Coup de main à domicile

What Coup de main à domicile does

Coup de main à domicile is a non-profit social economy enterprise (OBNL / ÉSAD) founded in 1993 and headquartered at 400 rue La Salle in Rimouski, Quebec. It delivers in-home support services — light and heavy housekeeping, personal care, meal preparation, shopping/errands, respite, and personal assistance services (SAP) — to seniors aged 65+, adults with disabilities or chronic illness, and adults experiencing temporary loss of autonomy across the Rimouski-Neigette MRC territory (Rimouski, St-Anaclet, Ste-Blandine, Bic, St-Valérien, St-Fabien, St-Eugène, St-Marcelin, St-Narcisse). Service requests are received via the company website, online forms, or telephone, with delivery performed by 250+ home support workers in client homes.

The organization also operates four residential establishments extending a continuum-of-care model: L'ancien Monastère (61 private semi-autonomous senior units acquired March 2019), Les Villas de l'Évêché (senior rental units with meals and housekeeping, taken over in 2020), Habitations La Roseraie (food service management since 2011), and La Conviviale (10 supervised apartments launched 2019 for individuals with autism spectrum disorder or intellectual disabilities). Technology stack is limited to standard business tools (Wix-hosted website, online intake forms, and the Maya client portal) with no proprietary AI/ML components or public APIs.

Revenue is generated from usage-based hourly fees (light housekeeping $7.87–$29.95/h after PEFSAD subsidies for clients 65+, heavy housekeeping $12.87–$40.03/h, respite at $43.98/h private), monthly housing fees ($1,697–$3,356/month at L'ancien Monastère), and supplemental income from Quebec government subsidy programs — notably PEFSAD (Programme d'exonération financière pour les services d'aide domestique, providing up to $26.08/h in combined fixed and variable subsidies) and a 40% refundable tax credit for home support costs for clients aged 70+. As a recognized ÉSAD, the organization is a member of the Réseau de coopération des ÉSAD, the provincial umbrella network covering all 17 Quebec administrative regions. The company is governed by a seven-member Board of Directors led by President Sylvain Pelletier, with Marie-Claude Gasse serving as Directrice générale.

Name

Coup de main à domicile

Legal name

Coup de main à domicile

Website

https://coupdemainadomicile.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Coup de main à domicile is a non-profit ÉSAD social economy enterprise in Rimouski, Quebec, delivering home support services (housekeeping, personal care, respite, meal preparation) and operating four senior and disability residential establishments for clients in the Rimouski-Neigette MRC region.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADAGAA

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Non-Medical In-Home Care & Personal Care

SECONDARYHLADAEAJ

Affordable / Middle-Market CCRCs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Continuing Care Retirement Communities (CCRC)

Keywords

• Home care services
• Senior residence housing
• Personal assistance care
• Residential meal service
• Supervised disability apartments

Headquarters

HQ city

Rimouski

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Home care service fees: Hourly service fees charged to clients for home help services including light housekeeping, heavy housekeeping, meal preparation, shopping, personal care, and respite. Rates vary by service type and client eligibility (age 65+, persons with disabilities, etc.). Subsidized rates available through government programs (PEFSAD).
2. Residential housing fees: Monthly lodging and housing fees charged at three managed establishments: L'ancien Monastère (61 private residences, $1,697–$3,356/month), Les Villas de l'Évêché (3½ and 4½ units with meals and housekeeping), and Habitations La Roseraie (meal service management since 2011). Fees include bundled services with optional add-ons.
3. Government subsidies and financial assistance programs: Revenue supported by government programs including PEFSAD (Programme d'exonération financière pour les services d'aide domestique) which provides fixed and variable hourly subsidies, and the refundable tax credit for home support for seniors aged 70+, which covers 40% of eligible costs as of 2025.
4. 24/7 supervised apartment services: La Conviviale provides 24/7 services in 10 supervised apartments for individuals with autism spectrum disorder or intellectual disabilities, supporting independence and eventual unassisted living.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Coup de main à domicile is a non-profit social economy home care services provider (ÉSAD) delivering in-home support and residential housing across the Rimouski-Neigette region. Its core offering covers light and heavy housekeeping, personal care, respite, meal preparation, shopping, personal assistance services (SAP), and four residential/supervised housing establishments serving seniors and individuals with autism or intellectual disabilities. Revenue comes from hourly service fees, monthly housing fees, and government subsidy programs (PEFSAD, refundable tax credit for seniors 70+).

