Maldives Marketing & Public Relations Corporation

What Maldives Marketing & Public Relations Corporation does

Maldives Marketing & Public Relations Corporation (MMPRC), operating commercially as Visit Maldives Corporation (VMC), is the statutory destination marketing organization of the Government of Maldives, supervised by the Ministry of Tourism and Environment. The corporation promotes the Maldives as a global tourism destination through participation in international trade exhibitions (FITUR, ITB Berlin, SATTE, ATM Dubai, MITT Moscow, among others), multi-market roadshows (Australia, India, Russia/CIS, Middle East, Europe), and joint digital campaigns with tour operators and airlines. It also runs ambassador programmes, publishes quarterly tourism intelligence briefings, and conducts campaigns targeting core segments such as luxury travel, superyacht, wellness, MICE/corporate tourism, and adventure/marine experiences. Its membership base currently comprises 123 resorts and hotels, 11 guesthouses, 59 travel agents, and 11 other tourism industry stakeholders.

The corporation's most significant technology asset is Creatoll, a global content creator platform launched in December 2025 and positioned as a digital marketplace where Maldivian and international content creators can professionally showcase, license, and monetise visual content highlighting the Maldives. Creatoll moved to public beta in mid-2026 and was subsequently scaled through a partnership with PSM (Public Service Media) to become the Maldives' largest digital content marketplace, alongside a 'This is My Maldives' photo competition to seed supply. The broader digital stack also includes a corporate governance and media center website, a membership portal, and a new vendor procurement platform launched in mid-2026.

MMPRC is government-owned and funded (no private equity, venture, or public market involvement). Revenue mechanics are government allocation and tourism-related fees rather than market-priced product sales; the corporation does not sell directly to consumers. Its scale commentary is anchored to destination-level outcomes — Maldives travel receipts exceeded USD 5.4 billion in 2025 (15.8% YoY growth), 2 million tourist arrivals were crossed earlier than ever, and the destination has held the World Travel Awards' World's Leading Destination title for six consecutive years and TripAdvisor's Top 1% Best of the Best for 2026.

Name

Maldives Marketing & Public Relations Corporation

Legal name

Maldives Marketing & Public Relations Corporation

Website

https://corporate.visitmaldives.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maldives Marketing & Public Relations Corporation (operating as Visit Maldives Corporation) is the Government of Maldives' statutory destination marketing organization, promoting Maldives tourism globally through trade shows, roadshows, joint campaigns with 40+ tour operators and airlines, and the Creatoll content creator marketplace.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), Corporate Hospitality & VIP Services (Hosting, Protocol, Concierge) (THAHADAG)

Keywords

• Destination marketing services
• Tourism promotion
• Travel trade marketing
• Destination marketing organization
• Content creator platform

Headquarters

HQ city

Male'

HQ country

Maldives

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Tourism Marketing and Promotion Services: As a government-funded destination marketing organization (DMO), the corporation promotes Maldives tourism globally through participation in trade shows, roadshows, digital campaigns, and partnerships with tourism stakeholders. Revenue is derived from government allocation and tourism-related fees.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Maldives Marketing & Public Relations Corporation (MMPRC), operating as Visit Maldives Corporation, is a government-backed Destination Marketing Organization (DMO) that promotes the Maldives as a tourism destination globally. It drives demand through trade shows, roadshows, ambassador programs, digital marketing campaigns, and industry partnerships, and operates Creatoll, a content creator marketplace that connects travel storytellers with tourism partners.

Product overview

Visit Maldives Corporation (formerly MMPRC) is the official destination marketing organization for the Maldives. The organization operates a digital ecosystem comprising Creatoll, a global content creator platform for showcasing and monetizing Maldivian visual content; the corporate website with governance and membership information; international roadshow and trade show programs; global and local ambassador initiatives; tourism intelligence services; and a vendor procurement platform. The organization promotes the Maldives as a premier global tourism destination through partnerships with resorts, travel agents, and international media.

Differentiator

Problem solved

Functional benefit

Brands

• Creatoll: A global content creator platform designed to showcase authentic Maldivian stories and connect creators with tourism partners, brands, and global audiences.

Products and services

• Creatoll A global content creator platform and digital marketplace that connects travel content creators with tourism partners, allowing creators to showcase, license, and monetize destination content for the Maldives.
• Global Roadshows & Trade Shows Industry-led travel trade events and roadshows held in key international source markets to promote the Maldives to tour operators, airlines, and travel agents.
• MMPRC Membership Programme An industry membership programme for Maldives tourism stakeholders, currently including 123 resorts, 11 guesthouses, and 59 travel agents, providing trade benefits and collaborative marketing opportunities.
• Visit Maldives Ambassador Programme A celebrity and influencer endorsement programme in which high-profile personalities act as ambassadors for the Maldives destination to amplify international visibility.
• Tourism Intelligence & Analytics Data, research and market insights on visitor arrivals, source markets and tourism trends that MMPRC makes available to industry partners to support strategic decisions.
• Visit Maldives Vendor Platform An online vendor and procurement platform operated by MMPRC to manage supplier relationships and procurement activity for the corporation.

Quantifiable outcome

• Travel receipts exceeded USD 5.4 billion in 2025, surpassing national target of USD 5 billion
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered minor and core.

