Le Groupe Maurice
Le Groupe Maurice is a Quebec-based private operator of 37 senior living residences with 12,191 units and 14,108 residents, generating recurring rental and care-service revenue under a direct-to-consumer model serving autonomous and semi-autonomous seniors across the province.
- Company typePrivate
- Founded1998
- HeadquartersSaint Laurent, Canada
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Le Groupe Maurice does
Le Groupe Maurice is a privately held Quebec corporation that designs, develops, and operates private senior residences across the Canadian province of Quebec. Founded in 1998 by Luc Maurice, the company has grown from a single property in 2000 to a portfolio of 37 residences with 12,191 housing units and 844 specialized care units, serving approximately 14,108 residents as of the most recent disclosure. The company employs 2,473 people across its residences and corporate headquarters in Saint-Laurent (Montreal), with a service offering spanning autonomous and semi-autonomous serviced apartments (studios to 5½ units), long-term and short-term care, and optional services including meals, occasional health care, maintenance, and parking.
The core product is the residential complex itself — purpose-built senior living environments with common areas, activities, integrated retail in some locations, and care staff available 24/7. The technology layer is a proprietary ecosystem built around the THÉIA mobile application (launched 2017, described as the first mobile app in the private seniors' residence industry), interactive terminals in common areas, and an internal community television channel, all delivering daily information on activities, dining, and alerts. The company has invested in sustainability (LEED Silver Certification at the CALÉO residence) and local sourcing (Aliments du Québec au menu certification for the Orientation fraîcheur culinary program), and maintains thought-leadership content assets including the L'Innovateur magazine, the 'Dans quelques aînés' podcast, and the Âges de vivre inclusive image collection.
Le Groupe Maurice operates a direct-to-consumer business model, generating recurring monthly rental revenue from residents plus subscription-like revenue from optional care and ancillary services. Pricing is not publicly disclosed and varies by residence location, unit size, and care level. In June 2019, the company entered a financial partnership with Ventas Inc. (one of the world's largest REITs), which valued Le Groupe Maurice's real estate portfolio at CDN$2.4 billion and is intended to accelerate long-term development of new senior housing complexes across Quebec. Founder Luc Maurice transitioned to Executive Chairman in October 2022 with Alain Champagne appointed as President and CEO.
Le Groupe Maurice firmographics
Firmographics- Name
- Le Groupe Maurice
- Legal name
- Le Groupe Maurice
- Website
- https://legroupemaurice.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Le Groupe Maurice is a Quebec-based private operator of 37 senior living residences with 12,191 units and 14,108 residents, generating recurring rental and care-service revenue under a direct-to-consumer model serving autonomous and semi-autonomous seniors across the province.
- Ownership category
- akta.pro rank
Le Groupe Maurice industry classification
Industry- Product category
- Senior Living Residences
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Market-Rate Independent Living (Private Pay) Communities (HLADAAAA)
- akta.pro secondary industries
- Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG), Small Residential Care Homes (RCFE/Board & Care) (HLADABAF), Senior & Assisted Living Residential Property Management (BPAJAFAE)
Keywords
Where Le Groupe Maurice is headquartered
LocationHeadquarters
- HQ city
- Saint Laurent
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Le Groupe Maurice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Residence Rental Income: The company generates revenue through rental of serviced apartments to seniors. Residents pay for their living units which include various levels of service. The model includes both autonomous living units and care units for residents requiring additional support.
- Optional Care and Services: Additional revenue streams from optional services including meals, occasional health care, maintenance, and parking. Care units for long-term and short-term stays provide supplementary income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Serviced apartments ranging from studios to 5½ units |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Le Groupe Maurice product offering
Product offeringCore offering
Le Groupe Maurice designs, develops, and manages a portfolio of 37 private senior residences across Quebec, offering serviced apartments for autonomous and semi-autonomous living along with optional care services, dining programs, activities, and community amenities. The company operates at scale with 12,191 units serving approximately 14,108 residents, generating revenue primarily through monthly rental of serviced apartments and supplementary fees for care, meals, and other optional services.