Product overview

Coup de main à domicile operates as a unified social economy home care service provider (EÉSAD) offering both in-home and residential/housing services. The core in-home portfolio comprises light housekeeping, heavy housekeeping, personal care, respite/surveillance, shopping/errands, meal preparation, and personal assistance services. These services are delivered through a single service delivery model with no modular pricing or tiered platform structure. The company also manages four residential establishments: La Conviviale (10 supervised apartments for people with autism/developmental disabilities since 2019), L'ancien Monastère (61-unit private senior residence since 2019), Les Villas de l'Évêché (senior housing units since 2020), and Habitations La Roseraie (food service management since 2011). Financial assistance programs including PEFSAD (Programme d'exonération financière pour les services d'aide domestique) and a refundable tax credit for seniors aged 70+ are available to subsidize service costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Light Housekeeping (Entretien ménager léger) Light housekeeping including sweeping, vacuuming, dusting, oven cleaning, refrigerator maintenance, countertop cleaning, dishwashing, mirror washing, bathroom cleaning, floor mopping, window cleaning, furniture dusting, bedding laundry, and trash removal delivered at clients' homes in the Rimouski-Neigette MRC.
• Heavy Housekeeping (Entretien ménager lourd) Heavy housekeeping services for intensive cleaning tasks beyond regular light maintenance, delivered at clients' homes.
• Respite and Presence/Surveillance (Répit et présence surveillance) Respite services for caregivers and presence or surveillance support for clients requiring supervision at home.
• Personal Care (Soins à la personne) Personal care services including hygiene assistance, bathing, dressing, and other personal support delivered at clients' homes.
• Shopping and Errands (Approvisionnement et autres courses) Grocery shopping and other errand services to support clients' daily needs at home.
• Meal Preparation (Préparation de nourriture) Meal preparation services for individuals requiring assistance with food preparation at home.
• Personal Assistance Services (SAP) Personal assistance services including help with getting up and going to bed, complete hygiene care, dressing assistance, personal grooming, feeding and hydration assistance, elimination care, medication distribution, orthosis/prosthesis care, and transfer and mobility assistance. Financial aid available through PEFSAD program.
• L'ancien Monastère Private semi-autonomous senior residence with 61 private units offering meals, housekeeping, medication distribution, hygiene assistance, leisure activities, and security. Room sizes from 250 to 350 sq ft, monthly rent from $1,697 to $3,356.
• Les Villas de l'Évêché Senior residence with 3½ and 4½ type rental units including meals and housekeeping, with activities organized four times per week and a part-time auxiliary nurse present twice monthly.
• Habitations La Roseraie Food service management providing three meals daily with table service and two menu choices per meal on a five-week rotating varied and balanced menu cycle.
• La Conviviale 24/7 supervised apartment services in ten apartments for individuals with autism spectrum disorder or intellectual disabilities, designed to foster independence and eventual unassisted living.

