COUP D'COEUR

What COUP D'COEUR does

Céramiques Coup d'Coeur is a solo-operated artisanal ceramics studio founded in 2006 by Muriel Grosz, legally registered as CRÉATION MAGNOLIA SARL (single-member limited liability company) in Colmar, France. The studio produces handcrafted ceramic pieces using traditional techniques including slab work (travail à la plaque), slip casting (coulage), modeling (modelage), and throwing (tournage), with a two-stage firing process: a 950°C biscuit firing followed by high-temperature glaze firing at 1250°C or 1280°C. The product line is split between functional tableware (plates, bowls, dishes, cups, serving pieces) and decorative objects (vases, lamps, ceramic flowers, clocks, candles, and small heart-shaped signature pieces), organized into thematic collections including Noël, Nature, and Déco. Production is zero-waste, with all clay scraps recovered and recycled.

The business operates as a direct-to-consumer artisan studio with no employees, serving individual consumers seeking unique handcrafted pieces and gift buyers. Distribution is currently conducted through a single retail partnership at Domaine Alfred Wantz in Mittelbergheim, a Strasbourg retail point of sale in the Petite-France district, and regional pottery markets in Alsace and Lorraine. The original Epfig boutique closed permanently on November 15, 2025, when the founder relocated to the Lot region; an online boutique is under development with a planned launch in March 2026. Revenue is generated entirely through one-time sales of individually handcrafted pieces, with no publicly disclosed pricing. Muriel Grosz was admitted as an Active Member of Ateliers d'Art de France on January 9, 2025.

Name

COUP D'COEUR

Legal name

CRÉATION MAGNOLIA SARL

Website

https://coupdcoeur.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Céramiques Coup d'Coeur is a solo artisanal ceramics studio in France producing handcrafted tableware and decorative objects using traditional techniques, serving individual consumers through retail partnerships and regional artisan markets, with an online boutique planned for March 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Epfig

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Artisanal ceramic sales: One-time sale of individually handcrafted ceramic pieces including tableware, decorative items, and specialty collections. Each piece is unique and made by hand.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Céramiques Coup d'Coeur is a solo artisan ceramic studio founded by Muriel Grosz in 2006, producing handcrafted ceramic tableware (plates, dishes, bowls, cups, serving pieces) and decorative items (vases, lamps, clocks, ceramic flowers, candle holders, figurines). Pieces are made using traditional techniques (slab work, slip casting, modeling, throwing) with a dual firing process at 950°C and 1250-1280°C. The studio sells directly to consumers through retail points of sale in Alsace (Mittelbergheim, Strasbourg) and regional artisan markets.

Product overview

COUP D'COEUR is a handmade ceramic arts and crafts studio operated by Muriel Grosz since 2006, creating unique artisanal pottery for table and decoration. The product portfolio centers on handcrafted ceramic pieces divided into functional tableware (plates, dishes, bowls, cups, serving items) and decorative objects (vases, lamps, clocks, ceramic flowers, figurines, and small heart-shaped pieces). Collections are organized by theme including Noël (Christmas), Nature (wildlife motifs), and Déco (decorative home accessories). The studio previously operated a physical boutique in Epfig until November 2025, with plans for an online shop launching in March 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Handcrafted Ceramic Tableware (Vaisselle) Handcrafted ceramic tableware including plates, dishes, bowls, cups, and serving pieces, made using traditional techniques (slab work, slip casting, modeling, throwing) and a dual firing process for durability and dishwasher-safe use. Targeted at individual consumers seeking authentic, functional, artisanal everyday tableware.
• Handcrafted Ceramic Lamps (Lampes) Handcrafted ceramic lamps featuring nature-inspired designs that produce soft ambient lighting. For individual consumers seeking unique, artistic lighting and décor pieces.
• Handcrafted Ceramic Flowers (Fleurs) Artistic ceramic flower arrangements and decorative floral pieces inspired by nature, sold as finished decorative objects for home interiors.
• Handcrafted Ceramic Candle Holders (Bougies) Ceramic candle holders and candle accessories combining decorative and functional purposes, for individual consumers decorating their homes.
• Collection Noël (Christmas Collection) Seasonal Christmas-themed ceramic pieces including decorative ornaments and holiday table accessories. Targeted at individual consumers and gift buyers for the holiday season.
• Collection Nature Ceramic pieces featuring natural motifs including butterflies, birds, sheep, and other wildlife, often with nature-inspired colorations. For individual consumers and gift buyers.
• Collection Déco (Decorative Collection) Decorative ceramic home accessories including wall pieces, figurines, and artistic objects for interior decoration. For individual consumers seeking unique decorative objects.
• Vide-poches, Tirelires et Horloges (Trinket Dishes, Piggy Banks, and Clocks) Functional decorative ceramics including trinket dishes, piggy banks, and wall clocks in artistic designs. For individual consumers and gift buyers.
• Petits Coeurs en Céramique (Small Ceramic Hearts) Small handcrafted ceramic heart-shaped decorative pieces, a signature item of the collection. Targeted at individual consumers and gift buyers.

Quantifiable outcome

• Each piece is unique and individually handcrafted
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Ateliers d'Art de FrancecoreStrategic or Co-development Partner · 9 January 2025Professional organization representing French artisans. Céramiques Coup d'Coeur admitted as Active Member after 8-month application process. Membership provides recognition within the professional artisan community and association with prestigious craft organization.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Others

• Ateliers d'Art de France: National federation representing French artisans, of which Coup d'Coeur became an Active Member in 2025. Comparable as an ecosystem enabler providing recognition, exhibitions, and buyer networks for member artisans.

Direct peers

• Astier de Villatte: Paris-based French artisan ceramics house producing handcrafted tableware and decorative objects with a similarly nature-inspired, contemporary aesthetic. Most directly comparable in product category and artisanal positioning, though operating at a much larger scale with global retail.
• Manufacture de Digoin: French artisan ceramics revival brand producing hand-thrown tableware and decorative pieces from Burgundy. Closely comparable as a small-batch French pottery maker serving tableware and home-decor markets.
• Mathilde C. Céramique: Solo French artisan ceramicist producing handcrafted tableware and decorative pieces through similar direct-to-consumer and artisan-market channels. Closely comparable in scale, model, and target customer.
• Atelier Saint-Vincent: French artisan ceramic studio producing handcrafted tableware and decorative objects with a focus on contemporary design. Comparable as a small French pottery brand targeting similar gift and home-decor buyers.

Emerging players

• East Fork Pottery: American modern ceramics brand producing handmade tableware and home goods with strong direct-to-consumer and DTC e-commerce positioning. Comparable in artisan ceramics category and consumer segment, though operating in a different geography.
• Mud Australia: Australian handmade porcelain tableware and home-decor brand. Comparable in artisan ceramic tableware category with similar sustainability and design-forward positioning, though regionally focused outside France.

Broad incumbents

• Jars Céramistes: Established French ceramic tableware manufacturer producing artisanal-style stoneware plates, bowls, and serving pieces. Comparable product category (ceramic tableware) but operates at significantly greater scale with broader distribution.
• Revol Porcelain: Heritage French porcelain manufacturer (founded 1768) producing tableware and culinary ceramics. Comparable product category but operates as a broad incumbent with industrial production and international distribution.
• Emile Henry: French ceramics cookware and tableware producer with heritage dating to 1850. Overlaps with Coup d'Coeur in ceramic tableware and home-decor, but operates as a broad incumbent with industrial-scale manufacturing rather than a solo artisan model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/mumucoupdcoeur
• LinkedInlinkedin.com/company/coup-d'coeur

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COUP D'COEUR