Sportsworld Group Limited

What Sportsworld Group Limited does

Sportsworld Group Limited is a UK-based sports hospitality and travel company founded in 1982, headquartered in Manchester, that sells official ticket, travel, and hospitality packages for major sporting events to corporate clients, governing bodies, sponsors, and individual sports enthusiasts. Its portfolio spans tennis (Wimbledon), football (Premier League clubs and international fixtures), Formula 1 (Italian Grand Prix at Monza with a proprietary Schumacher Lounge), golf (Masters), boxing, horse racing, cricket (Edgbaston), MotoGP, and Goodwood.

The company's core offerings include premium hospitality tickets (Wimbledon debenture packages from £2,238, Aston Villa hospitality from £122, England v Spain from £399), chartered flights (22 operated for UEFA Euro 2024, 96 for European football), hotel accommodation (10,000 room nights for Euro 2024), and bespoke corporate event management. It operates the Fairway Village at Wimbledon, runs a proprietary booking platform at booking.sportsworld.co.uk, and holds ATOL and ABTA financial protection licenses for consumer package transactions. Customer scale evidence includes 1,001,114+ customers served across 16,665+ events cumulatively, with 110,000+ at Wimbledon and 10,262 European football fans in a recent season.

The business runs a dual B2B/B2C model. Official partnerships with governing bodies anchor institutional volume and provide preferential inventory access: the company holds a 28-year official appointment with the All England Lawn Tennis Club (AELTC) for Wimbledon and has been the Official Travel Partner to The FA since 2018. Direct consumer bookings and quote-based corporate hospitality programs provide recurring transactional revenue. Following its 2023 acquisition by Destination Sport Group, Sportsworld operates within Sportsworld Holdings International and serves customers through offices in Manchester (registered office), Teddington, London, Gloucester, and Atlanta.

Name

Sportsworld Group Limited

Legal name

Sportsworld Group Limited

Website

https://sportsworld.co.uk

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Sportsworld Group Limited is a UK-based sports hospitality and travel company selling official ticket, travel, and hospitality packages for major sporting events including Wimbledon, Premier League football, and Formula 1. Founded 1982; acquired by Destination Sport Group in 2023.

Ownership category

akta.pro rank

Product category

Sports Hospitality Services

NAICS

Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

akta.pro secondary industries

Sports Events & Match Tickets (THAJAFAE), Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH), Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ), Sports Team, Tournament & Training Travel (THAKAGAI)

Keywords

• Sports hospitality packages
• Sports travel services
• Event ticket packages
• Corporate event hospitality
• Premium sporting experiences

Headquarters

HQ city

Teddington

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Sports Hospitality Packages: Sale of premium ticket and hospitality packages for major sporting events including Wimbledon, Premier League football, Formula 1, golf tournaments, and international football matches.
2. Travel and Event Services: Full-service international travel programmes including flights, accommodation, transfers, and event access for corporate groups, sponsors, and governing bodies.
3. Wimbledon Debenture Tickets: Premium Centre Court and No.1 Court debenture tickets sourced directly from official debenture holders, with prices starting from £2,238 including VAT.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels11 records

Core offering

Sportsworld Group Limited designs and sells premium sports hospitality packages (tickets, dining, VIP access) for major sporting events including Wimbledon, Premier League football, Formula 1, golf majors, boxing, horse racing, and cricket. It complements these with end-to-end international travel services covering flights, accommodation, transfers, and on-ground support, alongside bespoke corporate event management and concierge services delivered through official partnerships with bodies such as The FA and the All England Lawn Tennis Club.