Product overview
Le Groupe Maurice operates a portfolio of 37 private senior residences across Quebec, offering autonomous and semi-autonomous living options. The core offering consists of residential complexes with apartments, common areas, and care services. The product ecosystem includes the THÉIA mobile application (first in the industry) providing residents access to daily information, interactive terminals in common areas, and a community television channel. Complementary offerings include the L'Innovateur magazine, the 'Dans quelques aînés' podcast, the 'Âges de vivre' inclusive image collection, and the Orientation fraîcheur culinary program with local food sourcing. The Luc Maurice Foundation supports senior well-being initiatives. The company has expanded to 37 residences managing over 12,000 units serving approximately 14,000 residents.
Differentiator
Problem solved
Functional benefit
Brands
- THÉIA: Mobile application for residents providing access to daily activities, dining menus, important alerts, news, and photo galleries
- Orientation fraîcheur
- Âges de vivre
Products and services
- Senior Residences (Private Retirement Living) Private senior residence complexes across Quebec offering autonomous and semi-autonomous living options with apartments ranging from studios to 5½ units, common areas, activity programming, dining services, optional care, and integrated commercial services for seniors.
- THÉIA Mobile Application First mobile application in the private seniors' residences industry, providing residents access to activity programming, dining menus, important alerts, news, and photo galleries. Available on iOS and Android.
- Long-term Care Services
Quantifiable outcome
- 75% satisfaction rate - highest among Quebec retirement homes according to Protégez-vous survey
- +3 more outcomes
Companies that use Le Groupe Maurice
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Le Groupe Maurice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Le Groupe Maurice partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Pre&entcorePre&ent is a studio combining research and visual design that collaborated with Le Groupe Maurice on the 'Âges de vivre' (Ages of Living) project. This initiative creates inclusive image collections celebrating the diversity and richness of seniors' life journeys, aiming to reshape societal views on aging. Pre&ent conducts qualitative and ethnographic studies and develops authentic image libraries representing human experiences.
- Un et un font milleminorOrganization partnering with Le Groupe Maurice for National Seniors Day walks to celebrate and support seniors, making it an annual tradition.
- Claire and Jean-Pierre Léger FoundationminorFoundation partnership to donate 400 electronic tablets to senior living environments to help break social isolation during the COVID-19 pandemic, in collaboration with Quebec Government.
- Godin Family FoundationminorFoundation partnership to donate 400 electronic tablets to senior living environments to help break social isolation during the COVID-19 pandemic.
- Sandra and Alain Bouchard FoundationminorFoundation partnership to donate 400 electronic tablets to senior living environments to help break social isolation during the COVID-19 pandemic.
- Just for Laughs FestivalminorPartnership for the 'Just for Seniors' program featuring the Gala des retraités, where Groupe Maurice residents performed stand-up comedy trained by professionals from the National School of Humour at the Monument-National venue.
- Luc Maurice FoundationcoreFoundation created by Le Groupe Maurice founder Luc Maurice to distribute minimum $10 million over five years to support organizations contributing to seniors' well-being, focusing on health, socialization, and appreciation of seniors. The foundation also supports the anti-ageism campaign with $2 donations per completed quiz.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Le Groupe Maurice competitors and assessment
Company assessmentBroad incumbents
- Atria Senior Living: One of the largest U.S. operators of senior living communities offering independent living, assisted living, and memory care. Comparable to Le Groupe Maurice on scale, multi-tier service offering, and amenity-driven model, but in a different geography.
- Sunrise Senior Living: Large North American operator of assisted living and memory care communities with broader portfolio reach. Comparable to Le Groupe Maurice on assisted living service delivery and care-unit economics, but operates predominantly in the U.S.
Others
- Welltower Inc. U.S. healthcare REIT that owns and leases senior housing properties to operators — directly comparable to Ventas, Le Groupe Maurice's financial partner. Not a direct competitor but a strategic comparable that validates the asset-light operator/REIT partnership model.
