Cosmitto coffee
Cosmitto Coffee is a privately held Tunisian coffee shop chain founded in 2012, operating at least seven cafés across greater Tunis (including 24/7 service-station locations) and selling branded merchandise, while pursuing a franchise-led expansion across Tunisia.
- Company typePrivate
- Founded2012
- HeadquartersLa Marsa, Tunisia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cosmitto coffee does
Cosmitto Coffee is a Tunisian specialty coffee shop chain and lifestyle brand founded in 2012 in Tunis, Tunisia. It operates at least seven physical café locations across greater Tunis — including La Marsa (reopened April 2025 with a refreshed interior), Lac 1, Place Barcelone, Azur City, and three Total service-station sites in Grombalia, Borjine, and Jem that operate 24 hours a day — offering coffee, specialty drinks, and light food in spaces positioned for work, socializing, and creative collaboration. The headcount is 41 employees, and the company is privately held with no disclosed external funding or parent entity.
The company's monetization is built on four streams: (1) in-store café transactions at owned locations, (2) a branded merchandise line sold through an owned e-commerce shop (e.g., "Made with Passion" T-shirts at 80,000 TND per unit with cash-on-delivery checkout), (3) franchise fees from a franchise program accepting applications in Tunis, Sfax, Sousse, Kairouan, Gabes, and Bizerte, and (4) delivery commissions from a Glovo marketplace partnership. Go-to-market combines direct-to-consumer retail with channel-partner delivery and franchise licensing, all within a single-country (Tunisia) footprint.
In 2025, Cosmitto executed a full brand refresh — new logo and visual identity, podcast launch ("Start Sessions" on Spotify/YouTube), community-event partnerships (e.g., Lessgerit running club, April 27, 2025), and a flagship reopening — repositioning the company from a coffee shop into a broader cultural and lifestyle hub. No AI, ML, or proprietary technology stack is disclosed; the underlying platform is a WordPress-based website with standard third-party social media and podcast distribution channels.
Cosmitto coffee firmographics
Firmographics- Name
- Cosmitto coffee
- Legal name
- Cosmitto Coffee
- Website
- https://cosmittocoffee.tn
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cosmitto Coffee is a privately held Tunisian coffee shop chain founded in 2012, operating at least seven cafés across greater Tunis (including 24/7 service-station locations) and selling branded merchandise, while pursuing a franchise-led expansion across Tunisia.
- Ownership category
- akta.pro rank
Cosmitto coffee industry classification
Industry- Product category
- Specialty Coffee Retail
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA)
- akta.pro secondary industries
- Espresso Bars & Coffee Bars (THAFADAD), Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)
Keywords
Where Cosmitto coffee is headquartered
LocationHeadquarters
- HQ city
- La Marsa
- HQ country
- Tunisia
- HQ region
- Africa
Offices7 records
Markets served
Cosmitto coffee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- In-store cafe sales: Revenue from selling coffee, beverages, and food at physical cafe locations across Tunisia.
- Merchandise sales: Sale of branded merchandise including t-shirts (Black and White 'Made with Passion' T-shirts priced at 80,000 د.ت each) through the e-commerce shop.
- Franchise fees: Revenue generated from franchise partnerships, accepting applications for franchisees in cities including Tunis, Sfax, Sousse, Kairouan, Gabes, and Bizerte.
- Delivery commissions: Commissions from Glovo delivery partner orders placed through the marketplace.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Black T-shirt - 80,000 د.ت |
| Unit Pricing | Pay-as-you-go | White T-shirt - 80,000 د.ت |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Cosmitto coffee product offering
Product offeringCore offering
Cosmitto Coffee operates a network of physical cafe locations across Tunisia serving specialty coffee, iced beverages, and snacks in creative collaborative spaces. Beyond the cafe business, the brand sells branded 'Made with Passion' merchandise (T-shirts) through its online shop, produces a 'Start Sessions' podcast, and licenses its brand through a franchise program targeting multiple Tunisian cities.
Product overview
Cosmitto is a Tunisian coffee shop network and lifestyle brand founded in 2012, comprising multiple café locations across Tunisia (La Marsa, Lac 1, Place Barcelone, Azur City, Total Grombalia, Total Borjine, Total Jem). The core offering centers on coffee and specialty drinks (including Blue Mojito, Iced Caramel Macchiato, Frappuccino varieties, and Iced Americano) served in creative, collaborative spaces. Beyond the café business, Cosmitto has expanded into merchandise (branded 'Made with Passion' T-shirts in Black and White sold via its online shop), podcast content ('Start Sessions'), and a franchise program for expansion across Tunisia. The brand underwent a visual identity refresh in 2025, evolving from a traditional coffee shop to a broader lifestyle/cultural hub.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Loyal customer base demonstrated through merchandise sales and brand advocacy
Companies that use Cosmitto coffee
Customer profileSegments2 records
Ideal customer profiles3 records
Cosmitto coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cosmitto coffee partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Lessgerit ClubminorPartnership with Lessgerit running club for a post-run event at Cosmitto La Marsa on April 27, 2025. The event combined running, coffee, music, and community connection. Lessgerit described Cosmitto as an 'iconic spot for coffee culture and well-being' and plans to make it a recurring post-run ritual at carefully selected cafes.
