Country Life
Country Life is a private Czech organic-food company serving health-conscious consumers, vegans, vegetarians, and gluten-free customers through six stores, two restaurants offering plant-based meals, a café, an in-house bakery, e-commerce, and wholesale distribution.
- Company typePrivate
- Founded1991
- HeadquartersNenačovice, Středočeský, Czechia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Country Life does
Country Life is a private Czech organic food company founded in 1991 and headquartered in Nenačovice. It serves health-conscious consumers, vegans and vegetarians, and gluten-free customers through six retail stores in Prague and surrounding areas, two restaurants offering plant-based meals, a café, seasonal produce, and packaged organic grocery products. Its portfolio includes everyday ingredients, sourdough bread, and sweet and savory pastries produced at its own organic bakery, including gluten-free items.\n\nCountry Life generates revenue through transactional sales at company-owned stores, its restaurants and café, online sales through Econea.cz, and B2B wholesale supply to independent organic and health food stores through the Living Econic platform. Country Life has been part of Living Econic since 2023. The disclosed operating model is based on conventional physical retail, food service, in-house bakery production, and partner-led digital and wholesale infrastructure; specific prices, revenue figures, and proprietary software technology are not provided. (Primary source:.)
Country Life firmographics
Firmographics- Name
- Country Life
- Legal name
- Country Life
- Website
- https://countrylife.cz
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Country Life is a private Czech organic-food company serving health-conscious consumers, vegans, vegetarians, and gluten-free customers through six stores, two restaurants offering plant-based meals, a café, an in-house bakery, e-commerce, and wholesale distribution.
- Ownership category
- akta.pro rank
Country Life industry classification
Industry- Product category
- Organic Food Retail
- NAICS
- Specialty Food Retailers (4452), Other Specialty Food Retailers (44529), Baked Goods Retailers (445291), Food and Beverage Retailers (445)
- SIC
- Retail-Grocery Stores (5411), Retail-Eating & Drinking Places (5810), Bakery Products (2050), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Health Food & Supplement Stores (CRAHAEAC)
- akta.pro secondary industries
- Natural/Organic Supermarkets & Chains (CRAHAEAA), Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE), Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Organic Bakery & Confectionery Wholesale (AFAIAJAG), Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE)
Keywords
Where Country Life is headquartered
LocationHeadquarters
- HQ city
- Nenačovice, Středočeský
- HQ country
- Czechia
- HQ region
- Europe
Offices7 records
Markets served
Country Life business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Retail Store Sales: Revenue from sales of organic foods, gluten-free and vegan products, and fresh baked goods through company-owned retail stores in Prague and surrounding areas.
- Restaurant and Café Sales: Revenue from self-service vegan restaurant and café operations offering fresh plant-based meals and beverages.
- E-commerce Partnership: Products sold through Econea.cz online platform alongside natural cosmetics and eco-friendly household products.
- B2B Wholesale: Wholesale distribution to independent health food stores through Living Econic B2B platform, supplying bakery products including gluten-free options.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Country Life product offering
Product offeringCore offering
Country Life operates an organic food retail concept selling certified bio/organic groceries (cereals, legumes, flours, oils, vinegars, condiments, supplements, superfoods, and gluten-free items), complemented by a self-service vegan restaurant, a café, and an in-house organic bakery producing sourdough rye bread and sweet/savory pastries. The integrated store format allows customers to shop for organic groceries and consume prepared vegan meals and baked goods under one roof.
Product overview
Country Life operates as an integrated organic food retail and food service company with six retail stores, two restaurants, and a café in Prague and surrounding areas. The core product offering includes a comprehensive range of organic/bio food ingredients: cereals, legumes, flours, flakes, vegetable oils, nuts, seeds, dried fruits, syrups, soy sauces, nutritional yeast, cocoa, and dried coconut. The company is particularly known for its signature sourdough rye bread and sweet/savory pastries (including gluten-free options) baked in their own organic bakery founded in 2005. Products are distributed through physical retail stores, the Econea.cz e-commerce platform, and a B2B wholesale portal. The company also operates self-service vegan restaurants serving fresh plant-based meals daily, and a café in central Prague. Since 2023, Country Life has been part of the Living Econic group of traditional brands focused on organic, vegan, raw, and gluten-free products.
Differentiator
Problem solved
Functional benefit
Products and services
- Organic / Bio Food Product Assortment Retail assortment of certified organic and bio grocery products spanning staples (cereals, legumes, flours, oils), condiments and vinegars (including umeboshi vinegar and Japanese-style shoyu), natural supplements, superfoods, and a dedicated gluten-free range, sold to health-conscious Czech consumers.
- Sourdough Rye Bread Signature organic sourdough rye bread produced in Country Life's in-house bakery, sold in-store and supplied to wholesale and HORECA partners.
- Sweet and Savory Pastries (including gluten-free) In-house baked sweet and savory pastries, including gluten-free varieties, produced by Country Life's organic bakery and sold through retail, restaurant, and wholesale channels.
