Sauk County
Sauk County is a county government in Wisconsin, headquartered in Baraboo, delivering mandated public services — public safety, courts, property tax administration, health and human services, highways, and parks and recreation — to Sauk County residents and visitors.
- Company typePrivate
- Founded-
- HeadquartersBaraboo, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Sauk County does
Sauk County is a county government and political subdivision of the State of Wisconsin, headquartered in Baraboo, Wisconsin, with the county seat at the Sauk County Historic Court House (505 Broadway). It is governed by an elected County Board of Supervisors and administered by County Administrator Lisa Wilson, with 204 employees delivering a broad portfolio of mandated public services to county residents and visitors. Service lines include public safety (Sheriff's Office, Jail, Circuit Courts, District Attorney, Coroner, Emergency Management), property and land administration (Treasurer, Register of Deeds, Land Information/GIS, Planning and Zoning, Surveyor), health and human services (Public Health, Human Services in Reedsburg, Aging and Disability Resource Center, Health Care Center, Veterans Service), parks and recreation (White Mound County Park, multiple boat landings, the 11.4-mile Great Sauk State Trail), highways, and administrative functions.
The county's technology infrastructure centers on a Section 508-accessible official website (co.sauk.wi.us) acting as a unified citizen portal, supported by a GIS Tax Parcel iSite mapping tool (ArcGIS-based), online property tax lookup (ALRS), online Clerk of Court fee payment, online permitting and forms, and a Granicus-hosted public meeting video archive. Technology is conventional government IT — interoperability and accessibility are the primary design priorities, with no disclosed AI/ML capabilities.
The business/revenue model is tax-funded: mandatory property taxes form the primary revenue base, supplemented by state aid and federal grants, with transactional user fees for court services, dog and marriage licenses, vehicle registration, vital records, permits, and parks/trail passes. Trail passes are priced at $5/day or $25/year and distributed directly and via channel partners (libraries, chamber of commerce, village halls). Marketing and citizen engagement are handled through the official website, Facebook, video tours, email notifications, and the tourism-focused ExploreSaukCounty.com platform.
Sauk County firmographics
Firmographics- Name
- Sauk County
- Legal name
- Sauk County, Wisconsin
- Website
- https://co.sauk.wi.us
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sauk County is a county government in Wisconsin, headquartered in Baraboo, delivering mandated public services — public safety, courts, property tax administration, health and human services, highways, and parks and recreation — to Sauk County residents and visitors.
- Ownership category
- akta.pro rank
Sauk County industry classification
Industry- Product category
- County Government Services
- NAICS
- Administration of Public Health Programs (923120)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Local Public Health & Human Services Administration (BPAIACAK)
- akta.pro secondary industry
- County/District/Local Health Departments (HLAJAAAB)
Keywords
Where Sauk County is headquartered
LocationHeadquarters
- HQ city
- Baraboo
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Sauk County business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Others
Revenue model
- Property Taxes: County collects property taxes from residents to fund government operations and services
- Trail Passes and Park Fees: Revenue from Great Sauk State Trail passes ($5/day or $25/year) and park entrance fees
- Service Fees: Various fees for county services including court fees, dog licenses, marriage licenses, vehicle registration, permits, and Vital Records
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Great Sauk State Trail Day Pass |
| Subscription | Annual | Great Sauk State Trail Annual Pass |
| Other | Pay-as-you-go | Various County Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Sauk County product offering
Product offeringCore offering
Sauk County provides comprehensive local government services to residents and visitors of Sauk County, Wisconsin. Core offerings include public safety (Sheriff's Office and courts), parks and recreation (Great Sauk State Trail, White Mound County Park, and other county parks), health and human services, property tax administration, vital records, and civic administration. The county operates multiple physical office locations and an online portal that connects residents to county services.
Product overview
Sauk County Wisconsin provides a comprehensive government website offering citizen-facing digital services and information. The county's online presence includes Parks and Recreation services (Great Sauk State Trail, White Mound County Park, and various boat landings), property and land information services (GIS Tax Parcel iSite, Property Tax Info via ALRS), court services (Clerk of Court fees payment), DMV services, election information, and general county administrative services. The website functions as a unified portal connecting residents to multiple county departments and services rather than a single product offering.
Differentiator
Problem solved
Functional benefit
Companies that use Sauk County
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Sauk County technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sauk County partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- HKGicoreHKGi is a planning and design consultation firm partnered with Sauk County to lead the planning and routing process for the Great Sauk State Trail expansion segments. They are working with local citizens and government to continue trail development.
