TERO ENTERTAINMENT PCL.

What TERO ENTERTAINMENT PCL. does

TERO Entertainment PCL. is a publicly listed Thai entertainment conglomerate operating an integrated platform across concerts and live events, radio broadcasting, music publishing and distribution, television production, sports entertainment, ticketing services, and e-commerce. The company runs six branded radio stations (Eazy FM 102.5, Goodtime Radio FM 88.5, HITZ Thailand, STAR FM, TofuPop Radio, Rad Radio, and Rock On Radio) through a unified TERO Radio mobile app, and produces concerts via a "Live Nation Tero" partnership that brings international artists to Thailand and supports Thai artists abroad. Underpinning event operations is ThaiTicketMajor, the first full-service ticket distribution platform in Thailand, offering online real-time sales, branch outlets, call center, mobile purchasing, and partner-operated branches. The TERO Music division acts as both a record label (managing Thai artists such as Slot Machine, Tor Saksit, and Bedroom Audio) and a regional distributor for Sony Music, JYP Entertainment, and AVEX across Thailand, Myanmar, Laos, and Cambodia, with publishing royalties handled through a Sony/ATV partnership.

Revenue is generated across multiple streams: concert and event ticketing (transaction fees), radio advertising across six stations, music publishing and licensing royalties, sports event ticket sales (3x3 Quest India 2026), and digital commerce commissions through Qikplay.com, Thailand Post Mart, and Majorcineplex website operations. Concert ticket pricing has been observed in tiered structures of 1,500–3,500 THB. The go-to-market motion is event-driven, leveraging Live Nation's global pipeline and the proprietary radio/ticketing channels for promotion and distribution. Geographic operations span Thailand (primary), Myanmar, Laos, Cambodia, and a new 2026 entry into India through basketball event promotion. The company is headquartered in Chatuchak, Bangkok, and is publicly registered as a Public Company Limited (PCL) under Thai corporate law, though the firmographics record IPO status as private and no public ticker was disclosed in source materials.

Name

TERO ENTERTAINMENT PCL.

Legal name

TERO Entertainment Public Company Limited

Website

https://corporate.teroasia.com

Company type

Public

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

TERO Entertainment PCL. is a publicly listed Thai entertainment conglomerate operating concerts (Live Nation Tero), six radio stations, music publishing, ticketing (ThaiTicketMajor), sports events, and e-commerce across Thailand and Southeast Asia.

Ownership category

akta.pro rank

Product category

Live Entertainment Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Music Publishers (512230), Amusement and Theme Parks (71311)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Exhibition & Trade Show Management (Conference-Adjacent) (THAHACAF)

akta.pro secondary industries

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK), Rights & Licensing Management (Contract, Territory/Window, Royalty) (MPAHALAA), Contracting, Licensing & Rights Management (Music/Performance Releases) (HSACAHAM)

Keywords

• Live concert promotion
• Radio broadcasting services
• Music publishing
• Event ticketing
• Sports entertainment

Headquarters

HQ city

Chatuchak,, Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Concert and Event Ticketing: TERO Entertainment operates as a live events promoter, generating revenue through ticket sales for concerts, festivals, sports events, and theatrical productions. The company manages the entire event lifecycle from artist booking to ticket distribution through its ThaiTicketMajor platform.
2. Radio Broadcasting: Six radio stations (Eazy FM 102.5, Goodtime Radio FM 88.5, HITZ Thailand, STAR FM, TofuPop Radio, Rad Radio, Rock On Radio) generating revenue through advertising. Eazy FM has been Bangkok's number one international music station for over 30 years.
3. Music Publishing and Artist Management: TERO Music operates as a record label managing Thai artists (Slot Machine, โต๋ ศักดิ์สิทธิ์, Bedroom Audio, Better Weather, Chilling Sunday, electric.neon.lamp, fellow fellow, Kob Flat Boy, เกิบ ณัฐพงศ์) and distributing music through physical and digital channels (qikplay.com). Also handles music publishing with Sony/ATV Music Publishing partnership for international royalty collection.
4. Sports Events: Sports entertainment division organizing events including the newly launched 3x3 Quest India 2026 basketball tournament, with backing from Basketball Federation of India and FIBA endorsement.
5. E-commerce and Digital Services: qikplay.com digital music store, Thailand Post Mart e-commerce platform, Majorcineplex website management, and mobile applications generating revenue through digital product sales and advertising.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

