What Cosmotheca does

Cosmotheca is a Russian specialty retailer of international niche cosmetics and perfumes, operating an e-commerce storefront at cosmotheca.com alongside a physical retail store. The company's core proposition is the curation and distribution of approximately 55–60 international niche beauty and fragrance brands — including heritage houses such as Santa Maria Novella (founded 1221) and Penhaligon's (founded 1870) — that are typically underrepresented in mass-market Russian beauty retail.

The product surface spans Perfumes, Skincare, Haircare, Hair Accessories, Decorative Cosmetics, Oral Care, Home Space Products, Men's Care, Children's Products, Gift Sets, and an Outlet section, with prices ranging from 300 RUB to 43,900 RUB. Distribution is direct-to-consumer via owned channels: e-commerce fulfillment covers Moscow, Moscow Region, and Saint Petersburg, with free delivery on orders above 5,000 RUB, complemented by a physical store. Customer touchpoints extend to social platforms including Telegram, YouTube, and Stampsy, supporting brand-building around niche perfumery and cosmetics.

The business model is standard specialty retail: revenue is generated through direct margin on the sale of curated third-party brands across both online and physical channels. There are no disclosed subscriptions, marketplace listings, B2B/wholesale contracts, or proprietary product lines; the differentiation rests entirely on assortment curation, brand relationships, and the omnichannel experience in the niche segment of the Russian beauty market.

Name

Cosmotheca

Legal name

Cosmotheca

Website

https://cosmotheca.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Cosmotheca is a Russian multi-channel specialty retailer that curates and sells roughly 55–60 international niche cosmetics and perfume brands via its cosmotheca.com e-commerce site and a physical store, serving consumers in Moscow and Saint Petersburg.

Ownership category

akta.pro rank

Product category

Specialty Beauty Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Luxury Beauty & Fragrance Department Stores (CRAGADAD)

Keywords

• Niche perfumery retail
• Premium cosmetics distribution
• Niche beauty e-commerce
• International fragrance retailer
• Luxury skincare distribution

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of niche cosmetics, perfumery, skincare, haircare, and home fragrance products through online store and physical retail locations. Products are sold at various price points ranging from budget items (~300 RUB) to premium fragrances (up to 43,900 RUB).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cosmotheca is a Russian multi-channel retailer that curates and sells rare niche cosmetics, perfumes, skincare, haircare, and home fragrance products from over 60 international brands. The company operates both an e-commerce storefront (cosmotheca.com) and physical retail stores in Moscow, offering exclusive and hard-to-find beauty products from heritage houses such as Santa Maria Novella and contemporary niche brands such as Histoires de Parfums and Filippo Sorcinelli.

Product overview

Cosmotheca is a multi-brand online and offline retailer specializing in rare niche cosmetics and perfumes from around the world. The company operates as a curated marketplace offering a diverse portfolio of over 55 international brands across multiple categories. The product ecosystem includes niche perfumes and fragrances ( Парфюмерия), skincare (Уход за кожей), haircare (Уход за волосами), hair accessories (Аксессуары), decorative cosmetics (Декоративная косметика), oral care (Уход за полостью рта), home space products (Пространство дома), men's care (Для мужчин), and children's products (Для детей). The company also offers gift sets (Наборы, подарки) and an outlet section for discounted products. Brands featured include Acca Kappa, ānti, Histoires de Parfums, Filippo Sorcinelli, FUEGUIA, Iles Formula, Blind Barber, Mad et Len, Marc-Antoine Barrois, Olfactive Studio, Santa Maria Novella, Sachajuan, Proraso, Marvis, and many others.

Differentiator

Problem solved

Functional benefit

Products and services

• Niche Perfumes (Парфюмерия) A curated collection of rare niche perfumes, eau de parfum, colognes, and scented oils from international brands, organized by olfactory groups (ambery, woody, oriental, floral, aquatic, leather, musky, tobacco, powdery). Targeted at consumers seeking exclusive fragrance offerings.
• Skincare (Уход за кожей) Face and body care products including creams, serums, masks, tonics, oils, sunscreen, cleansers, makeup removers, and specialized treatments (anti-aging, moisturizing, soothing, clarifying).
• Haircare (Уход за волосами) Hair care products including shampoos, conditioners, hair masks, styling products (waxes, gels, mousses, sprays), hair oils, and scalp treatments.
• Decorative Cosmetics (Декоративная косметика) Makeup products for eyes, lips, face, and nails including pencils, shadows, mascaras, balms, glosses, lipsticks, concealers, primers, powders, blushes, and nail polish.
• Oral Care (Уход за полостью рта) Oral hygiene products including toothpastes, toothbrushes, and mouthwashes from brands like Marvis and Santa Maria Novella.
• Home Space Products (Пространство дома) Home fragrance and care products including room sprays, candles, aromatization paper, laundry care, and home cleaning products.
• Men's Care (Для мужчин) Men's grooming products including shaving items (creams, foams, soaps, aftershaves), beard care (oils, balms, waxes), and men's-specific perfumes and hair care.
• Children's Products (Для детей) Children's care products including gentle cleansers, shampoos, and body washes from brands such as Less is More.
• Gift Sets (Наборы, подарки) Curated gift sets and beauty boxes containing multi-product collections for hair care, skincare, and grooming.
• Brand Portfolio - 55+ International Brands Curated multi-brand portfolio featuring 55+ niche cosmetic and perfume brands from Austria, Armenia, UK, Germany, Ireland, Spain, Italy, Russia, USA, France, Switzerland, Sweden, and South Korea, including Acca Kappa, Histoires de Parfums, Filippo Sorcinelli, FUEGUIA, Iles Formula, Mad et Len, Marc-Antoine Barrois, Olfactive Studio, and Santa Maria Novella.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Feelunique: European online premium beauty retailer with broad niche and luxury brand assortment. Comparable online-first niche beauty distribution model to Cosmotheca.
• Space NK: UK-based multi-brand premium beauty retailer known for curated niche and luxury cosmetics and perfume brands. Closely comparable to Cosmotheca's curation-led, multi-brand niche beauty model.
• Bluemercury: US-based multi-brand premium beauty specialty retailer combining physical stores with e-commerce and curated luxury assortment. Comparable omni-channel premium beauty retail model.
• Mecca: Australia and New Zealand's leading premium multi-brand beauty retailer with strong niche and luxury fragrance curation across physical and digital channels. Comparable assortment breadth and pricing tier to Cosmotheca.
• Cult Beauty: UK-based online-first multi-brand premium beauty retailer specializing in curated niche and indie brands globally. Comparable e-commerce-led niche curation model to Cosmotheca's online store.
• Credo Beauty: US-based curated clean and niche beauty multi-brand retailer with strong curation standards and premium positioning. Comparable curation-led niche beauty retail model.
• Ile de Beauté: Russian multi-brand beauty chain with both physical stores and online retail serving similar premium beauty customer segments. Direct domestic competitor operating in the same Russian market.
• Aroma-butik: Russian specialty niche perfume retailer operating online with curated international fragrance brands. Closest direct domestic competitor in the niche perfumery segment within Russia.

Broad incumbents

• Sephora: Global multi-brand beauty retail giant owned by LVMH with significantly larger scale and broader assortment. Operates in the same premium beauty category but with a much wider portfolio and deeper resources than Cosmotheca.
• Liberty London: Iconic UK luxury department store with a curated premium beauty hall featuring niche perfume houses. Comparable luxury positioning and beauty curation, though broader merchandise mix than Cosmotheca.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Cosmotheca
• LinkedInlinkedin.com/company/cosmotheca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cosmotheca