Corporate Entertainment Company Limited

What Corporate Entertainment Company Limited does

Corporate Entertainment Company Limited is a UK-based corporate hospitality provider founded in 1995 and headquartered in Uckfield, East Sussex. The company supplies official corporate hospitality packages at major sporting, cultural, and music events — spanning Premier League football, Wimbledon, Royal Ascot, Cheltenham, and international motorsport fixtures in Monaco, Abu Dhabi, Paris, and Rome. Its customer base is corporate buyers and group bookers acquiring ticket-inclusive hospitality experiences (typically £400–£1,500 per person per event) rather than individual retail consumers.

The product set is organized into three layers: (1) official fixture packages at premier venues, (2) Bespoke Events covering custom experiences at venues such as London Bateaux and Le Manoir aux Quat'Saisons, and (3) luxury rail journeys via the Northern Belle and the Belmond British Pullman. Distribution is operated through an SEO-driven website and email marketing; all sales are handled in-house on a non-commission basis, distinguishing the firm from referral-driven competitors.

The business is privately held and owner-operated with a headcount of 8 employees and no disclosed external funding. There is no consumer channel, no platform or marketplace architecture, and no AI/ML capabilities evidenced in the source material. Revenue mechanics are event-volume-driven and inherently seasonal, tied to the UK sporting calendar and selected international fixture windows.

Name

Corporate Entertainment Company Limited

Legal name

Corporate Entertainment Company Limited

Website

https://corporateentertainmentco.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Corporate Entertainment Company Limited is a UK-based, owner-operated corporate hospitality provider founded in 1995, supplying official hospitality packages at premier sporting, cultural, and music events to corporate clients and group bookers.

Ownership category

akta.pro rank

Product category

Corporate Hospitality Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Performing Arts, Spectator Sports, and Related Industries (711), Spectator Sports (7112), Other Amusement and Recreation Industries (7139)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

VIP Hospitality & Client Entertainment (Boxes, Suites, Hosted Experiences) (MPAGAHAG)

akta.pro secondary industries

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led) (THAHAIAI)

Keywords

• Corporate hospitality services
• Event hospitality packages
• VIP event experiences
• Premium sporting hospitality
• Corporate client entertainment

Headquarters

HQ city

Uckfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Corporate Hospitality Packages: One-time transaction-based sales of hospitality packages for sporting, cultural, and music events. Packages include official venue access, premium seating, dining, and hospitality services for corporate clients entertaining guests.
2. Bespoke Event Services: Custom-designed event experiences including venue hire, fine dining experiences (e.g., Le Manoir aux Quat'Saisons, London Bateaux dining boat), activity days, and luxury train journeys combined with event attendance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Corporate Entertainment Company Limited provides official corporate hospitality packages and bespoke event experiences at major UK and international sporting, cultural, and music events. Offerings include premium seating, fine dining, official venue access, luxury train travel, and end-to-end event coordination for corporate clients entertaining guests or rewarding employees.