- ExploreSaukCounty.comcoreExploreSaukCounty.com is a tourism-focused website partner promoting Sauk County parks, trails, dining, lodging, and attractions. The county website links to this platform to support tourism and economic development.
- Ruth Culver LibraryminorLocal library serving as vendor location for Great Sauk State Trail passes, providing convenient access point for trail users.
- Sauk Prairie Chamber of CommerceminorLocal chamber of commerce serving as vendor location for Great Sauk State Trail passes, supporting trail access for community and visitors.
- Village of Prairie du SacminorVillage hall serves as trail pass vendor location for Great Sauk State Trail.
- Village of Sauk CityminorVillage hall serves as trail pass vendor location for Great Sauk State Trail.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Sauk County competitors and assessment
Company assessmentBroad incumbents
- Brown County, Wisconsin: Larger Wisconsin county that operates an even broader set of county services (including a county-owned airport and exhibition center). Useful comparable for how Sauk County's service portfolio could evolve at larger scale.
Direct peers
- Richland County, Wisconsin: Southwestern Wisconsin county with similar small-population, rural footprint and the same statutory county-government service portfolio. Comparable scale and budget profile.
- Dane County, Wisconsin: Adjacent Wisconsin county government providing the same menu of county-level services (sheriff, courts, health, human services, parks, land information, property tax administration). Operates at significantly larger scale but with the same statutory mandate and funding mechanisms as Sauk County, making it the most directly comparable peer.
- Door County, Wisconsin: Wisconsin county with a tourism-heavy economic base and significant county-owned park and recreation infrastructure (state parks, peninsula trails). Useful comparable for Sauk County's recreation and trail-revenue trajectory.
- Columbia County, Wisconsin: Neighboring Wisconsin county with comparable population size, rural-suburban mix, and service portfolio including sheriff's office, health and human services, parks, and property tax administration. Geographic proximity and shared regional economy make it a tight comparable.
- Marathon County, Wisconsin: Mid-sized Wisconsin county with comparable headcount, full-service county government operations, and a mix of urban (Wausau) and rural service delivery. Similar statutory mandate and revenue mix.
- La Crosse County, Wisconsin: Wisconsin county operating the same set of statutory services with comparable population size and a tourism/recreation component tied to the Mississippi River region. Useful comparable for park and trail programming.
- Adams County, Wisconsin: Adjacent central-Wisconsin county with comparable small-population footprint, similar rural service-delivery model, and overlapping outdoor-recreation economic base. Tightest like-for-like on scale.
- Juneau County, Wisconsin: Neighboring central-Wisconsin county with similar population size and economic profile. Comparable county-government service mix and funding model.
- Iowa County, Wisconsin: Southwestern Wisconsin county sharing a border with Sauk County, similar rural/tourist economy, and the same county-government service mix. Comparable scale and demographic profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sauk County social profiles
Digital presenceSauk County financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sauk County leadership team
Management profileNumber of profiles
Profiles8 records
Sauk County funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sauk County M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sauk County
What does Sauk County do?
Sauk County provides comprehensive local government services to residents and visitors of Sauk County, Wisconsin. Core offerings include public safety (Sheriff's Office and courts), parks and recreation (Great Sauk State Trail, White Mound County Park, and other county parks), health and human services, property tax administration, vital records, and civic administration. The county operates multiple physical office locations and an online portal that connects residents to county services.
Is Sauk County a public or private company?
Sauk County is a private company. It is classified as state government owned and is currently operating.
When was Sauk County founded?
Sauk County was founded in -1. It employs 101 to 250 people.
Where is Sauk County based?
Sauk County is headquartered in Baraboo, United States, in the North America region.
How does Sauk County make money?
Three revenue lines are on record. Property Taxes are the primary driver. The others are trail Passes and Park Fees and service Fees.
Who are Sauk County's main competitors?
Brown County, Wisconsin is listed as a broad incumbent. Direct peers are Richland County, Wisconsin, Dane County, Wisconsin, Door County, Wisconsin, Columbia County, Wisconsin, Marathon County, Wisconsin, La Crosse County, Wisconsin, Adams County, Wisconsin, Juneau County, Wisconsin and Iowa County, Wisconsin.
Does Sauk County have an API?
No public API is recorded for Sauk County.
What industry is Sauk County in?
Sauk County's product category is County Government Services. Its primary akta.pro industry code is BPAIACAK, Local Public Health & Human Services Administration, with a secondary code of HLAJAAAB, County/District/Local Health Departments. Its NAICS code is 923120 and its SIC code is 8300.