• LOTI (Tour Operator)minorChannel Partner/ Reseller/ Distributor · 27 June 2026Premium Russian tour operator partnered with Visit Maldives for gastronomic evening event in Moscow to promote Maldives tourism.
• PSM (Public Service Media)coreStrategic or Co-development Partner · 26 June 2026Partnership to expand Creatoll into Maldives' largest digital content marketplace, combining Visit Maldives' content creator platform with PSM's media capabilities.
• MAYAminorChannel Partner/ Reseller/ Distributor · 23 June 2026Welcomed Chinese cruise ship Viking Yidun on its first visit to the Maldives, supporting cruise tourism growth.
• Gold MedalcoreGTM or Marketing Partner · 21 June 2026Major B2B joint campaign to capture the booming UK luxury market, targeting premium travel trade partners and high-net-worth travelers.
• MaldivianacoreGTM or Marketing Partner · 18 June 2026Joint digital campaign targeting the Russian market to promote Maldives tourism and drive bookings.
• Event MaldivesminorGTM or Marketing Partner · 17 June 2026Official partner for World Travel Awards 2026, supporting the prestigious ceremony hosted in the Maldives.
• Print LabminorGTM or Marketing Partner · 17 June 2026Official partner for World Travel Awards 2026, supporting event printing and materials.
• CROSSROADS MaldivescoreStrategic or Co-development Partner · 10 June 2026Host property agreement signed for World Travel Awards 2026, positioning CROSSROADS Maldives as the venue for this prestigious ceremony.
• Equatorial Fishing ClubminorGTM or Marketing Partner · 2 June 2026Partner for Burunu Lite fishing competition expansion regionally in Addu atoll, promoting adventure tourism experiences.
• Luxury EscapescoreGTM or Marketing Partner · 17 May 2026Partnership to expand Australian market presence through targeted marketing campaigns and premium travel packages.
• NHGAMcoreGTM or Marketing Partner · 11 May 2026Leading expansion of 'I AM Maldives' roadshows across Russia, CIS, and Central & Eastern Europe in collaboration with VMC.
• PATA (Pacific Asia Travel Association)coreStrategic or Co-development Partner · 6 April 2026Joint webinar series on navigating global travel disruptions, combining PATA's industry expertise with Visit Maldives' destination insights.
• SwipeminorGTM or Marketing Partner · 3 March 2026Official wallet partner for Visit Maldives, supporting digital payment solutions for tourism services.
• beOnd AirlinesminorChannel Partner/ Reseller/ Distributor · 20 January 2026Airline partner for the 'Across Maldives 2026' underwater record attempt expedition, supporting the journey across multiple atolls.
• Bank of Maldives (BML)minorGTM or Marketing Partner · 30 December 2025Main sponsor of the Maldives Culture & Food Festival 2025, held at Hulhumalé Central Park to celebrate Maldivian culture, cuisine, and tourism achievements.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Visit Dubai: Government DMO under Dubai's Department of Economy and Tourism. Highly relevant peer—luxury/MICE focus, global trade show participation, content platforms, and tour operator partnerships mirror MMPRC's playbook.
• Hong Kong Tourism Board: Government DMO running global Mega Events and cruise tourism initiatives. Comparable in driving arrivals through events, content platforms, and trade partnerships across multiple source markets.
• Tourism New Zealand: Government DMO running the '100% Pure New Zealand' global campaign with deep trade partnerships and content-led marketing. Direct functional comparator as a state-owned destination marketer with strong brand-equity-driven approach.
• Brand USA: Public-private destination marketing organization for the United States with global campaigns, trade partnerships, and content platforms (e.g., USA Discovery Program). Functionally identical role—national-level DMO with PPP funding model.
• Singapore Tourism Board: Statutory board promoting Singapore as a destination globally through digital campaigns, MICE bidding, and partnerships. Direct functional peer as a state-backed DMO with strong technology adoption and luxury/MICE focus similar to MMPRC.
• Department of Culture and Tourism – Abu Dhabi: Government entity marketing Abu Dhabi as a destination with strong emphasis on luxury, cultural experiences, and events. Comparable DMO function in a smaller market with similar high-yield segmentation strategy.
• Tourism Australia: Australian government DMO with global 'There's Nothing Like Australia' platform. Comparable as a state-backed DMOs doing premium marketing campaigns, content partnerships, and trade shows globally.
• Visit Indonesia (Wonderful Indonesia): Government-led DMO for Indonesia marketing Bali and broader archipelago globally. Direct competitor for tourism share in Indian Ocean/Asia region with similar luxury and experiential positioning.
• Tourism Authority of Thailand: Government DMO for Thailand with global marketing mandate, multi-market roadshows, and partnerships with tour operators/airlines. Operates at significantly larger scale but functionally comparable in promoting a destination internationally and managing trade relationships.

Regional players

• Gnomon Welfare Society (Tourism Promotion): Comparable Indian Ocean DMOs (e.g., Mauritius Tourism Promotion Authority, Seychelles Tourism Board) operate with similar limited team size promoting luxury island destinations. Direct regional competitor for Indian Ocean luxury tourism share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/visitmaldives
• Facebookfacebook.com/VisitMaldives
• Instagraminstagram.com/visitmaldives
• LinkedInlinkedin.com/company/mmprccorporate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maldives Marketing & Public Relations Corporation