Quantifiable outcome

• Financial aid reduces client hourly cost from $7.87 to $29.95/h (light housekeeping, 65+) compared to unsubsidized private rates of $35.03/h
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Aide-Maison Vallée de la MatapédiacoreStrategic or Co-development Partner · 18 December 2024One of three EÉSAD partners from the Bas-Saint-Laurent region collaborating with Coup de main à domicile on a joint advertising campaign to highlight the home support worker profession (préposé d'aide à domicile). The campaign was broadcast on CFTF Noovo television throughout 2025. This collaboration reflects the broader EÉSAD network mission of valuing home care work and addressing workforce challenges.
• Les Bourgeons de la Mitis de Mont-JolicoreStrategic or Co-development Partner · 18 December 2024One of three EÉSAD partners from the Bas-Saint-Laurent region collaborating with Coup de main à domicile on a joint advertising campaign to highlight the home support worker profession (préposé d'aide à domicile). The campaign was broadcast on CFTF Noovo television throughout 2025. This collaboration reflects the broader EÉSAD network mission of valuing home care work and addressing workforce challenges.
• Service à domicile de MatanecoreStrategic or Co-development Partner · 18 December 2024One of three EÉSAD partners from the Bas-Saint-Laurent region collaborating with Coup de main à domicile on a joint advertising campaign to highlight the home support worker profession (préposé d'aide à domicile). The campaign was broadcast on CFTF Noovo television throughout 2025. This collaboration reflects the broader EÉSAD network mission of valuing home care work and addressing workforce challenges.
• Réseau de coopération des EÉSADcoreStrategic or Co-development PartnerCoup de main à domicile is affiliated with the Réseau de coopération des EÉSAD, the provincial umbrella organization for social economy home care enterprises. The network represents EÉSADs across all 17 administrative regions of Quebec, provides advocacy on home care policy, publishes standardized training curricula, and administers the PEFSAD program in collaboration with the Quebec government. The network collectively provides over 7 million hours of service to more than 100,000 people and employs over 9,400 people.
• Government of Quebec (PEFSAD program)coreStrategic or Co-development PartnerThe Quebec government, through the Programme d'exonération financière pour les services d'aide domestique (PEFSAD), co-finances home care services delivered by recognized EÉSADs. The program provides fixed financial aid of $4/hour plus variable aid of $2.76–$22.08/hour based on income, with a maximum subsidy of $26.08/hour. Coup de main à domicile participates in this program as a recognized EÉSAD provider.
• Aide Chez Soi Lac-Saint-Jean-EstminorChannel Partner/ Reseller/ DistributorCo-participant in the expanded financial aid program for personal assistance and respite services, alongside two other EÉSADs (Aide Atout and Coup de main à domicile). Each EÉSAD covers a distinct territory. Aide Chez Soi Lac-Saint-Jean-Est covers Alma and surrounding areas in the Saguenay–Lac-Saint-Jean region.
• Coopérative de solidarité d'aide à domicile Aide Atout (Beloeil)minorChannel Partner/ Reseller/ DistributorCo-participant in the expanded financial aid program for personal assistance and respite services. Aide Atout covers Beloeil and surrounding municipalities in the Montérégie region, while Coup de main à domicile covers Rimouski and environs. Both participate in the same provincial PEFSAD initiative.

Scale indicators7 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Revera: Major Canadian owner/operator of retirement residences, long-term care homes, and home health services with national reach. Comparable across both the residential (L'ancien Monastère) and home-support service lines, though at substantially greater scale and with proprietary operating models.
• Chartwell Retirement Residences: Canada's largest for-profit retirement residence operator with a substantial Quebec footprint offering independent living, assisted living, and memory care. Comparable on the residential side (L'ancien Monastère, Les Villas) but operates as a for-profit investor-owned platform at much larger scale.
• Le Groupe Maurice: Quebec-based retirement residence operator with multiple sites across the province offering independent and assisted living for autonomous seniors. Overlaps on senior housing operations but does not offer PEFSAD-funded home care or operate as a non-profit ÉSAD.
• Bayshore HealthCare: Canada's largest national home-care services provider, offering personal care, nursing, and home support across multiple provinces. Comparable to the in-home home-care service lines but operates as a large for-profit scale player with proprietary technology and broader geographic reach.
• ParaMed: National Canadian home health and personal-care provider offering in-home support services to seniors and persons with disabilities. Directly comparable on home-care service lines; wider geographic coverage and health-system contracting capability create scale advantages Coup de main à domicile lacks.

Direct peers

• Service à domicile de Matane: Bas-Saint-Laurent ÉSAD co-participant in the 2025 PAD recruitment campaign. Adjacent regional ÉSAD with comparable service offering, government funding access, and target clientele of seniors and persons with disabilities.
• Aide Chez Soi Lac-Saint-Jean-Est: Saguenay–Lac-Saint-Jean ÉSAD co-participant in the PEFSAD SAP and respite program alongside Coup de main à domicile. Functionally identical ÉSAD home-care model serving an adjacent Quebec region.
• Coopérative de solidarité d'aide à domicile Aide Atout: Montérégie-based ÉSAD co-participant in the PEFSAD financial aid program and cooperative home-care provider serving Beloeil and surrounding municipalities. Operates with the same non-profit ÉSAD model, PEFSAD eligibility, and direct-to-consumer home-care service lines, making it the most structurally comparable peer.
• Aide-Maison Vallée de la Matapédia: Adjacent Bas-Saint-Laurent ÉSAD and direct coalition partner on the 2025 CFTF Noovo television campaign promoting the PAD profession. Provides the same home-support services under the same ÉSAD regulatory and funding umbrella, with overlapping leadership networks within the regional cooperative.
• Les Bourgeons de la Mitis de Mont-Joli: Bas-Saint-Laurent ÉSAD partner on the joint 2025 PAD profession awareness campaign. Direct operating comparable with shared catchment characteristics and the same funding/subsidy regime.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/coupdemainadomicile
• LinkedInlinkedin.com/company/coup-de-main-%C3%A0-domicile

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coup de main à domicile