Burnaby Counselling Group

What Burnaby Counselling Group does

Burnaby Counselling Group (BCG) is a registered Canadian charity (Charity #118821552RR0001) operating since 1978 as a community-based mental health organization. It delivers evidence-based therapeutic counselling across in-person locations in Burnaby (headquarters, relocated in 2024 to 7375 Kingsway), Vancouver, Langley, and Kelowna, and via virtual and phone sessions anywhere in Canada. Its service portfolio spans individual, couples and marriage, child and teen counselling, collaborative divorce coaching, psychoeducational assessments, NeurOptimal neurofeedback, third-party funded counselling, and faith-based counselling, plus an income-based sliding-scale subsidy program funded by donations.

The team comprises 19+ members including 16 registered or certified therapists (RCC, RSW, RMFT, R.Psych., CACFT designations) and three intern or associate therapists, supplemented by rotating graduate-level interns from Trinity Western University's ACTS Program. Clinical direction sits with Ian Verseveldt; executive leadership is split between Executive Director Cameron Keller (part-time) and Director of Business Operations Chris Fong, with governance from a Board chaired by John Chan. Pricing is per 50-minute session on a credential-tiered ladder ranging from $25 (practicum) to $250 (collaborative separation coaching), with psychoeducational assessments starting at $2,875 per case.

Revenue is generated from session fees, third-party billing through multiple BC funders (CVAP, Autism Funding, FNHA, NVHA, ICBC, WorkSafeBC, Healthcare Benefit Trust), and donor contributions. The "Done in a Day" annual fundraiser has raised $250,000+ since 2011, supporting 937 hours of subsidized counselling in 2024 alone and 50,000+ subsidized sessions cumulatively. The go-to-market is inside-sales-led via centralized phone intake (604.430.1303) and an online form, layered with community/referral demand generation through churches, healthcare providers, schools, and donor networks.

Name

Burnaby Counselling Group

Legal name

BCG Counselling Group

Website

https://counsellinggroup.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Burnaby Counselling Group is a registered Canadian charity, founded in 1978, that delivers evidence-based individual, couples, family, and child counselling across four BC locations and virtually nationwide, supplemented by a donor-funded subsidy program.

Ownership category

akta.pro rank

Product category

Mental Health Counselling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (62133), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Family & Parenting Support Services (BPAGAEAC), Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Professional counselling services
• Mental health therapy
• Marriage and family therapy
• Psychoeducational assessment
• Neurofeedback therapy

Headquarters

HQ city

Burnaby

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Counselling Session Fees: BCG charges session fees per 50-minute counselling session. Rates vary by therapist credential: $25 for practicum students, $60 for intern therapists, $110 for associate therapists, $160 for Registered Clinical Counsellors and Registered Social Workers, $180 for Registered Marriage & Family Therapists and Neurofeedback Practitioners, $235 for Registered Psychologists, and $250 for Collaborative Separation & Divorce Coaching. Psychoeducational assessments are billed at a flat rate starting at $2,875 per case. Clients pay directly and submit receipts for reimbursement from their insurance or third-party funders.
2. Donations & Fundraising: As a registered Canadian charity (#118821552RR0001), BCG receives donations from community members that fund its subsidy program. The annual 'Done in a Day' charity hike raises funds for subsidized counselling. Donations go directly to offset counselling costs for clients who cannot afford full fees.
3. Third-Party Funded Counselling: BCG accepts funding from third-party providers including Extended Health benefits, WorkSafeBC, ICBC, Crime Victims Assistance Program (CVAP), Autism Funding (AFU), First Nations Health Authority (FNHA), Nisga'a Valley Health Authority (NVHA), and Healthcare Benefit Trust. Billing is coordinated with these funders under separate contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Burnaby Counselling Group is a registered Canadian not-for-profit charity delivering professional mental health counselling to individuals, couples, families, and children across British Columbia. Services include individual counselling, couples and marriage counselling, teen and children counselling, collaborative divorce coaching, psychoeducational assessments, and NeurOptimal neurofeedback, delivered in-person at four BC offices and virtually across Canada, with a donor-funded income-based subsidy program providing reduced-cost access.

