirroring Core Physio's specialist service mix, with greater national scale.
• Bodytonic Clinic: London-based multidisciplinary clinic offering physiotherapy, osteopathy, sports massage, personal training and rehabilitation under one roof — the closest boutique 'one-stop-shop' comparable to Core's integrated model.
• React Physiotherapy: UK private physiotherapy provider delivering MSK, sports injury and rehab services through clinic and home-visit channels — directly comparable to Core on service mix and direct-to-consumer GTM.
• Pure Physiotherapy: UK private physiotherapy operator providing MSK, sports injury, post-operative rehab and home-visit services — directly comparable to Core on outpatient physio scope and direct-to-consumer motion.

Broad incumbents

• Nuffield Health: UK's largest healthcare charity combining hospitals, fitness clubs, and physiotherapy/rehab services — overlaps Core on physiotherapy and personal training under one brand, but operates at national scale with multiple sites.
• Spire Healthcare: UK private hospital group with outpatient physiotherapy services across multiple specialties — comparable on clinical scope (MSK, neuro, post-op rehab) but embedded in a much larger acute-care portfolio.
• Bupa Health Clinics: Major UK private healthcare incumbent providing physiotherapy as part of broader insurance and clinic services — overlaps with Core's offering but at vastly greater scale and as part of a diversified health portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/corephysioandfitness
• LinkedInlinkedin.com/company/core-physio-and-fitness-limited
• Instagraminstagram.com/corephysiofitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CORE PHYSIO AND FITNESS LIMITED