- Chartwell Senior Housing REIT (US) / Bridge Seniors Housing: Senior housing investment platform with operator partnerships comparable in structure to the Le Groupe Maurice–Ventas arrangement. Useful peer for understanding capital partner economics rather than operating competition.
Direct peers
- Verve Senior Living: Canadian operator of luxury and mid-market senior living residences. Comparable to Le Groupe Maurice on the private-pay independent living segment with a focus on amenity-rich, design-forward communities.
- Amica Senior Lifestyles: Canadian operator of premium independent living and assisted living residences primarily in Ontario and British Columbia. Direct comparable to Le Groupe Maurice's upscale, service-rich model, though concentrated in different provinces.
- Chartwell Retirement Residences: Largest Canadian operator of seniors housing with a portfolio spanning multiple provinces. Chartwell is a direct competitor to Le Groupe Maurice in the market-rate independent living and assisted living space, with comparable unit-level economics and a focus on private-pay residents.
- Cogir Management Corporation: Quebec-headquartered operator of senior residences and a direct regional competitor to Le Groupe Maurice in the same private-pay independent and assisted living market. Comparable operating model with strong Quebec presence and similar resident profiles.
- Revera Inc. One of Canada's largest senior living operators with retirement residences and long-term care homes across multiple provinces. Revera competes directly with Le Groupe Maurice in independent living, assisted living, and memory care, serving a similar private-pay demographic.
- All Seniors Care Living Centres: Canadian senior living operator offering independent living, assisted living, and memory care suites across several provinces. Direct peer to Le Groupe Maurice in the private-pay retirement residence category with similar service offerings.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Le Groupe Maurice social profiles
Digital presenceLe Groupe Maurice compliance and trust
Trust signalCompliance2 records
Le Groupe Maurice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Groupe Maurice leadership team
Management profileNumber of profiles
Profiles7 records
Le Groupe Maurice subsidiaries and ownership
Company hierarchySubsidiaries3 records
Le Groupe Maurice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Groupe Maurice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Groupe Maurice
What does Le Groupe Maurice do?
Le Groupe Maurice designs, develops, and manages a portfolio of 37 private senior residences across Quebec, offering serviced apartments for autonomous and semi-autonomous living along with optional care services, dining programs, activities, and community amenities. The company operates at scale with 12,191 units serving approximately 14,108 residents, generating revenue primarily through monthly rental of serviced apartments and supplementary fees for care, meals, and other optional services.
Is Le Groupe Maurice a public or private company?
Le Groupe Maurice is a private company. It is classified as venture growth investor backed and is currently operating.
When was Le Groupe Maurice founded?
Le Groupe Maurice was founded in 1998. It employs 1,001 to 5,000 people.
Where is Le Groupe Maurice based?
Le Groupe Maurice is headquartered in Saint Laurent, Canada, in the North America region.
How does Le Groupe Maurice make money?
Two revenue lines are on record. Residence Rental Income is the primary driver. The others are optional Care and Services.
Who are Le Groupe Maurice's main competitors?
Broad incumbents on record are Atria Senior Living and Sunrise Senior Living. Others are Welltower Inc. and Chartwell Senior Housing REIT (US) / Bridge Seniors Housing. Direct peers are Verve Senior Living, Amica Senior Lifestyles, Chartwell Retirement Residences, Cogir Management Corporation, Revera Inc. and All Seniors Care Living Centres.
Does Le Groupe Maurice have an API?
No public API is recorded for Le Groupe Maurice.
What industry is Le Groupe Maurice in?
Le Groupe Maurice's product category is Senior Living Residences. Its primary akta.pro industry code is HLADAAAA, Market-Rate Independent Living (Private Pay) Communities, with a secondary code of HLADAAAG, Independent Living Real Estate Owners/Operators (REITs & Management Companies). Its NAICS code is 62331 and its SIC code is 8050.