- GlovocoreGlovo serves as Cosmitto's third-party delivery partner, enabling customers to order Cosmitto products through the Glovo app and marketplace for delivery to their location.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Cosmitto coffee competitors and assessment
Company assessmentBroad incumbents
- Starbucks: Global coffee chain incumbent with significant brand recognition and presence in MENA markets via licensed partners. Comparable to Cosmitto as a multi-location cafe operator competing for the same Tunisian urban professional and aspirational consumer segments, though operating at vastly larger scale and with a standardized global menu.
- Costa Coffee: UK-origin international coffee chain with broad MENA presence via franchisees and partners. Comparable to Cosmitto as a multi-site espresso-led cafe brand targeting similar urban, professional, and on-the-go consumer occasions, with franchise expansion as a core growth model.
- Caribou Coffee: US-Middle East coffee chain with significant MENA franchise presence. Comparable to Cosmitto as a multi-site cafe operator targeting the same casual sit-down and takeaway coffee occasions, with established franchise systems across the region.
Emerging players
- Espresso Lab: Greek specialty coffee brand expanding into broader European and MENA markets with a focus on single-origin espresso bars. Comparable to Cosmitto as a younger specialty coffee brand pursuing urban cafe expansion and competing for similar premium-coffee-seeking consumers.
Direct peers
- Paul (bakery-cafe): International bakery-cafe chain with locations across MENA including Tunisia. Comparable to Cosmitto as a multi-location cafe concept combining coffee with light food in a sit-down, lifestyle-oriented environment, and using franchise/partnership models for regional expansion.
- Black Mamba Coffee: Tunisia-rooted specialty coffee roaster and cafe operator focused on premium single-origin beans and modern cafe experiences. Direct competitor for the same Tunisian specialty coffee consumer and for cafe traffic in Tunis, with similar premium positioning and lifestyle branding.
- Columbus Café & Co: French-origin specialty coffee and lifestyle cafe chain expanding via franchise across Europe and MENA. Comparable to Cosmitto as a lifestyle-positioned coffee shop chain using a franchise-led growth model with merchandise and community-style store environments.
- Café Ben Yedder: Established Tunisian cafe and patisserie chain operating multiple locations across greater Tunis. Direct competitor to Cosmitto for Tunisian urban cafe traffic, sharing a similar multi-store, pastry-and-coffee format and competing for the same local consumer base.
- Coffee Island: Greek-origin specialty coffee chain that has scaled aggressively across Europe and MENA via franchise. Comparable to Cosmitto as a specialty coffee chain pursuing franchise-led growth into secondary cities, with a similar barista-led beverage menu and modern cafe store format.
Regional players
- Le Bon Vieux Temps: Heritage Tunisian cafe and brasserie concept with multiple Tunis locations. Comparable to Cosmitto as a multi-location Tunis cafe brand competing for the same urban Tunisian cafe-going and casual dining consumer occasions, with a more traditional positioning versus Cosmitto's lifestyle-led branding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Cosmitto coffee social profiles
Digital presenceCosmitto coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cosmitto coffee leadership team
Management profileNumber of profiles
Cosmitto coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cosmitto coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cosmitto coffee
What does Cosmitto coffee do?
Cosmitto Coffee operates a network of physical cafe locations across Tunisia serving specialty coffee, iced beverages, and snacks in creative collaborative spaces. Beyond the cafe business, the brand sells branded 'Made with Passion' merchandise (T-shirts) through its online shop, produces a 'Start Sessions' podcast, and licenses its brand through a franchise program targeting multiple Tunisian cities.
Is Cosmitto coffee a public or private company?
Cosmitto coffee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cosmitto coffee founded?
Cosmitto coffee was founded in 2012. It employs 11 to 50 people.
Where is Cosmitto coffee based?
Cosmitto coffee is headquartered in La Marsa, Tunisia, in the Africa region.
How does Cosmitto coffee make money?
Four revenue lines are on record. In-store cafe sales are the primary driver. The others are merchandise sales, franchise fees and delivery commissions.
Who are Cosmitto coffee's main competitors?
Broad incumbents on record are Starbucks, Costa Coffee and Caribou Coffee. Espresso Lab is listed as an emerging player. Direct peers are Paul (bakery-cafe), Black Mamba Coffee, Columbus Café & Co, Café Ben Yedder and Coffee Island. Le Bon Vieux Temps is listed as a regional player.
Does Cosmitto coffee have an API?
No public API is recorded for Cosmitto coffee.
What industry is Cosmitto coffee in?
Cosmitto coffee's product category is Specialty Coffee Retail. Its primary akta.pro industry code is THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave), with a secondary code of THAFADAD, Espresso Bars & Coffee Bars. Its NAICS code is 722515 and its SIC code is 5810.