COTE MAS

What COTE MAS does

Côte Mas is the hospitality and wine-tourism operating arm of D Paul Mas SAS, a privately held French SAS headquartered in Béziers and ultimately part of the Domaines Paul Mas wine estate group led by Jean-Claude Mas. Located on the Domaines Paul Mas estate at D5 Route de Villeveyrac in Montagnac (Hérault, Occitanie), Côte Mas integrates a Michelin-recognized gastronomic restaurant (Bib Gourmand 2025, previously Michelin Plate 2018), a wine caveau offering tastings and retail of more than 115 wines from the parent group's Languedoc estates, two luxury accommodation suites at La Maison Nicole (Silène Suite and Verrières Bedroom), an online wine and olive oil boutique with national delivery in metropolitan France, gift vouchers, equestrian activities through Les Écuries du Château Paul Mas, and corporate/private event hosting. Pricing spans unit-based menu tiers (€19.90–€90 per person for events, €19.90 per bottle for Oenothéra 2024) and seasonal suite rates (€170–€245 per night), with delivery fees waived above 36 bottles or €360 TTC.

The underlying technology stack is intentionally lean: a WordPress-based website (cote-mas.fr) with French/English versions, an Outlook Office 365 calendar booking link for caveau visits and buggy tours, and a standard e-commerce storefront. No proprietary software, AI/ML systems, APIs, or app are disclosed. Customer engagement is driven by Google Reviews (412 verified, Trustindex "EXCELLENT"), organic social (Facebook, Instagram, X), an email newsletter, and event-led demand (jazz evenings, harvest festivals, equestrian shows, Les Jeudis Épicurieux weekly gastronomy series, Black Friday).

Go-to-market is direct-to-consumer and event-driven. Primary segments are wine and gastronomy enthusiasts and corporate groups, with secondary demand from luxury travelers and families. Distribution is single-country/domestic: on-premise restaurant and caveau, the e-commerce boutique for individual buyers, and direct booking for La Maison Nicole. The company holds ADEME registration (FR204134_01FXVT) under France's AGEC Extended Producer Responsibility regime and operates under parent D Paul Mas SAS (€15M capital).

Name

COTE MAS

Legal name

D Paul Mas SAS

Website

https://cote-mas.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Côte Mas is the hospitality and wine-tourism arm of Domaines Paul Mas in Montagnac, France, operating a Michelin-recognized restaurant, wine caveau with 115+ wines, luxury suites, online boutique, and event hosting for wine enthusiasts and corporate groups.

Ownership category

akta.pro rank

Product category

Wine Tourism and Hospitality

NAICS

Traveler Accommodation (7211), Wineries (312130), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Wineries & Vineyards (Tasting Rooms) (THAFALAE)

akta.pro secondary industries

Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (THAFAEAF), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Wine tourism
• Gastronomic restaurant
• Wine retail
• Luxury accommodation
• Vineyard experiences

Headquarters

HQ city

Montagnac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Gastronomic Restaurant: Fine dining restaurant offering seasonal menus, wine pairings, and special culinary events. Open Wednesday to Sunday with lunch and dinner service.
2. Wine Caveau (Wine Shop): Wine tasting room and retail shop offering over 115 different wines from Domaines Paul Mas estates across Languedoc appellations. Open Monday to Saturday with tasting sessions by sommelier.
3. Online Boutique: E-commerce platform for direct wine sales delivered across metropolitan France. Delivery fee of 12€ TTC, free for orders ≥36 bottles or >360€ TTC.
4. La Maison Nicole Accommodation: Two luxury suites (Silène Suite and Verrières Bedroom) offering accommodation with breakfast, kitchen access, swimming pool, and activities including gastronomic experiences, buggy tours, wine tasting, and horse riding.
5. Gift Vouchers: Gift voucher products for restaurant meals, wine tastings, accommodation, and experiences.
6. Events and Receptions: Corporate seminars, private events, and celebrations hosted at the estate with catering and wine services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Côté Mas operates a wine tourism destination at the Domaines Paul Mas estate in Montagnac, France, combining a Michelin-recognized gastronomic restaurant, a wine shop (Caveau) offering over 115 wines from Domaines Paul Mas estates, luxury accommodation at La Maison Nicole, and curated on-site experiences including equestrian activities, wine tastings, buggy vineyard tours, and olive oil offerings. The business also sells wines, olive oils, and gift vouchers through an online boutique delivering across metropolitan France.