Product overview

Sportsworld Group Limited is a multi-award-winning international sports hospitality and travel company operating as a platform of integrated services. The core offering centres on premium ticket and hospitality packages for major sporting events, supported by comprehensive travel services including flights, accommodation, and ground transportation. The product portfolio spans multiple sports verticals (football, tennis, motorsport, golf, boxing, horse racing, cricket) with distinct sub-brands such as Fairway Village at Wimbledon, the Schumacher Lounge at Monza, and official England FA travel packages. Corporate event management and concierge services complement the consumer-facing booking platform, providing end-to-end solutions for sponsors, governing bodies, and individual sports enthusiasts.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Hospitality Packages Premium ticket and hospitality packages for major sporting events including football, tennis, motorsport, golf, boxing, horse racing, and cricket, offering access to world venues with luxury dining and exclusive experiences.
• Travel Services

Quantifiable outcome

• 86 NPS score achieved at Wimbledon in 2018
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• The FA (Football Association)coreStrategic or Co-development Partner · 1 January 2018Sportsworld has been appointed by The FA as the Official Travel Partner to deliver exceptional travel solutions for England national teams. This longstanding partnership, appointed in 2018, has covered multiple major tournaments including France, Russia, Qatar, Germany, Switzerland, with focus now on the 2026 World Cup in North America.
• All England Lawn Tennis Club (AELTC)coreStrategic or Co-development PartnerOfficial hospitality provider appointment for 28 years at The Championships, Wimbledon. Sportsworld designed, developed, built, and delivered The Fairway Village hospitality venue and managed global sales of hospitality packages.
• Keep Fighting FoundationminorStrategic or Co-development PartnerThe Schumacher Lounge hospitality experience at Monza was created in support of the Keep Fighting Foundation, Michael Schumacher's charitable foundation, with auction proceeds benefiting the foundation.

Scale indicators18 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Eventmasters: UK-based sports hospitality and corporate events provider offering packages for Premier League, Champions League, Wimbledon, Ascot, and boxing events. Closely overlaps Sportsworld's product catalogue and target corporate client base.
• Hospitality Finder: UK sports and entertainment hospitality marketplace bundling match tickets with dining and VIP access across Premier League, rugby, racing, and tennis. Comparable B2C/B2B hospitality intermediation model with similar event verticals.
• Premier Sports Travel: Bespoke sports travel and hospitality provider serving Premier League clubs and major events with packages combining official tickets, accommodation, and transfers. Comparable in product structure, customer profile, and pricing tiers.
• Keith Prowse: Historic UK sports hospitality and ticketing company offering premium packages for tennis, cricket, rugby, horse racing, and major events. Most direct UK-based peer to Sportsworld, sharing the same governing-body appointment and B2B hospitality model.
• Sports Tours International: Specialist sports tour operator offering supporter packages, ticket-inclusive travel, and corporate hospitality for major UK and European sporting events. Direct competitor in the tournament travel and supporter programme segments.
• Gullivers Sport Travel: Long-standing UK sports tour operator focused on supporter travel for major football and rugby tournaments, including FA Cup finals, Champions League, and international away fixtures. Direct competitor on the England and tournament fan-travel programmes.

Emerging players

• Seat Unique: Digital-first premium ticketing and hospitality marketplace offering official VIP experiences across Premier League, F1, tennis, and boxing. Competes with Sportsworld's D2C channel through a more technology-led, lower-overhead model.
• Red Seven Travel: UK travel company focused on major sporting events including Grand Slam tennis, Champions League finals, and F1 races with bundled packages. Comparable niche positioning in premium sports travel and event tourism.

Broad incumbents

• Thomas Cook Sport: Sports travel brand historically associated with major-tournament supporter packages within a larger mainstream tour-operator group. Comparable in product but with broader (non-sport-specialist) parent distribution.
• Destination Sport Group: Parent company of Sportsworld since 2023; broader group operates 350+ employees across 14 locations providing sports travel, tours, and event services globally. Comparable as the controlling platform that shapes Sportsworld's strategic direction and revenue potential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/sportevents
• YouTubeyoutube.com/channel/UCtq-25wR33_dUY_3a4eWTOg
• Facebookfacebook.com/sportsworld.uk
• LinkedInlinkedin.com/company/sportsworld-ltd
• Instagraminstagram.com/sportsworld_group
• TikToktiktok.com/@sportsworld_group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportsworld Group Limited