TERO Entertainment PCL. operates as a diversified Thai entertainment conglomerate generating revenue primarily through concert and live event promotion (Live Nation Tero joint platform with Live Nation), radio broadcasting across seven stations, music publishing and artist management (TERO Music), integrated ticketing services (ThaiTicketMajor and Myanmar Ticket Center), digital commerce platforms (Qikplay and Thailand Post Mart), and sports entertainment events (TERO Sports). The company manages the full entertainment lifecycle from artist booking to ticket distribution and content delivery across Thailand and selected Southeast Asian and South Asian markets.

Product overview

TERO Entertainment PCL. is a diversified entertainment conglomerate operating as a platform of affiliated divisions across concerts and events, television, radio broadcasting, music production and publishing, digital commerce, ticket distribution, and sports entertainment. The core platform Live Nation Tero promotes and produces international and local concerts in Thailand. Supporting the platform are multiple branded radio stations (Eazy FM, Goodtime Radio, HITZ Thailand, STAR FM, TofuPop Radio, Rad Radio, Rock On Radio), the TERO Music record label with publishing arm, TERO Television for content production, and service businesses including ThaiTicketMajor (ticketing), Myanmar Ticket Center, Qikplay.com (digital music commerce), Majorcineplex (cinema operations), Thailand Post Mart (e-commerce), and TERO Sports (sports entertainment). TERO Performance Course and TERO Music Publishing extend the music ecosystem. Mobile applications (TERO Radio App, Qikplay App, Thailandpostmart App) provide consumer-facing digital access to these services.

Differentiator

Problem solved

Functional benefit

Brands

• Eazy FM 102.5: International music radio station ranked #1 in Bangkok, operating for over 30 years.
• Goodtime Radio FM 88.5
• HITZ Thailand
• STAR FM
• TofuPop Radio
• Rad Radio
• Rock On Radio
• ThaiTicketMajor
• Qikplay

Products and services

• Live Nation Tero Concert and live event promotion and production division responsible for organizing international and local concerts, music festivals, and live performances across Thailand. Operates as a strategic partnership with Live Nation enabling global artist tours in Thailand and Thai artist promotion abroad.
• Radio Broadcasting Network Network of seven owned radio stations: Eazy FM 102.5 (Bangkok's #1 international music station for 30+ years), Goodtime Radio FM 88.5 (broadcasting in Bangkok, Chiang Mai, Songkhla, Ubon Ratchathani), HITZ Thailand (24/7 contemporary hits), STAR FM (urban lifestyle music, no-repeat programming), TofuPop Radio (KPOP/JPOP/CPOP online), Rad Radio (dance/EDM online), and Rock On Radio (international and indie rock online). All stations accessible via the TERO Radio mobile app.
• TERO Music Record label managing Thai artists including Slot Machine, Tor Saksit, Bedroom Audio, Better Weather, Chilling Sunday, electric.neon.lamp, fellow fellow, and Kob Flat Boy. Also serves as international music distribution rights holder for Sony Music, JYP Entertainment, and AVEX across Thailand, Myanmar, Laos, and Cambodia. Operates the indie label Macrowave.
• TERO Music Publishing Music publishing service representing prominent Thai songwriters and collaborating with Sony/ATV Music Publishing for domestic and global royalty collection.
• TERO Performance Course Music education course integrating the world's #1 piano software with gaming technology and popular artist songs.
• ThaiTicketMajor Full-service ticket distribution representative, the first in Thailand, offering online real-time ticket sales through physical outlets, online portals, call centers, mobile purchases, and partner-managed branches. Distributes tickets for concerts, festivals, theatrical productions, and sports events.
• Myanmar Ticket Center Full-service ticket distribution company for shows and competitions in Myanmar, extending ThaiTicketMajor's regional ticketing services.
• Qikplay.com Entertainment commerce platform distributing digital goods including high-quality MP3 downloads, CDs, DVDs, vinyl records, and artist merchandise. Also available via the Qikplay mobile application.
• Thailand Post Mart E-commerce marketplace aggregating premium products from Thai communities, delivered directly to consumers, supporting local farmers and communities through online sales channels. Operated in partnership with Thailand Post.
• Majorcineplex Website Management Website management and operation for Major Cineplex, Thailand's leading cinema platform with over 2 million unique monthly visitors. Produces over 5,000 movie-related content pieces annually and manages social media and digital advertising for film audiences nationwide.
• TERO Television Television production and broadcast division producing TV entertainment content and managing TV operations.
• TERO Sports Sports entertainment division focused on developing sports-focused entertainment ecosystems, including basketball events. Launched the 3x3 Quest India 2026 basketball tournament in New Delhi, backed by the Basketball Federation of India and endorsed by FIBA.