- Self-Service Vegan Restaurant On-site self-service vegan restaurant serving plant-based meals to in-store customers, extending the retail concept into prepared food service for vegan and health-conscious consumers.
- Café In-store café offering beverages and light organic refreshments to complement the retail and vegan restaurant offering.
- Health Food Retail Stores Physical retail store locations selling certified organic and bio groceries, baked goods, and food service to Czech consumers, serving as the flagship sales channel for the Country Life brand.
Companies that use Country Life
Customer profileSegments4 records
Ideal customer profiles4 records
Country Life technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Country Life partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Living Econic GroupcoreCountry Life became part of the Living Econic Group in 2023, a family of traditional brands in organic, vegan, raw, and gluten-free products. The group provides shared infrastructure and growth platform while maintaining individual brand identities with common values and vision for sustainable future.
- Econea.czcoreEconea.cz serves as the online sales platform for Country Life products, offering them alongside natural cosmetics and eco-friendly household products, providing convenient one-stop shopping for health-conscious consumers.
Scale indicators4 records
Recent moves8 records
Expansion highlights4 records
Country Life competitors and assessment
Company assessmentRegional players
- Naturalis (CZ/SK): Slovak-Czech health food retailer with organic and specialty product focus. Comparable in assortment and customer base to Country Life, but operates primarily in the adjacent Slovak market rather than competing directly in Czech Republic.
Direct peers
- Bioobchod: Czech online and physical retailer specializing in organic (bio) foods and natural products. Direct competitor in the Czech specialty organic retail space, with overlapping product categories and customer segments.
- Sklizeno: Czech specialty health food and organic grocery chain with multiple stores in Prague and other cities. Directly comparable to Country Life in product assortment (organic, gluten-free, vegan), store-based DTC model, and Czech market focus.
- Svět zdraví: Czech health food retail chain offering organic, gluten-free, and dietary specialty products through brick-and-mortar stores. Operates in the same Czech specialty food retail category as Country Life with overlapping customer base.
Broad incumbents
- DM Drogerie: German drugstore chain with Czech stores carrying organic foods, natural cosmetics, and health products. Represents an adjacent incumbent that captures health-conscious consumer basket share overlapping with Country Life's category.
- Tesco Stores ČR: UK-based supermarket chain with significant Czech presence and expanding organic/private label health food ranges. Competes with Country Life for price-sensitive organic shoppers in the same Prague locations.
- Kaufland: German hypermarket chain with strong Czech footprint and growing organic assortment at competitive prices. Broad incumbent competing for organic grocery basket share with specialist players like Country Life.
- Albert (Ahold): Major Czech supermarket chain with extensive organic, gluten-free, and plant-based private label offerings. Competes with Country Life on routine organic grocery purchases while offering broader assortment and lower prices.
- Billa: Austrian-owned supermarket chain operating throughout the Czech Republic with growing organic and health food sections. Represents the mainstream grocery competitive threat to specialist organic retailers like Country Life.
Emerging players
- Rohlik.cz: Leading Czech online grocery platform with significant organic and specialty food assortment and rapid delivery. While primarily a general online grocer, its growing organic category directly competes with Country Life's e-commerce offering via Econea.cz.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Country Life social profiles
Digital presenceCountry Life financial estimates
Financial estimateRevenue estimate
Valuation estimate
Country Life leadership team
Management profileNumber of profiles
Profiles1 record
Country Life funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Country Life M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Country Life
What does Country Life do?
Country Life operates an organic food retail concept selling certified bio/organic groceries (cereals, legumes, flours, oils, vinegars, condiments, supplements, superfoods, and gluten-free items), complemented by a self-service vegan restaurant, a café, and an in-house organic bakery producing sourdough rye bread and sweet/savory pastries. The integrated store format allows customers to shop for organic groceries and consume prepared vegan meals and baked goods under one roof.
Is Country Life a public or private company?
Country Life is a private company. It is classified as corporate owned and is currently operating.
When was Country Life founded?
Country Life was founded in 1991. It employs 11 to 50 people.
Where is Country Life based?
Country Life is headquartered in Nenačovice, Středočeský, Czechia, in the Europe region.
How does Country Life make money?
Four revenue lines are on record. Retail Store Sales are the primary driver. The others are restaurant and Café Sales, E-commerce Partnership and B2B Wholesale.
Who are Country Life's main competitors?
Naturalis (CZ/SK) is listed as a regional player. Direct peers are Bioobchod, Sklizeno and Svět zdraví. Broad incumbents are DM Drogerie, Tesco Stores ČR, Kaufland, Albert (Ahold) and Billa. Rohlik.cz is listed as an emerging player.
Does Country Life have an API?
No public API is recorded for Country Life.
What industry is Country Life in?
Country Life's product category is Organic Food Retail. Its primary akta.pro industry code is CRAHAEAC, Health Food & Supplement Stores, with a secondary code of CRAHAEAA, Natural/Organic Supermarkets & Chains. Its NAICS code is 4452 and its SIC code is 5411.