Visit Benidorm

What Visit Benidorm does

Visit Benidorm (legal name: Fundación Visit Benidorm) is a non-profit destination marketing organization (DMO) founded in 2010 under the tutelage of the Protectorate of the Generalitat Valenciana. It operates as a public-private partnership foundation governed by a Foundation Board chaired by the Mayor of Benidorm, with funding and oversight from the Benidorm Town Hall, the Generalitat Valenciana, and a network of founding patrons and collaborating partners drawn from the local hospitality, attraction, and tourism services sectors. The organization's mandate is to coordinate destination management and promotion for Benidorm, a Mediterranean tourism destination in Alicante, Spain that hosts 4 million+ annual visitors across over 125 hotels, 6,000 apartments, 11 campings, and 5 theme parks, with reported summer hotel occupancy of approximately 90%.

The foundation's core product is the visitbenidorm.es multilingual destination portal, available in 10 languages, which serves as the primary digital touchpoint for visitor information, event listings, and accommodation booking referrals. Complementary platforms include Benidorm Virtual (immersive virtual tours of cultural sites such as the Boca del Calvari Museum and San Jaime Church), Benidorm Land (a metaverse presence launched in 2023), the Benidorm Fun Town Tycoon experience on Roblox (launched 2022), and VisitBenidorm.travel (a direct accommodation booking platform). Supporting sub-brands include the Benidorm Convention Bureau (MICE), Benidorm Sustainable Tourism, Benidorm Accessible (developed with Predif), the Life in Benidorm blog, a podcast, and a WhatsApp visitor assistance service. The technology stack integrates standard martech and analytics (Google Analytics, Mailchimp, Meta/TikTok/Twitter/Pinterest pixels, Chatbase chatbot, Cloudflare) without disclosed proprietary AI capabilities.

Visit Benidorm does not charge visitors for information services and does not generate commercial revenue; it is funded through public-private partnership contributions. It executes 195 promotional actions annually across 29 countries (as of 2025) and pursues segmented marketing across families, LGBTQIA+ travelers, seniors, young travelers, pet owners, digital nomads, accessibility travelers, MICE groups, and sustainable tourism segments. The organization has positioned Benidorm for EU-level sustainability recognition (European Green Pioneer Destination 2025; European Green Leaf 2027 and 2028 finalist) and operates a Low Emission Zone (ZBE) within the destination.

Name

Visit Benidorm

Legal name

Fundación Visit Benidorm

Website

https://visitbenidorm.es

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Visit Benidorm (Fundación Visit Benidorm) is a non-profit Spanish destination marketing organization coordinating tourism promotion and management for Benidorm through a multilingual digital platform, serving 4 million+ annual visitors across leisure, MICE, accessibility, and digital-nomad segments.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion

NAICS

Convention and Visitors Bureaus (561591), Traveler Accommodation (7211), Nature Parks and Other Similar Institutions (71219)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Destination marketing organization
• Tourism promotion services
• Multilingual visitor portal
• MICE convention bureau
• Sustainable tourism management

Headquarters

HQ city

Benidorm

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Distribution channels6 records

Marketing channels12 records

Core offering

Visit Benidorm (Fundación Visit Benidorm) is a non-profit destination marketing organization that promotes Benidorm, Spain as a Mediterranean tourism destination through a multilingual website, virtual tours, a direct accommodation booking platform, airport transfer services, a MICE convention bureau, and digital experiences including a metaverse and Roblox game. It coordinates sustainable destination management across public and private stakeholders and serves over 4 million annual visitors.

Product overview

Visit Benidorm operates as a multi-platform destination management ecosystem centered on the VisitBenidorm.es tourism website. The core offering includes the official tourism portal providing comprehensive visitor information, the Benidorm Virtual immersive tour platform, and the VisitBenidorm.travel direct booking service. Supporting sub-brands include the Benidorm Convention Bureau for business events, sustainable tourism initiatives, accessibility programs, and the Life in Benidorm news blog. Additional services encompass airport transfers, podcasts, and virtual experiences like Benidorm Land metaversum.

Differentiator

Problem solved

Functional benefit

Products and services

• VisitBenidorm.es Multilingual Tourism Portal Official multilingual destination portal (10 languages) for Benidorm providing comprehensive visitor information, event calendars, accommodation booking referrals, WhatsApp assistance, and travel planning tools for leisure and business tourists.
• Benidorm Virtual Virtual exhibition platform offering immersive digital tours of Benidorm's cultural heritage sites, including the Boca del Calvari Museum and San Jaime Church, with virtual art displays for remote exploration.
• VisitBenidorm.travel Booking Platform Direct booking platform offering hotels, apartments, and campings with best price guarantees for direct accommodation reservations in Benidorm.
• Benidorm Convention Bureau MICE division providing venues, hotels, DMCs, catering, and transportation services for business events, conferences, and congresses in Benidorm.
• BeniConnect Airport Transfers Airport transfer booking service providing digital reservations for transportation between Alicante Airport and Benidorm.
• Benidorm Land Metaverse Experience Metaverse experience offering an immersive digital representation of Benidorm that users can explore virtually for destination discovery and engagement.
• Benidorm Fun Town Tycoon on Roblox Interactive Roblox game experience based on Benidorm where users can build and manage their own Benidorm-themed virtual town, engaging younger audiences with gamified destination content.