Product overview

COTE MAS is a hospitality and wine tourism destination operated by D Paul Mas SAS, offering a portfolio of experiences centered on the Domaines Paul Mas vineyard. The core offerings include the Michelin-recognized Restaurant Gastronomique (awarded Bib Gourmand 2025) for fine dining, Le Caveau wine shop for tastings and sales of 115+ wines, and La Maison Nicole luxury suites for accommodation. Supporting experiences include horse riding (Écuries), buggy vineyard tours, olive oil tastings (Les Tannes en Occitanie), and event hosting for corporate and private functions. An online boutique enables direct wine sales, while gift vouchers provide gifting options. The newest addition is Les Jeudis Épicurieux, a weekly Thursday gastronomic experience.

Differentiator

Problem solved

Functional benefit

Brands

• Le Restaurant Gastronomique: The main gastronomic restaurant offering seasonal cuisine and wine pairings
• Le Caveau
• La Maison Nicole
• Les Écuries du Château Paul Mas
• Les Tannes en Occitanie
• Les Jeudis Épicurieux

Products and services

• Restaurant Gastronomique Côté Mas
• Le Caveau (Wine Shop and Tasting Room)
• La Maison Nicole Accommodation
• Online Wine Boutique
• Les Écuries du Château Paul Mas (Equestrian Experiences)
• L'Éveil des 5 sens (Multi-Sensory Wine Tasting)
• Buggy Vineyard Tours
• Les Tannes en Occitanie Olive Oils
• Gift Vouchers (Bons Cadeaux)
• Réceptions et Événements (Private Events Hosting)
• Exclusive Painted Wine Crates by Salamech
• Les Jeudis Épicurieux (Weekly Gastronomic Experience)

Quantifiable outcome

• Oenothéra 2024 awarded Complex Red Trophy at 2026 Salagou Cœur d'Hérault Wine Awards

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Domaines Paul MascoreStrategic or Co-development PartnerParent company and strategic partner providing the wine portfolio of over 115 wines from multiple estates across Languedoc appellations. Côté Mas operates as the wine tourism and gastronomic destination of the Domaines Paul Mas estate, including Château des Crès Ricards, and integrates the full range of Domaines Paul Mas products including wines, olive oils, and culinary experiences.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Domaine de Verchant: Luxury 5-star hotel and spa near Montpellier in the Languedoc, with vineyard and wine-tasting programming on site. Geographic and product-line peer to Côté Mas.
• Château de Mercuès: Cahors wine estate converted into a luxury château hotel with gastronomic restaurant and Malbec-led wine program. Closely matches Côté Mas's castle/vineyard hospitality formula.
• Les Sources de Caudalíe: Bordeaux winery (Château Smith Haut Lafitte sister brand) with boutique hotel and vinothérapie spa. Mirrors Côté Mas's wine + hospitality + experience model.
• Château La Coste: Provence wine estate combining vineyard, art center, gastronomy, and luxury lodging/villas. Larger-scale but structurally identical wine-tourism destination.
• Château Smith Haut Lafitte: Bordeaux wine estate operating an on-site luxury hotel, gastronomic restaurant (2 Michelin stars), and spa. Comparable as a wine-tourism destination combining cellar, restaurant, and lodging.
• Château Cordeillan-Bages: Médoc wine estate with a Michelin-starred gastronomic restaurant and guest rooms. Direct model overlap: vineyard setting, fine dining, on-site lodging, tasting.
• Mas de Peint: Camargue farmhouse estate with vineyard, gastronomic restaurant, and luxury rooms; comparable boutique rural-luxury wine-tourism positioning.
• Domaine des Étangs: Luxury château-hotel in Charente with on-site vineyards, gastronomic dining (Alain Ducasse), and equestrian experiences. Closely comparable integrated estate model.
• Domaine de Fontenille: Provence wine estate with luxury hotel, Michelin-listed restaurant, and cellar tours. Same archetype: rural estate combining vineyard, gastronomy, and accommodation.
• Hostellerie de l'Abbaye de la Celle: Provence hotel-restaurant set within a vineyard with cellar and Provençal cuisine; comparable single-estate wine + gastronomy + lodging offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CoteMas
• Facebookfacebook.com/Cote.Mas
• Instagraminstagram.com/cotemas
• LinkedInlinkedin.com/company/cote-mas

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COTE MAS