Cosmetics 27

What Cosmetics 27 does

Cosmetics 27 is a French premium natural cosmetics brand that develops and sells skincare products formulated around Centella Asiatica and its proprietary CICA-MA2® complex. The product portfolio is anchored by the Baume 27 hero line — Advanced Repair Rich Cream, Soft Cream, Serum, and Lips & Contour — and is complemented by Cleanser 27, Huile 27, Toner 27 (the newest launch), Eyes 27, a Scalp Serum, and a Body Cream. The brand is positioned as 'the new anti-aging' through skin regeneration rather than conventional anti-aging claims, and products are made in France with clean formulations. The company is operated through the legal entity ME SKINLAB SARL, registered in Neuilly-sur-Seine, France, and was founded by Michèle Evrard, who serves as publication director and manager.

The business model is direct-to-consumer e-commerce (powered by Shopify, hosted in France) combined with selective physical retail distribution through premium specialty partners. Products are priced at the premium tier ($68 for the Lips & Contour treatment, $88 for the Cleanser, $95 for the face oil, $135 for the Rich Cream, and $190 for the Serum in 30ml), with free US delivery above $200. Retail reach spans 14+ countries, anchored in the US by Credo Beauty (22 locations across CA, NY, IL, MA, OR, TX, WA), in Southeast Asia by SKINLAB Thailand (5 Bangkok department store locations), and supplemented by premium studios and boutiques such as Joanna Czech, Aida Bicaj, Raquel New York, Sommetbeauty, Metropolitain Cosmetics (South Africa), and Pfeffer Sal (London).

The company is founder-led, privately held, and shows no external institutional capital, no subsidiaries, no disclosed funding rounds, and no public revenue figures. Marketing is conducted through owned digital channels (website, email newsletter offering a 10% first-order discount), organic social (Facebook, Instagram, Pinterest), and earned editorial coverage in Vogue, Elle, Marie Claire, Harper's Bazaar, and Madame Figaro. Customer retention is supported by a loyalty program (1 point per €10 spent, points redeemable as discounts) and a referral system.

Name

Cosmetics 27

Legal name

ME SKINLAB SARL

Website

https://cosmetics27.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Cosmetics 27 is a French premium natural skincare brand built on the proprietary CICA-MA2® Centella Asiatica complex, selling serums, creams, cleansers, and oils via DTC e-commerce and specialty retail partners across 14+ countries.

Ownership category

akta.pro rank

Product category

Premium Natural Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Eye & Lip Skincare (CRABAAAC), Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

Keywords

• Natural skincare
• Anti-aging cosmetics
• Centella Asiatica
• Premium beauty products
• Skin regeneration

Headquarters

HQ city

Neuilly-sur-Seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct-to-consumer sales of premium skincare products through e-commerce website and retail partners. Products include face serums, creams, cleansers, masks, body care, and hair care. Revenue generated from one-time product purchases at premium price points.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Cosmetics 27 is a French premium natural cosmetics brand that designs, manufactures, and sells Centella Asiatica-based skincare products powered by its proprietary CICA-MA2® complex. The portfolio spans the Baume 27 repair line (creams, serum, lips & contour), cleansers, face oil, toner, eye care, body care, and a scalp serum, sold through direct-to-consumer e-commerce and a global network of premium beauty retailers. The brand focuses on skin regeneration as the new anti-aging approach.

Product overview

Cosmetics 27 is a natural cosmetics brand based on Centella Asiatica, offering a skincare system organized around the proprietary CICA-MA2 complex. The product portfolio centers on the Baume 27 line (Advanced Repair Rich Cream for dry/mature skin, Soft Cream for normal/combination skin, Serum, and Lips & Contour treatment), complemented by supporting products including Cleanser 27, Huile 27 (face oil), Toner 27 (skin catalyst), Eyes 27, and body care products. Hair care includes a Scalp Serum. The brand philosophy centers on 'La regeneration, le nouvel anti-age' (regeneration as the new anti-aging), positioning their CICA-MA2 complex as the key to activating the natural skin regeneration cycle. Products are made in France with clean formulations, sold through direct-to-consumer e-commerce and retail locations across 14 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Baume 27: Hero product line featuring advanced repair creams and treatments powered by CICA-MA2 complex for regeneration and anti-aging.
• CICA-MA2