Product overview

Corporate Entertainment Company Limited has been the UK's leading supplier of official corporate hospitality at major sporting, cultural and music events since 1995. The company offers a comprehensive portfolio of hospitality services across diverse event categories: Horse Racing (Cheltenham Festival, Royal Ascot, Epsom, Grand National, York Ebor), Tennis (Wimbledon, Cinch Championships Queens, Hurlingham), Football (Arsenal, Chelsea, Manchester United, Manchester City, Liverpool, Tottenham), Rugby (Six Nations and Autumn Internationals at Murrayfield, Principality Stadium, Stade de France, Stadio Olimpico), Motorsport (British Grand Prix, Monaco Grand Prix, Abu Dhabi Grand Prix, Goodwood Festival of Speed, Goodwood Revival, Salon Privé), Theatre & Shows (West End Theatre, Royal Albert Hall, Cirque du Soleil, Henley Festival, Hampton Court Palace Festival), Luxury Train Journeys (British Pullman, Northern Belle), and Bespoke Events (London Bateaux Thames cruises, Le Manoir aux Quat'Saisons experiences). The company provides match-by-match and event-specific hospitality packages rather than a software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Horse Racing Hospitality Corporate hospitality packages at UK and international horse racing events including Cheltenham Festival, Royal Ascot, Epsom Derby, Grand National, York Ebor, and the Prix de L'Arc de Triomphe, featuring premium dining facilities and trackside access.
• Tennis Hospitality Hospitality packages for Wimbledon Championships (Centre Court Debenture seats), Cinch Championships at Queen's Club, and Hurlingham Tennis Classic for corporate clients.
• Football Hospitality Match-by-match corporate hospitality at Premier League football clubs including Arsenal FC, Chelsea FC, Manchester United FC, Manchester City FC, Liverpool FC, and Tottenham Hotspur FC, with restaurants and private boxes.
• Rugby Hospitality Hospitality for Six Nations and Autumn International rugby matches at Murrayfield Stadium, Principality Stadium, Stade de France, and Stadio Olimpico for corporate clients.
• Motorsport Hospitality Premium hospitality for Formula 1 races including British Grand Prix at Silverstone, Monaco Grand Prix, and Abu Dhabi Grand Prix, plus Goodwood Festival of Speed, Goodwood Revival, and Salon Privé at Blenheim Palace.
• Theatre and Shows Hospitality VIP hospitality for West End Theatre productions, Royal Albert Hall events including BBC Proms, Cirque du Soleil at Royal Albert Hall, Hampton Court Palace Festival, and Henley Festival.
• Luxury Train Journeys Exclusive experiences aboard British Pullman and Northern Belle luxury trains, including themed journeys to Cheltenham Festival, Royal Ascot, Goodwood Revival, Grand National, and dining at Le Manoir aux Quat'Saisons.
• Bespoke Events Custom-designed corporate events including London Bateaux Thames dining cruises, Le Manoir aux Quat'Saisons fine dining experiences, and unique entertainment combinations tailored to client objectives.