Product overview

Burnaby Counselling Group offers a comprehensive portfolio of professional counselling services delivered through in-person sessions at four BC locations (Burnaby, Vancouver, Langley, Kelowna) and virtual/phone sessions across Canada. The core offering includes Individual Counselling, Couples & Marriage Counselling, and Teens & Children Counselling, supported by specialized services such as Collaborative Coaching for divorce support, Neurofeedback (NeurOptimal), Psychoeducational Assessments, and Third-party Funded Counselling. A donor-funded Subsidy Program provides income-based sliding-scale fees. The organization also operates Christian Counsellor Services integrating faith-based approaches. Founded in 1978 as a faith-based ministry, BCG is now a standalone community mental health organization serving clients from all backgrounds.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counselling

Quantifiable outcome

• Over 50,000 counselling sessions subsidized since 1978
• +3 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Trinity Western University (ACTS Program)coreStrategic or Co-development PartnerBCG hosts graduate-level counselling interns from Trinity Western University's ACTS (Allegiance Christian Counselling Society) program. Intern therapists (Master's in Marriage and Family Therapy students) provide supervised counselling sessions at reduced rates ($60/session). BCG Clinical Directors (Ian Verseveldt, Cameron Keller) have academic ties to TWU, with Ian having founded and directed the MA program there until 2023.
• Crime Victims Assistance Program (CVAP)coreOthersBCG accepts referrals and provides counselling services funded through BC's Crime Victims Assistance Program, which provides financial assistance to victims of violent crime, immediate family members, and certain witnesses.
• Autism Funding (BC Government)coreOthersBCG accepts autism funding via the BC government to help families pay for eligible services that promote skill development for children living with autism.
• First Nations Health Authority (FNHA) & Nisga'a Valley Health Authority (NVHA)coreOthersBCG accepts health benefits funding for status First Nations people living in BC through FNHA's Health Benefits Program and the Nisga'a Health Benefits program for Nisga'a citizens and band members.
• ICBC (Insurance Corporation of British Columbia)minorOthersBCG provides counselling services that may be reimbursed through ICBC insurance coverage for clients recovering from motor vehicle accidents. BCG requires a contract from ICBC prior to scheduling appointments.
• WorkSafeBCminorOthersBCG provides counselling services covered under WorkSafeBC for clients with workplace injuries. Third-party billing coordination is handled through a prior contract.
• Charitable ImpactminorOthersOnline donation platform used by BCG to process one-time and recurring charitable donations from community members. Also used for the Done in a Day fundraising event's participant fundraising pages.
• Healthcare Benefit TrustminorOthersBCG accepts third-party billing through Healthcare Benefit Trust for eligible clients whose employer-sponsored health benefits are managed by this trust.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Family Services of Greater Vancouver: Non-profit social services organization in Metro Vancouver offering counselling, family therapy, and community support programs funded by donations and government contracts — directly comparable to BCG's mission, funding model, and service mix.
• Jewish Family Services of Greater Vancouver: Faith-rooted but community-open non-profit offering individual, couple and family counselling on a sliding-scale basis in Metro Vancouver — directly comparable operating model to BCG's charity-subsidized, multi-modality practice.
• Family Therapy Institute of Vancouver: Multi-therapist private practice specializing in couples, family, and child therapy in Metro Vancouver with similar evidence-based modality mix (EFT, CBT, family systems) as BCG.
• Catholic Family Services of Vancouver: Faith-affiliated non-profit in Vancouver providing individual, couple and family counselling with subsidized access — a near-comparable to BCG in funding structure, faith heritage, and service breadth.

Broad incumbents

• BetterHelp: Largest online therapy platform globally; competes with BCG's virtual/phone counselling channel on price and convenience, but lacks BCG's local presence, in-person modality, and donor-subsidized access.
• Canadian Mental Health Association — BC Division: Provincial division of Canada's largest mental health non-profit network; offers counselling, crisis support, and education across BC, overlapping substantially with BCG's mental health service portfolio at greater scale.

Emerging players

• TalkSpace: Online therapy platform offering subscription-based messaging and live sessions; emerging direct competitor in the virtual counselling segment where BCG delivers Canada-wide phone/video services.

Regional players

• North Shore Family Services: Non-profit counselling provider serving North and West Vancouver with sliding-scale fees — a regional peer with the same charity-subsidized mental health service model as BCG.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/burnaby-counselling-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burnaby Counselling Group