Quantifiable outcome

• Six radio stations including Eazy FM (30+ years), Goodtime Radio (4 provinces), HITZ Thailand, STAR FM, TofuPop Radio, Rad Radio, Rock On Radio

Named customers7 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Basketball Federation of IndiacoreStrategic or Co-development Partner · 18 August 2026Partnership with Basketball Federation of India to launch 3x3 Quest India 2026 basketball tournament in New Delhi, marking Tero Entertainment's entry into the Indian sports market. The event is endorsed by FIBA and scheduled for September 12-13 at DLF Promenade - Emporio.
• Live NationcoreGTM or Marketing PartnerStrategic partnership with Live Nation (Live Nation Tero) for global concert promotion, enabling TERO to bring international artists to Thailand and promote Thai artists globally. Evidence includes 'Live Nation Tero Members Pre-Sale' programs and joint event branding.
• Sony MusiccoreStrategic or Co-development PartnerPartnership for music publishing and distribution, enabling royalty collection worldwide through Sony/ATV Music Publishing and distribution of international music catalogs in Thailand.
• JYP EntertainmentminorChannel Partner/ Reseller/ DistributorKorean music label partnership for music distribution rights in Thailand, Myanmar, Laos, and Cambodia.
• AVEX (Japan)minorChannel Partner/ Reseller/ DistributorJapanese music label partnership for music distribution rights in Thailand and neighboring markets.
• Thailand PostminorStrategic or Co-development PartnerPartnership for Thailand Post Mart e-commerce platform, 'ศูนย์รวมสุดยอดของดีจากชุมชน ส่งตรงถึงบ้าน' (Community premium products shipped directly to homes), supporting local communities and farmers.
• Major CineplexminorStrategic or Co-development PartnerWebsite management partnership for majorcineplex.com, Thailand's leading cinema platform with over 2 million unique monthly visitors and 5,000+ movie content pieces annually.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BEC World: Thai media conglomerate operating TV channels and entertainment properties; historical TERO-related branding (BEC-Tero) suggests deep industry overlap in Thai broadcasting and entertainment.
• Workpoint Entertainment: Thai TV production and entertainment company; competes with TERO Television for entertainment content production and audience share in Thailand.

Direct peers

• RS Public Company Limited: Thai music label, concert promoter, and entertainment company; competes directly with TERO in artist management (RS label artists), concert events, and Thai music distribution.
• GMM Grammy: Thailand's largest music label and integrated entertainment company; competes head-on with TERO Music in artist management, music publishing, and concert promotion in the same Thai market.
• Live Nation Entertainment: Global concert promoter and live entertainment company; TERO's explicit strategic partner via the Live Nation Tero joint venture and overlapping concert promotion model with shared artist booking economics.
• CTS Eventim: European live entertainment and ticketing company; directly comparable business model combining event promotion with proprietary ticketing infrastructure, similar to TERO + ThaiTicketMajor.
• AEG Presents: Global concert promoter and live entertainment operator with similar artist booking, venue partnerships, and touring economics as TERO's concert division.
• Major Cineplex Group: Thailand's largest cinema chain; TERO already manages Major Cineplex's website and digital operations, indicating overlapping cinema, entertainment venue, and consumer entertainment models.

Regional players

• SM Entertainment: Korean entertainment company managing K-pop artists, music publishing, and concerts across Asia; comparable in artist management and Asian music distribution that intersects with TERO's JYP partnership and Thailand concert business.
• HYBE (formerly Big Hit Entertainment): Korean entertainment and music company; comparable in K-pop/Asian music distribution, artist management, and concert promotion across Asia — same music and concert verticals TERO operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bectero
• LinkedInlinkedin.com/company/tero-entertainment-pcl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TERO ENTERTAINMENT PCL.