Products and services

• Baume 27 Advanced Repair Rich Cream Intense regeneration and repair cream for mature to very mature skin with dry to very dry tendencies, powered by the CICA-MA2® complex. Priced from $135.00 USD for 50ml.
• Baume 27 Soft Cream Regeneration and repair cream for normal to combination skin, powered by the CICA-MA2® complex. Packaged in 50ml format.
• Baume 27 Serum Premium regenerating and prevention serum powered by the CICA-MA2® complex. Priced at $190.00 USD for 30ml.
• Baume 27 Lips and Contour Expert lip and contour CICA repair treatment targeting all lip vulnerabilities—repairs, strengthens, and protects. Priced at $68.00 USD.
• Cleanser 27 Gentle make-up remover, cleanser, and exfoliator. Priced at $88.00 USD for 125ml.
• Huile 27 Regenerating, bio-nourishing face oil. Priced at $95.00 USD.
• Toner 27 (LE CATALYSEUR DE SOIN) Skin toner that creates optimal conditions for healthy, hydrated skin and maximizes the performance of C27 skincare products.
• Eyes 27 Eye care product designed for the delicate eye area.
• Scalp Serum Hair and scalp care serum formulated to support the hair and scalp.
• Baume 27 Body Cream Body care cream extending the facial Baume 27 quality to body application.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• Credo BeautycoreChannel Partner/ Reseller/ DistributorPremium natural beauty retailer with 22 US locations including stores in California (Larchmont, Silver Lake, West 3rd, Abbot Kinney), San Francisco (Fillmore, Hayes Valley), Chicago (Bucktown, West Loop), New York (Soho, Upper East Side, Williamsburg), Boston (Beacon Hill, Newbury), Portland, Seattle, and Dallas. Credo Beauty is a key retail partner for Cosmetics 27's physical retail distribution in the United States.
• Joanna Czech StudiosminorChannel Partner/ Reseller/ DistributorPremium skincare studio and retailer with locations in Dallas (2410 Victory Park Lane) and New York City (34 Howard Street). Sells Cosmetics 27 products in their studios and clinics.
• Aida BicajminorChannel Partner/ Reseller/ DistributorPremium beauty retailer located at 64 N Moore St, New York City. Stocks and sells Cosmetics 27 products.
• Raquel New YorkminorChannel Partner/ Reseller/ DistributorPremium beauty retailer at 395 Broadway, New York City. Distributes Cosmetics 27 products.
• SommetbeautyminorChannel Partner/ Reseller/ DistributorLuxury beauty retailer with locations at Canoe Place Inn (Hampton Bays, NY) and 20 E 69th St (NYC). Carries Cosmetics 27 products.
• SKINLAB (Thailand)coreChannel Partner/ Reseller/ DistributorRegional partner in Thailand with 5 locations: Central Chidlom, Central Embassy, Siam Paragon, The Emquarier, and Maison Ysaé in Bangkok. Major retail presence in Southeast Asia for Cosmetics 27.
• Metropolitain CosmeticsminorChannel Partner/ Reseller/ DistributorPremium beauty retailer in South Africa with 4+ locations including Hyde Park Corner, Melrose Arch, and Morningside Shopping Centre in Johannesburg. Distributes Cosmetics 27 products in the South African market.
• Pfeffer SalminorChannel Partner/ Reseller/ DistributorPremium beauty salon and retailer in London at 106 Cleveland Street, Fitzrovia. Stocks Cosmetics 27 products for the UK market.
• ShopifycoreTechnology or IntegrationE-commerce platform provider hosting the Cosmetics 27 website. Powers the online shopping experience, payment processing, and order management. Shopify hosts the website in France and provides the technical infrastructure for the direct-to-consumer e-commerce channel.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Natura Bissé: Spanish luxury skincare brand with proprietary complexes, ultra-premium pricing, and global spa/hotel retail. Comparable as a heritage, science-anchored premium skincare brand built on a hero ingredient/technology narrative and prestige distribution.
• SkinCeuticals: Established cosmeceutical skincare brand owned by L'Oréal, focused on active serums (Vitamin C, retinol, HA) and anti-aging. Comparable treatment-serum-led, premium product architecture and global medical/spa channel distribution, but with much broader scale and corporate backing.
• Eve Lom: British premium skincare brand sold globally through department stores and specialty beauty. Comparable premium positioning, multi-region distribution, and treatment-led product mix (cleansers, balms, serums) to Cosmetics 27.
• La Mer: Ultra-luxury heritage skincare brand owned by Estée Lauder, sold through prestige department stores globally. Comparable as a heritage, science-story-led, ultra-premium-priced skincare brand competing for the same prestige consumer wallet.

Direct peers

• Biologique Recherche: French prestige skincare brand with proprietary botanical and biomimetic formulations, sold at ultra-premium prices through DTC, institutes, and specialty retailers. Closely comparable as a French-origin, science-anchored, premium-priced skincare brand with a hero "method" or active-complex narrative.
• Drunk Elephant: Clean, ingredient-focused premium skincare brand combining active serums and barrier-support formulas with high ASP and global distribution including Sephora and specialty retailers. Comparable clean-beauty positioning, premium price points, and treatment-serum-led product mix to Cosmetics 27.
• Augustinus Bader: Premium skincare brand built around a proprietary cellular-renewal technology (TFC8®) sold at ultra-premium ASPs ($200+ serums). Directly comparable to Cosmetics 27 in prop-tech-on-ingredient positioning, prestige channel distribution, global e-commerce, and founder-led identity.
• Omorovicza: Hungarian prestige skincare brand built on a proprietary mineral complex (Hungarian Moor Mud), sold DTC and through premium spas/department stores worldwide at premium ASPs. Comparable founder-led, prop-tech-ingredient-driven, EU-origin premium skincare brand with strong spa/hotel and DTC distribution.
• Tata Harper: Luxury natural skincare brand formulated with botanical active ingredients and sold at premium prices through DTC and selective retail (Net-a-Porter, Sephora, Credo). Comparable clean-beauty, plant-actives positioning and premium pricing structure to Cosmetics 27.

Emerging players

• Allies of Skin: Premium clinical-positioned skincare brand sold direct and through Sephora/Net-a-Porter with treatment serums and actives as hero SKUs. Comparable premium-ASP, active-driven product architecture and global prestige channel mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Cosmetics27organicskincare
• Instagraminstagram.com/cosmetics27/?hl=fr
• Pinterestpinterest.fr/cosmetics27
• LinkedInlinkedin.com/company/cosmetics27

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cosmetics 27