Corporate Crayon

What Corporate Crayon does

Corporate Crayon is a privately held Australian creative communications consultancy founded in 2015, headquartered in Mosman, Sydney, with a second office in Brisbane. The firm combines behavioural psychology with creative design to deliver an integrated portfolio spanning internal communications, external communications, marketing communications, communications research, brand and creative services, communication strategy, employee value proposition (EVP) development, and company brand values work. Underlying technology is non-proprietary: the consultancy does not disclose a software platform, and AI capabilities are limited to productivity and content-production augmentation (audience segmentation, predictive disengagement detection, generative drafting of town hall recaps and channel-specific leadership messages, and process automation) rather than any in-house model or productised AI system.

The firm sells primarily through a consultative, enterprise field-sales motion targeted at medium to large Australian organisations across corporate, government, and not-for-profit sectors. Engagements begin with a free 30-minute discovery call and are scoped per client, with project-based work starting at approximately A$5,000 and ongoing strategic partnerships at A$50,000 or more. Distribution is direct and content-led, anchored by a regularly updated thought leadership blog ("Our Thinking") and LinkedIn presence. Named customers include Luxottica Australia (OPSM), Suntory, Pepsi Bottling Ventures, GME, G'Day Group, Discovery Parks, Kinetic IT, Central Coast Council, and Northern Beaches Council, indicating cross-sector reach across at least 15 industries.

Corporate Crayon is founder-led, with Evelyn Jackson referenced as the principal consultant, and shows no evidence of external investment, parent ownership, subsidiaries, or M&A activity. Recognition includes finalist status in the CUB Awards (Best Place to Work). Revenue, headcount, and funding are not disclosed, and operations remain Australia-domiciled.

Name

Corporate Crayon

Legal name

Corporate Crayon

Website

https://corporatecrayon.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Corporate Crayon is a privately held Australian creative communications consultancy that helps medium to large organisations across corporate, government, and not-for-profit sectors with internal communications, EVP development, culture transformation, brand strategy, and change management, combining behavioural psychology with creative design.

Ownership category

akta.pro rank

Product category

Communications Consulting

NAICS

Marketing Consulting Services (541613), Other Management Consulting Services (541618), Graphic Design Services (541430)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• Internal communications consultancy
• Employee value proposition
• Brand strategy consulting
• Culture transformation services
• Marketing communications agency

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting and Advisory Services: Corporate Crayon generates revenue through consulting engagements with organisations seeking internal communications, EVP development, brand strategy, culture transformation, and change management services. engagements are structured as project-based work or ongoing strategic partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Corporate Crayon is a creative communication consultancy that helps medium-to-large organisations align internal communication, external messaging, brand and marketing through an end-to-end model combining research, strategy and creative execution. Services span internal communications, external communications, marketing communications, communications research, brand & creative production, EVP development, company values and communication strategy. Engagements are scoped per client as project-based work or ongoing strategic partnerships, delivered with a methodology grounded in behavioural psychology and creative design.

Product overview

Corporate Crayon is a creative communication consultancy offering a unified portfolio of services rather than a software product. The core offering combines Internal Communications, External Communications, Marketing Communications, and Communications Research under a strategic communication framework. Supporting services include Brand & Creative Services, Employee Value Proposition (EVP) development, Company Brand Values development, Employee Experience Consulting, UX/UI Design, Website Design, Videography, and Copywriting. These services work together as an integrated consultancy offering, with research and strategy informing creative execution, and all services designed to align internal communication, external messaging, brand, and marketing for consistent organisational impact.

Differentiator

Problem solved

Functional benefit

Products and services

• Internal Communications Employee communication, values, EVP, organisational culture, change communication and leadership messaging services for medium to large Australian organisations.
• External Communications Corporate communication, stakeholder engagement, reputation management, public relations and community engagement services for organisations seeking consistent external messaging.
• Marketing Communications Brand strategy, campaign development, content, creative communication, marketing communications and brand activation services.
• Communications Research Communication audits, employee listening, stakeholder research, audience insights, message testing and strategic recommendations to inform communication strategies.
• Brand & Creative Services Creative concepts, graphic design, campaigns, publications, presentations, visual storytelling and branded assets to bring strategy to life.
• Communication Strategy Strategic communication frameworks, message architecture development and communication planning for organisational alignment across internal and external audiences.
• Employee Value Proposition (EVP) EVP development, design and communication to attract, engage and retain top talent while aligning with company culture and employer brand.
• Company Brand Values Values development, integration and embedding services to create unified, purpose-driven brand culture across the organisation.

Quantifiable outcome

• Organisations with strong internal communications tend to report higher employee retention than those without structured communication frameworks
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PwC Australia (People & Organisation): Big-4 consultancy with a People & Organisation practice delivering change management, culture transformation, and internal communications strategy. Overlaps with Corporate Crayon for enterprise mandates.
• Deloitte (Human Capital): Big-4 consulting firm offering large-scale transformation, change, and culture programs. Competes for the same enterprise culture/EVP budget pool as Corporate Crayon but at materially larger engagement sizes.
• Mercer: Global HR and talent consulting powerhouse with significant EVP, employee experience, and change-communications practices. Represents the scaled incumbent Corporate Crayon competes against for large multinational EVP mandates.

Direct peers

• Inspire Group: Australia/NZ-based consultancy specialising in employee engagement, leadership development, and internal communications — directly competing with Corporate Crayon for the same enterprise EVP and culture-transformation mandates in the same geography.
• 565 Media: Australian internal communications and employee experience agency producing campaigns, video, and digital content for enterprise clients. Direct peer in the employee-engagement and internal-comms niche Corporate Crayon serves.
• Thinkerbell: Australian creative agency that combines measured communications and creative output, including employer-brand and behavioural-change work. Comparable to Corporate Crayon on the creative + strategy integration model in the same geography.
• Bastion Brands: Australian brand and creative agency offering employer branding, internal communications, and stakeholder engagement services. Overlaps with Corporate Crayon's brand-strategy and creative-execution offerings for mid-to-large Australian clients.

Regional players

• Slade Group: Australian HR, people, and culture consultancy providing talent, EVP, and engagement advisory services. Competes with Corporate Crayon in the EVP and employer-brand segment for Australian enterprises.
• The Works (part of M&C Saatchi): Australian creative communications agency delivering brand, content, and employer-brand campaigns. Comparable on the creative-execution and brand-strategy axis, though less specialised in EVP than Corporate Crayon.

Emerging players

• Poppulo: Internal communications and employee experience software platform that increasingly bundles advisory services. An emerging adjacent peer whose productised approach could pressure boutique consultancies like Corporate Crayon to justify services-only delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/corporatecrayon
• LinkedInlinkedin.com/company/corporate-crayon
• Instagraminstagram.com/corporatecrayon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporate Crayon