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• Arsenal FCcoreStrategic or Co-development PartnerOfficial corporate hospitality partner for Arsenal FC matches at Emirates Stadium. Offers match-by-match hospitality including Club Arsenal Restaurants and Private Boxes with balcony seating for all home games.
• Chelsea FCcoreStrategic or Co-development PartnerCorporate hospitality partner for Chelsea FC at Stamford Bridge, offering premium hospitality packages for home matches.
• Manchester United FCcoreStrategic or Co-development PartnerCorporate hospitality partner for Manchester United FC at Old Trafford stadium, offering match hospitality packages.
• Manchester City FCcoreStrategic or Co-development PartnerCorporate hospitality partner for Manchester City FC at Etihad Stadium, providing hospitality access to matches.
• Liverpool FCcoreStrategic or Co-development PartnerCorporate hospitality partner for Liverpool FC at Anfield Stadium, offering premium hospitality for home matches.
• Tottenham Hotspur FCcoreStrategic or Co-development PartnerCorporate hospitality partner for Tottenham Hotspur FC at Tottenham Hotspur Stadium, including NFL International Series fixtures.
• Aintree RacecoursecoreStrategic or Co-development PartnerOfficial hospitality provider for Grand National at Aintree Racecourse, offering Horse & Groom, The Papillon Restaurant, and Sunloch Restaurant packages.
• Cheltenham RacecoursecoreStrategic or Co-development PartnerOfficial hospitality partner for Cheltenham Festival, providing hospitality packages including access to the Royal Box and combined train experiences via Northern Belle.
• Ascot RacecoursecoreStrategic or Co-development PartnerOfficial hospitality partner for Royal Ascot and non-Royal Ascot meetings. Multiple hospitality options including Royal Ascot Village, The Furlong Restaurant, The Gallery, The Lawn Club, The Pavilion, Wyndham Club, and Private Boxes.
• The All England Lawn Tennis Club (Wimbledon)coreStrategic or Co-development PartnerOfficial hospitality provider for Wimbledon Tennis Championships offering Centre Court Debenture seats with access to the Centre Court Debenture Lounge.
• Silverstone CircuitcoreStrategic or Co-development PartnerOfficial hospitality partner for British Grand Prix at Silverstone, offering The Ignition Club and The Fusion Lounge hospitality packages.
• Monaco Grand Prix (ACM)coreStrategic or Co-development PartnerHospitality provider for Monaco Grand Prix offering 3-Night Tour packages, Shangri La Hospitality, Yacht Hospitality, and The Fairmont Hospitality options.
• Scottish Rugby Union (Murrayfield)coreStrategic or Co-development PartnerOfficial hospitality partner for Murrayfield Stadium Six Nations and Autumn Internationals matches. Offers Thistle Suite Hospitality.
• Welsh Rugby Union (Principality Stadium)coreStrategic or Co-development PartnerOfficial hospitality partner for Principality Stadium Six Nations and Autumn Internationals. Multiple packages including The Players Lounge, The Parkgate, and Leonardo Hotel options.
• NFL (International Series)coreStrategic or Co-development PartnerOfficial hospitality provider for NFL London Games at Tottenham Hotspur Stadium and Wembley Stadium, offering premium hospitality packages.
• Northern BellecoreChannel Partner/ Reseller/ DistributorLuxury train partner offering combined travel and hospitality experiences to Cheltenham Festival, Royal Ascot, and Grand National. Includes packages departing from London Paddington, Manchester Victoria, Crewe, and Birmingham International.
• British Pullman (Belmond)coreChannel Partner/ Reseller/ DistributorLuxury train partner for events including Goodwood Revival, Blenheim Palace, Highclere Castle visits, murder mystery lunches, and Le Manoir aux Quat'Saisons dining experiences.
• Royal Albert HallcoreStrategic or Co-development PartnerCorporate hospitality partner for Royal Albert Hall events including concerts, BBC Proms, comedy shows, and special events with dining packages.
• Le Manoir aux Quat'SaisonsminorStrategic or Co-development PartnerFine dining partner for bespoke events and combined experiences with British Pullman train journeys. Two Michelin-star restaurant by Raymond Blanc OBE.
• Goodwood EstatecoreStrategic or Co-development PartnerHospitality partner for Goodwood Festival of Speed and Goodwood Revival events. Multiple hospitality options including Trackside Pavilion, Clark Pavilion, Library Lawn, Goodwood Mess, Officer's Club, and The Barracks.
• Blenheim PalacecoreStrategic or Co-development PartnerVenue partner for Salon Privé luxury car event and Blenheim Palace Horse Trials hospitality. The Glass House hospitality at Salon Privé offers views across Duke's private Italian gardens.
• Punchestown RacecoursecoreStrategic or Co-development PartnerOfficial UK sales agent for Punchestown Festival. Multiple hospitality options including Chairman's Suite, Punchestown Pavilion, Corinthian Restaurant, La Touche, Festival Pavilion, and The Watch House at Panoramic.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Eventmasters: UK corporate hospitality agency offering official packages at sporting fixtures, festivals, and West End shows to corporate clients. Comparable mid-sized specialist with similar transaction-based revenue model.
• Keith Prowse: Long-established UK corporate hospitality supplier (now part of IMG/Legends) offering official packages at Premier League clubs, Wimbledon, Ascot, Twickenham and other flagship venues. Direct head-to-head competitor to CEC with a similar full-service, venue-partnered model.
• Sportsworld Group: Major UK corporate hospitality company (acquired by Legends Hospitality in 2020) providing match-by-match and event hospitality across Premier League, horse racing, tennis, rugby and motorsport. Closest direct peer in scope and customer base.
• Venue Solutions Group: UK-based corporate hospitality and event management firm offering packages at major sporting events and bespoke experiences for corporate clients. Comparable service catalog including racecourses and football.
• Hospitality Finder: UK specialist in official corporate hospitality packages for sporting and cultural events, with a website-led, quote-based sales model very similar to CEC's. Direct competitor for the same football, racing, rugby and tennis book of business.

Regional players

• Thomas Cook Sport: UK sports travel operator offering ticket-inclusive packages and hospitality breaks for major events including Premier League, F1, Ascot and Wimbledon. Comparable transactional sports-hospitality model with bundled travel.

Emerging players

• Quintessentially Events: Luxury concierge and events brand offering bespoke hospitality, sports, and cultural experiences to corporate and high-net-worth clients. Comparable in customer segment and bespoke event capability rather than direct sports-hospitality inventory.
• Seat Unique: Digital marketplace for premium sports and entertainment hospitality, allowing venues and clubs to sell inventory directly to corporate buyers. Represents the emerging tech-enabled model that could disrupt traditional agencies like CEC.

Broad incumbents

• Wembley Stadium Hospitality (official): Official in-house hospitality operations of major venues (Wembley, Twickenham) which compete with agencies like CEC by selling premium packages directly to corporate clients. Represents the venue-direct threat to agency intermediation.

Others

• Belmond British Pullman: Luxury train operator (LVMH-owned Belmond) that supplies travel inventory to CEC and similar agencies. Adjacent participant in the luxury hospitality value chain and potential partner/competitor in bundled experiences.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/corporate-entertainment-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corporate Entertainment Company Limited