Quantifiable outcome

• 4 million+ tourists annually choose Benidorm for vacation
• +4 more outcomes

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Predif (Plataforma de Entidades de Personas con Discapacidad)coreStrategic or Co-development PartnerCollaboration with Predif for accessible tourism initiatives, including the development of a digital accessibility guide covering 60 hotels in Benidorm, promoting inclusive tourism for visitors with reduced mobility.
• Generalitat ValencianacoreStrategic or Co-development PartnerGovernment oversight through Protectorate of the Generalitat Valenciana, providing institutional backing and regulatory framework for the foundation's operations.
• Benidorm Town Hall (Ayuntamiento de Benidorm)coreStrategic or Co-development PartnerPrimary public sector partner providing governance oversight, funding, and strategic direction. The Mayor of Benidorm serves as Chairman of the Foundation Board.
• Founding Patrons and Collaborating PartnerscoreStrategic or Co-development PartnerPrivate sector founding patrons and collaborating partners comprising hotels, restaurants, attractions, and tourism service providers who contribute to destination governance and promotional activities.
• Destination Management Companies (DMCs)majorChannel Partner/ Reseller/ DistributorNetwork of DMCs facilitating MICE and group tourism to Benidorm, providing professional event organization and destination services.
• Terra MíticamajorChannel Partner/ Reseller/ DistributorTheme park partnership featuring Europe's longest wooden roller coaster, part of the five theme park portfolio promoted through Visit Benidorm channels.
• AqualandiamajorChannel Partner/ Reseller/ DistributorWater park partnership offering water slides, jacuzzis, and pools, promoted as a key attraction for visitors to Benidorm.
• Terra Natura BenidormmajorChannel Partner/ Reseller/ DistributorZoo and wildlife park partnership with over 200 animal species from around the world, offering themed areas and live animal shows.
• Mundomar BenidormmajorChannel Partner/ Reseller/ DistributorMarine park partnership featuring dolphin and seal shows, combined attraction offering with Terra Natura.
• Aqua Natura BenidormmajorChannel Partner/ Reseller/ DistributorWater park partnership providing family-friendly water attractions and animal experiences.
• International Tourism Markets (29 countries)majorGTM or Marketing PartnerInternational markets across Europe and beyond where 195 promotional actions were conducted in 2025 for destination marketing and awareness.
• Llorente Bus (Urban Transport)minorGTM or Marketing PartnerUrban public transportation provider featured in visitor information for sustainable mobility options within Benidorm.
• Centauro Benidorm (Car Rental)minorGTM or Marketing PartnerCar rental partner providing vehicle hire services for visitors, featured in travel planning information.
• Hoteles MICE (Business Hotels)majorChannel Partner/ Reseller/ DistributorNetwork of hotels equipped for meetings, incentives, conferences, and exhibitions, promoted through Benidorm Convention Bureau.

Scale indicators10 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Tourism Australia: National tourism organization with globally recognized campaigns and immersive digital marketing; a benchmark for scale of international destination marketing and brand-building.
• Brand USA: National DMO promoting inbound tourism to the United States; comparable as a public-private partnership national-level destination marketing organization with international promotional campaigns.
• Turespaña (Spain Tourism Board): Spain's national tourism organization; a broader incumbent coordinating international destination marketing for the entire country, of which Visit Benidorm is effectively a sub-destination.

Direct peers

• Visit Valencia: Regional DMO under Valencia's tourism authority; directly comparable as a Spanish regional destination marketing organization with multilingual digital platforms and convention bureau support for the same Mediterranean market.
• Visit Dubai: Dubai's official DMO with a strong digital-first marketing approach, multilingual platforms, and convention bureau; comparable for scale of international marketing investment and digital innovation.
• NYC & Company: New York City's official DMO; comparable as a large-scale urban destination marketing organization with convention bureau, multilingual services, and digital-first promotional strategy.
• Destination DC: Washington DC's official destination marketing organization; comparable as a non-profit DMO with a strong convention bureau focus and multilingual digital presence.
• Visit London: Major European city DMO operating multilingual platforms, MICE bureau, and immersive digital marketing; a benchmark for mid-sized city destination marketing organizations.
• Visit Costa del Sol: Andalusian DMO promoting the Costa del Sol as a Mediterranean destination; comparable in beach-tourism, MICE, and multilingual destination marketing operations in southern Spain.
• Turisme de Barcelona: Barcelona's official DMO operating convention bureau and multilingual digital platforms; comparable as a Spanish destination marketer with significant MICE and cultural heritage focus.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/visitbenidorm
• YouTubeyoutube.com/user/lifeinbenidorm
• Facebookfacebook.com/visitbenidorm
• Instagraminstagram.com/visitbenidorm
• LinkedInlinkedin.com/company/visitbenidorm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Benidorm